Our verdict
Is Lifelong Superfoods Vegetarian a good dog food?
We score it 53/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete wet paté food for dogs of all life stages, with sweet potatoes, potatoes and water as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - brown / whole grain
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 7% · Fat 2%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 7% |
| Fat | 2% |
| Fibre | 3% |
| Moisture | 76% |
Energy: 75 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
1 can of 354g of food for every 10 kg of body weight per day. Puppies may need up to twice the amount, and pregnant and nursing females may need up to three times the amount.
No additives recorded yet.
Ingredients (38)100% of the recipe is estimated
Estimated composition
- supplement 59.1%
- veg 15.9%
- carb 10.3%
- oil 6.1%
- other 3.4%
- meat 3.0%
- mineral 2.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Sweet Potato | Sweet Potatoes | carb · good | - | 3.5 |
| 2 | Potatoes | Potatoes | carb · medium | - | 3.4 |
| 3 | Sufficient Water for Processing | Water | other | - | 3.4 |
| 4 | Brown Rice | Rice - brown / whole grain | carb · medium | - | 3.3 |
| 5 | Carrots | Carrots | veg · good | - | 3.3 |
| 6 | Tomatoes | Tomato | veg · good | - | 3.2 |
| 7 | Organic Olive Oil | Olive oil | oil · good | - | 3.2 |
| 8 | Peas | Peas | veg · good | - | 3.2 |
| 9 | Blackberries | Blackberries | veg · good | - | 3.1 |
| 10 | Blueberries | Blueberries | veg · good | - | 3.1 |
| 11 | Dried Eggs | Dried Egg | meat · medium | - | 3.0 |
| 12 | Dried Brewer's Yeast | Brewer's Yeast | supplement · good | - | 3.0 |
| 13 | Vegetable Oil | Vegetable oil | oil · medium | - | 2.9 |
| 14 | Taurine | Taurine | supplement · good | - | 2.9 |
| 15 | Dicalcium Phosphate | Dicalcium phosphate | supplement · medium | - | 2.8 |
| 16 | Potassium Chloride | Potassium Chloride | supplement · medium | - | 2.8 |
| 17 | Calcium Carbonate | Calcium Carbonate | supplement · medium | - | 2.7 |
| 18 | Zinc Sulfate | Zinc sulfate | supplement · medium | - | 2.7 |
| 19 | Iron Sulfate | Iron sulfate | supplement · good | - | 2.7 |
| 20 | Vitamin E Supplement | Vitamin E | supplement · good | - | 2.6 |
| 21 | Zinc Proteinate | Zinc Proteinate | supplement · good | - | 2.6 |
| 22 | Niacin | Niacin | supplement · good | - | 2.5 |
| 23 | L-Ascorbyl-2-Polyphosphate | L-ascorbyl-2-polyphosphate | supplement · good | - | 2.5 |
| 24 | Copper Sulfate | Copper sulphate | supplement · good | - | 2.4 |
| 25 | Manganese Sulfate | Manganese sulfate | supplement · medium | - | 2.4 |
| 26 | Thiamine Mononitrate | Thiamine mononitrate | supplement · good | - | 2.3 |
| 27 | Calcium Pantothenate | Calcium pantothenate | supplement · good | - | 2.3 |
| 28 | Vitamin A Acetate | Vitamin A | supplement · good | - | 2.2 |
| 29 | Copper Proteinate | Copper proteinate | supplement · good | - | 2.2 |
| 30 | Sodium Selenite | Sodium selenite | supplement · poor | - | 2.2 |
| 31 | Manganese Proteinate | Manganese proteinate | supplement · good | - | 2.1 |
| 32 | Folic Acid | Folic acid | supplement · good | - | 2.1 |
| 33 | Riboflavin | Riboflavin | supplement · good | - | 2.0 |
| 34 | Biotin | Biotin | supplement · good | - | 2.0 |
| 35 | Pyridoxine Hydrochloride | Pyridoxine hydrochloride | supplement · good | - | 1.9 |
| 36 | Vitamin B12 Supplement | Vitamin B12 | supplement · good | - | 1.9 |
| 37 | Potassium Iodide | Potassium iodide | supplement · good | - | 1.8 |
| 38 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement · good | - | 1.8 |
- 1. Sweet Potato3.5% estimated
- 2. Potatoes3.4% estimated
- 3. Sufficient Water for Processing3.4% estimated
- 4. Brown Rice3.3% estimated
- 5. Carrots3.3% estimated
- 6. Tomatoes3.2% estimated
- 7. Organic Olive Oil3.2% estimated
- 8. Peas3.2% estimated
- 9. Blackberries3.1% estimated
- 10. Blueberries3.1% estimated
- 11. Dried Eggs3.0% estimated
- 12. Dried Brewer's Yeast3.0% estimated
- 13. Vegetable Oil2.9% estimated
- 14. Taurine2.9% estimated
- 15. Dicalcium Phosphate2.8% estimated
- 16. Potassium Chloride2.8% estimated
- 17. Calcium Carbonate2.7% estimated
- 18. Zinc Sulfate2.7% estimated
- 19. Iron Sulfate2.7% estimated
- 20. Vitamin E Supplement2.6% estimated
- 21. Zinc Proteinate2.6% estimated
- 22. Niacin2.5% estimated
- 23. L-Ascorbyl-2-Polyphosphate2.5% estimated
- 24. Copper Sulfate2.4% estimated
- 25. Manganese Sulfate2.4% estimated
- 26. Thiamine Mononitrate2.3% estimated
- 27. Calcium Pantothenate2.3% estimated
- 28. Vitamin A Acetate2.2% estimated
- 29. Copper Proteinate2.2% estimated
- 30. Sodium Selenite2.2% estimated
- 31. Manganese Proteinate2.1% estimated
- 32. Folic Acid2.1% estimated
- 33. Riboflavin2.0% estimated
- 34. Biotin2.0% estimated
- 35. Pyridoxine Hydrochloride1.9% estimated
- 36. Vitamin B12 Supplement1.9% estimated
- 37. Potassium Iodide1.8% estimated
- 38. Vitamin D3 Supplement1.8% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-10-07
Brand and contact: Lifelong
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-07
- Scored with
- Model v3 (methodology)
- Product page
- livelongpetnutrition.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The recipe score is 53. Undeclared ingredient shares contributed -10.6. Overall ingredient quality contributed +6.6. Added vitamins and minerals contributed -0.9. Oil and fat content contributed -0.8.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.55 |
| Carb share of dry matter | 6.4% | -0.115 | -0.74 |
| Oil share of dry matter | 8.4% | -0.092 | -0.77 |
| Vegetable share of dry matter | 3.3% | -0.005 | -0.02 |
| Supplement share of dry matter | 75.0% | -0.012 | -0.91 |
| Other share of dry matter | 0.2% | -0.375 | -0.09 |
| Recipe graded poor | 2.2% | -0.065 | -0.14 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 2.2% | 0.060 | +0.13 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -0.06 | 0.222 | -0.01 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.55 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 6.4% | -0.115 | -0.74 |
| Oil share of dry matter | 8.4% | -0.092 | -0.77 |
| Vegetable share of dry matter | 3.3% | -0.005 | -0.02 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 75.0% | -0.012 | -0.91 |
| Other share of dry matter | 0.2% | -0.375 | -0.09 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 2.2% | -0.065 | -0.14 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 2.2% | 0.060 | +0.13 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.06 | 0.222 | -0.01 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Subtotal
- 53.3
- Final score
- 53/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 7 | 29.2 (band 18 to 40%) | 100 |
| Fat | 2 | 8.3 (band 5.5 to 20%) | 81.7 |
| Fibre | 3 | 12.5 (band 0.5 to 5%) | 43.8 |
| Energy (kcal/100g) | 75 | 312.5 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| made from fresh vegetables, brown rice, fruits, and dried eggs (on page) | Content | not checkable | Manufacturer assertion |
| balanced formula supports dogs and cats at every life stage (on page) | Functional | not checkable | Manufacturer assertion |
| perfect for pets with food sensitivities and allergies (on page) | Functional | not checkable | Manufacturer assertion |
| excellent fiber content (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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