Our verdict
Is Pets Love Fresh Simply Beef a good dog food?
We score it 87/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete frozen fresh food for adult dogs, with beef, offal and chicory pulp as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 29.1% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 14% · Fat 8%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 14% |
| Fat | 8% |
| Fibre | 1% |
| Ash | 2.50% |
| Moisture | 72.50% |
Additives & feeding info
Feeding and storage
Storage
Delivered frozen fresh
No additives recorded yet.
Ingredients (6)10% of the recipe is estimated
Estimated composition
- meat 90.0%
- veg 4.6%
- fibre 3.1%
- supplement 2.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Beef Meat 80% | Beef | meat · medium | 80 | 80.0 |
| 2 | Beef Offal 10% | Offal | meat · medium | 10 | 10.0 |
| 3 | Chicory pulp | Chicory Pulp | fibre · medium | - | 3.1 |
| 4 | Cranberry powder | Cranberries | veg · good | - | 2.7 |
| 5 | Vitamins & Minerals | Vitamin | supplement · good | - | 2.3 |
| 6 | Herbs | Herbs | veg · medium | - | 1.9 |
- 1. Beef Meat 80%80% declared80.0% estimated
- 2. Beef Offal 10%10% declared10.0% estimated
- 3. Chicory pulp3.1% estimated
- 4. Cranberry powder2.7% estimated
- 5. Vitamins & Minerals2.3% estimated
- 6. Herbs1.9% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Pets Love Fresh
- Website
- https://petslovefresh.com/
- [email protected]
- Phone
- 01245 791 988
- Contact page
- petslovefresh.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- petslovefresh.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 87 out of 100. The meat content contributed +7.4 points in the positive direction, while the overall quality of the ingredient list added a further +5.1 points. On the downside, the processing format deducted -2.4 points, and ingredients without printed percentages cost a further -1.1 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.11 |
| Meat share of dry matter | 76.8% | 0.096 | +7.37 |
| Vegetable share of dry matter | 8.3% | -0.005 | -0.04 |
| Supplement share of dry matter | 6.5% | -0.012 | -0.08 |
| Undeclared quantities | 10.0% | -0.106 | -1.06 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.11 |
| Meat share of dry matter | 76.8% | 0.096 | +7.37 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 8.3% | -0.005 | -0.04 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 6.5% | -0.012 | -0.08 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 10.0% | -0.106 | -1.06 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 87.1
- Final score
- 87/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 14 | 50.9 (band 18 to 40%) | 100 |
| Fat | 8 | 29.1 (band 5.5 to 20%) | 100 |
| Fibre | 1 | 3.6 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (90% of the recipe mass) (voluntary) | 18/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 4 checkable claims: 4 consistent, 0 contradicted.
Consistent with the label
- "Made with 80% human-grade beef, this complete, single-protein and grain-free recipe delivers simple, natural nutrition designed to support digestion, vitality and visible health." — supported by the declared single protein data.
- "Grain Free" — supported by the declared grain-free data.
- "Single Protein Source" — supported by the declared single protein data.
- "0% Grains" — supported by the declared grain-free data.
8 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| designed to support digestion, vitality and visible health (on page) | Functional | not checkable | Manufacturer assertion |
| Beef supports strong muscles, healthy blood and sustained energy. (on page) | Functional | not checkable | Manufacturer assertion |
| Chicory root supports healthy digestion, nutrient absorption and a balanced microbiome. (on page) | Functional | not checkable | Manufacturer assertion |
| Cranberries help prevent harmful bacteria from adhering to the bladder wall. (on page) | Functional | not checkable | Manufacturer assertion |
| Includes chelated minerals for optimal absorption and bioavailability. (on page) | Functional | not checkable | Manufacturer assertion |
| Herbs a blend of culinary herbs including parsley and rosemary that provide natural antioxidants, support fresh breath and aid digestion. (on page) | Functional | not checkable | Manufacturer assertion |
| Hypoallergenic (on page) | Functional | not checkable | Manufacturer assertion |
| Made with 80% human-grade beef, this complete, single-protein and grain-free recipe delivers simple, natural nutrition designed to support digestion, vitality and visible health. (on page) | Content | consistent | Manufacturer assertion |
| 80% Real Meat (on page) | Content | not checkable | Manufacturer assertion |
| Grain Free (on page) | Free-from | consistent | Manufacturer assertion |
| Single Protein Source (on page) | Content | consistent | Manufacturer assertion |
| 0% Grains (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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