Our verdict
Is Rocketo Really Good Dog Food a good dog food?
We score it 85/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete air-dried food for dogs of all life stages, with chicken, chicken liver and chicken heart as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists cod liver oil
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 30.6% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 33% · Fat 26%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 33% |
| Fat | 26% |
| Fibre | 8.50% |
| Ash | 8% |
| Moisture | 15% |
| Omega-3 fatty acids | 0.80% |
| Omega-6 fatty acids | 2% |
Additives & feeding info
Feeding and storage
Storage
not frozen.
Feeding guide
Use the personalised feeding guide on the page by entering dog's weight, age, body condition and activity. Can be fed as a full meal, mixer (swap ~20-30% of usual food) or treat. Serve dry from the bag.
No additives recorded yet.
Ingredients (17)10% of the recipe is estimated
Estimated composition
- meat 85.0%
- veg 6.9%
- carb 5.3%
- supplement 1.2%
- oil 0.9%
- mineral 0.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 40% meat | Chicken | meat · medium | 40 | 40.0 |
| 2 | 5% liver | Chicken Liver | meat · good | 5 | 5.0 |
| 3 | 40% hearts | Chicken Heart | meat · good | 40 | 40.0 |
| 4 | Organic Coconut Flour (5.3%) | Coconut Flour | carb · medium | 5.3 | 5.3 |
| 5 | Organic Chia Seeds | Chia Seeds | veg · good | - | 1.0 |
| 6 | Carrots | Carrots | veg · good | - | 0.9 |
| 7 | Cod Liver Oil | Cod Liver Oil | oil · good | - | 0.9 |
| 8 | Organic Apple | Apples | veg · good | - | 0.9 |
| 9 | Organic Flaxseed | Linseed | veg · good | - | 0.8 |
| 10 | Blueberry | Blueberries | veg · good | - | 0.8 |
| 11 | Organic Coconut Flakes | Coconut Flakes | veg · medium | - | 0.7 |
| 12 | Algae Lime | Algae Lime | mineral · medium | - | 0.7 |
| 13 | Yeast | Yeast | supplement · good | - | 0.7 |
| 14 | Organic Parsley | Parsley | veg · good | - | 0.6 |
| 15 | Organic Alfalfa | Alfalfa | veg · good | - | 0.6 |
| 16 | Seaweed | Seaweed | veg · good | - | 0.6 |
| 17 | Organic Egg Shell Powder | Crushed Eggshells | supplement · good | - | 0.5 |
- 1. 40% meat40% declared40.0% estimated
- 2. 5% liver5% declared5.0% estimated
- 3. 40% hearts40% declared40.0% estimated
- 4. Organic Coconut Flour (5.3%)5.3% declared5.3% estimated
- 5. Organic Chia Seeds1.0% estimated
- 6. Carrots0.9% estimated
- 7. Cod Liver Oil0.9% estimated
- 8. Organic Apple0.9% estimated
- 9. Organic Flaxseed0.8% estimated
- 10. Blueberry0.8% estimated
- 11. Organic Coconut Flakes0.7% estimated
- 12. Algae Lime0.7% estimated
- 13. Yeast0.7% estimated
- 14. Organic Parsley0.6% estimated
- 15. Organic Alfalfa0.6% estimated
- 16. Seaweed0.6% estimated
- 17. Organic Egg Shell Powder0.5% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-10-08
Brand and contact: Rocketo
- Website
- https://gorocketo.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-08
- Scored with
- Model v3 (methodology)
- Product page
- gorocketo.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The food we looked at scored 85 out of 100. The overall quality of the ingredient list contributed +6.9 points, and the meat content added +6.7 points. The processing format also helped, adding +6.3 points to the score. On the other hand, the carbohydrate content weighed the score down by -1.6 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.89 |
| Meat share of dry matter | 69.9% | 0.096 | +6.71 |
| Carb share of dry matter | 14.0% | -0.115 | -1.61 |
| Oil share of dry matter | 2.6% | -0.092 | -0.24 |
| Vegetable share of dry matter | 8.2% | -0.005 | -0.04 |
| Supplement share of dry matter | 3.2% | -0.012 | -0.04 |
| Undeclared quantities | 9.7% | -0.106 | -1.02 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.89 |
| Meat share of dry matter | 69.9% | 0.096 | +6.71 |
| Carb share of dry matter | 14.0% | -0.115 | -1.61 |
| Oil share of dry matter | 2.6% | -0.092 | -0.24 |
| Vegetable share of dry matter | 8.2% | -0.005 | -0.04 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 3.2% | -0.012 | -0.04 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 9.7% | -0.106 | -1.02 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Subtotal
- 85.4
- Final score
- 85/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 33 | 38.8 (band 18 to 40%) | 100 |
| Fat | 26 | 30.6 (band 5.5 to 20%) | 100 |
| Fibre | 8.5 | 10 (band 0.5 to 5%) | 75 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (90.3% of the recipe mass) (voluntary) | 18.1/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 4 checkable claims: 2 consistent, 2 contradicted.
Contradicted by the label
- "Single-source chicken" — the declared label says otherwise on single protein.
- "Single-source beef" — the declared label says otherwise on single protein.
Consistent with the label
- "100% grain free" — supported by the declared grain-free data.
- "Every flavour is nutritionally complete meaning it covers everything your dog needs, nothing missing" — supported by the declared complete and balanced data.
27 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| 85% chicken (meat, liver and heart) (on page) | Content | not checkable | Manufacturer assertion |
| 85% meat and organs (on page) | Content | not checkable | Manufacturer assertion |
| contains 85% meat (on page) | Content | not checkable | Manufacturer assertion |
| 100% natural (on page) | Content | not checkable | Manufacturer assertion |
| no synthetic additives (on page) | Free-from | not checkable | Manufacturer assertion |
| 100% grain free (on page) | Free-from | consistent | Manufacturer assertion |
| Single-source chicken (on page) | Content | contradicted | Manufacturer assertion |
| Single-source beef (on page) | Content | contradicted | Manufacturer assertion |
| Real chicken packed with essential amino acids (on page) | Functional | not checkable | Manufacturer assertion |
| Antioxidants for immunity and a sharp mind (on page) | Functional | not checkable | Manufacturer assertion |
| Beta-carotene for healthy eyes (on page) | Functional | not checkable | Manufacturer assertion |
| Nature's multivitamin, for energy and healthy eyes (on page) | Functional | not checkable | Manufacturer assertion |
| Omega-3s for brain, skin and coat (on page) | Functional | not checkable | Manufacturer assertion |
| Healthy fats for steady energy (on page) | Functional | not checkable | Manufacturer assertion |
| Grain-free fibre, no empty carbs (on page) | Content | not checkable | Manufacturer assertion |
| Omega-3s and fibre for skin and gut (on page) | Functional | not checkable | Manufacturer assertion |
| Fibre for a happy gut (on page) | Functional | not checkable | Manufacturer assertion |
| Plant omega-3s for a shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| Sea minerals for strong bones (on page) | Functional | not checkable | Manufacturer assertion |
| Vitamins A, C and K, plus fresher breath (on page) | Functional | not checkable | Manufacturer assertion |
| Natural calcium for bones and teeth (on page) | Functional | not checkable | Manufacturer assertion |
| B vitamins for skin, coat and immunity (on page) | Functional | not checkable | Manufacturer assertion |
| Vet-developed foundational nutrition (on page) | Functional | not checkable | Manufacturer assertion |
| Vet and co-founder Andrew wanted to take the compromise out of feeding dogs well (on page) | Functional | not checkable | Manufacturer assertion |
| Every flavour is nutritionally complete meaning it covers everything your dog needs, nothing missing (on page) | Content | consistent | Manufacturer assertion |
| 80% see visible benefits (on page) | Functional | not checkable | Manufacturer assertion |
| 30 day money-back guarantee (on page) | Functional | not checkable | Manufacturer assertion |
| All of them – puppies, seniors, fussy eaters, the lot. The one exception for now is Dalmatians (on page) | Functional | not checkable | Manufacturer assertion |
| Air-dried at < 40°C (on page) | Content | not checkable | Manufacturer assertion |
| shelf-stable without preservatives (on page) | Content | not checkable | Manufacturer assertion |
| Every batch is tested before it leaves us (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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