Research & Evidence

Scoring is built from the ingredient list first, but the ingredient tiers and processing weights are guided by peer-reviewed and objective sources. Below are the references that inform the model.

How to read this page: every link below is a peer-reviewed paper, academic source or veterinary professional publication - no blogs, and nothing published by a pet food company. Where a study has an industry co-author we say so. We use these sources to justify why, for example, fresh/raw foods score above high-heat extruded kibble and why vague additives score below named whole ingredients. One explicit judgement call: shelf-stable "fresh" food is retort-sterilised like canned food, so it receives no minimal-processing bonus and is scored on its recipe alone (see the human-food parallels section below).

High-protein meat-based diets

Grain-free vs grain-inclusive

Additives & preservatives

Fruit, vegetables & antioxidants

Omega-3 fatty acids & fish oil

Probiotics & prebiotics

Calcium:phosphorus ratio

Human food parallels: fresh & frozen vs canned & shelf-stable

Processing & nutrient loss in extruded kibble

Fresh & raw vs kibble: digestibility and processing markers