Our verdict
Is Purizon Adult Black Angus a good dog food?
We score it 59/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with beef, dried chicken protein and chicken as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
57% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list lamb, fish, venison, pork as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids beef: the label lists beef
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids duck: the label lists duck
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 35% · Fat 15%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 35% |
| Fat | 15% |
| Fibre | 2.50% |
| Ash | 6.20% |
| Calcium | 1.30% |
| Phosphorus | 1% |
Energy: 385.3 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place.
Feeding guide
Daily serving varies by dog weight: 2.5kg 50-65g; 5kg 80-115g; 10kg 140-190g; 15kg 190-255g; 20kg 235-320g; 25kg 275-375g; 30kg 315-435g; 40kg 390-535g; 50kg 465-635g; +60kg +530g. Serve dry. Transition over ~2 weeks. Always provide fresh water.
Additives declared on the label
Nutritional additives
Vitamin A 18000 IU; Vitamin D3 1400 IU; Vitamin E 300 IU; Vitamin C 150 mg; Vitamin B1 5 mg; Vitamin B2 6.5 mg; Vitamin B6 8 mg; Vitamin B12 0.03 mg; Biotin 0.5 mg; Choline chloride 1200 mg; Folic acid 0.45 mg; Niacinamide 54 mg; Calcium D-pantothenate 18 mg; Taurine 1500 mg; Zinc (zinc chelate of amino acids, hydrated) 70 mg; Manganese (manganese chelate of amino acids, hydrated) 40 mg; Copper (copper(II) amino acid chelate, hydrate) 12 mg; Iodine (potassium iodide) 1 mg; Selenium (selenised yeast from Saccharomyces cerevisiae CNCM I-3060, inactivated) 0.16 mg
Ingredients (19)57% of the recipe is estimated
Estimated composition
- meat 49.4%
- veg 16.7%
- carb 15.4%
- fibre 7.4%
- oil 6.0%
- supplement 5.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh Black Angus beef (20%) | Beef | meat · medium | 20 | 20.0 |
| 2 | dried chicken (17%) | Dried chicken protein | meat · good | 17 | 17.0 |
| 3 | fresh chicken (14%) | Chicken | meat · medium | 14 | 14.0 |
| 4 | potatoes | Potatoes | carb · medium | - | 8.9 |
| 5 | peas | Peas | veg · good | - | 7.8 |
| 6 | poultry fat (6%) | Poultry Fat | oil · medium | 6 | 6.0 |
| 7 | dried duck (4%) | Duck | meat · medium | 4 | 4.0 |
| 8 | dried turkey (4%) | Dehydrated turkey protein | meat · good | 4 | 4.0 |
| 9 | dried apple pomace (3%) | Dried Apple Pomace | fibre · medium | 3 | 3.0 |
| 10 | linseed (2%) | Linseed | veg · good | 2 | 2.0 |
| 11 | pea meal | Pea Meal | carb · medium | - | 6.7 |
| 12 | psyllium husks and seeds (0.5%) | Psyllium | fibre · good | 0.5 | 0.5 |
| 13 | carrots (0.4%) | Carrots | veg · good | 0.4 | 0.4 |
| 14 | dried cranberries (0.1%) | Cranberries | veg · good | 0.1 | 0.1 |
| 15 | glucosamine (0.026%) | Glucosamine | supplement · good | 0.026 | 0.03 |
| 16 | chondroitin sulphate (0.018%) | Chondroitin | supplement · good | 0.018 | 0.02 |
| 17 | inulin (0.016%) | Inulin | fibre · good | 0.016 | 0.02 |
| 18 | mannan-oligosaccharides (0.013%) | Mannanoligosaccharides | supplement · good | 0.013 | 0.01 |
| 19 | Mojave yucca | Yucca Schidigera | supplement · good | - | 5.6 |
- 1. Fresh Black Angus beef (20%)20% declared20.0% estimated
- 2. dried chicken (17%)17% declared17.0% estimated
- 3. fresh chicken (14%)14% declared14.0% estimated
- 4. potatoes8.9% estimated
- 5. peas7.8% estimated
- 6. poultry fat (6%)6% declared6.0% estimated
- 7. dried duck (4%)4% declared4.0% estimated
- 8. dried turkey (4%)4% declared4.0% estimated
- 9. dried apple pomace (3%)3% declared3.0% estimated
- 10. linseed (2%)2% declared2.0% estimated
- 11. pea meal6.7% estimated
- 12. psyllium husks and seeds (0.5%)0.5% declared0.5% estimated
- 13. carrots (0.4%)0.4% declared0.4% estimated
- 14. dried cranberries (0.1%)0.1% declared0.1% estimated
- 15. glucosamine (0.026%)0.026% declared0.03% estimated
- 16. chondroitin sulphate (0.018%)0.018% declared0.02% estimated
- 17. inulin (0.016%)0.016% declared0.02% estimated
- 18. mannan-oligosaccharides (0.013%)0.013% declared0.01% estimated
- 19. Mojave yucca5.6% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Purizon
- Contact page
- www.zooplus.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
211 reviews on this product · 3.9/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score reached 59 out of 100. The processing format contributed -6.7 points, and ingredients without printed percentages cost a further -6 points. On the positive side, the overall quality of the ingredient list added +5.6 points, with being labelled nutritionally complete contributing +2.3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.58 |
| Meat share of dry matter | 22.1% | 0.096 | +2.12 |
| Carb share of dry matter | 18.4% | -0.115 | -2.12 |
| Oil share of dry matter | 13.8% | -0.092 | -1.27 |
| Vegetable share of dry matter | 9.3% | -0.005 | -0.05 |
| Supplement share of dry matter | 11.1% | -0.012 | -0.14 |
| Undeclared quantities | 57.0% | -0.106 | -6.02 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.58 |
| Meat share of dry matter | 22.1% | 0.096 | +2.12 |
| Carb share of dry matter | 18.4% | -0.115 | -2.12 |
| Oil share of dry matter | 13.8% | -0.092 | -1.27 |
| Vegetable share of dry matter | 9.3% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 11.1% | -0.012 | -0.14 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 57.0% | -0.106 | -6.02 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 58.7
- Final score
- 59/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 35 | 38.7 (band 19.158563535911604 to 40%) | 100 |
| Fat | 15 | 16.6 (band 5.854005524861879 to 20%) | 100 |
| Fibre | 2.5 | 2.8 (band 0.5 to 5%) | 100 |
| Calcium | 1.3 | 1.4 (band 0.532182320441989 to 2.5%) | 97.6 |
| Phosphorus | 1 | 1.1 (band 0.4257458563535912 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 (band 1 to 2%) | 88 |
| Energy (kcal/100g) | 385.3 | 425.7 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 19 nutritional additives on the label
- Vitamin A 18000 IU
- Vitamin D3 1400 IU
- Vitamin E 300 IU
- Vitamin C 150 mg
- Vitamin B1 5 mg
- Vitamin B2 6.5 mg
- Vitamin B6 8 mg
- Vitamin B12 0.03 mg
- Biotin 0.5 mg
- Choline chloride 1200 mg
- Folic acid 0.45 mg
- Niacinamide 54 mg
- Calcium D-pantothenate 18 mg
- Taurine 1500 mg
- Zinc (zinc chelate of amino acids, hydrated) 70 mg
- Manganese (manganese chelate of amino acids, hydrated) 40 mg
- Copper (copper(II) amino acid chelate, hydrate) 12 mg
- Iodine (potassium iodide) 1 mg
- Selenium (selenised yeast from Saccharomyces cerevisiae CNCM I-3060, inactivated) 0.16 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (43% of the recipe mass) (voluntary) | 8.6/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "High protein content for species-appropriate nutrition" — supported by the declared high protein data.
7 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Increased protein content for strong muscles (on page) | Functional | not checkable | Manufacturer assertion |
| Grain-free composition for good digestibility (on page) | Functional | not checkable | Manufacturer assertion |
| Supports vitality, digestion and overall well-being (on page) | Functional | not checkable | Manufacturer assertion |
| Grain-free with fruit, vegetables & botanical ingredients (on page) | Free-from | not checkable | Manufacturer assertion |
| High protein content for species-appropriate nutrition (on page) | High/low level | consistent | Manufacturer assertion |
| New product range with 65% animal content (on page) | Content | not checkable | Manufacturer assertion |
| With fresh Black Angus Beef & Premium Chicken (on page) | Content | not checkable | Manufacturer assertion |
| With 35% crude protein (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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