Our verdict
Is Gentle Fish a good dog food?
We score it 61/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete cold-pressed dry food for dogs of all life stages, with white fish, rice and potatoes as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - brown / whole grain
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 24.60% · Fat 9.70%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24.60% |
| Fat | 9.70% |
| Fibre | 4.50% |
| Ash | 7.80% |
| Calcium | 1.20% |
| Phosphorus | 1.05% |
| Sodium | 0.50% |
Additives & feeding info
Feeding and storage
Storage
Shelf life 10-12 months.
No additives recorded yet.
Ingredients (14)16% of the recipe is estimated
Estimated composition
- carb 50.0%
- meat 35.6%
- veg 10.0%
- oil 3.4%
- mineral 1.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Dried Ground White Fish (34.5%) | White Fish | meat · good | 34.5 | 34.5 |
| 2 | Dried Ground Brown Rice (27%) | Rice - brown / whole grain | carb · medium | 27 | 27.0 |
| 3 | Potato Flakes (23%) | Potatoes | carb · medium | 23 | 23.0 |
| 4 | Dried Ground Parsnips | Parsnips | veg · good | - | 1.8 |
| 5 | Fish Oil | Fish Oil | oil · good | - | 1.7 |
| 6 | Cold Pressed Oils (Rapeseed and Linseed) | Unspecified Animal Fats and Oils | oil · poor | - | 1.7 |
| 7 | Dried Ground Sea Algae | Seaweed | veg · good | - | 1.6 |
| 8 | Dried Ground Apples | Apples | veg · good | - | 1.5 |
| 9 | Dried Ground Pears | Pears | veg · good | - | 1.4 |
| 10 | Dried Ground Courgette | Courgette | veg · good | - | 1.3 |
| 11 | Dried Ground Herbal Blend | Herbs | veg · medium | - | 1.2 |
| 12 | Dried Ground Blueberries | Blueberries | veg · good | - | 1.2 |
| 13 | Ground Egg Yolk | Egg | meat · good | - | 1.1 |
| 14 | Green Mineral Clay | Green Mineral Clay | mineral · medium | - | 1.0 |
- 1. Dried Ground White Fish (34.5%)34.5% declared34.5% estimated
- 2. Dried Ground Brown Rice (27%)27% declared27.0% estimated
- 3. Potato Flakes (23%)23% declared23.0% estimated
- 4. Dried Ground Parsnips1.8% estimated
- 5. Fish Oil1.7% estimated
- 6. Cold Pressed Oils (Rapeseed and Linseed)1.7% estimated
- 7. Dried Ground Sea Algae1.6% estimated
- 8. Dried Ground Apples1.5% estimated
- 9. Dried Ground Pears1.4% estimated
- 10. Dried Ground Courgette1.3% estimated
- 11. Dried Ground Herbal Blend1.2% estimated
- 12. Dried Ground Blueberries1.2% estimated
- 13. Ground Egg Yolk1.1% estimated
- 14. Green Mineral Clay1.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Gentle
- [email protected]
- Phone
- 01409 251063
- Address
- Cardiff Rd, Dinas Powys, CF64 4JS
- Contact page
- www.gentledogfood.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.gentledogfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product scores 61 out of 100. The processing format had a negative effect, costing -6.7 points. The overall quality of the ingredient list worked in its favour, adding +6.3 points. The carbohydrate content dragged the score down by -4.6 points, while the meat content boosted it by +4 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.25 |
| Meat share of dry matter | 42.1% | 0.096 | +4.04 |
| Carb share of dry matter | 39.8% | -0.115 | -4.58 |
| Oil share of dry matter | 4.5% | -0.092 | -0.41 |
| Vegetable share of dry matter | 12.0% | -0.005 | -0.06 |
| Recipe graded poor | 1.7% | -0.065 | -0.11 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 1.7% | 0.060 | +0.10 |
| Undeclared quantities | 15.5% | -0.106 | -1.64 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -0.05 | 0.222 | -0.01 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.25 |
| Meat share of dry matter | 42.1% | 0.096 | +4.04 |
| Carb share of dry matter | 39.8% | -0.115 | -4.58 |
| Oil share of dry matter | 4.5% | -0.092 | -0.41 |
| Vegetable share of dry matter | 12.0% | -0.005 | -0.06 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 1.7% | -0.065 | -0.11 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 1.7% | 0.060 | +0.10 |
| Undeclared quantities | 15.5% | -0.106 | -1.64 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.05 | 0.222 | -0.01 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 61.4
- Final score
- 61/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24.6 | 26.8 (band 18 to 40%) | 94.1 |
| Fat | 9.7 | 10.6 (band 5.5 to 20%) | 91 |
| Fibre | 4.5 | 4.9 (band 0.5 to 5%) | 100 |
| Calcium | 1.2 | 1.3 (band 0.5 to 2.5%) | 94.3 |
| Phosphorus | 1.05 | 1.1 (band 0.4 to 1.6%) | 100 |
| Sodium | 0.5 | 0.5 (band 0.1+%) | 100 |
| Calcium:phosphorus ratio | 1.1 | 1.1 (band 1 to 2%) | 78.6 |
Scored over 7 declared nutrients (combined weight 85); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8.3% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (84.5% of the recipe mass) (voluntary) | 16.9/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
75/100 · limited — 4 checkable claims: 3 consistent, 1 contradicted.
Contradicted by the label
- "high protein white fish" — the declared label says otherwise on high protein.
Consistent with the label
- "Natural complete dog food" — supported by the declared complete and balanced data.
- "low fat" — supported by the declared low fat data.
- "single source meat protein of white fish" — supported by the declared single protein data.
2 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| hypoallergenic properties (on page) | Functional | not checkable | Manufacturer assertion |
| Natural complete dog food (on page) | Content | consistent | Manufacturer assertion |
| NO hidden alternative fats or oils (on page) | Free-from | not checkable | Manufacturer assertion |
| low fat (on page) | High/low level | consistent | Manufacturer assertion |
| high protein white fish (on page) | High/low level | contradicted | Manufacturer assertion |
| single source meat protein of white fish (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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