Virbac Veterinary HPM Senior Large & Medium
Dry Extruded · completeClear label
Our verdict
Is Virbac Veterinary HPM Senior Large & Medium a good dog food?
We score it 42/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete extruded dry food for senior dogs, with poultry, rice and field bean hulls as the main ingredients.
89% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for senior dogs
- Doesn't list beef, lamb, venison, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry
- Your dog avoids turkey: the label lists poultry
- Your dog avoids fish: the label lists fish oil
- Your dog avoids pork: it is listed as an ingredient
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 32% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 32% |
| Fat | 14% |
| Fibre | 9.50% |
| Ash | 6.50% |
| Moisture | 9% |
| Carbohydrates | 29% |
| Omega-3 fatty acids | 0.90% |
| Omega-6 fatty acids | 1.80% |
| Calcium | 1.20% |
| Phosphorus | 0.70% |
| Sodium | 0.40% |
Additives & feeding info
Feeding and storage
Feeding guide
Body weight (kg) Daily ration (g/day) Active - Active = Active + 11 190 215 235 15 235 260 290 20 285 315 350 25 330 365 405 30 375 415 455 35 415 460 505 40 455 505 555 45 490 545 600 50 525 585 640 60 595 660 725 70 655 730 805 * These amonts amounts are approximate and may vary depending on the dog's breed.
No additives recorded yet.
Ingredients (18)89% of the recipe is estimated
Estimated composition
- fibre 23.2%
- supplement 17.0%
- oil 16.8%
- meat 14.1%
- veg 12.0%
- carb 11.0%
- additive 5.9%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Dehydrated Pork and Poultry Protein | Poultry | meat · medium | - | 7.3 |
| 2 | 7% Rice | Rice - white | carb · medium | 7 | 7.0 |
| 3 | Field Bean Hulls | Field Bean Hulls | fibre · medium | - | 7.0 |
| 4 | Hydrolysed Animal Protein | Hydrolysed Animal Protein | meat · medium | - | 6.8 |
| 5 | Whole Pea | Peas | veg · good | - | 6.6 |
| 6 | Lignocellulose | Lignocellulose | fibre · medium | - | 6.4 |
| 7 | Animal Fat | Unspecified Animal Fats and Oils | oil · poor | - | 6.1 |
| 8 | 4% Potato Starch | Potato starch | carb · poor | 4 | 4.0 |
| 9 | Mineral Salts | Salt | additive · poor | - | 5.9 |
| 10 | Fish Oil | Fish Oil | oil · good | - | 5.7 |
| 11 | Linseed | Linseed | veg · good | - | 5.4 |
| 12 | Beet Pulp | Beet Pulp | fibre · medium | - | 5.2 |
| 13 | Sunflower Oil | Sunflower oil | oil · good | - | 5.0 |
| 14 | Fructo-Oligosaccharides | Fructo-oligosaccharides | supplement · good | - | 4.8 |
| 15 | Psyllium Fibre | Psyllium fibre | fibre · good | - | 4.5 |
| 16 | Chitosan | Chitosan | supplement · medium | - | 4.3 |
| 17 | Pasteurised Lactobacillus Acidophilus | Pasteurised Lactobacillus Acidophilus | supplement · good | - | 4.1 |
| 18 | Chondroitin Sulphate | Chondroitin | supplement · good | - | 3.9 |
- 1. Dehydrated Pork and Poultry Protein7.3% estimated
- 2. 7% Rice7% declared7.0% estimated
- 3. Field Bean Hulls7.0% estimated
- 4. Hydrolysed Animal Protein6.8% estimated
- 5. Whole Pea6.6% estimated
- 6. Lignocellulose6.4% estimated
- 7. Animal Fat6.1% estimated
- 8. 4% Potato Starch4% declared4.0% estimated
- 9. Mineral Salts5.9% estimated
- 10. Fish Oil5.7% estimated
- 11. Linseed5.4% estimated
- 12. Beet Pulp5.2% estimated
- 13. Sunflower Oil5.0% estimated
- 14. Fructo-Oligosaccharides4.8% estimated
- 15. Psyllium Fibre4.5% estimated
- 16. Chitosan4.3% estimated
- 17. Pasteurised Lactobacillus Acidophilus4.1% estimated
- 18. Chondroitin Sulphate3.9% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Virbac
- Website
- https://uk.virbac.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- uk.virbac.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 42 out of 100 based on several key factors. The overall quality of the ingredient list adds +4.4 points. Conversely, the oil and fat content reduces the score by -1.8, the processing format takes off -6.7, and ingredients without printed percentages deduct -9.4.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.38 |
| Carb share of dry matter | 8.5% | -0.115 | -0.98 |
| Oil share of dry matter | 19.7% | -0.092 | -1.81 |
| Vegetable share of dry matter | 7.0% | -0.005 | -0.04 |
| Additive share of dry matter | 6.3% | 0.163 | +1.02 |
| Supplement share of dry matter | 18.5% | -0.012 | -0.23 |
| Recipe graded poor | 16.0% | -0.065 | -1.04 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 6.1% | 0.060 | +0.37 |
| Undeclared quantities | 89.0% | -0.106 | -9.40 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -7.39 | 0.222 | -1.64 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.38 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 8.5% | -0.115 | -0.98 |
| Oil share of dry matter | 19.7% | -0.092 | -1.81 |
| Vegetable share of dry matter | 7.0% | -0.005 | -0.04 |
| Additive share of dry matter | 6.3% | 0.163 | +1.02 |
| Supplement share of dry matter | 18.5% | -0.012 | -0.23 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 16.0% | -0.065 | -1.04 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 6.1% | 0.060 | +0.37 |
| Undeclared quantities | 89.0% | -0.106 | -9.40 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -7.39 | 0.222 | -1.64 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 42.2
- Final score
- 42/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 32 | 35.2 (band 18 to 40%) | 100 |
| Fat | 14 | 15.4 (band 5.5 to 20%) | 100 |
| Fibre | 9.5 | 10.4 (band 0.5 to 5%) | 69.5 |
| Calcium | 1.2 | 1.3 (band 0.5 to 2.5%) | 94.6 |
| Phosphorus | 0.7 | 0.8 (band 0.4 to 1.6%) | 88.5 |
| Sodium | 0.4 | 0.4 (band 0.1+%) | 100 |
| Calcium:phosphorus ratio | 1.7 | 1.7 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 95); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (11% of the recipe mass) (voluntary) | 2.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
75/100 · limited — 4 checkable claims: 3 consistent, 1 contradicted.
Contradicted by the label
- "Low fat levels" — the declared label says otherwise on low fat.
Consistent with the label
- "High protein content" — supported by the declared high protein data.
- "Complete and balanced diet for senior dogs" — supported by the declared complete and balanced data.
- "High fibre" — supported by the declared high fibre data.
26 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Mobility and muscle support (on page) | Functional | not checkable | Manufacturer assertion |
| Supports renal health (on page) | Functional | not checkable | Manufacturer assertion |
| Body weight control (on page) | Functional | not checkable | Manufacturer assertion |
| Weight control without feeling hungry (on page) | Functional | not checkable | Manufacturer assertion |
| Muscle mass and joint support (on page) | Functional | not checkable | Manufacturer assertion |
| Healthy digestive system (on page) | Functional | not checkable | Manufacturer assertion |
| Skin and coat support (on page) | Functional | not checkable | Manufacturer assertion |
| Supports urinary health (on page) | Functional | not checkable | Manufacturer assertion |
| Weight control (on page) | Functional | not checkable | Manufacturer assertion |
| Prevents weight gain in older dogs (on page) | Functional | not checkable | Manufacturer assertion |
| Mobility support (on page) | Functional | not checkable | Manufacturer assertion |
| High protein preserves muscle mass (on page) | Functional | not checkable | Manufacturer assertion |
| Low phosphorus levels reduce the burden on the kidneys (on page) | Functional | not checkable | Manufacturer assertion |
| High digestive tolerance (on page) | Functional | not checkable | Manufacturer assertion |
| Supports skin and coat health (on page) | Functional | not checkable | Manufacturer assertion |
| L-carnitine, an amino acid that supports healthy fat metabolism (on page) | Functional | not checkable | Manufacturer assertion |
| Low fat levels (on page) | High/low level | contradicted | Manufacturer assertion |
| VETERINARY HPM® does not contain any artificial colours or flavours (on page) | Free-from | not checkable | Manufacturer assertion |
| Contains omega-3 and omega-6 fatty acids at the optimal ratios (on page) | Nutrient | not checkable | Manufacturer assertion |
| 32% protein content (on page) | Nutrient | not checkable | Manufacturer assertion |
| High protein content (on page) | High/low level | consistent | Manufacturer assertion |
| Complete and balanced diet for senior dogs (on page) | Content | consistent | Manufacturer assertion |
| Developed by vets (on page) | Content | not checkable | Manufacturer assertion |
| Less phosphorus than regular adult dry dog food (on page) | High/low level | not checkable | Manufacturer assertion |
| Balance of omega-6 and omega-3 fatty acids (on page) | Nutrient | not checkable | Manufacturer assertion |
| Natural chondroitin sulphate & glucosamine (on page) | Content | not checkable | Manufacturer assertion |
| Egg shell membrane (on page) | Content | not checkable | Manufacturer assertion |
| Provides prebiotics and probiotics (on page) | Nutrient | not checkable | Manufacturer assertion |
| High fibre (on page) | High/low level | consistent | Manufacturer assertion |
| Added hyaluronic acid (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Veterinary HPM Senior Large & Medium
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