Wolf of Wilderness Soft "High Valley" - Beef
Dry Extruded complete Clear label
Is Wolf of Wilderness Soft "High Valley" - Beef a good dog food?
We score it 62/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves a total score of 62 out of 100 based on several key factors. The overall quality of the ingredient list adds +7.8 points to the total. However, the processing format results in a deduction of -7 points. Additionally, ingredients without printed percentages reduce the score by -5.1 points, and the carbohydrate content contributes a further deduction of -4 points.
39% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe62
- Nutritionalhigh99
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
- Protein
- 27%
- Fat
- 13%
- Fibre
- 2%
- Ash
- 7.20%
- Moisture
- 18%
- Calcium
- 1.25%
- Phosphorus
- 0.70%
Energy: 342 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A 12000 IU/kg; vitamin D3 1200 IU/kg; vitamin E (all-rac-alpha-tocopheryl acetate) 150 mg/kg; vitamin C 100 mg/kg; vitamin B1 13 mg/kg; vitamin B2 (riboflavin) 12.5 mg/kg; vitamin B6 (pyridoxine hydrochloride) 8.5 mg/kg; vitamin B12 160 mcg/kg; niacin 53 mg/kg; calcium D-pantothenate 31 mg/kg; biotin 690 mcg/kg; choline chloride 2300 mg/kg; copper (as cupric-(II)-sulphate pentahydrate) 10 mg/kg; zinc (as zinc oxide) 90 mg/kg; zinc (as zinc chelate of amino acids hydrate) 45 mg/kg; iodine (as calcium iodate anhydrous) 2 mg/kg; selenium (as sodium selenite) 0.2 mg/kg
Technological additives
Antioxidants (tocopherol extracts from vegetable oils)
Storage
Once opened store the food in a cool place. Feed at room temperature.
Feeding guide
Daily amount: 3kg dog 65-85g; 5kg 95-125g; 10kg 155-215g; 20kg 265-360g; 30kg 355-485g; 40kg 440-605g; 50kg 520-715g; 60kg 600-820g; 80kg 745-1015g. Complete food for adult dogs.
Reviews
279 reviews on this product · 4.3/5
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: the label lists beef
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (30)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fresh beef (21%) | Beef | meat | medium | 21 | 21.0 |
| 2 | fresh chicken (20%) | Chicken | meat | medium | 20 | 20.0 |
| 3 | sweet potato [dried] (19%) | Sweet Potatoes | carb | good | 19 | 19.0 |
| 4 | poultry protein | Dehydrated Poultry Proteins | meat | good | - | 2.2 |
| 5 | potato | Potatoes | carb | medium | - | 2.2 |
| 6 | protein hydrolysate | Protein Hydrolysate | other | poor | - | 2.1 |
| 7 | peas | Peas | veg | good | - | 2.1 |
| 8 | chicken liver | Chicken Liver | meat | good | - | 2.1 |
| 9 | salmon oil | Salmon Oil | oil | good | - | 2.0 |
| 10 | poultry fat | Poultry Fat | oil | medium | - | 2.0 |
| 11 | 0.3%: lingonberries | Lingonberries | veg | good | 0.3 | 0.3 |
| 12 | blueberries | Blueberries | veg | good | - | 1.9 |
| 13 | elderberries | Dried Elderberries | veg | good | - | 1.9 |
| 14 | herbs | Herbs | veg | medium | - | 1.8 |
| 15 | 0.2%: stinging nettle | Nettles | veg | good | 0.2 | 0.2 |
| 16 | blackberry leaves | Blackberries | veg | good | - | 1.8 |
| 17 | common yarrow | Yarrow | veg | good | - | 1.7 |
| 18 | fennel | Fennel | veg | good | - | 1.7 |
| 19 | caraway | Caraway | veg | good | - | 1.6 |
| 20 | chamomile | Chamomile | veg | good | - | 1.6 |
| 21 | mistletoe leaves | Mistletoe | veg | medium | - | 1.5 |
| 22 | gentian root | Dried Gentian Root | veg | good | - | 1.5 |
| 23 | centaury | Dried Centaury | veg | good | - | 1.4 |
| 24 | yeast | Yeast | supplement | good | - | 1.4 |
| 25 | 0.15% mannan oligosaccharides | Mannanoligosaccharides | supplement | good | 0.15 | 0.1 |
| 26 | 0.05% beta-glucans | Beta-Glucans | supplement | good | 0.05 | 0.05 |
| 27 | sunflower oil | Sunflower oil | oil | good | - | 1.3 |
| 28 | safflower oil | Safflower Oil | oil | good | - | 1.3 |
| 29 | chicory [dried] [source of inulin] | Chicory | veg | good | - | 1.2 |
| 30 | Additives per kg: | unmatched | - | - | - | 1.2 |
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v2 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.8 | 9.915 | +7.82 |
| Meat share of dry matter | 28.7% | 0.116 | +3.33 |
| Carb share of dry matter | 35.9% | -0.113 | -4.05 |
| Oil share of dry matter | 13.2% | -0.088 | -1.16 |
| Vegetable share of dry matter | 15.8% | -0.002 | -0.03 |
| Supplement share of dry matter | 2.9% | -0.009 | -0.03 |
| Other share of dry matter | 2.2% | -0.371 | -0.81 |
| Unrecognised share of dry matter | 1.2% | -0.022 | -0.03 |
| Recipe graded poor | 2.1% | -0.045 | -0.10 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 2.1% | 0.056 | +0.12 |
| Undeclared quantities | 39.3% | -0.131 | -5.14 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Meat share × printed percentages | 28.7 | -0.073 | -2.11 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.8 | 9.915 | +7.82 |
| Meat share of dry matter | 28.7% | 0.116 | +3.33 |
| Carb share of dry matter | 35.9% | -0.113 | -4.05 |
| Oil share of dry matter | 13.2% | -0.088 | -1.16 |
| Vegetable share of dry matter | 15.8% | -0.002 | -0.03 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 2.9% | -0.009 | -0.03 |
| Other share of dry matter | 2.2% | -0.371 | -0.81 |
| Unrecognised share of dry matter | 1.2% | -0.022 | -0.03 |
| Recipe graded poor | 2.1% | -0.045 | -0.10 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 2.1% | 0.056 | +0.12 |
| Undeclared quantities | 39.3% | -0.131 | -5.14 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.506 | +0.00 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 28.7 | -0.073 | -2.11 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 61.5
- Final score
- 62/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 27 | 32.9 (band 18 to 40%) | 100 |
| Fat | 13 | 15.9 (band 5.5 to 20%) | 100 |
| Fibre | 2 | 2.4 (band 0.5 to 5%) | 95.9 |
| Calcium | 1.25 | 1.5 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 0.7 | 0.9 (band 0.4 to 1.6%) | 92.7 |
| Calcium:phosphorus ratio | 1.8 | 1.8 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 342 | 417.1 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (60.7% of the recipe mass) (voluntary) | 12.1/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Based on the natural diet of wolves living in the wild: for dogs of all breeds and sizes (on page) | Functional | Manufacturer assertion |
| Delicious semi-moist dog food with fresh beef (on page) | Content | Manufacturer assertion |
| refined with wild berries, roots and wild herbs (on page) | Content | Manufacturer assertion |
| without added artificial preservatives, colourants or flavourings (on page) | Free-from | Manufacturer assertion |
| 100% grain-free recipe: also suitable for dogs suffering from a grain intolerance (on page) | Content | Manufacturer assertion |
| High-quality protein: at least 40% fresh chicken muscle meat and high-quality beef protein (on page) | Nutrient | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from Wolf of Wilderness
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