Our verdict
Is Wild Pet Food Beef 80:20 Fresh a good dog food?
We score it 95/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete frozen fresh food for dogs of all life stages, with beef heart, beef kidney and beef lung as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 23.3% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 17% · Fat 7%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 17% |
| Fat | 7% |
| Fibre | 0.77% |
| Ash | 3% |
| Moisture | 70% |
Energy: 133 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Keep frozen
Feeding guide
Puppy (3-12 months): 4-6% body weight per day. Adult (12 months+): 2-3% body weight per day.
Additives declared on the label
Nutritional additives
Zinc Chelate of Lysine & Glutamic acid 40mg/kg; Iron Chelate of Lysine & Glutamic Acid 32mg/kg; Manganese Chelate of Lysine & Glutamic Acid 4mg/kg; Copper Chelate of Lysine & Glutamic Acid 3.2mg/kg; Calcium Iodate Anhydrous 0.6mg/kg; Vitamin A (as retinal acetate) 7,200IU/kg; Vitamin D3 (as cholocalciferol) 600IU/kg; Vitamin E (as all-rac-alpha-tocopherol acetate) 140mg/kg
Technological additives
Natural Antioxidant (Rosemary & Tocopherol Extracts)
Ingredients (14)2% of the recipe is estimated
Estimated composition
- meat 82.5%
- veg 13.2%
- carb 3.1%
- supplement 1.0%
- oil 0.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Beef Heart 25% | Beef Heart | meat · good | 25 | 25.0 |
| 2 | Beef Kidney 20% | Beef Kidney | meat · good | 20 | 20.0 |
| 3 | Beef Lung 20% | Beef lung | meat · medium | 20 | 20.0 |
| 4 | Beef Liver 15% | Beef Liver | meat · good | 15 | 15.0 |
| 5 | Carrot 5% | Carrots | veg · good | 5 | 5.0 |
| 6 | Sweet Potato 3% | Sweet Potatoes | carb · good | 3 | 3.0 |
| 7 | Chia Seed 3% | Chia Seeds | veg · good | 3 | 3.0 |
| 8 | Broccoli 2% | Broccoli | veg · good | 2 | 2.0 |
| 9 | Apple 1% | Apples | veg · good | 1 | 1.0 |
| 10 | Blackcurrant 1% | Blackcurrant | veg · good | 1 | 1.0 |
| 11 | Spinach & Kelp 1% | Spinach | veg · good | 1 | 1.0 |
| 12 | Whole Egg Powder 1% | Dried Whole Egg | meat · good | 1 | 1.0 |
| 13 | Mineral Mix 1% | Vitamins and minerals | supplement · medium | 1 | 1.0 |
| 14 | Algae Oil 0.2% | Algae Oil | oil · good | 0.2 | 0.2 |
- 1. Beef Heart 25%25% declared25.0% estimated
- 2. Beef Kidney 20%20% declared20.0% estimated
- 3. Beef Lung 20%20% declared20.0% estimated
- 4. Beef Liver 15%15% declared15.0% estimated
- 5. Carrot 5%5% declared5.0% estimated
- 6. Sweet Potato 3%3% declared3.0% estimated
- 7. Chia Seed 3%3% declared3.0% estimated
- 8. Broccoli 2%2% declared2.0% estimated
- 9. Apple 1%1% declared1.0% estimated
- 10. Blackcurrant 1%1% declared1.0% estimated
- 11. Spinach & Kelp 1%1% declared1.0% estimated
- 12. Whole Egg Powder 1%1% declared1.0% estimated
- 13. Mineral Mix 1%1% declared1.0% estimated
- 14. Algae Oil 0.2%0.2% declared0.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-09
Brand and contact: Wild Pet Food
- Website
- https://wildpetfood.co.uk/
- [email protected]
- Phone
- 07401083953
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-09
- Scored with
- Model v3 (methodology)
- Product page
- wildpetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
4 reviews on this product · 4.6/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
We work out the score out of 100 by combining several factors. The overall quality of the ingredient list contributed +8.1 points, and the meat content contributed +7.6 points. The processing format had a negative effect at -2.4, while being labelled nutritionally complete contributed +2.3. Together these give a final score of 95 out of 100.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.11 |
| Meat share of dry matter | 79.4% | 0.096 | +7.62 |
| Carb share of dry matter | 2.6% | -0.115 | -0.29 |
| Oil share of dry matter | 0.7% | -0.092 | -0.06 |
| Vegetable share of dry matter | 14.3% | -0.005 | -0.07 |
| Supplement share of dry matter | 3.1% | -0.012 | -0.04 |
| Undeclared quantities | 1.8% | -0.106 | -0.19 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.11 |
| Meat share of dry matter | 79.4% | 0.096 | +7.62 |
| Carb share of dry matter | 2.6% | -0.115 | -0.29 |
| Oil share of dry matter | 0.7% | -0.092 | -0.06 |
| Vegetable share of dry matter | 14.3% | -0.005 | -0.07 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 3.1% | -0.012 | -0.04 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 1.8% | -0.106 | -0.19 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 95.1
- Final score
- 95/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 17 | 56.7 (band 19.950000000000003 to 40%) | 100 |
| Fat | 7 | 23.3 (band 6.095833333333333 to 20%) | 100 |
| Fibre | 0.77 | 2.6 (band 0.5 to 5%) | 97.6 |
| Energy (kcal/100g) | 133 | 443.3 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 8 nutritional additives on the label
- Zinc Chelate of Lysine & Glutamic acid 40mg/kg
- Iron Chelate of Lysine & Glutamic Acid 32mg/kg
- Manganese Chelate of Lysine & Glutamic Acid 4mg/kg
- Copper Chelate of Lysine & Glutamic Acid 3.2mg/kg
- Calcium Iodate Anhydrous 0.6mg/kg
- Vitamin A (as retinal acetate) 7,200IU/kg
- Vitamin D3 (as cholocalciferol) 600IU/kg
- Vitamin E (as all-rac-alpha-tocopherol acetate) 140mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (98.2% of the recipe mass) (voluntary) | 19.6/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Includes omega-rich chia seed and algae oil, fibre-rich pumpkin and natural joint support ingredients to support overall wellbeing (on page) | Functional | not checkable | Manufacturer assertion |
| Naturally rich in protein, amino acids and nutrients to support muscle maintenance, strength and vitality (on page) | Functional | not checkable | Manufacturer assertion |
| Provides naturally occurring iron, B vitamins and essential nutrients to support energy levels and overall wellbeing (on page) | Functional | not checkable | Manufacturer assertion |
| 80% Beef (on pack) | Content | not checkable | Manufacturer assertion |
| Minimally processed nutrition designed to retain natural flavour, moisture and digestibility (on page) | Functional | not checkable | Manufacturer assertion |
| Provides natural fibre and prebiotics to support health digestion and stool quality (on page) | Functional | not checkable | Manufacturer assertion |
| Supports hydration and palatability for many dogs (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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