Purizon Adult Black Angus
Dry Extruded complete High meat Clear label
Is Purizon Adult Black Angus a good dog food?
We score it 59/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall rating of 59 out of 100. The meat content contributed +3.6 points, while the overall quality of the ingredient list added +4.6 points to the total. However, the processing format reduced the score by -7 and ingredients without printed percentages decreased it by -7.5.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
57% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe59
- Nutritionalmedium98
- Transparency59
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for adult dogs, with beef, dried chicken protein and chicken as the main ingredients.
Why you might choose it
- Meat makes up an estimated 31% of the dry matter (48% as fed).
- Prints ingredient percentages on the label.
- Doesn't list grain ingredients.
Why you might not
- Around 23% of the recipe is generic or unspecified ingredients.
Estimated composition
Typical analysis (as fed)
- Protein
- 35%
- Fat
- 15%
- Fibre
- 2.50%
- Ash
- 6.20%
- Calcium
- 1.30%
- Phosphorus
- 1%
Energy: 385.3 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A 18000 IU; Vitamin D3 1400 IU; Vitamin E 300 IU; Vitamin C 150 mg; Vitamin B1 5 mg; Vitamin B2 6.5 mg; Vitamin B6 8 mg; Vitamin B12 0.03 mg; Biotin 0.5 mg; Choline chloride 1200 mg; Folic acid 0.45 mg; Niacinamide 54 mg; Calcium D-pantothenate 18 mg; Taurine 1500 mg; Zinc (zinc chelate of amino acids, hydrated) 70 mg; Manganese (manganese chelate of amino acids, hydrated) 40 mg; Copper (copper(II) amino acid chelate, hydrate) 12 mg; Iodine (potassium iodide) 1 mg; Selenium (selenised yeast from Saccharomyces cerevisiae CNCM I-3060, inactivated) 0.16 mg
Storage
Store in a cool, dry place.
Feeding guide
Daily serving varies by dog weight: 2.5kg 50-65g; 5kg 80-115g; 10kg 140-190g; 15kg 190-255g; 20kg 235-320g; 25kg 275-375g; 30kg 315-435g; 40kg 390-535g; 50kg 465-635g; +60kg +530g. Serve dry. Transition over ~2 weeks. Always provide fresh water.
Reviews
211 reviews on this product · 3.9/5
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list lamb, fish, venison, pork as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids beef: the label lists beef
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids duck: the label lists duck
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (19)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fresh Black Angus beef (20%) | Beef | meat | medium | 20 | 20.0 |
| 2 | dried chicken (17%) | Dried chicken protein | meat | good | 17 | 17.0 |
| 3 | fresh chicken (14%) | Chicken | meat | medium | 14 | 14.0 |
| 4 | potatoes | Potatoes | carb | medium | - | 8.9 |
| 5 | peas | Peas | veg | good | - | 7.8 |
| 6 | poultry fat (6%) | Poultry Fat | oil | medium | 6 | 6.0 |
| 7 | dried duck (4%) | Duck | meat | medium | 4 | 4.0 |
| 8 | dried turkey (4%) | Dehydrated turkey protein | meat | good | 4 | 4.0 |
| 9 | dried apple pomace (3%) | Apple Fibre | fibre | medium | 3 | 3.0 |
| 10 | linseed (2%) | Linseed | veg | good | 2 | 2.0 |
| 11 | pea meal | Pea Meal | carb | medium | - | 6.7 |
| 12 | psyllium husks and seeds (0.5%) | Psyllium | fibre | good | 0.5 | 0.5 |
| 13 | carrots (0.4%) | Carrots | veg | good | 0.4 | 0.4 |
| 14 | dried cranberries (0.1%) | Cranberries | veg | good | 0.1 | 0.1 |
| 15 | glucosamine (0.026%) | Glucosamine | supplement | good | 0.026 | 0.03 |
| 16 | chondroitin sulphate (0.018%) | Chondroitin | supplement | good | 0.018 | 0.02 |
| 17 | inulin (0.016%) | Inulin | fibre | good | 0.016 | 0.02 |
| 18 | mannan-oligosaccharides (0.013%) | Mannanoligosaccharides | supplement | good | 0.013 | 0.01 |
| 19 | Mojave yucca | Yucca Schidigera | supplement | good | - | 5.6 |
Brand
- Contact page
- www.zooplus.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v2 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.5 | 9.915 | +4.59 |
| Meat share of dry matter | 31.0% | 0.116 | +3.60 |
| Carb share of dry matter | 9.9% | -0.113 | -1.12 |
| Oil share of dry matter | 13.7% | -0.088 | -1.21 |
| Vegetable share of dry matter | 7.0% | -0.002 | -0.01 |
| Supplement share of dry matter | 6.2% | -0.009 | -0.05 |
| Unrecognised share of dry matter | 23.2% | -0.022 | -0.52 |
| Undeclared quantities | 57.0% | -0.131 | -7.46 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 31.0 | -0.073 | -2.28 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.5 | 9.915 | +4.59 |
| Meat share of dry matter | 31.0% | 0.116 | +3.60 |
| Carb share of dry matter | 9.9% | -0.113 | -1.12 |
| Oil share of dry matter | 13.7% | -0.088 | -1.21 |
| Vegetable share of dry matter | 7.0% | -0.002 | -0.01 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 6.2% | -0.009 | -0.05 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 23.2% | -0.022 | -0.52 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 57.0% | -0.131 | -7.46 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 31.0 | -0.073 | -2.28 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 58.6
- Final score
- 59/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 35 | 38 (band 18 to 40%) | 100 |
| Fat | 15 | 16.3 (band 5.5 to 20%) | 100 |
| Fibre | 2.5 | 2.7 (band 0.5 to 5%) | 99.6 |
| Calcium | 1.3 | 1.4 (band 0.5 to 2.5%) | 97.4 |
| Phosphorus | 1 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 (band 1 to 2%) | 88 |
| Energy (kcal/100g) | 385.3 | 418.8 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8% from the food type.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (43% of the recipe mass) (voluntary) | 8.6/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Increased protein content for strong muscles (on page) | Functional | Manufacturer assertion |
| Grain-free composition for good digestibility (on page) | Functional | Manufacturer assertion |
| Supports vitality, digestion and overall well-being (on page) | Functional | Manufacturer assertion |
| Grain-free with fruit, vegetables & botanical ingredients (on page) | Free-from | Manufacturer assertion |
| High protein content for species-appropriate nutrition (on page) | High/low level | Manufacturer assertion |
| New product range with 65% animal content (on page) | Content | Manufacturer assertion |
| With fresh Black Angus Beef & Premium Chicken (on page) | Content | Manufacturer assertion |
| With 35% crude protein (on page) | Nutrient | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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