Our verdict
Is Wild Pet Food Fish 80:20 Fresh a good dog food?
We score it 96/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete frozen fresh food for dogs of all life stages, with cod, carrots and sweet potatoes as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 16% · Fat 5%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 16% |
| Fat | 5% |
| Fibre | 0.92% |
| Ash | 3% |
| Moisture | 73% |
Energy: 113 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Keep frozen. Because our Fresh recipes are frozen, these recipes will be shipped Monday-Thursday to keep them in the best condition.
Feeding guide
Puppy (3-12 months): 4-6% body weight per day. Adult (12 months+): 2-3% body weight per day.
Additives declared on the label
Nutritional additives
Zinc Chelate of Lysine & Glutamic acid 40mg/kg; Iron Chelate of Lysine & Glutamic Acid 32mg/kg; Manganese Chelate of Lysine & Glutamic Acid 4mg/kg; Copper Chelate of Lysine & Glutamic Acid 3.2mg/kg; Calcium Iodate Anhydrous 0.6mg/kg; Vitamin A (as retinal acetate) 7,200IU/kg; Vitamin D3 (as cholocalciferol) 600IU/kg; Vitamin E (as all-rac-alpha-tocopherol acetate) 140mg/kg
Technological additives
Natural Antioxidant (Rosemary & Tocopherol Extracts); Citric Acid 0.5%
Ingredients (28)14 of 28 percentages printed
Estimated composition
- meat 80.4%
- veg 14.9%
- carb 3.0%
- supplement 1.0%
- additive 0.5%
- oil 0.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 80% Cod | Cod | meat · good | 80 | 80.0 |
| 2 | 5% Carrot | Carrots | veg · good | 5 | 5.0 |
| 3 | 3% Sweet Potato | Sweet Potatoes | carb · good | 3 | 3.0 |
| 4 | 3% Chia Seed | Chia Seeds | veg · good | 3 | 3.0 |
| 5 | 2% Broccoli | Broccoli | veg · good | 2 | 2.0 |
| 6 | 1% Apple | Apples | veg · good | 1 | 1.0 |
| 7 | 1% Blackcurrant | Blackcurrant | veg · good | 1 | 1.0 |
| 8 | 1% Spinach & Kelp | Spinach | veg · good | 1 | 1.0 |
| 9 | 1% Whole Egg Powder | Dried Whole Egg | meat · good | 1 | 1.0 |
| 10 | 1% Pumpkin Powder | Pumpkin | veg · good | 1 | 1.0 |
| 11 | 1% Mineral Mix | Vitamins and minerals | supplement · medium | 1 | 1.0 |
| 12 | 1% Coriander | Coriander | veg · good | 1 | 1.0 |
| 13 | 0.5% Citric Acid | Citric Acid | additive · medium | 0.5 | 0.5 |
| 14 | 0.2% Algae Oil | Algae Oil | oil · good | 0.2 | 0.2 |
| 15 | Chicory | Chicory | veg · good | - | 0.0 |
| 16 | DLmethionine | Methionine | supplement · good | - | 0.0 |
| 17 | Mannan-oligosaccharides | Mannanoligosaccharides | supplement · good | - | 0.0 |
| 18 | Inulin | Inulin | fibre · good | - | 0.0 |
| 19 | Yucca Schidigera | Yucca Schidigera | supplement · good | - | 0.0 |
| 20 | Rosemary & Tocopherol Extracts | Rosemary | veg · good | - | 0.0 |
| 21 | Selenium Yeast | Selenium | mineral · good | - | 0.0 |
| 22 | Thyme | Thyme | veg · good | - | 0.0 |
| 23 | Carnitine | Carnitine | supplement · good | - | 0.0 |
| 24 | Cranberry | Cranberries | veg · good | - | 0.0 |
| 25 | Dandelion Root | Dandelion Root | veg · good | - | 0.0 |
| 26 | Marigold Yellow | Calendula | veg · good | - | 0.0 |
| 27 | Ginger | Ginger | veg · good | - | 0.0 |
| 28 | Turmeric | Turmeric | veg · good | - | 0.0 |
- 1. 80% Cod80% declared80.0% estimated
- 2. 5% Carrot5% declared5.0% estimated
- 3. 3% Sweet Potato3% declared3.0% estimated
- 4. 3% Chia Seed3% declared3.0% estimated
- 5. 2% Broccoli2% declared2.0% estimated
- 6. 1% Apple1% declared1.0% estimated
- 7. 1% Blackcurrant1% declared1.0% estimated
- 8. 1% Spinach & Kelp1% declared1.0% estimated
- 9. 1% Whole Egg Powder1% declared1.0% estimated
- 10. 1% Pumpkin Powder1% declared1.0% estimated
- 11. 1% Mineral Mix1% declared1.0% estimated
- 12. 1% Coriander1% declared1.0% estimated
- 13. 0.5% Citric Acid0.5% declared0.5% estimated
- 14. 0.2% Algae Oil0.2% declared0.2% estimated
- 15. Chicory0.0% estimated
- 16. DLmethionine0.0% estimated
- 17. Mannan-oligosaccharides0.0% estimated
- 18. Inulin0.0% estimated
- 19. Yucca Schidigera0.0% estimated
- 20. Rosemary & Tocopherol Extracts0.0% estimated
- 21. Selenium Yeast0.0% estimated
- 22. Thyme0.0% estimated
- 23. Carnitine0.0% estimated
- 24. Cranberry0.0% estimated
- 25. Dandelion Root0.0% estimated
- 26. Marigold Yellow0.0% estimated
- 27. Ginger0.0% estimated
- 28. Turmeric0.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-09
Brand and contact: Wild Pet Food
- Website
- https://wildpetfood.co.uk/
- [email protected]
- Phone
- 07401083953
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-09
- Scored with
- Model v3 (methodology)
- Product page
- wildpetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
2 reviews on this product · 4.6/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
We work out the score out of 100 by combining several factors. The overall quality of the ingredient list contributed +8.9 points, and the meat content contributed +7.2 points. The processing format had a negative effect at -2.4, while being labelled nutritionally complete contributed +2.3. Together these give a final score of 96 out of 100.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.93 |
| Meat share of dry matter | 75.5% | 0.096 | +7.25 |
| Carb share of dry matter | 2.4% | -0.115 | -0.28 |
| Oil share of dry matter | 0.6% | -0.092 | -0.06 |
| Vegetable share of dry matter | 17.0% | -0.005 | -0.09 |
| Additive share of dry matter | 1.5% | 0.163 | +0.24 |
| Supplement share of dry matter | 3.0% | -0.012 | -0.04 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | -0.60 | 0.222 | -0.13 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.93 |
| Meat share of dry matter | 75.5% | 0.096 | +7.25 |
| Carb share of dry matter | 2.4% | -0.115 | -0.28 |
| Oil share of dry matter | 0.6% | -0.092 | -0.06 |
| Vegetable share of dry matter | 17.0% | -0.005 | -0.09 |
| Additive share of dry matter | 1.5% | 0.163 | +0.24 |
| Supplement share of dry matter | 3.0% | -0.012 | -0.04 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | -0.60 | 0.222 | -0.13 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 95.9
- Final score
- 96/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 16 | 59.3 (band 18.833333333333332 to 40%) | 100 |
| Fat | 5 | 18.5 (band 5.75462962962963 to 20%) | 100 |
| Fibre | 0.92 | 3.4 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 113 | 418.5 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 8 nutritional additives on the label
- Zinc Chelate of Lysine & Glutamic acid 40mg/kg
- Iron Chelate of Lysine & Glutamic Acid 32mg/kg
- Manganese Chelate of Lysine & Glutamic Acid 4mg/kg
- Copper Chelate of Lysine & Glutamic Acid 3.2mg/kg
- Calcium Iodate Anhydrous 0.6mg/kg
- Vitamin A (as retinal acetate) 7,200IU/kg
- Vitamin D3 (as cholocalciferol) 600IU/kg
- Vitamin E (as all-rac-alpha-tocopherol acetate) 140mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| 80% Cod (on pack) | Content | not checkable | Manufacturer assertion |
| Naturally lean, highly digestible protein (on page) | Functional | not checkable | Manufacturer assertion |
| Naturally rich in omega-3 fatty acids to support skin, coat and joint health (on page) | Functional | not checkable | Manufacturer assertion |
| Hypoallergenic feeding (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Fish 80:20 Fresh
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.