Wilsons White Fish Premium Cold Pressed Dog Food
Dry Cold Pressed · completeHigh meatClear label
Our verdict
Is Wilsons White Fish Premium Cold Pressed Dog Food a good dog food?
We score it 72/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete cold-pressed dry food for dogs of all life stages, with white fish, sweet potatoes and potatoes as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 26% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 26% |
| Fat | 14% |
| Fibre | 3% |
| Ash | 8% |
| Calcium | 0.95% |
| Phosphorus | 0.90% |
Energy: 381 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place. If decanting use a breathable container.
Feeding guide
Use as a guide considering breed, condition, activity and weight; food is more nutritionally dense so dogs may require less. Introduce over 9 days: Day 1-3 25% Wilsons, Day 4-6 50%, Day 7-9 75%, Day 9+ 100%. Ensure fresh water available.
Additives declared on the label
Nutritional additives
Zinc chelate of lysine and glutamic acid 100 mg/kg; Iron chelate of lysine and glutamic acid 80 mg/kg; Manganese chelate of lysine and glutamic acid 10 mg/kg; Copper chelate of lysine and glutamic acid 8 mg/kg; Calcium iodate anhydrous 1.5 mg/kg; Vitamin a as retinyl acetate 18000 iu/kg; Vitamin d3 as cholecalciferol 1500 iu/kg; Vitamin e as all rac-alpha tocopherol acetate 350 mg/kg
Technological additives
Natural antioxidants (tocopherol extracts and rosemary extract)
Ingredients (30)0% of the recipe is estimated
Estimated composition
- carb 56.0%
- meat 34.5%
- oil 3.0%
- veg 2.5%
- fibre 2.0%
- supplement 2.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Dried ground white fish (29.5%) | White Fish | meat · good | 29.5 | 29.5 |
| 2 | sweet potato (28.5%) | Sweet Potatoes | carb · good | 28.5 | 28.5 |
| 3 | potato flakes (27.5%) | Potatoes | carb · medium | 27.5 | 27.5 |
| 4 | hydrolysed fish (5%) | Hydrolyzed Fish Protein | meat · medium | 5 | 5.0 |
| 5 | beet pulp (2%) | Beet Pulp | fibre · medium | 2 | 2.0 |
| 6 | rapeseed oil (1.5%) | Rapeseed oil | oil · good | 1.5 | 1.5 |
| 7 | fish oil (1.5%) | Fish Oil | oil · good | 1.5 | 1.5 |
| 8 | carrot (1%) | Carrots | veg · good | 1 | 1.0 |
| 9 | spirulina (0.5%) | Spirulina | veg · good | 0.5 | 0.5 |
| 10 | seaweed (0.5%) | Seaweed | veg · good | 0.5 | 0.5 |
| 11 | kale (0.5%) | Kale | veg · good | 0.5 | 0.5 |
| 12 | postbiotic - inactivated yeast saccharomyces cerevisiae (0.4%) | Yeast | supplement · good | 0.4 | 0.4 |
| 13 | vitamins and minerals (1.7%) | Vitamins and minerals | supplement · medium | 1.7 | 1.7 |
| 14 | green-lipped mussel (0.25%) | Green-Lipped Mussel | supplement · good | 0.25 | 0.3 |
| 15 | DL-methionine | Methionine | supplement · good | - | 0.0 |
| 16 | prebiotic - mannan-oligosaccharides | Mannanoligosaccharides | supplement · good | - | 0.0 |
| 17 | glucosamine | Glucosamine | supplement · good | - | 0.0 |
| 18 | chondroitin sulphate | Chondroitin | supplement · good | - | 0.0 |
| 19 | yucca schidigera | Yucca Schidigera | supplement · good | - | 0.0 |
| 20 | chicory | Chicory | veg · good | - | 0.0 |
| 21 | inulin | Inulin | fibre · good | - | 0.0 |
| 22 | cranberry | Cranberries | veg · good | - | 0.0 |
| 23 | carnitine | Carnitine | supplement · good | - | 0.0 |
| 24 | dandelion root | Dandelion Root | veg · good | - | 0.0 |
| 25 | marigold yellow | Calendula | veg · good | - | 0.0 |
| 26 | lutein | Lutein | supplement · good | - | 0.0 |
| 27 | natural antioxidants (tocopherol extracts and rosemary extract) | Antioxidants | additive · medium | - | 0.0 |
| 28 | ginger | Ginger | veg · good | - | 0.0 |
| 29 | turmeric | Turmeric | veg · good | - | 0.0 |
| 30 | thyme. | Thyme | veg · good | - | 0.0 |
- 1. Dried ground white fish (29.5%)29.5% declared29.5% estimated
- 2. sweet potato (28.5%)28.5% declared28.5% estimated
- 3. potato flakes (27.5%)27.5% declared27.5% estimated
- 4. hydrolysed fish (5%)5% declared5.0% estimated
- 5. beet pulp (2%)2% declared2.0% estimated
- 6. rapeseed oil (1.5%)1.5% declared1.5% estimated
- 7. fish oil (1.5%)1.5% declared1.5% estimated
- 8. carrot (1%)1% declared1.0% estimated
- 9. spirulina (0.5%)0.5% declared0.5% estimated
- 10. seaweed (0.5%)0.5% declared0.5% estimated
- 11. kale (0.5%)0.5% declared0.5% estimated
- 12. postbiotic - inactivated yeast saccharomyces cerevisiae (0.4%)0.4% declared0.4% estimated
- 13. vitamins and minerals (1.7%)1.7% declared1.7% estimated
- 14. green-lipped mussel (0.25%)0.25% declared0.3% estimated
- 15. DL-methionine0.0% estimated
- 16. prebiotic - mannan-oligosaccharides0.0% estimated
- 17. glucosamine0.0% estimated
- 18. chondroitin sulphate0.0% estimated
- 19. yucca schidigera0.0% estimated
- 20. chicory0.0% estimated
- 21. inulin0.0% estimated
- 22. cranberry0.0% estimated
- 23. carnitine0.0% estimated
- 24. dandelion root0.0% estimated
- 25. marigold yellow0.0% estimated
- 26. lutein0.0% estimated
- 27. natural antioxidants (tocopherol extracts and rosemary extract)0.0% estimated
- 28. ginger0.0% estimated
- 29. turmeric0.0% estimated
- 30. thyme.0.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-10-07
Brand and contact: Wilsons
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-07
- Scored with
- Model v3 (methodology)
- Product page
- www.wilsonspetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The recipe scored 72 out of 100. The overall quality of the ingredient list contributed +7.2 points, while the processing format deducted -6.7. The meat content added +5.7 points, and the carbohydrate content took away -3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.22 |
| Meat share of dry matter | 59.4% | 0.096 | +5.70 |
| Carb share of dry matter | 26.2% | -0.115 | -3.01 |
| Oil share of dry matter | 5.6% | -0.092 | -0.51 |
| Vegetable share of dry matter | 2.1% | -0.005 | -0.01 |
| Supplement share of dry matter | 3.4% | -0.012 | -0.04 |
| Undeclared quantities | 0.1% | -0.106 | -0.01 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.22 |
| Meat share of dry matter | 59.4% | 0.096 | +5.70 |
| Carb share of dry matter | 26.2% | -0.115 | -3.01 |
| Oil share of dry matter | 5.6% | -0.092 | -0.51 |
| Vegetable share of dry matter | 2.1% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 3.4% | -0.012 | -0.04 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.1% | -0.106 | -0.01 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.00 | 0.222 | -0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 72.3
- Final score
- 72/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.4 (band 18.696837513631404 to 40%) | 97.2 |
| Fat | 14 | 15.3 (band 5.712922573609596 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 0.95 | 1 (band 0.5193565976008724 to 2.5%) | 85.7 |
| Phosphorus | 0.9 | 1 (band 0.4154852780806979 to 1.6%) | 98.7 |
| Calcium:phosphorus ratio | 1.1 | 1.1 (band 1 to 2%) | 73.3 |
| Energy (kcal/100g) | 381 | 415.5 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8.3% from the food type.
Declared fortification: 8 nutritional additives on the label
- Zinc chelate of lysine and glutamic acid 100 mg/kg
- Iron chelate of lysine and glutamic acid 80 mg/kg
- Manganese chelate of lysine and glutamic acid 10 mg/kg
- Copper chelate of lysine and glutamic acid 8 mg/kg
- Calcium iodate anhydrous 1.5 mg/kg
- Vitamin a as retinyl acetate 18000 iu/kg
- Vitamin d3 as cholecalciferol 1500 iu/kg
- Vitamin e as all rac-alpha tocopherol acetate 350 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Grain Free" — supported by the declared grain-free data.
- "Made in the UK" — supported by the declared made in the UK data.
18 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Grain Free (on pack) | Free-from | consistent | Manufacturer assertion |
| Chicken Free (on pack) | Free-from | not checkable | Manufacturer assertion |
| Pea Free (on pack) | Free-from | not checkable | Manufacturer assertion |
| Nutritionally Complete (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Made in the UK (on pack) | Content | consistent | Manufacturer assertion |
| Minimally Processed (on pack) | Functional | not checkable | Manufacturer assertion |
| Fussy-Dog Approved (on pack) | Functional | not checkable | Manufacturer assertion |
| Transparent Recipes (on pack) | Functional | not checkable | Manufacturer assertion |
| Naturally rich in omega-3 (on page) | Nutrient | not checkable | Manufacturer assertion |
| sweet potato, which is high in vitamin A (on page) | Content | not checkable | Manufacturer assertion |
| green lipped mussel as a natural anti-inflammatory (on page) | Functional | not checkable | Manufacturer assertion |
| seaweed which is rich in antioxidants (on page) | Content | not checkable | Manufacturer assertion |
| award-winning White Fish recipe (on page) | Content | not checkable | Manufacturer assertion |
| Joint care (on pack) | Functional | not checkable | Manufacturer assertion |
| Immune Support (on pack) | Functional | not checkable | Manufacturer assertion |
| Improved Skin & Coat (on pack) | Functional | not checkable | Manufacturer assertion |
| Firmer Poos (on pack) | Functional | not checkable | Manufacturer assertion |
| Reduced Gas and Bloating (on pack) | Functional | not checkable | Manufacturer assertion |
| Allergy Support (on pack) | Functional | not checkable | Manufacturer assertion |
| Vision Support (on pack) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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