Webstersdogfood Grain Free Venison with Sweet Potato & Mulberry
Dry Extruded · completeHigh meatClear label
Our verdict
Is Webstersdogfood Grain Free Venison with Sweet Potato & Mulberry a good dog food?
We score it 69/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with venison, salmon and salmon oil as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, pork, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists salmon
- Your dog avoids venison: the label lists venison
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 25% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 25% |
| Fat | 13% |
| Fibre | 3% |
| Ash | 8.50% |
| Moisture | 8% |
| Carbohydrates | 42.50% |
| Omega-3 fatty acids | 2.20% |
| Omega-6 fatty acids | 0.80% |
| Calcium | 1.60% |
| Phosphorus | 0.80% |
Energy: 364 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
All dogs are different and the guidelines should be adapted to take into account breed, age, temperament and activity level of the individual dog. When changing foods please introduce gradually over a period of two weeks. Always ensure fresh, clean water is available.
Additives declared on the label
Nutritional additives
Vitamin A 15,000 IU; Vitamin D3 2,000 IU; Vitamin E 95 IU; Zinc (Zinc Sulphate Monohydrate) 50mg; Iron (Iron (II) Sulphate Monohydrate) 50mg; Manganese (Manganous Sulphate Monohydrate) 35mg; Copper (Copper (II) Sulphate Pentahydrate) 12mg; Iodine (Calcium Iodate Anhydrous) 1mg
Technological additives
Naturally preserved using rosemary extract
Ingredients (10)17% of the recipe is estimated
Estimated composition
- meat 47.5%
- carb 32.2%
- veg 9.9%
- supplement 4.6%
- fibre 3.3%
- oil 2.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Freshly Prepared Venison (26%) | Venison | meat · good | 26 | 26.0 |
| 2 | Dried Salmon (19%) | Salmon | meat · good | 19 | 19.0 |
| 3 | Salmon Oil (2.5%) | Salmon Oil | oil · good | 2.5 | 2.5 |
| 4 | Salmon Stock (2.5%) | Salmon | meat · good | 2.5 | 2.5 |
| 5 | Sweet Potato (27%) | Sweet Potatoes | carb · good | 27 | 27.0 |
| 6 | Potato | Potatoes | carb · medium | - | 5.2 |
| 7 | Peas (6%) | Peas | veg · good | 6 | 6.0 |
| 8 | Omega 3 Supplement | Omega-3 Supplement | supplement · good | - | 4.6 |
| 9 | Linseed | Linseed | veg · good | - | 3.9 |
| 10 | Beet Pulp | Beet Pulp | fibre · medium | - | 3.3 |
- 1. Freshly Prepared Venison (26%)26% declared26.0% estimated
- 2. Dried Salmon (19%)19% declared19.0% estimated
- 3. Salmon Oil (2.5%)2.5% declared2.5% estimated
- 4. Salmon Stock (2.5%)2.5% declared2.5% estimated
- 5. Sweet Potato (27%)27% declared27.0% estimated
- 6. Potato5.2% estimated
- 7. Peas (6%)6% declared6.0% estimated
- 8. Omega 3 Supplement4.6% estimated
- 9. Linseed3.9% estimated
- 10. Beet Pulp3.3% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-03
Brand and contact: Webstersdogfood
- [email protected]
- Phone
- 07854 059738
- Address
- Morton Lincolnshire PE10 0NP
- Contact page
- www.webstersdogfood.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-03
- Scored with
- Model v3 (methodology)
- Product page
- www.webstersdogfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 69 out of 100. The overall quality of the ingredient list contributes +8.4 points to the total, while the processing format contributes -6.7 points. Additionally, the meat content adds +3.5 points, and the carbohydrate content contributes -2.7 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.41 |
| Meat share of dry matter | 36.7% | 0.096 | +3.52 |
| Carb share of dry matter | 23.1% | -0.115 | -2.66 |
| Oil share of dry matter | 7.1% | -0.092 | -0.65 |
| Vegetable share of dry matter | 12.7% | -0.005 | -0.07 |
| Supplement share of dry matter | 12.1% | -0.012 | -0.15 |
| Undeclared quantities | 17.0% | -0.106 | -1.79 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.41 |
| Meat share of dry matter | 36.7% | 0.096 | +3.52 |
| Carb share of dry matter | 23.1% | -0.115 | -2.66 |
| Oil share of dry matter | 7.1% | -0.092 | -0.65 |
| Vegetable share of dry matter | 12.7% | -0.005 | -0.07 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 12.1% | -0.012 | -0.15 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 17.0% | -0.106 | -1.79 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 68.9
- Final score
- 69/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 27.2 (band 18 to 40%) | 95 |
| Fat | 13 | 14.1 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.6 | 1.7 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 0.8 | 0.9 (band 0.4 to 1.6%) | 93.5 |
| Calcium:phosphorus ratio | 2 | 2 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 46.1 |
| Energy (kcal/100g) | 364 | 395.7 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 46.1). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
Declared fortification: 8 nutritional additives on the label
- Vitamin A 15,000 IU
- Vitamin D3 2,000 IU
- Vitamin E 95 IU
- Zinc (Zinc Sulphate Monohydrate) 50mg
- Iron (Iron (II) Sulphate Monohydrate) 50mg
- Manganese (Manganous Sulphate Monohydrate) 35mg
- Copper (Copper (II) Sulphate Pentahydrate) 12mg
- Iodine (Calcium Iodate Anhydrous) 1mg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (83% of the recipe mass) (voluntary) | 16.6/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| 50% Total Venison & Salmon Rich in amino acids, vitamins & minerals (on page) | provenance | not checkable | Manufacturer assertion |
| Mulberry is rich in iron and vitamin C, an antioxidant, which can help support the immune system. (on page) | Functional | not checkable | Manufacturer assertion |
| A responsibly sourced and highly digestible protein source (on page) | Functional | not checkable | Manufacturer assertion |
| Omega 3 Supplement A natural Omega 3 Supplement added to help support healthy skin & coat. (on page) | Functional | not checkable | Manufacturer assertion |
| Pre-biotics MOS (Mannan-oligosaccharides) & FOS (Fructo-oligosaccharides) which may help to promote the growth of healthy gut bacteria and aid digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Minimum 26% Freshly Prepared Venison (on page) | Content | not checkable | Manufacturer assertion |
| No Added Artificial Colours & Preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| hypoallergenic (on page) | Free-from | not checkable | Manufacturer assertion |
| Grain Free Venison with Sweet Potato & Mulberry (on page) | Content | not checkable | Manufacturer assertion |
| This tasty recipe is grain-free and brilliant for sensitive tummies with no nasty artificial colours or preservatives. (on page) | Free-from | not checkable | Manufacturer assertion |
| Sweet Potato An excellent alternative to grains, sweet potato is a complex carbohydrate high in B Vitamins (on page) | Content | not checkable | Manufacturer assertion |
| Venison is a wonderful protein rich ingredient of this wholesome and nutritious recipe. (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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