Fidelis Fresh Menu Beef with Sweet Potato, Apple & Broccoli
Fresh Frozen complete High meat Clear label Full label
Is Fidelis Fresh Menu Beef with Sweet Potato, Apple & Broccoli a good dog food?
We score it 95/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This food achieves an overall score of 95 out of 100 based on several key factors. Minimal processing contributed +11.4 points to the total, while the overall quality of the ingredient list added +8.8 points. Additionally, the meat content contributed +7.7 points and the processing format provided +6.6 points.
- Recipe95
- Nutritionalmedium100
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
- Protein
- 17.50%
- Fat
- 7.50%
- Fibre
- 1.40%
- Ash
- 2.30%
- Moisture
- 66%
Energy: 150 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin D (3a671) 35 IU/100g; Manganese (3b503) 0.2 mg/100g; Copper (3b405) 0.2 mg/100g; Selenium (3b801) 12.5 µg/100g; Zinc (3b603) 3.5 mg/100g
Storage
Unopened: shelf-stable for up to 12 months (best-before date on label). After opening: refrigerate and use within 3-4 days.
Feeding guide
Puppies up to 8 months: ~4% of body weight per day. Dogs up to 15 kg: ~2-3% of body weight per day. Dogs over 15 kg: ~2-2.5% of body weight per day. Example: a 20 kg dog at 2% = 400 g/day. Adjust for age, breed, activity and individual needs.
Reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 22.1% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (17)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fresh Beef Muscle Meat (60%) | Beef muscle meat | meat | good | 60 | 60.0 |
| 2 | Fresh Beef Offal (10%) | Offal | meat | medium | 10 | 10.0 |
| 3 | Fresh Sweet Potato (5%) | Sweet Potatoes | carb | good | 5 | 5.0 |
| 4 | Fresh Carrot (4%) | Carrots | veg | good | 4 | 4.0 |
| 5 | Fresh Peas (4%) | Peas | veg | good | 4 | 4.0 |
| 6 | Fresh Broccoli (3%) | Broccoli | veg | good | 3 | 3.0 |
| 7 | Fresh Apple (3%) | Apples | veg | good | 3 | 3.0 |
| 8 | Fresh Courgette (2%) | Courgette | veg | good | 2 | 2.0 |
| 9 | Brewer's Yeast (2%) | Brewer's Yeast | supplement | good | 2 | 2.0 |
| 10 | Fresh Spinach (1.8%) | Spinach | veg | good | 1.8 | 1.8 |
| 11 | Algae Oil (1.5%) | Algae Oil | oil | good | 1.5 | 1.5 |
| 12 | Sunflower Seeds (1%) | Sunflower Seeds | veg | good | 1 | 1.0 |
| 13 | Pumpkin Seeds (1%) | Pumpkin Seeds | veg | good | 1 | 1.0 |
| 14 | Algae Powder (0.7%) | Seaweed | veg | good | 0.7 | 0.7 |
| 15 | Rosehip Shells (0.4%) | Rose Hip | veg | good | 0.4 | 0.4 |
| 16 | Seaweed Powder (0.3%) | Seaweed Meal | supplement | medium | 0.3 | 0.3 |
| 17 | Rosemary (0.3%) | Rosemary | veg | good | 0.3 | 0.3 |
Brand
- Website
- https://fidelisdog.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v2 (methodology)
- Product page
- fidelisdog.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.9 | 9.915 | +8.84 |
| Meat share of dry matter | 66.1% | 0.116 | +7.67 |
| Carb share of dry matter | 4.2% | -0.113 | -0.47 |
| Oil share of dry matter | 5.0% | -0.088 | -0.44 |
| Vegetable share of dry matter | 17.6% | -0.002 | -0.03 |
| Supplement share of dry matter | 7.1% | -0.009 | -0.06 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | yes | 11.440 | +11.44 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 66.1 | -0.073 | -4.85 |
| Meat share × fresh | 66.1 | -0.339 | -22.38 |
| Fresh × high meat | 1.0 | 16.475 | +16.48 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Fresh Frozen | yes | 6.583 | +6.58 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.9 | 9.915 | +8.84 |
| Meat share of dry matter | 66.1% | 0.116 | +7.67 |
| Carb share of dry matter | 4.2% | -0.113 | -0.47 |
| Oil share of dry matter | 5.0% | -0.088 | -0.44 |
| Vegetable share of dry matter | 17.6% | -0.002 | -0.03 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 7.1% | -0.009 | -0.06 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 0.0% | -0.131 | +0.00 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | yes | 11.440 | +11.44 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 66.1 | -0.073 | -4.85 |
| Meat share × fresh | 66.1 | -0.339 | -22.38 |
| Fresh × high meat | 1.0 | 16.475 | +16.48 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | yes | 6.583 | +6.58 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- +0.14
- Additives declared on label
- +1 transparency bonus
- Nearly all quantities printed on label
- +2 full-disclosure bonus
- Subtotal
- 95.0
- Final score
- 95/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 17.5 | 51.5 (band 18 to 40%) | 100 |
| Fat | 7.5 | 22.1 (band 5.5 to 20%) | 100 |
| Fibre | 1.4 | 4.1 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 150 | 441.2 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| gently cooked (on page) | Functional | Manufacturer assertion |
| shelf-stable without refrigeration (on page) | Functional | Manufacturer assertion |
| Say goodbye to digestive problems, itching, and paw licking (on page) | Functional | Manufacturer assertion |
| Developed with veterinarians (on pack) | Functional | Manufacturer assertion |
| 100% natural fresh food for dogs (on pack) | Content | Manufacturer assertion |
| HUMAN-GRADE SELECTED INGREDIENTS (on page) | Content | Manufacturer assertion |
| Glass Jar Packaging = Recycling Friendly (on page) | Content | Manufacturer assertion |
| No Sterile Tins (on pack) | Free-from | Manufacturer assertion |
| 0% Artificial No Additives (on page) | Free-from | Manufacturer assertion |
| high nutrient content (on page) | Content | Manufacturer assertion |
| excellent source of high-quality protein and iron (on page) | High/low level | Manufacturer assertion |
| Free from flavor enhancers, preservatives, and fillers (on page) | Free-from | Manufacturer assertion |
| No Plastic Packaging (on pack) | Free-from | Manufacturer assertion |
| complete and balanced nutrition directly from the original, fresh ingredients (on page) | Content | Manufacturer assertion |
| Made with love by us! (on pack) | Content | Manufacturer assertion |
| No High-temperature Processing (on pack) | Free-from | Manufacturer assertion |
| No Nasty Fillers (on pack) | Free-from | Manufacturer assertion |
| No Extrusion (on pack) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from Fidelis
Alternatives to Fresh Menu Beef with Sweet Potato, Apple & Broccoli
Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
Community
Comments (0)
No comments yet. Be the first to share how this went down with your dog.