Lifelong Superfoods Salmon+Pumpkin+Coconut Oil

Wet Pate complete

Superfoods Salmon+Pumpkin+Coconut Oil
Average
our rating

Is Lifelong Superfoods Salmon+Pumpkin+Coconut Oil a good dog food?

We score it 62/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This food achieves an overall score of 62 out of 100 based on several key factors. The overall quality of the ingredient list contributed +7.6 points, and the processing format contributed +2.9 points. However, ingredients without printed percentages contributed -13.1 points, and the additive load contributed -1.8 points to the final calculation.

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Complete wet paté food for dogs of all life stages, with salmon, chicken and chicken liver as the main ingredients.

Why you might choose it

  • Doesn't list grain ingredients.
  • High in protein: 36% protein on a dry-matter basis.
  • Declares energy content, which most labels omit.

Why you might not

  • High in fat: 27% fat on a dry-matter basis.
  • Meat makes up an estimated 8% of the dry matter (21% as fed); carbohydrates dominate.
  • 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.

View the source page

Estimated composition

supplement59.4%
meat21.2%
veg6.7%
oil6.5%
additive6.3%

Typical analysis (as fed)

Protein
8%
Fat
6%
Fibre
1.50%
Moisture
78%

Energy: 98.3 kcal/100g

Additives & feeding info

Nutritional additives

Vitamin E Supplement; Niacin; L-ascorbyl-2-polyphosphate; Thiamine Mononitrate; Calcium Pantothenate; Vitamin A Acetate; Folic Acid; Riboflavin; Biotin; Pyridoxine Hydrochloride; Vitamin B12 Supplement; Vitamin D3 Supplement; Zinc Sulfate; Ferrous Sulfate; Zinc Proteinate; Copper Sulfate; Manganese Sulfate; Copper Proteinate; Selenium Yeast (inactive); Manganese Proteinate; Potassium Iodide

Feeding guide

1 can of 354g of food for every 10 kg of body weight per day. Puppies may need up to twice the amount, and pregnant and nursing females may need up to three times the amount. Dogs of all breeds starting from 2 months of age.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Grain-free: no grain ingredients listed
  • Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists chicken
  • Your dog avoids fish: the label lists salmon
  • You want a single-protein recipe: this one lists more than one animal protein
  • You are limiting fat: 27.3% on a dry-matter basis is in the high band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (18)

#As declaredMatchedCategoryTierDeclared %Est. %
1Salmon MeatSalmonmeatgood-7.3
2Chicken MeatChickenmeatmedium-7.1
3Chicken LiverChicken Livermeatgood-6.9
4PumpkinPumpkinveggood-6.7
5Coconut OilCoconut Oiloilmedium-6.5
6Guar GumGuar gumadditivemedium-6.3
7Vitamin E SupplementVitamin Esupplementgood-6.1
8NiacinNiacinsupplementgood-5.9
9L-ascorbyl-2-polyphosphateL-ascorbyl-2-polyphosphatesupplementgood-5.7
10Thiamine MononitrateThiamine mononitratesupplementgood-5.5
11Calcium PantothenateCalcium pantothenatesupplementgood-5.3
12Vitamin A AcetateVitamin Asupplementgood-5.1
13Folic AcidFolic acidsupplementgood-4.8
14RiboflavinRiboflavinsupplementgood-4.6
15BiotinBiotinsupplementgood-4.4
16Pyridoxine HydrochloridePyridoxine hydrochloridesupplementgood-4.2
17Vitamin B12 SupplementVitamin B12supplementgood-4.0
18Vitamin D3 SupplementVitamin D3 supplementsupplementgood-3.8

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Scored with
Model v2 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.89.915+7.56
Meat share of dry matter8.1%0.116+0.94
Oil share of dry matter8.7%-0.088-0.77
Additive share of dry matter7.7%0.177+1.36
Supplement share of dry matter74.2%-0.009-0.66
Undeclared quantities100.0%-0.131-13.09
Complete dietyes1.703+1.70
Low meat (under 10% of dry matter)yes-1.988-1.99
Additive penalty-7.520.236-1.77
Processing multiplier1.0032.336+32.34
Processing: Wet Pateyes2.935+2.94
Show all 40 components
ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.89.915+7.56
Meat share of dry matter8.1%0.116+0.94
Carb share of dry matter0.0%-0.113+0.00
Oil share of dry matter8.7%-0.088-0.77
Vegetable share of dry matter1.4%-0.002-0.00
Additive share of dry matter7.7%0.177+1.36
Supplement share of dry matter74.2%-0.009-0.66
Other share of dry matter0.0%-0.371+0.00
Unrecognised share of dry matter0.0%-0.022+0.00
Recipe graded poor0.0%-0.045+0.00
Poor-quality meat in recipe0.0%-0.182+0.00
Number of poor ingredients0-0.868+0.00
Largest single poor ingredient0.0%0.056+0.00
Undeclared quantities100.0%-0.131-13.09
Prints ingredient percentagesno3.194+0.00
Complete dietyes1.703+1.70
Frozen or chilled freshno11.440+0.00
High meat (30%+ of dry matter)no-0.506+0.00
Low meat (under 10% of dry matter)yes-1.988-1.99
High carb and low meatno-1.250+0.00
Meat share × printed percentages0.0-0.073+0.00
Meat share × fresh0.0-0.339+0.00
Fresh × high meat0.016.475+0.00
Additive penalty-7.520.236-1.77
Processing multiplier1.0032.336+32.34
Processing: Rawno13.322+0.00
Processing: Fresh Chilledno7.712+0.00
Processing: Fresh Frozenno6.583+0.00
Processing: Fresh Refrigeratedno4.857+0.00
Processing: Fresh Shelfno0.072+0.00
Processing: Dry Freeze Driedno11.127+0.00
Processing: Dry Air Driedno9.320+0.00
Processing: Dry Cold Pressedno4.569+0.00
Processing: Dry Bakedno-2.321+0.00
Processing: Dry Extrudedno-6.996+0.00
Processing: Dry Semi Moistno-6.833+0.00
Processing: Dry Mueslino-10.711+0.00
Processing: Wet Pateyes2.935+2.94
Processing: Wet Chunksno2.292+0.00
Processing-type offset
-0.16
Additives declared on label
+1 transparency bonus
Subtotal
61.7
Final score
62/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v262/100current
v161/100
v1.962/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein836.4 (band 18 to 40%)100
Fat627.3 (band 5.5 to 20%)100
Fibre1.56.8 (band 0.5 to 5%)100
Energy (kcal/100g)98.3446.8100

Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
Ingredient list on the label (mandatory)10/10
Printed percentages on the label (voluntary) - not on file0/20
Analytical constituents declared (mandatory) - not on file0/15
Additives declared (mandatory)5/10
Energy value declared (voluntary)5/5
Complete/complementary designation (mandatory)5/5
Feeding guidance given (mandatory)10/10
Manufacturer identity and address (mandatory)5/10
Country of manufacture stated (voluntary)10/10
Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.

ClaimTypeSubstantiation
complete nutrition at all life stages (on page)FunctionalManufacturer assertion
Coconut oil: A healthy fat source that boosts skin and coat health. Its antimicrobial properties support the immune system and aid digestion while providing an energy boost. (on page)FunctionalManufacturer assertion
Pumpkin: Rich in fiber, promoting healthy digestion. Its antioxidants support immune health and may aid in weight management. (on page)FunctionalManufacturer assertion
Made with fresh salmon and vegetables (on page)ContentManufacturer assertion
Salmon: Excellent source of omega-3 fatty acids, which help promote healthy skin and a shiny coat in dogs. (on page)NutrientManufacturer assertion
grain-free dog food (on page)ContentManufacturer assertion
super premium nutrition with high meat content and excellent digestibility (on page)High/low levelManufacturer assertion
enriched with a vitamin and mineral complex for complete nutrition at all life stages (on page)NutrientManufacturer assertion

Limited: at least one claim rests on manufacturer assertion alone.

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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