Wilsons Venison & Trout Premium British Cold Pressed Dog Food
Dry Cold Pressed · completeHigh meatClear label
Our verdict
Is Wilsons Venison & Trout Premium British Cold Pressed Dog Food a good dog food?
We score it 75/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete cold-pressed dry food for dogs of all life stages, with venison, trout and sweet potatoes as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, pork, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists trout
- Your dog avoids venison: the label lists venison
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 25% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 25% |
| Fat | 14% |
| Fibre | 3% |
| Ash | 10% |
| Calcium | 2.30% |
| Phosphorus | 1.30% |
Energy: 368 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place. If decanting use a breathable container.
Feeding guide
Use as a guide considering breed, condition, activity and weight. Cold pressed is more nutritionally dense so dogs may require less. New users: switch gradually over 9 days (25% on days 1-3, 50% on days 4-6, 75% on days 7-9, 100% from day 9). Ensure fresh water is always available.
Additives declared on the label
Nutritional additives
Zinc chelate of lysine and glutamic acid 100 mg/kg; Iron chelate of lysine and glutamic acid 80 mg/kg; Manganese chelate of lysine and glutamic acid 10 mg/kg; Copper chelate of lysine and glutamic acid 8 mg/kg; Iodine - calcium iodate anhydrous 1.5 mg/kg; Vitamin A as retinyl acetate 18000 IU/kg; Vitamin D3 as cholecalciferol 1500 IU/kg; Vitamin E as all rac-alpha tocopherol acetate 350 mg/kg
Technological additives
natural antioxidants (tocopherol extracts and rosemary extract)
Ingredients (33)1% of the recipe is estimated
Estimated composition
- meat 39.0%
- carb 34.0%
- veg 18.8%
- oil 3.5%
- fibre 2.8%
- supplement 1.9%
- additive 0.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Dried ground venison (17%) | Venison | meat · good | 17 | 17.0 |
| 2 | dried ground trout (17%) | Trout | meat · good | 17 | 17.0 |
| 3 | sweet potato (17%) | Sweet Potatoes | carb · good | 17 | 17.0 |
| 4 | peas (17%) | Peas | veg · good | 17 | 17.0 |
| 5 | tapioca (17%) | Tapioca | carb · medium | 17 | 17.0 |
| 6 | salmon hydrolysate (5%) | Hydrolyzed Salmon | meat · good | 5 | 5.0 |
| 7 | salmon oil (2%) | Salmon Oil | oil · good | 2 | 2.0 |
| 8 | rapeseed oil (1.5%) | Rapeseed oil | oil · good | 1.5 | 1.5 |
| 9 | beet pulp (2%) | Beet Pulp | fibre · medium | 2 | 2.0 |
| 10 | kale (1%) | Kale | veg · good | 1 | 1.0 |
| 11 | pea fibre (0.7%) | Pea Fibre | fibre · medium | 0.7 | 0.7 |
| 12 | seaweed (0.5%) | Seaweed | veg · good | 0.5 | 0.5 |
| 13 | postbiotic - inactivated yeast saccharomyces cerevisiae | Yeast | supplement · good | - | 0.06 |
| 14 | green-lipped mussels (0.25%) | Green-Lipped Mussel | supplement · good | 0.25 | 0.3 |
| 15 | vitamins and minerals (1.2%) | Vitamins and minerals | supplement · medium | 1.2 | 1.2 |
| 16 | chicory | Chicory | veg · good | - | 0.06 |
| 17 | inulin | Inulin | fibre · good | - | 0.06 |
| 18 | DL-methionine | Methionine | supplement · good | - | 0.05 |
| 19 | prebiotic - mannan-oligosaccharides | Mannanoligosaccharides | supplement · good | - | 0.05 |
| 20 | postbiotic yeast | Yeast | supplement · good | - | 0.05 |
| 21 | glucosamine | Glucosamine | supplement · good | - | 0.05 |
| 22 | chondroitin sulphate | Chondroitin | supplement · good | - | 0.05 |
| 23 | yucca schidigera | Yucca Schidigera | supplement · good | - | 0.05 |
| 24 | natural antioxidants (tocopherol extracts and rosemary extract) | Antioxidants | additive · medium | - | 0.04 |
| 25 | cranberry | Cranberries | veg · good | - | 0.04 |
| 26 | L-tryptophan | L-Tryptophan | supplement · good | - | 0.04 |
| 27 | carnitine | Carnitine | supplement · good | - | 0.04 |
| 28 | dandelion root | Dandelion Root | veg · good | - | 0.04 |
| 29 | marigold yellow | Calendula | veg · good | - | 0.04 |
| 30 | lutein | Lutein | supplement · good | - | 0.04 |
| 31 | ginger | Ginger | veg · good | - | 0.03 |
| 32 | turmeric | Turmeric | veg · good | - | 0.03 |
| 33 | thyme. | Thyme | veg · good | - | 0.03 |
- 1. Dried ground venison (17%)17% declared17.0% estimated
- 2. dried ground trout (17%)17% declared17.0% estimated
- 3. sweet potato (17%)17% declared17.0% estimated
- 4. peas (17%)17% declared17.0% estimated
- 5. tapioca (17%)17% declared17.0% estimated
- 6. salmon hydrolysate (5%)5% declared5.0% estimated
- 7. salmon oil (2%)2% declared2.0% estimated
- 8. rapeseed oil (1.5%)1.5% declared1.5% estimated
- 9. beet pulp (2%)2% declared2.0% estimated
- 10. kale (1%)1% declared1.0% estimated
- 11. pea fibre (0.7%)0.7% declared0.7% estimated
- 12. seaweed (0.5%)0.5% declared0.5% estimated
- 13. postbiotic - inactivated yeast saccharomyces cerevisiae0.06% estimated
- 14. green-lipped mussels (0.25%)0.25% declared0.3% estimated
- 15. vitamins and minerals (1.2%)1.2% declared1.2% estimated
- 16. chicory0.06% estimated
- 17. inulin0.06% estimated
- 18. DL-methionine0.05% estimated
- 19. prebiotic - mannan-oligosaccharides0.05% estimated
- 20. postbiotic yeast0.05% estimated
- 21. glucosamine0.05% estimated
- 22. chondroitin sulphate0.05% estimated
- 23. yucca schidigera0.05% estimated
- 24. natural antioxidants (tocopherol extracts and rosemary extract)0.04% estimated
- 25. cranberry0.04% estimated
- 26. L-tryptophan0.04% estimated
- 27. carnitine0.04% estimated
- 28. dandelion root0.04% estimated
- 29. marigold yellow0.04% estimated
- 30. lutein0.04% estimated
- 31. ginger0.03% estimated
- 32. turmeric0.03% estimated
- 33. thyme.0.03% estimated
Trust and source1 recall recorded · checked 2026-10-07
Brand and contact: Wilsons
Trust and provenance
- Recall history
- Wilsons recalls cold pressed dog food because of the presence of salmonella resolved full recall tracker
- Label data last checked
- 2026-10-07
- Scored with
- Model v3 (methodology)
- Product page
- www.wilsonspetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 75 out of 100. The overall quality of the ingredient list contributed +8.5 points. The processing format reduced the score by -6.7. The meat content contributed +6.2 points. Being labelled nutritionally complete contributed +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.46 |
| Meat share of dry matter | 64.8% | 0.096 | +6.22 |
| Carb share of dry matter | 15.3% | -0.115 | -1.77 |
| Oil share of dry matter | 6.3% | -0.092 | -0.58 |
| Vegetable share of dry matter | 5.9% | -0.005 | -0.03 |
| Additive share of dry matter | 0.1% | 0.163 | +0.01 |
| Supplement share of dry matter | 3.2% | -0.012 | -0.04 |
| Undeclared quantities | 0.8% | -0.106 | -0.09 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -0.05 | 0.222 | -0.01 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.46 |
| Meat share of dry matter | 64.8% | 0.096 | +6.22 |
| Carb share of dry matter | 15.3% | -0.115 | -1.77 |
| Oil share of dry matter | 6.3% | -0.092 | -0.58 |
| Vegetable share of dry matter | 5.9% | -0.005 | -0.03 |
| Additive share of dry matter | 0.1% | 0.163 | +0.01 |
| Supplement share of dry matter | 3.2% | -0.012 | -0.04 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.8% | -0.106 | -0.09 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.05 | 0.222 | -0.01 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 75.2
- Final score
- 75/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 27.3 (band 18.058887677208286 to 40%) | 95.2 |
| Fat | 14 | 15.3 (band 5.517993456924755 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 2.3 | 2.5 (band 0.5016357688113413 to 2.5%) | 99.7 |
| Phosphorus | 1.3 | 1.4 (band 0.40130861504907306 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.8 | 1.8 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 368 | 401.3 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8.3% from the food type.
Declared fortification: 8 nutritional additives on the label
- Zinc chelate of lysine and glutamic acid 100 mg/kg
- Iron chelate of lysine and glutamic acid 80 mg/kg
- Manganese chelate of lysine and glutamic acid 10 mg/kg
- Copper chelate of lysine and glutamic acid 8 mg/kg
- Iodine - calcium iodate anhydrous 1.5 mg/kg
- Vitamin A as retinyl acetate 18000 IU/kg
- Vitamin D3 as cholecalciferol 1500 IU/kg
- Vitamin E as all rac-alpha tocopherol acetate 350 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (99.2% of the recipe mass) (voluntary) | 19.8/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
| Incident | Deduction |
|---|---|
| Product recall: Wilsons recalls cold pressed dog food because of the presence of salmonella (2022-03-15, Resolved) Reason: pathogen 30 points, decayed over 4.62 years: 30 x 0.5^(4.62/2) = 6.1 | -6.06 |
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 4 checkable claims: 4 consistent, 0 contradicted.
Consistent with the label
- "Nutritionally Complete" — supported by the declared complete and balanced data.
- "Grain Free" — supported by the declared grain-free data.
- "Chicken Free" — supported by the declared chicken data.
- "Made in the UK" — supported by the declared made in the UK data.
13 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Nutritionally Complete (on page) | Content | consistent | Manufacturer assertion |
| Grain Free (on page) | Free-from | consistent | Manufacturer assertion |
| Chicken Free (on page) | Free-from | consistent | Manufacturer assertion |
| Suitable for 2 Months+ (on page) | Content | not checkable | Manufacturer assertion |
| Made in the UK (on page) | Content | consistent | Manufacturer assertion |
| Minimally Processed (on page) | Content | not checkable | Manufacturer assertion |
| Fussy-Dog Approved (on page) | Content | not checkable | Manufacturer assertion |
| Transparent Recipes (on page) | Content | not checkable | Manufacturer assertion |
| This Food is Safe for Puppies (on page) | Functional | not checkable | Manufacturer assertion |
| Immune Support (on page) | Functional | not checkable | Manufacturer assertion |
| Joint care (on page) | Functional | not checkable | Manufacturer assertion |
| Improved Skin & Coat (on page) | Functional | not checkable | Manufacturer assertion |
| Firmer Poos (on page) | Functional | not checkable | Manufacturer assertion |
| Improved Digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Reduced Gas and Bloating (on page) | Functional | not checkable | Manufacturer assertion |
| Allergy Support (on page) | Functional | not checkable | Manufacturer assertion |
| Vision Support (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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