Southend Dog Beef & Reef Cold Pressed Dog Food
Dry Cold Pressed · completeClear label
Our verdict
Is Southend Dog Beef & Reef Cold Pressed Dog Food a good dog food?
We score it 59/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete cold-pressed dry food for dogs of all life stages, with white fish, beef and sweet potatoes as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
65% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists white fish
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 26% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 26% |
| Fat | 13% |
| Fibre | 3% |
| Ash | 10.50% |
| Calcium | 1.40% |
| Phosphorus | 0.95% |
Energy: 370 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place
Feeding guide
Feed approximately 1–2.5% of body weight per day. Introduce gradually over 7–10 days. Always provide fresh water.
No additives recorded yet.
Ingredients (15)65% of the recipe is estimated
Estimated composition
- meat 35.0%
- carb 18.8%
- supplement 15.5%
- veg 15.0%
- oil 5.8%
- fibre 5.3%
- fruit 4.8%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Ground White Fish (16%) | White Fish | meat · good | 16 | 16.0 |
| 2 | Hydrolysed Beef (19%) | Beef | meat · medium | 19 | 19.0 |
| 3 | Sweet Potato | Sweet Potatoes | carb · good | - | 6.5 |
| 4 | Potato | Potatoes | carb · medium | - | 6.3 |
| 5 | Tapioca | Tapioca | carb · medium | - | 6.0 |
| 6 | Linseed Oil | Linseed oil | oil · good | - | 5.8 |
| 7 | Spirulina | Spirulina | veg · good | - | 5.5 |
| 8 | Chicory Fibre | Chicory Pulp | fibre · medium | - | 5.3 |
| 9 | Seaweed | Seaweed | veg · good | - | 5.0 |
| 10 | Dried Apples | Dried Apples | fruit · good | - | 4.8 |
| 11 | Dried Kale | Kale | veg · good | - | 4.5 |
| 12 | Green Lipped Mussel | Green-Lipped Mussel | supplement · good | - | 4.3 |
| 13 | Mannan-Oligosaccharides | Mannanoligosaccharides | supplement · good | - | 4.0 |
| 14 | Glucosamine | Glucosamine | supplement · good | - | 3.8 |
| 15 | Chondroitin Sulphate | Chondroitin | supplement · good | - | 3.5 |
- 1. Ground White Fish (16%)16% declared16.0% estimated
- 2. Hydrolysed Beef (19%)19% declared19.0% estimated
- 3. Sweet Potato6.5% estimated
- 4. Potato6.3% estimated
- 5. Tapioca6.0% estimated
- 6. Linseed Oil5.8% estimated
- 7. Spirulina5.5% estimated
- 8. Chicory Fibre5.3% estimated
- 9. Seaweed5.0% estimated
- 10. Dried Apples4.8% estimated
- 11. Dried Kale4.5% estimated
- 12. Green Lipped Mussel4.3% estimated
- 13. Mannan-Oligosaccharides4.0% estimated
- 14. Glucosamine3.8% estimated
- 15. Chondroitin Sulphate3.5% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Southend Dog
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- southenddogtraining.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 59 out of 100. The overall quality of the ingredient list contributed +7.6 points, while ingredients without printed percentages deducted -6.9 points. The processing format reduced the score by -6.7 points, and the meat content added +2.5 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.58 |
| Meat share of dry matter | 26.0% | 0.096 | +2.49 |
| Carb share of dry matter | 7.7% | -0.115 | -0.88 |
| Oil share of dry matter | 9.3% | -0.092 | -0.86 |
| Vegetable share of dry matter | 22.1% | -0.005 | -0.11 |
| Supplement share of dry matter | 23.3% | -0.012 | -0.28 |
| Undeclared quantities | 65.0% | -0.106 | -6.86 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.58 |
| Meat share of dry matter | 26.0% | 0.096 | +2.49 |
| Carb share of dry matter | 7.7% | -0.115 | -0.88 |
| Oil share of dry matter | 9.3% | -0.092 | -0.86 |
| Vegetable share of dry matter | 22.1% | -0.005 | -0.11 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 23.3% | -0.012 | -0.28 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 65.0% | -0.106 | -6.86 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 59.1
- Final score
- 59/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.4 (band 18.157033805888766 to 40%) | 98 |
| Fat | 13 | 14.2 (band 5.547982551799345 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.4 | 1.5 (band 0.5043620501635768 to 2.5%) | 100 |
| Phosphorus | 0.95 | 1 (band 0.40348964013086147 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 98.4 |
| Energy (kcal/100g) | 370 | 403.5 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8.3% from the food type.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (35% of the recipe mass) (voluntary) | 7/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "Rich in Omega-3 and healthy fats" — the declared label says otherwise on high fat.
Consistent with the label
- "Complete and balanced meal" — supported by the declared complete and balanced data.
7 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Includes joint-support ingredients (on pack) | Functional | not checkable | Manufacturer assertion |
| Supports joint health (glucosamine & chondroitin) (on page) | Functional | not checkable | Manufacturer assertion |
| Supports skin and coat condition (Omega-3) (on page) | Functional | not checkable | Manufacturer assertion |
| Supports digestive health (chicory fibre & natural ingredients) (on page) | Functional | not checkable | Manufacturer assertion |
| Supports immune support (spirulina & seaweed) (on page) | Functional | not checkable | Manufacturer assertion |
| Rich in Omega-3 and healthy fats (on pack) | High/low level | contradicted | Manufacturer assertion |
| Complete and balanced meal (on pack) | Content | consistent | Manufacturer assertion |
| No artificial additives (on pack) | Free-from | not checkable | Manufacturer assertion |
| Grain-free formula (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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