Billy & Margot Wild Ocean Fish + Superfood Recipe Senior Support Dry Dog Food
Dry Extruded · complete
Our verdict
Is Billy & Margot Wild Ocean Fish + Superfood Recipe Senior Support Dry Dog Food a good dog food?
We score it 47/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for senior dogs, with ocean fish, beef and peas as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for senior dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists ocean fish
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 34% · Fat 11%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 34% |
| Fat | 11% |
| Fibre | 8% |
| Omega-3 fatty acids | 0.30% |
| Omega-6 fatty acids | 1.20% |
Additives & feeding info
Feeding and storage
Feeding guide
For a dog between 5 to 10kg, the recommended daily serving is 85 to 150g. For a dog between 11 to 25kg, the recommended daily serving is 155 to 300g. For a dog between 26 to 45kg, the recommended daily serving is 295 to 470g. For a dog between 46 to 70kg, the recommended daily serving is 465 to 655. For a dog 71kg and above, the recommended daily serving is 625g and above. All dogs are individuals and this is a guide only. Daily requirements may vary with breed, age and activity level. We suggest feeding between 2-3% of your dogs ideal body weight, monitoring your dog's weight and adjusting amounts as required. Feed twice daily and always ensure fresh drinking water is available.
Additives declared on the label
Technological additives
Natural Antioxidant
Ingredients (30)100% of the recipe is estimated
Estimated composition
- veg 42.5%
- supplement 13.1%
- meat 12.6%
- carb 11.3%
- additive 10.0%
- oil 7.1%
- fibre 3.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Wild Ocean Fish Meal | Ocean Fish | meat · medium | - | 4.4 |
| 2 | Beef Meal | Beef | meat · medium | - | 4.3 |
| 3 | Peas | Peas | veg · good | - | 4.2 |
| 4 | Red Lentils | Lentils | veg · medium | - | 4.2 |
| 5 | Pea Protein | Pea protein | carb · medium | - | 4.1 |
| 6 | Chickpeas | Chickpeas | veg · good | - | 4.0 |
| 7 | Sweet Potato | Sweet Potatoes | carb · good | - | 4.0 |
| 8 | Salmon Meal | Salmon Protein | meat · good | - | 3.9 |
| 9 | Flaxseed | Linseed | veg · good | - | 3.8 |
| 10 | Natural Flavour | Smoked Flavour | additive · poor | - | 3.7 |
| 11 | Salmon Oil | Salmon Oil | oil · good | - | 3.7 |
| 12 | Vitamins and Minerals | Vitamins and minerals | supplement · medium | - | 3.6 |
| 13 | Potassium Chloride | Potassium Chloride | supplement · medium | - | 3.5 |
| 14 | Coconut Oil | Coconut Oil | oil · medium | - | 3.4 |
| 15 | Inulin | Inulin | fibre · good | - | 3.4 |
| 16 | Sodium Tripolyphosphate | Sodium Tripolyphosphate | additive · poor | - | 3.3 |
| 17 | Manuka Honey | Honey | carb · medium | - | 3.2 |
| 18 | Alfalfa Dried | Alfalfa | veg · good | - | 3.2 |
| 19 | Dried Brewers Yeast | Brewer's Yeast | supplement · good | - | 3.1 |
| 20 | Natural Antioxidant | Antioxidants | additive · medium | - | 3.0 |
| 21 | Yucca Concentrate | Yucca Schidigera | supplement · good | - | 2.9 |
| 22 | Carrot | Carrots | veg · good | - | 2.9 |
| 23 | Turmeric | Turmeric | veg · good | - | 2.8 |
| 24 | Chia | Chia Seeds | veg · good | - | 2.7 |
| 25 | Ginger Root | Ginger | veg · good | - | 2.6 |
| 26 | Pumpkin | Pumpkin | veg · good | - | 2.6 |
| 27 | Cranberry | Cranberries | veg · good | - | 2.5 |
| 28 | Kale | Kale | veg · good | - | 2.4 |
| 29 | Blueberry | Blueberries | veg · good | - | 2.3 |
| 30 | Spinach | Spinach | veg · good | - | 2.3 |
- 1. Wild Ocean Fish Meal4.4% estimated
- 2. Beef Meal4.3% estimated
- 3. Peas4.2% estimated
- 4. Red Lentils4.2% estimated
- 5. Pea Protein4.1% estimated
- 6. Chickpeas4.0% estimated
- 7. Sweet Potato4.0% estimated
- 8. Salmon Meal3.9% estimated
- 9. Flaxseed3.8% estimated
- 10. Natural Flavour3.7% estimated
- 11. Salmon Oil3.7% estimated
- 12. Vitamins and Minerals3.6% estimated
- 13. Potassium Chloride3.5% estimated
- 14. Coconut Oil3.4% estimated
- 15. Inulin3.4% estimated
- 16. Sodium Tripolyphosphate3.3% estimated
- 17. Manuka Honey3.2% estimated
- 18. Alfalfa Dried3.2% estimated
- 19. Dried Brewers Yeast3.1% estimated
- 20. Natural Antioxidant3.0% estimated
- 21. Yucca Concentrate2.9% estimated
- 22. Carrot2.9% estimated
- 23. Turmeric2.8% estimated
- 24. Chia2.7% estimated
- 25. Ginger Root2.6% estimated
- 26. Pumpkin2.6% estimated
- 27. Cranberry2.5% estimated
- 28. Kale2.4% estimated
- 29. Blueberry2.3% estimated
- 30. Spinach2.3% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Billy & Margot
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- www.billyandmargot.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 47 out of 100 based on several key factors. The overall quality of the ingredient list contributed +5.6 points to the total. However, ingredients without printed percentages reduced the score by -10.6, the processing format subtracted -6.7, and the additive load contributed -2.7 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.60 |
| Carb share of dry matter | 11.0% | -0.115 | -1.26 |
| Oil share of dry matter | 10.4% | -0.092 | -0.95 |
| Vegetable share of dry matter | 26.1% | -0.005 | -0.13 |
| Additive share of dry matter | 13.3% | 0.163 | +2.17 |
| Supplement share of dry matter | 17.8% | -0.012 | -0.22 |
| Recipe graded poor | 7.0% | -0.065 | -0.46 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.7% | 0.060 | +0.22 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -12.04 | 0.222 | -2.67 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.60 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 11.0% | -0.115 | -1.26 |
| Oil share of dry matter | 10.4% | -0.092 | -0.95 |
| Vegetable share of dry matter | 26.1% | -0.005 | -0.13 |
| Additive share of dry matter | 13.3% | 0.163 | +2.17 |
| Supplement share of dry matter | 17.8% | -0.012 | -0.22 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 7.0% | -0.065 | -0.46 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.7% | 0.060 | +0.22 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -12.04 | 0.222 | -2.67 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 47.4
- Final score
- 47/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 34 | 37.6 (band 18 to 40%) | 100 |
| Fat | 11 | 12.2 (band 5.5 to 20%) | 97.5 |
| Fibre | 8 | 8.8 (band 0.5 to 5%) | 89.5 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
67/100 · limited — 3 checkable claims: 2 consistent, 1 contradicted.
Contradicted by the label
- "Single Animal Protein" — the declared label says otherwise on single protein.
Consistent with the label
- "completely grain-free" — supported by the declared grain-free data.
- "Grain Free" — supported by the declared grain-free data.
8 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Wild ocean fish is a great source of protein for dogs. (on page) | Functional | not checkable | Manufacturer assertion |
| It has a high digestibility and amino acid bioavailability to support strong, lean muscles. (on page) | Functional | not checkable | Manufacturer assertion |
| added antioxidants, phytonutrients and essential vitamins and minerals to support optimal vitality and wellbeing (on page) | Functional | not checkable | Manufacturer assertion |
| Inulin assists in the stimulation and growth of beneficial bacteria, contributing to overall digestive health. (on page) | Functional | not checkable | Manufacturer assertion |
| Formulated with DHA from salmon oil to support healthy cognitive function. (on page) | Functional | not checkable | Manufacturer assertion |
| completely grain-free (on page) | Free-from | consistent | Manufacturer assertion |
| Single Animal Protein (on page) | Content | contradicted | Manufacturer assertion |
| Grain Free (on page) | Free-from | consistent | Manufacturer assertion |
| super palatable, quality protein (on page) | Content | not checkable | Manufacturer assertion |
| packed with nourishing and delicious ingredients (on page) | Content | not checkable | Manufacturer assertion |
| 100% NATURAL TREATS (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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