Wilsons Chicken Premium Cold Pressed Dog Food
Dry Cold Pressed complete High meat Clear label Full label
Is Wilsons Chicken Premium Cold Pressed Dog Food a good dog food?
We score it 84/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 84 out of one hundred based on several key factors. The meat content contributed +7.4 points to the total, while the overall quality of the ingredient list added +6.5 points. Additionally, the processing format contributed +4.6 points, and printing percentages on the label provided another +3.2 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
- Recipe84
- Nutritionalmedium97
- Transparency60
- Safety94
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete cold-pressed dry food for dogs of all life stages, with chicken, sweet potatoes and peas as the main ingredients.
Why you might choose it
- Scores 84, in the top quarter of dry foods we track.
- Meat makes up an estimated 64% of the dry matter (36% as fed).
- Prints ingredient percentages on the label.
Estimated composition
Typical analysis (as fed)
- Protein
- 26%
- Fat
- 14%
- Fibre
- 2.50%
- Ash
- 6.50%
- Calcium
- 1.10%
- Phosphorus
- 0.70%
Energy: 381 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A as retinyl acetate 18000 IU/kg; Vitamin D3 as cholecalciferol 1500 IU/kg; Vitamin E as all rac-alpha tocopherol acetate 350 mg/kg; Iron chelate of lysine and glutamic acid 80 mg/kg; Zinc chelate of lysine and glutamic acid 100 mg/kg; Manganese chelate of lysine and glutamic acid 10 mg/kg; Copper chelate of lysine and glutamic acid 8 mg/kg; Iodine - calcium iodate anhydrous 1.5 mg/kg
Technological additives
Natural antioxidants (tocopherol extracts and rosemary extract)
Storage
Store in a cool, dry place. If decanting use a breathable container.
Feeding guide
Use as a guide; consider breed, condition and activity level. Food is nutritionally dense so may require less than current food. Switch gradually: Days 1-3 25% new food, Days 4-6 50%, Days 7-9 75%, Day 9+ 100%. Ensure fresh water is always available.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists poultry hydrolysate
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (29)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Dried ground chicken (30%) | Chicken | meat | medium | 30 | 30.0 |
| 2 | sweet potato (28.5%) | Sweet Potatoes | carb | good | 28.5 | 28.5 |
| 3 | peas (25.5%) | Peas | veg | good | 25.5 | 25.5 |
| 4 | chicken hydrolysate (6%) | Poultry Hydrolysate | meat | good | 6 | 6.0 |
| 5 | chicken oil (3%) | Chicken Oil and Fat | oil | good | 3 | 3.0 |
| 6 | beet fibre (2%) | Beet Fibre | fibre | medium | 2 | 2.0 |
| 7 | carrot (1%) | Carrots | veg | good | 1 | 1.0 |
| 8 | kale (0.5%) | Kale | veg | good | 0.5 | 0.5 |
| 9 | apple (0.5%) | Apples | veg | good | 0.5 | 0.5 |
| 10 | seaweed (0.5%) | Seaweed | veg | good | 0.5 | 0.5 |
| 11 | pea fibre (0.5%) | Pea Fibre | fibre | medium | 0.5 | 0.5 |
| 12 | postbiotic - inactivated yeast saccharomyces cerevisiae (0.4%) | Yeast | supplement | good | 0.4 | 0.4 |
| 13 | vitamins and minerals (1.8%) | Vitamins and minerals | supplement | medium | 1.8 | 1.8 |
| 14 | chicory | Chicory | veg | good | - | 0.0 |
| 15 | inulin | Inulin | fibre | good | - | 0.0 |
| 16 | DL-methionine | Methionine | supplement | good | - | 0.0 |
| 17 | prebiotic - mannan-oligosaccharides | Mannanoligosaccharides | supplement | good | - | 0.0 |
| 18 | glucosamine | Glucosamine | supplement | good | - | 0.0 |
| 19 | chondroitin sulphate | Chondroitin | supplement | good | - | 0.0 |
| 20 | yucca schidigera | Yucca Schidigera | supplement | good | - | 0.0 |
| 21 | natural antioxidants (tocopherol extracts and rosemary extract) | Antioxidants | additive | poor | - | 0.0 |
| 22 | L-tryptophan | L-Tryptophan | supplement | good | - | 0.0 |
| 23 | thyme | Thyme | veg | good | - | 0.0 |
| 24 | carnitine | Carnitine | supplement | good | - | 0.0 |
| 25 | cranberry | Cranberries | veg | good | - | 0.0 |
| 26 | dandelion root | Dandelion Root | veg | good | - | 0.0 |
| 27 | marigold yellow | Calendula | veg | good | - | 0.0 |
| 28 | ginger | Ginger | veg | good | - | 0.0 |
| 29 | turmeric. | Turmeric | veg | good | - | 0.0 |
Brand
Trust and provenance
- Recall history
- Wilsons recalls cold pressed dog food because of the presence of salmonella resolved (full recall tracker)
- Label data last checked
- 2026-09-15
- Scored with
- Model v2 (methodology)
- Product page
- www.wilsonspetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +6.51 |
| Meat share of dry matter | 64.0% | 0.116 | +7.42 |
| Carb share of dry matter | 13.8% | -0.113 | -1.55 |
| Oil share of dry matter | 5.7% | -0.088 | -0.51 |
| Vegetable share of dry matter | 8.2% | -0.002 | -0.01 |
| Additive share of dry matter | 0.1% | 0.177 | +0.01 |
| Supplement share of dry matter | 3.8% | -0.009 | -0.03 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Undeclared quantities | 0.7% | -0.131 | -0.09 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 64.0 | -0.073 | -4.69 |
| Additive penalty | -0.05 | 0.236 | -0.01 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Cold Pressed | yes | 4.569 | +4.57 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +6.51 |
| Meat share of dry matter | 64.0% | 0.116 | +7.42 |
| Carb share of dry matter | 13.8% | -0.113 | -1.55 |
| Oil share of dry matter | 5.7% | -0.088 | -0.51 |
| Vegetable share of dry matter | 8.2% | -0.002 | -0.01 |
| Additive share of dry matter | 0.1% | 0.177 | +0.01 |
| Supplement share of dry matter | 3.8% | -0.009 | -0.03 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | -0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 0.7% | -0.131 | -0.09 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 64.0 | -0.073 | -4.69 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | -0.05 | 0.236 | -0.01 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | yes | 4.569 | +4.57 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.02
- Additives declared on label
- +2 transparency bonus
- Nearly all quantities printed on label
- +2 full-disclosure bonus
- Subtotal
- 83.8
- Final score
- 84/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 84/100 | current |
| v1 | 78/100 | |
| v1.9 | 79/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.4 (band 18 to 40%) | 98.2 |
| Fat | 14 | 15.3 (band 5.5 to 20%) | 100 |
| Fibre | 2.5 | 2.7 (band 0.5 to 5%) | 99.7 |
| Calcium | 1.1 | 1.2 (band 0.5 to 2.5%) | 91 |
| Phosphorus | 0.7 | 0.8 (band 0.4 to 1.6%) | 88.2 |
| Calcium:phosphorus ratio | 1.6 | 1.6 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 381 | 415.5 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8.3% from the food type.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (99.3% of the recipe mass) (voluntary) | 19.9/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
| Incident | Deduction |
|---|---|
| Product recall: Wilsons recalls cold pressed dog food because of the presence of salmonella (2022-03-15, Resolved) Reason: pathogen 30 points, decayed over 4.52 years: 30 x 0.5^(4.52/2) = 6.3 | -6.25 |
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Suitable for 2 Months+ (on pack) | Functional | Manufacturer assertion |
| Easier to digest than kibble (on page) | Functional | Manufacturer assertion |
| Joint care (on page) | Functional | Manufacturer assertion |
| Immune Support (on page) | Functional | Manufacturer assertion |
| Improved Skin & Coat (on page) | Functional | Manufacturer assertion |
| Firmer Poos (on page) | Functional | Manufacturer assertion |
| Improved Digestion (on page) | Functional | Manufacturer assertion |
| Reduced Gas and Bloating (on page) | Functional | Manufacturer assertion |
| Nutritionally Complete (on pack) | Content | Manufacturer assertion |
| Minimally Processed (on page) | Content | Manufacturer assertion |
| Made in Britain (on pack) | Content | Manufacturer assertion |
| Grain Free (on pack) | Free-from | Manufacturer assertion |
| More nutritious than kibble (on page) | High/low level | Manufacturer assertion |
| Allergy Support (on page) | Functional | Manufacturer assertion |
| Vision Support (on page) | Functional | Manufacturer assertion |
| Heart Care (on page) | Functional | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from Wilsons
Alternatives to Chicken Premium Cold Pressed Dog Food
Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
Community
Comments (0)
No comments yet. Be the first to share how this went down with your dog.