Wild Pet Food Chicken Gentle
Dry Cold Pressed · completeHigh insect proteinClear label
Our verdict
Is Wild Pet Food Chicken Gentle a good dog food?
We score it 69/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete cold-pressed dry food for dogs of all life stages, with chicken, insect protein and plasma protein as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 31% · Fat 10%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 31% |
| Fat | 10% |
| Fibre | 4.50% |
| Ash | 8% |
| Moisture | 6% |
Energy: 361 kcal/100g
Additives & feeding info
Additives declared on the label
Nutritional additives
Glucosamine 1000 mg/kg; Chondroitin 500 mg/kg
Ingredients (15)15 of 15 percentages printed
Estimated composition
- meat 48.0%
- carb 26.0%
- veg 16.0%
- oil 4.0%
- fibre 3.0%
- supplement 3.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Free Run Chicken 25% | Chicken | meat · medium | 25 | 25.0 |
| 2 | Insect Protein 15% | Insect Protein | meat · good | 15 | 15.0 |
| 3 | Plasma 5% | Plasma Protein | meat · medium | 5 | 5.0 |
| 4 | Chicken Oil 4% | Chicken Oil and Fat | oil · good | 4 | 4.0 |
| 5 | Chicken Liver 3% | Chicken Liver | meat · good | 3 | 3.0 |
| 6 | Potato 20% | Potatoes | carb · medium | 20 | 20.0 |
| 7 | Sweet Potato 6% | Sweet Potatoes | carb · good | 6 | 6.0 |
| 8 | Peas 4% | Peas | veg · good | 4 | 4.0 |
| 9 | Apple 4% | Apples | veg · good | 4 | 4.0 |
| 10 | Carrot 4% | Carrots | veg · good | 4 | 4.0 |
| 11 | Linseed 3% | Linseed | veg · good | 3 | 3.0 |
| 12 | Beet Pulp 3% | Beet Pulp | fibre · medium | 3 | 3.0 |
| 13 | Minerals 2% | Vitamins and minerals | supplement · medium | 2 | 2.0 |
| 14 | Brewer's Yeast 1% | Brewer's Yeast | supplement · good | 1 | 1.0 |
| 15 | Seaweed 1% | Seaweed | veg · good | 1 | 1.0 |
- 1. Free Run Chicken 25%25% declared25.0% estimated
- 2. Insect Protein 15%15% declared15.0% estimated
- 3. Plasma 5%5% declared5.0% estimated
- 4. Chicken Oil 4%4% declared4.0% estimated
- 5. Chicken Liver 3%3% declared3.0% estimated
- 6. Potato 20%20% declared20.0% estimated
- 7. Sweet Potato 6%6% declared6.0% estimated
- 8. Peas 4%4% declared4.0% estimated
- 9. Apple 4%4% declared4.0% estimated
- 10. Carrot 4%4% declared4.0% estimated
- 11. Linseed 3%3% declared3.0% estimated
- 12. Beet Pulp 3%3% declared3.0% estimated
- 13. Minerals 2%2% declared2.0% estimated
- 14. Brewer's Yeast 1%1% declared1.0% estimated
- 15. Seaweed 1%1% declared1.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-09
Brand and contact: Wild Pet Food
- Website
- https://wildpetfood.co.uk/
- [email protected]
- Phone
- 07401083953
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-09
- Scored with
- Model v3 (methodology)
- Product page
- wildpetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
1 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The recipe scored 69 out of 100. The processing format contributed -6.7 points, pulling the score down. On the positive side, +6.5 points came from the overall quality of the ingredient list, +3.7 points were earned by the meat content, and +2.3 points were added for being labelled nutritionally complete.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.51 |
| Meat share of dry matter | 38.7% | 0.096 | +3.71 |
| Carb share of dry matter | 18.7% | -0.115 | -2.15 |
| Oil share of dry matter | 11.4% | -0.092 | -1.05 |
| Vegetable share of dry matter | 15.5% | -0.005 | -0.08 |
| Supplement share of dry matter | 7.9% | -0.012 | -0.10 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.51 |
| Meat share of dry matter | 38.7% | 0.096 | +3.71 |
| Carb share of dry matter | 18.7% | -0.115 | -2.15 |
| Oil share of dry matter | 11.4% | -0.092 | -1.05 |
| Vegetable share of dry matter | 15.5% | -0.005 | -0.08 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 7.9% | -0.012 | -0.10 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 68.8
- Final score
- 69/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 31 | 33 (band 18 to 40%) | 100 |
| Fat | 10 | 10.6 (band 5.5 to 20%) | 91.3 |
| Fibre | 4.5 | 4.8 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 361 | 384 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 2 nutritional additives on the label
- Glucosamine 1000 mg/kg
- Chondroitin 500 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Combines quality chicken with highly digestible insect protein in a gentler, lower protein recipe for sensitive dogs (on pack) | Functional | not checkable | Manufacturer assertion |
| Supports sensitive digestion (on pack) | Functional | not checkable | Manufacturer assertion |
| Cold pressed for gentle digestion (on pack) | Functional | not checkable | Manufacturer assertion |
| Natural source of omega fatty acids to support skin hydration and coat shine (on pack) | Functional | not checkable | Manufacturer assertion |
| Gentle chicken & insect recipe (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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