Virbac Veterinary HPM Senior Small & Toy

Dry Extruded complete Clear label

Veterinary HPM Senior Small & Toy
Average
our rating

Is Virbac Veterinary HPM Senior Small & Toy a good dog food?

We score it 50/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This recipe achieves an overall score of 50 out of 100 based on several key factors. The overall quality of the ingredient list adds +4.7 points, while printing percentages on the label contributes +3.2 points. Conversely, the processing format takes away -7 points, and ingredients without printed percentages deduct -11.6 points from the total.

89% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Complete extruded dry food for senior dogs, with poultry, rice and hydrolysed animal protein as the main ingredients.

Why you might choose it

  • Prints ingredient percentages on the label.
  • High in protein: 35% protein on a dry-matter basis.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

We found no significant drawbacks in the data we hold for this product.

View the source page

Estimated composition

fibre23.2%
supplement17.0%
oil16.8%
meat14.1%
veg12.0%
carb11.0%
additive5.9%

Typical analysis (as fed)

Protein
32%
Fat
14%
Fibre
9.50%
Ash
6.50%
Moisture
9%
Carbohydrates
29%
Omega-3 fatty acids
0.90%
Omega-6 fatty acids
1.80%
Calcium
1.20%
Phosphorus
0.70%
Sodium
0.40%

Additives & feeding info

No additives recorded yet.

Who is this food for?

Suits

  • Labelled by the manufacturer for senior dogs
  • Doesn't list beef, lamb, venison, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists poultry
  • Your dog avoids turkey: the label lists poultry
  • Your dog avoids fish: the label lists fish oil
  • Your dog avoids pork: it is listed as an ingredient
  • Your dog avoids grain: the label lists rice - white
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (16)

#As declaredMatchedCategoryTierDeclared %Est. %
1Dehydrated Pork and Poultry ProteinPoultrymeatmedium-8.2
2Rice 7% Field BeanRice - whitecarbmedium-7.9
3Hydrolysed Animal ProteinHydrolysed Animal Proteinmeatmedium-7.7
4Whole PeaPeasveggood-7.4
5LignocelluloseLignocellulosefibremedium-7.1
6Animal FatUnspecified Animal Fats and Oilsoilpoor-6.9
7Potato Starch 4% Mineral SaltsPotato starchcarbpoor-6.6
8Fish OilFish Oiloilgood-6.4
9LinseedLinseedveggood-6.1
10Beet PulpBeet Pulpfibremedium-5.9
11Sunflower OilSunflower oiloilgood-5.6
12Fructo-OligosaccharidesFructo-oligosaccharidessupplementgood-5.4
13Psyllium FibrePsyllium fibrefibregood-5.1
14ChitosanChitosansupplementmedium-4.8
15Pasteurised Lactobacillus AcidophilusPasteurised Lactobacillus Acidophilussupplementgood-4.6
16Chondroitin SulphateChondroitinsupplementgood-4.3

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Scored with
Model v2 (methodology)
Product page
uk.virbac.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.59.915+4.73
Meat share of dry matter15.3%0.116+1.78
Carb share of dry matter8.5%-0.113-0.95
Oil share of dry matter19.7%-0.088-1.74
Vegetable share of dry matter7.0%-0.002-0.01
Additive share of dry matter6.3%0.177+1.11
Supplement share of dry matter18.5%-0.009-0.16
Recipe graded poor16.0%-0.045-0.72
Number of poor ingredients3-0.868-2.60
Largest single poor ingredient6.1%0.056+0.35
Undeclared quantities89.0%-0.131-11.65
Prints ingredient percentagesyes3.194+3.19
Complete dietyes1.703+1.70
Meat share × printed percentages15.3-0.073-1.12
Additive penalty-7.390.236-1.74
Processing multiplier1.0032.336+32.34
Processing: Dry Extrudedyes-6.996-7.00
Show all 40 components
ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.59.915+4.73
Meat share of dry matter15.3%0.116+1.78
Carb share of dry matter8.5%-0.113-0.95
Oil share of dry matter19.7%-0.088-1.74
Vegetable share of dry matter7.0%-0.002-0.01
Additive share of dry matter6.3%0.177+1.11
Supplement share of dry matter18.5%-0.009-0.16
Other share of dry matter0.0%-0.371+0.00
Unrecognised share of dry matter0.0%-0.022+0.00
Recipe graded poor16.0%-0.045-0.72
Poor-quality meat in recipe0.0%-0.182+0.00
Number of poor ingredients3-0.868-2.60
Largest single poor ingredient6.1%0.056+0.35
Undeclared quantities89.0%-0.131-11.65
Prints ingredient percentagesyes3.194+3.19
Complete dietyes1.703+1.70
Frozen or chilled freshno11.440+0.00
High meat (30%+ of dry matter)no-0.506+0.00
Low meat (under 10% of dry matter)no-1.988+0.00
High carb and low meatno-1.250+0.00
Meat share × printed percentages15.3-0.073-1.12
Meat share × fresh0.0-0.339+0.00
Fresh × high meat0.016.475+0.00
Additive penalty-7.390.236-1.74
Processing multiplier1.0032.336+32.34
Processing: Rawno13.322+0.00
Processing: Fresh Chilledno7.712+0.00
Processing: Fresh Frozenno6.583+0.00
Processing: Fresh Refrigeratedno4.857+0.00
Processing: Fresh Shelfno0.072+0.00
Processing: Dry Freeze Driedno11.127+0.00
Processing: Dry Air Driedno9.320+0.00
Processing: Dry Cold Pressedno4.569+0.00
Processing: Dry Bakedno-2.321+0.00
Processing: Dry Extrudedyes-6.996-7.00
Processing: Dry Semi Moistno-6.833+0.00
Processing: Dry Mueslino-10.711+0.00
Processing: Wet Pateno2.935+0.00
Processing: Wet Chunksno2.292+0.00
Processing-type offset
-0.01
Subtotal
49.8
Final score
50/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v250/100current
v146/100
v1.946/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein3235.2 (band 18 to 40%)100
Fat1415.4 (band 5.5 to 20%)100
Fibre9.510.4 (band 0.5 to 5%)69.5
Calcium1.21.3 (band 0.5 to 2.5%)94.6
Phosphorus0.70.8 (band 0.4 to 1.6%)88.5
Calcium:phosphorus ratio1.71.7 (band 1 to 2%)100
Omega fatty acids (omega-6 and omega-3)--100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
Ingredient list on the label (mandatory)10/10
Printed percentages on the label (11% of the recipe mass) (voluntary)2.2/20
Analytical constituents declared (mandatory)15/15
Additives declared (mandatory) - not on file0/10
Energy value declared (voluntary) - not on file0/5
Complete/complementary designation (mandatory)5/5
Feeding guidance given (mandatory) - not on file0/10
Manufacturer identity and address (mandatory)5/10
Country of manufacture stated (voluntary)10/10
Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Additives declared, Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.

ClaimTypeSubstantiation
Developed by vets (on page)FunctionalManufacturer assertion
Kidney and mobility support (on page)FunctionalManufacturer assertion
Promotes oral and dental health (on page)FunctionalManufacturer assertion
Maintains optimal weight (on page)FunctionalManufacturer assertion
helps prevent weight gain with reduced energy content and the addition of L-carnitine, an amino acid which supports healthy fat metabolism (on page)FunctionalManufacturer assertion
Ascophyllum nodosum seaweed helps you protect your small dog's oral health by limiting plaque and tartar formation and reducing bad breath (on page)FunctionalManufacturer assertion
low in phosphorous which helps to support healthy renal function (on page)FunctionalManufacturer assertion
support the skin barrier and promote the natural oils that keep the skin healthy and the coat glossy (on page)FunctionalManufacturer assertion
contains chondroitin sulphate and glucosamine to support joint health (on page)FunctionalManufacturer assertion
high protein content helps to preserve muscle mass (on page)FunctionalManufacturer assertion
Supports healthy weight management (on page)FunctionalManufacturer assertion
Mobility support (on page)FunctionalManufacturer assertion
functional ingredients like hyaluronic acid and eggshell membrane help to keep the joints mobile and flexible (on page)FunctionalManufacturer assertion
Supports skin and coat health (on page)FunctionalManufacturer assertion
Promotes healthy teeth and gums (on page)FunctionalManufacturer assertion
Supports renal health (on page)FunctionalManufacturer assertion
Eggshell membrane: Supports joint mobility (on page)FunctionalManufacturer assertion
Eggshell membrane: Promotes joint flexibility and elasticity (on page)FunctionalManufacturer assertion
Hyaluronic acid: Helps to keep the joints lubricated and moving freely (on page)FunctionalManufacturer assertion
Chondroitin sulphate: Helps to prevent the breakdown of cartilage (on page)FunctionalManufacturer assertion
Chondroitin sulphate: Supports the production of lubricating fluid in the joints (on page)FunctionalManufacturer assertion
Omega-3 and omega-6 fatty acids: Supports the skin barrier (on page)FunctionalManufacturer assertion
Omega-3 and omega-6 fatty acids: Encourages natural oil production (on page)FunctionalManufacturer assertion
Omega-3 and omega-6 fatty acids: Keeps the coat shiny (on page)FunctionalManufacturer assertion
L-carnitine: Supports energy production from fat (on page)FunctionalManufacturer assertion
L-carnitine: Helps to preserve lean muscle (on page)FunctionalManufacturer assertion
Low phosphorus levels reduce the burden on the kidneys, helping to maintain a healthy kidney function (on page)FunctionalManufacturer assertion
29% carbohydrates (on page)ContentManufacturer assertion
Eggshell membrane: Rich in joint-friendly nutrients like collagen, glucosamine and chondroitin (on page)NutrientManufacturer assertion
High protein and fibre, with a reduced energy densitiy to support a senior dog (on page)High/low levelManufacturer assertion
32% protein (84% animal origin) (on page)ContentManufacturer assertion
rich in omega-3 and omega-6 fatty acids, balanced at the optimal ratios for skin and coat health (on page)High/low levelManufacturer assertion
high-protein, low-carbohydrate balance (on page)High/low levelManufacturer assertion
Suitable for entire (unneuterted) small-breed (5-10kg) dogs over 10 years old, and entire toy-breed (less than 5kg) dogs over 12 years old (on page)ContentManufacturer assertion
VETERINARY HPM® Senior Small & Toy Dog is a complete and balanced senior dog food designed to meet the unique nutritional needs of small-breed senior dogs (on page)ContentManufacturer assertion

Limited: at least one claim rests on manufacturer assertion alone.

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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