Billy & Margot Single Animal Protein Salmon + Superfoods Recipe Adult
Dry Extruded · complete
Our verdict
Is Billy & Margot Single Animal Protein Salmon + Superfoods Recipe Adult a good dog food?
We score it 48/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with salmon, peas and chickpeas as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 34% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 34% |
| Fat | 13% |
| Fibre | 6% |
| Omega-3 fatty acids | 0.40% |
| Omega-6 fatty acids | 1.80% |
Additives & feeding info
Feeding and storage
Feeding guide
For a dog between 5 to 10kg, the recommended daily serving is 85 to 150g. For a dog between 11 to 25kg, the recommended daily serving is 155 to 300g. For a dog between 26 to 45kg, the recommended daily serving is 295 to 470g. For a dog between 46 to 70kg, the recommended daily serving is 465 to 655g. For a dog 71kg and above, the recommended daily serving is 625g and above. All dogs are individuals and this is a guide only. Daily requirements may vary with breed, age and activity level. We suggest feeding between 2-3% of your dog's ideal body weight, monitoring your dog's weight and adjusting amounts as required. Feed twice daily and always ensure fresh drinking water is available.
Additives declared on the label
Nutritional additives
Choline Chloride; L-ascorbyl-2-polyphosphate; Vitamin E Supplement; Niacin; Calcium Pantothenate; Riboflavin; Thiamine Mononitrate; Pyridoxine Hydrochloride; Vitamin A Supplement; Vitamin B12 Supplement; Vitamin D3 Supplement; Biotin; Menadione Sodium Bisulfite Complex; Folic Acid; Zinc Sulfate; Iron Sulfate; Copper Sulfate; Manganese Oxide; Sodium Selenite; Calcium Iodate
Technological additives
Sodium Tripolyphosphate; Preserved with Mixed Tocopherols; Rosemary Extract
Ingredients (27)100% of the recipe is estimated
Estimated composition
- veg 44.4%
- carb 12.7%
- additive 10.9%
- supplement 10.7%
- oil 8.6%
- fibre 7.8%
- meat 4.9%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Salmon | Salmon | meat · good | - | 4.9 |
| 2 | Whole Field Peas | Peas | veg · good | - | 4.8 |
| 3 | Whole Chickpeas | Chickpeas | veg · good | - | 4.7 |
| 4 | Red Lentils | Lentils | veg · medium | - | 4.6 |
| 5 | Sweet Potato | Sweet Potatoes | carb · good | - | 4.5 |
| 6 | Salmon Oil | Salmon Oil | oil · good | - | 4.4 |
| 7 | Pea Protein | Pea protein | carb · medium | - | 4.3 |
| 8 | Flaxseed | Linseed | veg · good | - | 4.2 |
| 9 | Coconut Oil | Coconut Oil | oil · medium | - | 4.2 |
| 10 | Chicory Root Extract | Chicory Root Extract | fibre · good | - | 4.1 |
| 11 | Sodium Tripolyphosphate | Sodium Tripolyphosphate | additive · poor | - | 4.0 |
| 12 | Honey | Honey | carb · medium | - | 3.9 |
| 13 | Yucca Shidigera Extract | Yucca Schidigera | supplement · good | - | 3.8 |
| 14 | Dehydrated Alfalfa Meal | Alfalfa Meal | fibre · medium | - | 3.7 |
| 15 | Brewers Dried Yeast | Yeast | supplement · good | - | 3.6 |
| 16 | Preserved with Mixed Tocopherols | Tocopherols | additive · good | - | 3.5 |
| 17 | Salt | Salt | additive · poor | - | 3.4 |
| 18 | Vitamins (Choline Chloride, L-ascorbyl-2-polyphosphate, Vitamin E Supplement, Niacin, Calcium Pantothenate, Riboflavin, Thiamine Mononitrate, Pyridoxine Hydrochloride, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin D3 Supplement, Biotin, Menadione Sodium Bisulfite Complex, Folic Acid) | Vitamins and minerals | supplement · medium | - | 3.3 |
| 19 | Kale | Kale | veg · good | - | 3.3 |
| 20 | Spinach | Spinach | veg · good | - | 3.2 |
| 21 | Carrots | Carrots | veg · good | - | 3.1 |
| 22 | Pumpkin | Pumpkin | veg · good | - | 3.0 |
| 23 | Blueberries | Blueberries | veg · good | - | 2.9 |
| 24 | Cranberries | Cranberries | veg · good | - | 2.8 |
| 25 | Chia Seed | Chia Seeds | veg · good | - | 2.7 |
| 26 | Ginger Root | Ginger | veg · good | - | 2.6 |
| 27 | Turmeric | Turmeric | veg · good | - | 2.5 |
- 1. Salmon4.9% estimated
- 2. Whole Field Peas4.8% estimated
- 3. Whole Chickpeas4.7% estimated
- 4. Red Lentils4.6% estimated
- 5. Sweet Potato4.5% estimated
- 6. Salmon Oil4.4% estimated
- 7. Pea Protein4.3% estimated
- 8. Flaxseed4.2% estimated
- 9. Coconut Oil4.2% estimated
- 10. Chicory Root Extract4.1% estimated
- 11. Sodium Tripolyphosphate4.0% estimated
- 12. Honey3.9% estimated
- 13. Yucca Shidigera Extract3.8% estimated
- 14. Dehydrated Alfalfa Meal3.7% estimated
- 15. Brewers Dried Yeast3.6% estimated
- 16. Preserved with Mixed Tocopherols3.5% estimated
- 17. Salt3.4% estimated
- 18. Vitamins (Choline Chloride, L-ascorbyl-2-polyphosphate, Vitamin E Supplement, Niacin, Calcium Pantothenate, Riboflavin, Thiamine Mononitrate, Pyridoxine Hydrochloride, Vitamin A Supplement, Vitamin B12 Supplement, Vitamin D3 Supplement, Biotin, Menadione Sodium Bisulfite Complex, Folic Acid)3.3% estimated
- 19. Kale3.3% estimated
- 20. Spinach3.2% estimated
- 21. Carrots3.1% estimated
- 22. Pumpkin3.0% estimated
- 23. Blueberries2.9% estimated
- 24. Cranberries2.8% estimated
- 25. Chia Seed2.7% estimated
- 26. Ginger Root2.6% estimated
- 27. Turmeric2.5% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Billy & Margot
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- www.billyandmargot.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 48 out of 100 based on several key factors. The overall quality of the ingredient list contributed +6 points to the total. However, ingredients without printed percentages reduced the score by -10.6, the processing format subtracted -6.7, and the additive load contributed -2.9 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.01 |
| Carb share of dry matter | 13.8% | -0.115 | -1.59 |
| Oil share of dry matter | 14.0% | -0.092 | -1.29 |
| Vegetable share of dry matter | 25.9% | -0.005 | -0.13 |
| Additive share of dry matter | 16.2% | 0.163 | +2.64 |
| Supplement share of dry matter | 16.3% | -0.012 | -0.20 |
| Recipe graded poor | 7.4% | -0.065 | -0.48 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 4.0% | 0.060 | +0.24 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -13.19 | 0.222 | -2.93 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.01 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 13.8% | -0.115 | -1.59 |
| Oil share of dry matter | 14.0% | -0.092 | -1.29 |
| Vegetable share of dry matter | 25.9% | -0.005 | -0.13 |
| Additive share of dry matter | 16.2% | 0.163 | +2.64 |
| Supplement share of dry matter | 16.3% | -0.012 | -0.20 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 7.4% | -0.065 | -0.48 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 4.0% | 0.060 | +0.24 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -13.19 | 0.222 | -2.93 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 48.4
- Final score
- 48/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 34 | 37.6 (band 18 to 40%) | 100 |
| Fat | 13 | 14.4 (band 5.5 to 20%) | 100 |
| Fibre | 6 | 6.6 (band 0.5 to 5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 20 nutritional additives on the label
- Choline Chloride
- L-ascorbyl-2-polyphosphate
- Vitamin E Supplement
- Niacin
- Calcium Pantothenate
- Riboflavin
- Thiamine Mononitrate
- Pyridoxine Hydrochloride
- Vitamin A Supplement
- Vitamin B12 Supplement
- Vitamin D3 Supplement
- Biotin
- Menadione Sodium Bisulfite Complex
- Folic Acid
- Zinc Sulfate
- Iron Sulfate
- Copper Sulfate
- Manganese Oxide
- Sodium Selenite
- Calcium Iodate
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "Single Animal Protein" — supported by the declared single protein data.
- "0% GRAIN" — supported by the declared grain-free data.
- "completely grain-free" — supported by the declared grain-free data.
15 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Single Animal Protein (on page) | Content | consistent | Manufacturer assertion |
| Salmon + Superfoods Recipe (on page) | Content | not checkable | Manufacturer assertion |
| 0% GRAIN (on page) | Free-from | consistent | Manufacturer assertion |
| completely grain-free (on page) | Free-from | consistent | Manufacturer assertion |
| Salmon provides a nearly complete amino acid profile (on page) | Content | not checkable | Manufacturer assertion |
| safe for sensitive dogs, that thrive without grains (on page) | Functional | not checkable | Manufacturer assertion |
| Strengthen their immunity (on page) | Functional | not checkable | Manufacturer assertion |
| keep them energised from the benefits of omega 3 fatty acids (on page) | Functional | not checkable | Manufacturer assertion |
| filled with vitamins and minerals, ensuring overall health for your dog (on page) | Functional | not checkable | Manufacturer assertion |
| Omega-6* 1.8% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Omega-3* 0.4% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Packed with quality protein as well as superfoods and wholesome ingredients (on page) | Content | not checkable | Manufacturer assertion |
| 100% NATURAL TREATS (on page) | Content | not checkable | Manufacturer assertion |
| Crude Fibre 6% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Crude Protein 34% (on page) | Nutrient | not checkable | Manufacturer assertion |
| OMEGA 3 & 6 FATTY ACIDS (on page) | Content | not checkable | Manufacturer assertion |
| SUPERFOOD BLEND (on page) | Content | not checkable | Manufacturer assertion |
| Crude Fat 13% (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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