Wild Pet Food 80/20 Fresh Frozen
Fresh Frozen · completeHigh meatClear label
Our verdict
Is Wild Pet Food 80/20 Fresh Frozen a good dog food?
We score it 91/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete frozen fresh food for dogs of all life stages, with cod, beef heart and beef lung as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef heart
- Your dog avoids fish: the label lists cod
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 23.3% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 17% · Fat 7%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 17% |
| Fat | 7% |
| Fibre | 1% |
| Ash | 3% |
| Moisture | 70% |
Additives & feeding info
Feeding and storage
Storage
Fresh Frozen 80:20 Dog Food
No additives recorded yet.
Ingredients (14)1% of the recipe is estimated
Estimated composition
- meat 80.8%
- veg 16.0%
- carb 2.0%
- supplement 1.0%
- oil 0.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Cod 40% | Cod | meat · good | 40 | 40.0 |
| 2 | Beef Heart 20% | Beef Heart | meat · good | 20 | 20.0 |
| 3 | Beef Lung 10% | Beef lung | meat · medium | 10 | 10.0 |
| 4 | Beef Liver 10% | Beef Liver | meat · good | 10 | 10.0 |
| 5 | Carrot 5% | Carrots | veg · good | 5 | 5.0 |
| 6 | Broccoli 4.1% | Broccoli | veg · good | 4.1 | 4.1 |
| 7 | Chia Seeds 3% | Chia Seeds | veg · good | 3 | 3.0 |
| 8 | Sweet Potato 2% | Sweet Potatoes | carb · good | 2 | 2.0 |
| 9 | Spinach & Kelp 1% | Spinach | veg · good | 1 | 1.0 |
| 10 | Blackcurrant 1% | Blackcurrant | veg · good | 1 | 1.0 |
| 11 | Apple 1% | Apples | veg · good | 1 | 1.0 |
| 12 | Mineral Mix 1% | Vitamins and minerals | supplement · medium | 1 | 1.0 |
| 13 | Pumpkin Powder 0.7% | Pumpkin | veg · good | 0.7 | 0.7 |
| 14 | Algae Oil 0.2% | Algae Oil | oil · good | 0.2 | 0.2 |
- 1. Cod 40%40% declared40.0% estimated
- 2. Beef Heart 20%20% declared20.0% estimated
- 3. Beef Lung 10%10% declared10.0% estimated
- 4. Beef Liver 10%10% declared10.0% estimated
- 5. Carrot 5%5% declared5.0% estimated
- 6. Broccoli 4.1%4.1% declared4.1% estimated
- 7. Chia Seeds 3%3% declared3.0% estimated
- 8. Sweet Potato 2%2% declared2.0% estimated
- 9. Spinach & Kelp 1%1% declared1.0% estimated
- 10. Blackcurrant 1%1% declared1.0% estimated
- 11. Apple 1%1% declared1.0% estimated
- 12. Mineral Mix 1%1% declared1.0% estimated
- 13. Pumpkin Powder 0.7%0.7% declared0.7% estimated
- 14. Algae Oil 0.2%0.2% declared0.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Wild Pet Food
- Website
- https://wildpetfood.co.uk/
- [email protected]
- Phone
- 07401083953
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- wildpetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score came in at 91 out of 100. The overall quality of the ingredient list contributed +8.7 points, while the meat content contributed +7.4 points. On the other side, the processing format deducted -2.4 points, and the carbohydrate content deducted -0.2 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.69 |
| Meat share of dry matter | 76.8% | 0.096 | +7.37 |
| Carb share of dry matter | 1.7% | -0.115 | -0.20 |
| Oil share of dry matter | 0.7% | -0.092 | -0.06 |
| Vegetable share of dry matter | 17.6% | -0.005 | -0.09 |
| Supplement share of dry matter | 3.2% | -0.012 | -0.04 |
| Undeclared quantities | 1.0% | -0.106 | -0.11 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.69 |
| Meat share of dry matter | 76.8% | 0.096 | +7.37 |
| Carb share of dry matter | 1.7% | -0.115 | -0.20 |
| Oil share of dry matter | 0.7% | -0.092 | -0.06 |
| Vegetable share of dry matter | 17.6% | -0.005 | -0.09 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 3.2% | -0.012 | -0.04 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 1.0% | -0.106 | -0.11 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 91.3
- Final score
- 91/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 17 | 56.7 (band 18 to 40%) | 100 |
| Fat | 7 | 23.3 (band 5.5 to 20%) | 100 |
| Fibre | 1 | 3.3 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (99% of the recipe mass) (voluntary) | 19.8/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
75/100 · limited — 4 checkable claims: 3 consistent, 1 contradicted.
Contradicted by the label
- "Novel fish protein Highly digestible, hypoallergenic protein source that can help support dogs with sensitive digestion and food sensitivities" — the declared label says otherwise on fish.
Consistent with the label
- "High protein feeding" — supported by the declared high protein data.
- "High in Animal Protein: Helps maintain strong muscles to support joints" — supported by the declared high protein data.
- "Grain, Pea and Legume Free" — supported by the declared grain-free data.
17 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Naturally rich in omega3 fatty acids to support skin, coats, joints and cognitive health (on page) | Functional | not checkable | Manufacturer assertion |
| Cold pressed for gentle digestion Gently pressed at lower temperatures to help preserve nutrients and create a food naturally easier to digest than extruded kibble (on page) | Functional | not checkable | Manufacturer assertion |
| Rich in omega-6 to help maintain healthy skin (on page) | Functional | not checkable | Manufacturer assertion |
| Supports skin hydration and coat shine (on page) | Functional | not checkable | Manufacturer assertion |
| Provides amino acids and fats to support coat condition (on page) | Functional | not checkable | Manufacturer assertion |
| Natural fibre source to support stool quality and digestive health (on page) | Functional | not checkable | Manufacturer assertion |
| Provides fibre to help support a healthy gut microbiome (on page) | Functional | not checkable | Manufacturer assertion |
| Helps support healthy joints and mobility (on page) | Functional | not checkable | Manufacturer assertion |
| Hypoallergenic feeding (on page) | Free-from | not checkable | Manufacturer assertion |
| High protein feeding (on page) | High/low level | consistent | Manufacturer assertion |
| Supports cartilage health and joint function (on page) | Functional | not checkable | Manufacturer assertion |
| Natural source of fibre and beta-carotene to support digestion and eye health (on page) | Functional | not checkable | Manufacturer assertion |
| Provides slow-release energy and fibre to support digestive health (on page) | Functional | not checkable | Manufacturer assertion |
| Naturally rich in iodine and minerals to support thyroid function and overall wellbeing (on page) | Functional | not checkable | Manufacturer assertion |
| Contains naturally occurring vitamins and minerals to support daily health (on page) | Functional | not checkable | Manufacturer assertion |
| Provides fibre and natural antioxidants to support overall wellbeing (on page) | Functional | not checkable | Manufacturer assertion |
| Rich in antioxidants to help support immune health (on page) | Functional | not checkable | Manufacturer assertion |
| Supports Healthy Digestion (on page) | Functional | not checkable | Manufacturer assertion |
| High in Animal Protein: Helps maintain strong muscles to support joints (on page) | High/low level | consistent | Manufacturer assertion |
| Grain, Pea and Legume Free (on page) | Free-from | consistent | Manufacturer assertion |
| Novel fish protein Highly digestible, hypoallergenic protein source that can help support dogs with sensitive digestion and food sensitivities (on page) | Free-from | contradicted | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to 80/20 Fresh Frozen
Similar on ingredients, protein, format or nutrition, using the same stored data.
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