Billy & Margot Insect Single Protein + Superfoods Adult Dry Dog Food
Dry Extruded · complete
Our verdict
Is Billy & Margot Insect Single Protein + Superfoods Adult Dry Dog Food a good dog food?
We score it 45/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with hermetia illucens larvae, peas and pea protein as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: it is listed as an ingredient
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 34% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 34% |
| Fat | 13% |
| Fibre | 8% |
Energy: 340 kcal/100g
Additives & feeding info
Additives declared on the label
Nutritional additives
Vitamins & Minerals
Technological additives
Natural Antioxidants
Ingredients (31)100% of the recipe is estimated
Estimated composition
- veg 37.8%
- supplement 22.6%
- carb 14.8%
- additive 13.3%
- meat 4.3%
- oil 3.9%
- fibre 3.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Black Soldier fly Larvae Meal | Hermetia Illucens Larvae | meat · good | - | 4.3 |
| 2 | Peas | Peas | veg · good | - | 4.2 |
| 3 | Pea Protein | Pea protein | carb · medium | - | 4.1 |
| 4 | Lentils | Lentils | veg · medium | - | 4.0 |
| 5 | Chickpea Flour | Gram flour | carb · good | - | 4.0 |
| 6 | Animal Fat (derived from Beef) | Unspecified Animal Fats and Oils | oil · poor | - | 3.9 |
| 7 | Flaxseed | Linseed | veg · good | - | 3.8 |
| 8 | Natural Flavour | Smoked Flavour | additive · poor | - | 3.8 |
| 9 | Sweet Potato | Sweet Potatoes | carb · good | - | 3.7 |
| 10 | Yeast Culture | Yeast | supplement · good | - | 3.6 |
| 11 | Dicalcium Phosphate | Dicalcium phosphate | supplement · medium | - | 3.6 |
| 12 | Sodium Tripolyphosphate | Sodium Tripolyphosphate | additive · poor | - | 3.5 |
| 13 | Dipotassium Phosphate | Phosphorus | supplement · good | - | 3.4 |
| 14 | Dried Coconut | Coconut Flakes | veg · medium | - | 3.4 |
| 15 | Inulin | Inulin | fibre · good | - | 3.3 |
| 16 | Salt | Salt | additive · poor | - | 3.2 |
| 17 | Methionine | Methionine | supplement · good | - | 3.2 |
| 18 | Choline Chloride | Choline | supplement · good | - | 3.1 |
| 19 | Manuka Honey Powder | Honey Powder | carb · medium | - | 3.0 |
| 20 | Vitamins & Minerals | Vitamin | supplement · good | - | 3.0 |
| 21 | Dried Alfalfa | Alfalfa | veg · good | - | 2.9 |
| 22 | Natural Antioxidants | Antioxidants | additive · medium | - | 2.8 |
| 23 | Yucca Schidigera Extract | Yucca Schidigera | supplement · good | - | 2.7 |
| 24 | Dried Carrots | Carrots | veg · good | - | 2.7 |
| 25 | Turmeric Powder | Turmeric | veg · good | - | 2.6 |
| 26 | Chia Seeds | Chia Seeds | veg · good | - | 2.5 |
| 27 | Ginger Root Powder | Ginger | veg · good | - | 2.5 |
| 28 | Pumpkin Powder | Pumpkin | veg · good | - | 2.4 |
| 29 | Cranberry Powder | Cranberries | veg · good | - | 2.3 |
| 30 | Kale Powder | Kale | veg · good | - | 2.3 |
| 31 | Spinach Powder | Spinach | veg · good | - | 2.2 |
- 1. Black Soldier fly Larvae Meal4.3% estimated
- 2. Peas4.2% estimated
- 3. Pea Protein4.1% estimated
- 4. Lentils4.0% estimated
- 5. Chickpea Flour4.0% estimated
- 6. Animal Fat (derived from Beef)3.9% estimated
- 7. Flaxseed3.8% estimated
- 8. Natural Flavour3.8% estimated
- 9. Sweet Potato3.7% estimated
- 10. Yeast Culture3.6% estimated
- 11. Dicalcium Phosphate3.6% estimated
- 12. Sodium Tripolyphosphate3.5% estimated
- 13. Dipotassium Phosphate3.4% estimated
- 14. Dried Coconut3.4% estimated
- 15. Inulin3.3% estimated
- 16. Salt3.2% estimated
- 17. Methionine3.2% estimated
- 18. Choline Chloride3.1% estimated
- 19. Manuka Honey Powder3.0% estimated
- 20. Vitamins & Minerals3.0% estimated
- 21. Dried Alfalfa2.9% estimated
- 22. Natural Antioxidants2.8% estimated
- 23. Yucca Schidigera Extract2.7% estimated
- 24. Dried Carrots2.7% estimated
- 25. Turmeric Powder2.6% estimated
- 26. Chia Seeds2.5% estimated
- 27. Ginger Root Powder2.5% estimated
- 28. Pumpkin Powder2.4% estimated
- 29. Cranberry Powder2.3% estimated
- 30. Kale Powder2.3% estimated
- 31. Spinach Powder2.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Billy & Margot
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- www.billyandmargot.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 45 out of 100 based on several key factors. The overall quality of the ingredient list contributed +5.2 points to the total. However, ingredients without printed percentages reduced the score by -10.6, the processing format subtracted -6.7, and the additive load contributed -3.6 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.17 |
| Carb share of dry matter | 13.2% | -0.115 | -1.52 |
| Oil share of dry matter | 4.7% | -0.092 | -0.43 |
| Vegetable share of dry matter | 33.9% | -0.005 | -0.17 |
| Additive share of dry matter | 14.6% | 0.163 | +2.37 |
| Supplement share of dry matter | 25.3% | -0.012 | -0.31 |
| Recipe graded poor | 14.4% | -0.065 | -0.94 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 3.9% | 0.060 | +0.23 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -16.16 | 0.222 | -3.59 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.17 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 13.2% | -0.115 | -1.52 |
| Oil share of dry matter | 4.7% | -0.092 | -0.43 |
| Vegetable share of dry matter | 33.9% | -0.005 | -0.17 |
| Additive share of dry matter | 14.6% | 0.163 | +2.37 |
| Supplement share of dry matter | 25.3% | -0.012 | -0.31 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 14.4% | -0.065 | -0.94 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 3.9% | 0.060 | +0.23 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -16.16 | 0.222 | -3.59 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 45.2
- Final score
- 45/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 34 | 37.6 (band 18 to 40%) | 100 |
| Fat | 13 | 14.4 (band 5.5 to 20%) | 100 |
| Fibre | 8 | 8.8 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 340 | 375.7 | 100 |
Fibre: Declared as a maximum; the high-fibre taper is not applied.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 1 nutritional additive on the label
- Vitamins & Minerals
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
80/100 · limited — 5 checkable claims: 4 consistent, 1 contradicted.
Contradicted by the label
- "Insect Single Protein" — the declared label says otherwise on single protein.
Consistent with the label
- "Specifically formulated without sensitivity causing ingredients such as animal proteins and grains" — supported by the declared grain-free data.
- "zero grains" — supported by the declared grain-free data.
- "0% GRAINS" — supported by the declared grain-free data.
- "completely grain-free" — supported by the declared grain-free data.
18 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Insect production requires far less food, water and space compared to other traditional animal protein sources (on page) | provenance | not checkable | Manufacturer assertion |
| amino acid rich and alternate novel protein source (on page) | Functional | not checkable | Manufacturer assertion |
| Specifically formulated without sensitivity causing ingredients such as animal proteins and grains (on page) | Free-from | consistent | Manufacturer assertion |
| Immunity boosting (on page) | Functional | not checkable | Manufacturer assertion |
| offers great immunity boosting properties (on page) | Functional | not checkable | Manufacturer assertion |
| boosted with all natural TruMune™ postbiotics which helps balance the good and bad bacteria in your dog's gut to promote healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| supports their immune system (on page) | Functional | not checkable | Manufacturer assertion |
| zero grains (on page) | Free-from | consistent | Manufacturer assertion |
| added essential vitamins and minerals to promote optimal vitality and wellbeing (on page) | Functional | not checkable | Manufacturer assertion |
| great nutrition (on page) | Functional | not checkable | Manufacturer assertion |
| HYPOALLERGENIC NOVEL PROTEIN (on page) | Functional | not checkable | Manufacturer assertion |
| 0% GRAINS (on page) | Free-from | consistent | Manufacturer assertion |
| This product is formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for adult maintenance (on page) | Functional | not checkable | Manufacturer assertion |
| Packed with quality protein as well as superfoods and wholesome ingredients (on page) | Functional | not checkable | Manufacturer assertion |
| completely grain-free (on page) | Free-from | consistent | Manufacturer assertion |
| Crude Fibre (max) 8% (on page) | Nutrient | not checkable | Manufacturer assertion |
| black soldier fly larvae grown in quality-controlled conditions as our #1 ingredient (on page) | Content | not checkable | Manufacturer assertion |
| Crude Protein (min) 34% (on page) | Nutrient | not checkable | Manufacturer assertion |
| Insect Single Protein (on page) | Content | contradicted | Manufacturer assertion |
| SUPERFOOD BLEND (on page) | Content | not checkable | Manufacturer assertion |
| Crude Fat (min) 13% (on page) | Nutrient | not checkable | Manufacturer assertion |
| SUSTAINABLE (on page) | provenance | not checkable | Manufacturer assertion |
| It has a much smaller carbon footprint with no creation of methane (on page) | provenance | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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