Fidelis Beef with Sweet Potato, Broccoli and Apple
Fresh Frozen · completeHigh meatClear label
Our verdict
Is Fidelis Beef with Sweet Potato, Broccoli and Apple a good dog food?
We score it 92/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 22.1% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 17.50% · Fat 7.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 17.50% |
| Fat | 7.50% |
| Fibre | 1.40% |
| Ash | 2.30% |
| Moisture | 66% |
Energy: 150 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Keep frozen; shelf life at least 12 months thanks to shock-freezing; best-before date printed on the label
Feeding guide
Feed 2–3% of body weight per day (e.g. ~400–600 g per day for a 20 kg dog); transition gradually over 5–7 days
Additives declared on the label
Nutritional additives
Vitamin D (3a671) 35 IU/100g; Manganese (3b503) 0.2 mg/100g; Copper (3b405) 0.2 mg/100g; Selenium (3b801) 12.5 µg/100g; Zinc (3b603) 3.5 mg/100g
Ingredients (17)17 of 17 percentages printed
Estimated composition
- meat 70.0%
- veg 20.1%
- carb 5.0%
- supplement 2.7%
- oil 1.5%
- mineral 0.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Beef muscle meat (60%) | Beef muscle meat | meat · good | 60 | 60.0 |
| 2 | beef offal (10%) | Offal | meat · medium | 10 | 10.0 |
| 3 | sweet potato (5%) | Sweet Potatoes | carb · good | 5 | 5.0 |
| 4 | carrot (4%) | Carrots | veg · good | 4 | 4.0 |
| 5 | peas (4%) | Peas | veg · good | 4 | 4.0 |
| 6 | broccoli (3%) | Broccoli | veg · good | 3 | 3.0 |
| 7 | apple (3%) | Apples | veg · good | 3 | 3.0 |
| 8 | zucchini (2%) | Courgette | veg · good | 2 | 2.0 |
| 9 | brewer's yeast (2%) | Brewer's Yeast | supplement · good | 2 | 2.0 |
| 10 | spinach (1.8%) | Spinach | veg · good | 1.8 | 1.8 |
| 11 | algae oil (1.5%) | Algae Oil | oil · good | 1.5 | 1.5 |
| 12 | sunflower seeds (1%) | Sunflower Seeds | veg · good | 1 | 1.0 |
| 13 | pumpkin seeds (1%) | Pumpkin Seeds | veg · good | 1 | 1.0 |
| 14 | algae lime (0.7%) | Algae Lime | mineral · medium | 0.7 | 0.7 |
| 15 | rosehip shells (0.4%) | Rosehip Shells | supplement · good | 0.4 | 0.4 |
| 16 | seaweed meal (0.3%) | Seaweed Meal | supplement · medium | 0.3 | 0.3 |
| 17 | rosemary (0.3%) | Rosemary | veg · good | 0.3 | 0.3 |
- 1. Beef muscle meat (60%)60% declared60.0% estimated
- 2. beef offal (10%)10% declared10.0% estimated
- 3. sweet potato (5%)5% declared5.0% estimated
- 4. carrot (4%)4% declared4.0% estimated
- 5. peas (4%)4% declared4.0% estimated
- 6. broccoli (3%)3% declared3.0% estimated
- 7. apple (3%)3% declared3.0% estimated
- 8. zucchini (2%)2% declared2.0% estimated
- 9. brewer's yeast (2%)2% declared2.0% estimated
- 10. spinach (1.8%)1.8% declared1.8% estimated
- 11. algae oil (1.5%)1.5% declared1.5% estimated
- 12. sunflower seeds (1%)1% declared1.0% estimated
- 13. pumpkin seeds (1%)1% declared1.0% estimated
- 14. algae lime (0.7%)0.7% declared0.7% estimated
- 15. rosehip shells (0.4%)0.4% declared0.4% estimated
- 16. seaweed meal (0.3%)0.3% declared0.3% estimated
- 17. rosemary (0.3%)0.3% declared0.3% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: Fidelis
- Website
- https://fidelisdog.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- fidelisdog.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
We work out the score out of 100 by combining several factors. The overall quality of the ingredient list contributed +8.1 points, and the meat content contributed +6.3 points. The processing format had a negative effect at -2.4, while being labelled nutritionally complete contributed +2.3. Together these give a final score of 92 out of 100.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.07 |
| Meat share of dry matter | 65.3% | 0.096 | +6.27 |
| Carb share of dry matter | 4.2% | -0.115 | -0.48 |
| Oil share of dry matter | 5.0% | -0.092 | -0.46 |
| Vegetable share of dry matter | 15.1% | -0.005 | -0.08 |
| Supplement share of dry matter | 8.3% | -0.012 | -0.10 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.07 |
| Meat share of dry matter | 65.3% | 0.096 | +6.27 |
| Carb share of dry matter | 4.2% | -0.115 | -0.48 |
| Oil share of dry matter | 5.0% | -0.092 | -0.46 |
| Vegetable share of dry matter | 15.1% | -0.005 | -0.08 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 8.3% | -0.012 | -0.10 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 92.3
- Final score
- 92/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 17.5 | 51.5 (band 19.85294117647059 to 40%) | 100 |
| Fat | 7.5 | 22.1 (band 6.0661764705882355 to 20%) | 100 |
| Fibre | 1.4 | 4.1 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 150 | 441.2 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 5 nutritional additives on the label
- Vitamin D (3a671) 35 IU/100g
- Manganese (3b503) 0.2 mg/100g
- Copper (3b405) 0.2 mg/100g
- Selenium (3b801) 12.5 µg/100g
- Zinc (3b603) 3.5 mg/100g
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete food for dogs" — supported by the declared complete and balanced data.
7 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| gently cooked high nutrient content kept fresh through cooling (on page) | Functional | not checkable | Manufacturer assertion |
| With 70% fresh beef (on page) | Content | not checkable | Manufacturer assertion |
| 100% natural – just like homemade (on page) | Free-from | not checkable | Manufacturer assertion |
| Free from flavor enhancers, preservatives, and fillers (on page) | Free-from | not checkable | Manufacturer assertion |
| provides high-quality protein, niacin, vitamin B12 and iron (on page) | Nutrient | not checkable | Manufacturer assertion |
| 0% Artificial (on page) | Free-from | not checkable | Manufacturer assertion |
| Complete food for dogs (on pack) | Content | consistent | Manufacturer assertion |
| No high temperatures, no fillers, no flavor enhancers, no preservatives, no extrusion, no sterilized cans (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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