Naku Instinto - Free-Range Chicken, Rice, Apple
Dry Air Dried · completeClear labelFull label
Our verdict
Is Naku Instinto - Free-Range Chicken, Rice, Apple a good dog food?
We score it 74/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete air-dried food for dogs of all life stages, with chicken, rice and pumpkin as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - white
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feeding
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Feeding guide
Grams of Naku (dry) per day according to your pet's weight and range of activity. Add an equal amount of hot water, mix well and leave to absorb for at least 5 minutes.
No additives recorded yet.
Ingredients (11)1% of the recipe is estimated
Estimated composition
- meat 45.5%
- carb 32.3%
- veg 18.2%
- oil 4.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Free-range chicken 45% | Chicken | meat · medium | 45 | 45.0 |
| 2 | Rice 32% | Rice - white | carb · medium | 32 | 32.0 |
| 3 | Pumpkin 8% | Pumpkin | veg · good | 8 | 8.0 |
| 4 | Sunflower oil 4% | Sunflower oil | oil · good | 4 | 4.0 |
| 5 | Cabbage 3% | Cabbage | veg · good | 3 | 3.0 |
| 6 | Apple 2% | Apples | veg · good | 2 | 2.0 |
| 7 | Tomato 1.6% | Tomato | veg · good | 1.6 | 1.6 |
| 8 | Banana 1% | Banana | veg · good | 1 | 1.0 |
| 9 | Green beans 1% | Green Beans | veg · good | 1 | 1.0 |
| 10 | Parsley 1% | Parsley | veg · good | 1 | 1.0 |
| 11 | Garlic 0.4% | Garlic | veg · medium | 0.4 | 0.4 |
- 1. Free-range chicken 45%45% declared45.0% estimated
- 2. Rice 32%32% declared32.0% estimated
- 3. Pumpkin 8%8% declared8.0% estimated
- 4. Sunflower oil 4%4% declared4.0% estimated
- 5. Cabbage 3%3% declared3.0% estimated
- 6. Apple 2%2% declared2.0% estimated
- 7. Tomato 1.6%1.6% declared1.6% estimated
- 8. Banana 1%1% declared1.0% estimated
- 9. Green beans 1%1% declared1.0% estimated
- 10. Parsley 1%1% declared1.0% estimated
- 11. Garlic 0.4%0.4% declared0.4% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Naku
- Website
- https://naku.uk/
- [email protected]
- Phone
- 01953 433 858
- Contact page
- naku.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- naku.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.6/5 · 12,619 reviews
7 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score was 74 out of 100. The carbohydrate content contributed -6.8 points. The processing format contributed +6.3 points, the overall quality of the ingredient list contributed +5.2 points, and the meat content contributed +2.6 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.24 |
| Meat share of dry matter | 26.6% | 0.096 | +2.55 |
| Carb share of dry matter | 59.4% | -0.115 | -6.83 |
| Oil share of dry matter | 8.4% | -0.092 | -0.77 |
| Vegetable share of dry matter | 5.7% | -0.005 | -0.03 |
| Undeclared quantities | 1.0% | -0.106 | -0.11 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.24 |
| Meat share of dry matter | 26.6% | 0.096 | +2.55 |
| Carb share of dry matter | 59.4% | -0.115 | -6.83 |
| Oil share of dry matter | 8.4% | -0.092 | -0.77 |
| Vegetable share of dry matter | 5.7% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 1.0% | -0.106 | -0.11 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Subtotal
- 74.1
- Final score
- 74/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
No nutritional additives section declared on the label.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (99% of the recipe mass) (voluntary) | 19.8/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete food source for adult dogs of all breeds and ages" — supported by the declared complete and balanced data.
3 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| No animal by-products (on page) | Free-from | not checkable | Manufacturer assertion |
| No added vegetable proteins (on page) | Free-from | not checkable | Manufacturer assertion |
| No preservatives or artificial colourants (on page) | Free-from | not checkable | Manufacturer assertion |
| Complete food source for adult dogs of all breeds and ages (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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