Wolf of Wilderness Soft "High Valley" - Beef
Dry Extruded · completeClear label
Our verdict
Is Wolf of Wilderness Soft "High Valley" - Beef a good dog food?
We score it 60/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
39% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: the label lists beef
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 27% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 27% |
| Fat | 13% |
| Fibre | 2% |
| Ash | 7.20% |
| Moisture | 18% |
| Calcium | 1.25% |
| Phosphorus | 0.70% |
Energy: 342 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Once opened store the food in a cool place. Feed at room temperature.
Feeding guide
Daily amount: 3kg dog 65-85g; 5kg 95-125g; 10kg 155-215g; 20kg 265-360g; 30kg 355-485g; 40kg 440-605g; 50kg 520-715g; 60kg 600-820g; 80kg 745-1015g. Complete food for adult dogs.
Additives declared on the label
Nutritional additives
Vitamin A 12000 IU/kg; vitamin D3 1200 IU/kg; vitamin E (all-rac-alpha-tocopheryl acetate) 150 mg/kg; vitamin C 100 mg/kg; vitamin B1 13 mg/kg; vitamin B2 (riboflavin) 12.5 mg/kg; vitamin B6 (pyridoxine hydrochloride) 8.5 mg/kg; vitamin B12 160 mcg/kg; niacin 53 mg/kg; calcium D-pantothenate 31 mg/kg; biotin 690 mcg/kg; choline chloride 2300 mg/kg; copper (as cupric-(II)-sulphate pentahydrate) 10 mg/kg; zinc (as zinc oxide) 90 mg/kg; zinc (as zinc chelate of amino acids hydrate) 45 mg/kg; iodine (as calcium iodate anhydrous) 2 mg/kg; selenium (as sodium selenite) 0.2 mg/kg
Technological additives
Antioxidants (tocopherol extracts from vegetable oils)
Ingredients (31)39% of the recipe is estimated
Estimated composition
- meat 45.1%
- veg 22.8%
- carb 21.1%
- oil 6.3%
- other 2.1%
- supplement 1.5%
- unknown 1.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh beef (21%) | Beef | meat · medium | 21 | 21.0 |
| 2 | fresh chicken (20%) | Chicken | meat · medium | 20 | 20.0 |
| 3 | sweet potato [dried] (19%) | Sweet Potatoes | carb · good | 19 | 19.0 |
| 4 | poultry protein | Dehydrated Poultry Proteins | meat · good | - | 2.2 |
| 5 | potato | Potatoes | carb · medium | - | 2.1 |
| 6 | protein hydrolysate | Protein Hydrolysate | other · poor | - | 2.1 |
| 7 | peas | Peas | veg · good | - | 2.0 |
| 8 | chicken liver | Chicken Liver | meat · good | - | 2.0 |
| 9 | salmon oil | Salmon Oil | oil · good | - | 1.9 |
| 10 | poultry fat | Poultry Fat | oil · medium | - | 1.9 |
| 11 | forest berries | Wild Berry | veg · good | - | 1.8 |
| 12 | 0.3%: lingonberries | Lingonberries | veg · good | 0.3 | 0.3 |
| 13 | blueberries | Blueberries | veg · good | - | 1.8 |
| 14 | elderberries | Dried Elderberries | veg · good | - | 1.7 |
| 15 | herbs | Herbs | veg · medium | - | 1.7 |
| 16 | 0.2%: stinging nettle | Nettles | veg · good | 0.2 | 0.2 |
| 17 | blackberry leaves | Blackberry Leaves | veg · good | - | 1.7 |
| 18 | common yarrow | Yarrow | veg · good | - | 1.6 |
| 19 | fennel | Fennel | veg · good | - | 1.6 |
| 20 | caraway | Caraway | veg · good | - | 1.5 |
| 21 | chamomile | Chamomile | veg · good | - | 1.5 |
| 22 | mistletoe leaves | Mistletoe | veg · medium | - | 1.4 |
| 23 | gentian root | Dried Gentian Root | veg · good | - | 1.4 |
| 24 | centaury | Dried Centaury | veg · good | - | 1.3 |
| 25 | yeast | Yeast | supplement · good | - | 1.3 |
| 26 | 0.15% mannan oligosaccharides | Mannanoligosaccharides | supplement · good | 0.15 | 0.1 |
| 27 | 0.05% beta-glucans | Beta-Glucans | supplement · good | 0.05 | 0.05 |
| 28 | sunflower oil | Sunflower oil | oil · good | - | 1.3 |
| 29 | safflower oil | Safflower Oil | oil · good | - | 1.2 |
| 30 | chicory [dried] [source of inulin] | Chicory | veg · good | - | 1.2 |
| 31 | Additives per kg: | unmatched | - | - | 1.1 |
- 1. Fresh beef (21%)21% declared21.0% estimated
- 2. fresh chicken (20%)20% declared20.0% estimated
- 3. sweet potato [dried] (19%)19% declared19.0% estimated
- 4. poultry protein2.2% estimated
- 5. potato2.1% estimated
- 6. protein hydrolysate2.1% estimated
- 7. peas2.0% estimated
- 8. chicken liver2.0% estimated
- 9. salmon oil1.9% estimated
- 10. poultry fat1.9% estimated
- 11. forest berries1.8% estimated
- 12. 0.3%: lingonberries0.3% declared0.3% estimated
- 13. blueberries1.8% estimated
- 14. elderberries1.7% estimated
- 15. herbs1.7% estimated
- 16. 0.2%: stinging nettle0.2% declared0.2% estimated
- 17. blackberry leaves1.7% estimated
- 18. common yarrow1.6% estimated
- 19. fennel1.6% estimated
- 20. caraway1.5% estimated
- 21. chamomile1.5% estimated
- 22. mistletoe leaves1.4% estimated
- 23. gentian root1.4% estimated
- 24. centaury1.3% estimated
- 25. yeast1.3% estimated
- 26. 0.15% mannan oligosaccharides0.15% declared0.1% estimated
- 27. 0.05% beta-glucans0.05% declared0.05% estimated
- 28. sunflower oil1.3% estimated
- 29. safflower oil1.2% estimated
- 30. chicory [dried] [source of inulin]1.2% estimated
- 31. Additives per kg:1.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Wolf of Wilderness
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
279 reviews on this product · 4.3/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 60 out of 100 based on several key factors. The overall quality of the ingredient list positively influences the result by contributing +7.2 points. However, the processing format detracts from the total with a change of -6.7. Similarly, the carbohydrate content impacts the score by -4.2, and ingredients without printed percentages further adjust the final result by -4.1.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.23 |
| Meat share of dry matter | 23.7% | 0.096 | +2.27 |
| Carb share of dry matter | 36.4% | -0.115 | -4.18 |
| Oil share of dry matter | 12.8% | -0.092 | -1.18 |
| Vegetable share of dry matter | 15.8% | -0.005 | -0.08 |
| Supplement share of dry matter | 2.8% | -0.012 | -0.03 |
| Other share of dry matter | 2.1% | -0.375 | -0.80 |
| Unrecognised share of dry matter | 1.2% | -0.027 | -0.03 |
| Recipe graded poor | 2.1% | -0.065 | -0.13 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 2.1% | 0.060 | +0.12 |
| Undeclared quantities | 39.3% | -0.106 | -4.15 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.23 |
| Meat share of dry matter | 23.7% | 0.096 | +2.27 |
| Carb share of dry matter | 36.4% | -0.115 | -4.18 |
| Oil share of dry matter | 12.8% | -0.092 | -1.18 |
| Vegetable share of dry matter | 15.8% | -0.005 | -0.08 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 2.8% | -0.012 | -0.03 |
| Other share of dry matter | 2.1% | -0.375 | -0.80 |
| Unrecognised share of dry matter | 1.2% | -0.027 | -0.03 |
| Recipe graded poor | 2.1% | -0.065 | -0.13 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 2.1% | 0.060 | +0.12 |
| Undeclared quantities | 39.3% | -0.106 | -4.15 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 59.8
- Final score
- 60/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 27 | 32.9 (band 18.76829268292683 to 40%) | 100 |
| Fat | 13 | 15.9 (band 5.734756097560976 to 20%) | 100 |
| Fibre | 2 | 2.4 (band 0.5 to 5%) | 95.9 |
| Calcium | 1.25 | 1.5 (band 0.5213414634146342 to 2.5%) | 100 |
| Phosphorus | 0.7 | 0.9 (band 0.41707317073170735 to 1.6%) | 92.1 |
| Calcium:phosphorus ratio | 1.8 | 1.8 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 342 | 417.1 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 17 nutritional additives on the label
- Vitamin A 12000 IU/kg
- vitamin D3 1200 IU/kg
- vitamin E (all-rac-alpha-tocopheryl acetate) 150 mg/kg
- vitamin C 100 mg/kg
- vitamin B1 13 mg/kg
- vitamin B2 (riboflavin) 12.5 mg/kg
- vitamin B6 (pyridoxine hydrochloride) 8.5 mg/kg
- vitamin B12 160 mcg/kg
- niacin 53 mg/kg
- calcium D-pantothenate 31 mg/kg
- biotin 690 mcg/kg
- choline chloride 2300 mg/kg
- copper (as cupric-(II)-sulphate pentahydrate) 10 mg/kg
- zinc (as zinc oxide) 90 mg/kg
- zinc (as zinc chelate of amino acids hydrate) 45 mg/kg
- iodine (as calcium iodate anhydrous) 2 mg/kg
- selenium (as sodium selenite) 0.2 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (60.7% of the recipe mass) (voluntary) | 12.1/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Based on the natural diet of wolves living in the wild: for dogs of all breeds and sizes (on page) | Functional | not checkable | Manufacturer assertion |
| Delicious semi-moist dog food with fresh beef (on page) | Content | not checkable | Manufacturer assertion |
| refined with wild berries, roots and wild herbs (on page) | Content | not checkable | Manufacturer assertion |
| without added artificial preservatives, colourants or flavourings (on page) | Free-from | not checkable | Manufacturer assertion |
| 100% grain-free recipe: also suitable for dogs suffering from a grain intolerance (on page) | Content | not checkable | Manufacturer assertion |
| High-quality protein: at least 40% fresh chicken muscle meat and high-quality beef protein (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Soft "High Valley" - Beef
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