Wild Pet Food Beef 80:20 Fresh
Fresh Frozen complete High meat Clear label Full label
Is Wild Pet Food Beef 80:20 Fresh a good dog food?
We score it 93/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 93 out of 100. Several positive elements contribute to this result, starting with minimal processing which adds +11.4. Furthermore, the meat content provides +9.2, the overall quality of the ingredient list contributes +8.9, and the processing format adds +6.6.
- Recipe93
- Nutritionalmedium100
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete frozen fresh food for dogs of all life stages, with beef heart, kidney and beef lung as the main ingredients.
Why you might choose it
- Scores 93, in the top quarter of fresh foods we track.
- Meat makes up an estimated 79% of the dry matter (82% as fed).
- Prints ingredient percentages on the label.
Why you might not
- High in fat: 23% fat on a dry-matter basis.
- Needs freezer space and defrosting before serving.
Estimated composition
Typical analysis (as fed)
- Protein
- 17%
- Fat
- 7%
- Fibre
- 0.77%
- Ash
- 3%
- Moisture
- 70%
Energy: 133 kcal/100g
Additives & feeding info
Nutritional additives
Zinc Chelate of Lysine & Glutamic acid 40mg/kg; Iron Chelate of Lysine & Glutamic Acid 32mg/kg; Manganese Chelate of Lysine & Glutamic Acid 4mg/kg; Copper Chelate of Lysine & Glutamic Acid 3.2mg/kg; Calcium Iodate Anhydrous 0.6mg/kg; Vitamin A (as retinal acetate) 7,200IU/kg; Vitamin D3 (as cholocalciferol) 600IU/kg; Vitamin E (as all-rac-alpha-tocopherol acetate) 140mg/kg
Technological additives
Natural Antioxidant (Rosemary & Tocopherol Extracts)
Storage
Keep frozen
Feeding guide
Puppy (3-12 months): 4-6% body weight per day. Adult (12 months+): 2-3% body weight per day.
Reviews
4 reviews on this product · 4.6/5
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 23.3% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (14)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Beef Heart 25% | Beef Heart | meat | good | 25 | 25.0 |
| 2 | Beef Kidney 20% | Kidney | meat | good | 20 | 20.0 |
| 3 | Beef Lung 20% | Beef lung | meat | medium | 20 | 20.0 |
| 4 | Beef Liver 15% | Beef Liver | meat | good | 15 | 15.0 |
| 5 | Carrot 5% | Carrots | veg | good | 5 | 5.0 |
| 6 | Sweet Potato 3% | Sweet Potatoes | carb | good | 3 | 3.0 |
| 7 | Chia Seed 3% | Chia Seeds | veg | good | 3 | 3.0 |
| 8 | Broccoli 2% | Broccoli | veg | good | 2 | 2.0 |
| 9 | Apple 1% | Apples | veg | good | 1 | 1.0 |
| 10 | Blackcurrant 1% | Blackcurrant | veg | good | 1 | 1.0 |
| 11 | Spinach & Kelp 1% | Spinach | veg | good | 1 | 1.0 |
| 12 | Whole Egg Powder 1% | Dried Whole Egg | meat | good | 1 | 1.0 |
| 13 | Mineral Mix 1% | Vitamins and minerals | supplement | medium | 1 | 1.0 |
| 14 | Algae Oil 0.2% | Algae Oil | oil | good | 0.2 | 0.2 |
Brand
- Website
- https://wildpetfood.co.uk/
- [email protected]
- Phone
- 07401083953
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-09
- Scored with
- Model v2 (methodology)
- Product page
- wildpetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.9 | 9.915 | +8.94 |
| Meat share of dry matter | 79.4% | 0.116 | +9.21 |
| Carb share of dry matter | 2.6% | -0.113 | -0.29 |
| Oil share of dry matter | 0.7% | -0.088 | -0.06 |
| Vegetable share of dry matter | 14.3% | -0.002 | -0.03 |
| Supplement share of dry matter | 3.1% | -0.009 | -0.03 |
| Undeclared quantities | 1.8% | -0.131 | -0.24 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | yes | 11.440 | +11.44 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 79.4 | -0.073 | -5.82 |
| Meat share × fresh | 79.4 | -0.339 | -26.87 |
| Fresh × high meat | 1.0 | 16.475 | +16.48 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Fresh Frozen | yes | 6.583 | +6.58 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.9 | 9.915 | +8.94 |
| Meat share of dry matter | 79.4% | 0.116 | +9.21 |
| Carb share of dry matter | 2.6% | -0.113 | -0.29 |
| Oil share of dry matter | 0.7% | -0.088 | -0.06 |
| Vegetable share of dry matter | 14.3% | -0.002 | -0.03 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 3.1% | -0.009 | -0.03 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 1.8% | -0.131 | -0.24 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | yes | 11.440 | +11.44 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 79.4 | -0.073 | -5.82 |
| Meat share × fresh | 79.4 | -0.339 | -26.87 |
| Fresh × high meat | 1.0 | 16.475 | +16.48 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | yes | 6.583 | +6.58 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- +0.14
- Additives declared on label
- +2 transparency bonus
- Nearly all quantities printed on label
- +2 full-disclosure bonus
- Subtotal
- 92.5
- Final score
- 93/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 93/100 | current |
| v1 | 87/100 | |
| v1.9 | 89/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 17 | 56.7 (band 18 to 40%) | 100 |
| Fat | 7 | 23.3 (band 5.5 to 20%) | 100 |
| Fibre | 0.77 | 2.6 (band 0.5 to 5%) | 97.6 |
| Energy (kcal/100g) | 133 | 443.3 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (98.2% of the recipe mass) (voluntary) | 19.6/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Includes omega-rich chia seed and algae oil, fibre-rich pumpkin and natural joint support ingredients to support overall wellbeing (on page) | Functional | Manufacturer assertion |
| Naturally rich in protein, amino acids and nutrients to support muscle maintenance, strength and vitality (on page) | Functional | Manufacturer assertion |
| Provides naturally occurring iron, B vitamins and essential nutrients to support energy levels and overall wellbeing (on page) | Functional | Manufacturer assertion |
| 80% Beef (on pack) | Content | Manufacturer assertion |
| Minimally processed nutrition designed to retain natural flavour, moisture and digestibility (on page) | Functional | Manufacturer assertion |
| Provides natural fibre and prebiotics to support health digestion and stool quality (on page) | Functional | Manufacturer assertion |
| Supports hydration and palatability for many dogs (on page) | Functional | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from Wild Pet Food
Alternatives to Beef 80:20 Fresh
Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
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