Billy & Margot Puppy + Superfood Blend Dry Dog Food
Dry Extruded · complete
Our verdict
Is Billy & Margot Puppy + Superfood Blend Dry Dog Food a good dog food?
We score it 47/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for puppies, with salmon, sweet potatoes and lentils as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 34% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 34% |
| Fat | 13% |
| Fibre | 6% |
| Omega-3 fatty acids | 0.60% |
| Omega-6 fatty acids | 1.80% |
Energy: 350 kcal/100g
Additives & feeding info
Additives declared on the label
Technological additives
Natural Antioxidant
Ingredients (28)100% of the recipe is estimated
Estimated composition
- veg 45.9%
- supplement 14.4%
- carb 12.4%
- additive 10.9%
- oil 8.1%
- meat 4.7%
- fibre 3.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Salmon | Salmon | meat · good | - | 4.7 |
| 2 | Sweet Potato | Sweet Potatoes | carb · good | - | 4.6 |
| 3 | Red Lentils | Lentils | veg · medium | - | 4.5 |
| 4 | Peas | Peas | veg · good | - | 4.5 |
| 5 | Chickpeas | Chickpeas | veg · good | - | 4.4 |
| 6 | Salmon Oil | Salmon Oil | oil · good | - | 4.3 |
| 7 | Pea Protein | Pea protein | carb · medium | - | 4.2 |
| 8 | Flaxseed | Linseed | veg · good | - | 4.1 |
| 9 | Natural Flavour | Smoked Flavour | additive · poor | - | 4.0 |
| 10 | Vitamins and Minerals | Vitamins and minerals | supplement · medium | - | 3.9 |
| 11 | Potassium Chloride | Potassium Chloride | supplement · medium | - | 3.9 |
| 12 | Coconut Oil | Coconut Oil | oil · medium | - | 3.8 |
| 13 | Chicory Root Extract | Chicory Root Extract | fibre · good | - | 3.7 |
| 14 | Sodium tripolyphosphate | Sodium Tripolyphosphate | additive · poor | - | 3.6 |
| 15 | Manuka Honey | Honey | carb · medium | - | 3.5 |
| 16 | Alfalfa Dried | Alfalfa | veg · good | - | 3.4 |
| 17 | Dried Brewers Yeast | Brewer's Yeast | supplement · good | - | 3.4 |
| 18 | Natural Antioxidant | Antioxidants | additive · medium | - | 3.3 |
| 19 | Yucca concentrate | Yucca Schidigera | supplement · good | - | 3.2 |
| 20 | Cranberry | Cranberries | veg · good | - | 3.1 |
| 21 | Blueberry | Blueberries | veg · good | - | 3.0 |
| 22 | Pumpkin | Pumpkin | veg · good | - | 2.9 |
| 23 | Carrots | Carrots | veg · good | - | 2.9 |
| 24 | Chia Seed | Chia Seeds | veg · good | - | 2.8 |
| 25 | Ginger Root | Ginger | veg · good | - | 2.7 |
| 26 | Turmeric | Turmeric | veg · good | - | 2.6 |
| 27 | Spinach | Spinach | veg · good | - | 2.5 |
| 28 | Kale Powder | Kale | veg · good | - | 2.4 |
- 1. Salmon4.7% estimated
- 2. Sweet Potato4.6% estimated
- 3. Red Lentils4.5% estimated
- 4. Peas4.5% estimated
- 5. Chickpeas4.4% estimated
- 6. Salmon Oil4.3% estimated
- 7. Pea Protein4.2% estimated
- 8. Flaxseed4.1% estimated
- 9. Natural Flavour4.0% estimated
- 10. Vitamins and Minerals3.9% estimated
- 11. Potassium Chloride3.9% estimated
- 12. Coconut Oil3.8% estimated
- 13. Chicory Root Extract3.7% estimated
- 14. Sodium tripolyphosphate3.6% estimated
- 15. Manuka Honey3.5% estimated
- 16. Alfalfa Dried3.4% estimated
- 17. Dried Brewers Yeast3.4% estimated
- 18. Natural Antioxidant3.3% estimated
- 19. Yucca concentrate3.2% estimated
- 20. Cranberry3.1% estimated
- 21. Blueberry3.0% estimated
- 22. Pumpkin2.9% estimated
- 23. Carrots2.9% estimated
- 24. Chia Seed2.8% estimated
- 25. Ginger Root2.7% estimated
- 26. Turmeric2.6% estimated
- 27. Spinach2.5% estimated
- 28. Kale Powder2.4% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Billy & Margot
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- www.billyandmargot.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 47 out of 100 based on several key factors. The overall quality of the ingredient list contributed +5.9 points to the total. However, ingredients without printed percentages reduced the score by -10.6, the processing format subtracted -6.7, and the additive load contributed -2.9 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.89 |
| Carb share of dry matter | 12.4% | -0.115 | -1.43 |
| Oil share of dry matter | 12.5% | -0.092 | -1.15 |
| Vegetable share of dry matter | 31.9% | -0.005 | -0.16 |
| Additive share of dry matter | 15.3% | 0.163 | +2.50 |
| Supplement share of dry matter | 20.6% | -0.012 | -0.25 |
| Recipe graded poor | 7.6% | -0.065 | -0.50 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 4.0% | 0.060 | +0.24 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -13.11 | 0.222 | -2.91 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.89 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 12.4% | -0.115 | -1.43 |
| Oil share of dry matter | 12.5% | -0.092 | -1.15 |
| Vegetable share of dry matter | 31.9% | -0.005 | -0.16 |
| Additive share of dry matter | 15.3% | 0.163 | +2.50 |
| Supplement share of dry matter | 20.6% | -0.012 | -0.25 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 7.6% | -0.065 | -0.50 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 4.0% | 0.060 | +0.24 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -13.11 | 0.222 | -2.91 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 47.4
- Final score
- 47/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 34 | 37.6 | 100 |
| Fat | 13 | 14.4 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 350 | 386.7 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 5 checkable claims: 5 consistent, 0 contradicted.
Consistent with the label
- "This natural dry dog food contains single animal protein" — supported by the declared single protein data.
- "single animal protein for muscle development" — supported by the declared single protein data.
- "Free from grains" — supported by the declared grain-free data.
- "completely grain-free" — supported by the declared grain-free data.
- "This product is formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for Growth, except for the growth of large breed puppies (70lb/32kg or more as an adult)" — supported by the declared complete and balanced data.
13 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| This natural dry dog food contains single animal protein (on page) | Content | consistent | Manufacturer assertion |
| single animal protein for muscle development (on page) | Content | consistent | Manufacturer assertion |
| has vitamins and minerals such as DHA and EPA to support healthy growth and development (on page) | Functional | not checkable | Manufacturer assertion |
| Free from grains (on page) | Free-from | consistent | Manufacturer assertion |
| Free from grains as well as added artificial colours, flavours and preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| salmon has low sensitivity, making it perfect for little tummies (on page) | Content | not checkable | Manufacturer assertion |
| completely grain-free (on page) | Free-from | consistent | Manufacturer assertion |
| This product is formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for Growth, except for the growth of large breed puppies (70lb/32kg or more as an adult) (on page) | Content | consistent | Manufacturer assertion |
| Omega-3* min 0.6% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Suitable for all puppy breeds (on page) | Content | not checkable | Manufacturer assertion |
| Crude Protein min 34% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Omega-6* min 1.8% (on page) | Nutrient | not checkable | Manufacturer assertion |
| contains carefully minced meat cooked into a palatable meal (on page) | Content | not checkable | Manufacturer assertion |
| Packed with quality protein (on page) | Content | not checkable | Manufacturer assertion |
| Crude Fat min 13% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Crude Fibre max 6% (on page) | Nutrient | not checkable | Manufacturer assertion |
| 100% NATURAL TREATS (on page) | Content | not checkable | Manufacturer assertion |
| crafted for growing puppies (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Puppy + Superfood Blend Dry Dog Food
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.