Our verdict
Is Lifelong Superfoods Salmon+Pumpkin+Coconut Oil a good dog food?
We score it 58/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete wet paté food for dogs of all life stages, with salmon, chicken and chicken liver as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists salmon
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 27.3% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 8% · Fat 6%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 8% |
| Fat | 6% |
| Fibre | 1.50% |
| Moisture | 78% |
Energy: 98 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
1 can of 354g of food for every 10 kg of body weight per day. Puppies may need up to twice the amount, and pregnant and nursing females may need up to three times the amount. Dogs of all breeds starting from 2 months of age.
Additives declared on the label
Nutritional additives
Niacin; L-ascorbyl-2-polyphosphate (Vitamin C); Thiamine Mononitrate; Calcium Pantothenate; Vitamin A Acetate; Folic Acid; Riboflavin; Biotin; Pyridoxine Hydrochloride; Vitamin B12 Supplement; Vitamin D3 Supplement; Vitamin E Supplement; Zinc Sulfate; Ferrous Sulfate; Zinc Proteinate; Copper Sulfate; Manganese Sulfate; Copper Proteinate; Selenium Yeast (inactive); Manganese Proteinate; Potassium Iodide
Ingredients (27)100% of the recipe is estimated
Estimated composition
- supplement 59.4%
- meat 21.2%
- veg 6.7%
- oil 6.5%
- additive 6.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Salmon Meat | Salmon | meat · good | - | 4.9 |
| 2 | Chicken Meat | Chicken | meat · medium | - | 4.8 |
| 3 | Chicken Liver | Chicken Liver | meat · good | - | 4.7 |
| 4 | Pumpkin | Pumpkin | veg · good | - | 4.6 |
| 5 | Coconut Oil | Coconut Oil | oil · medium | - | 4.5 |
| 6 | Guar Gum | Guar gum | additive · medium | - | 4.4 |
| 7 | Vitamin E Supplement | Vitamin E | supplement · good | - | 4.3 |
| 8 | Niacin | Niacin | supplement · good | - | 4.2 |
| 9 | L-ascorbyl-2-polyphosphate | L-ascorbyl-2-polyphosphate | supplement · good | - | 4.2 |
| 10 | Thiamine Mononitrate | Thiamine mononitrate | supplement · good | - | 4.1 |
| 11 | Calcium Pantothenate | Calcium pantothenate | supplement · good | - | 4.0 |
| 12 | Vitamin A Acetate | Vitamin A | supplement · good | - | 3.9 |
| 13 | Folic Acid | Folic acid | supplement · good | - | 3.8 |
| 14 | Riboflavin | Riboflavin | supplement · good | - | 3.7 |
| 15 | Biotin | Biotin | supplement · good | - | 3.6 |
| 16 | Pyridoxine Hydrochloride | Pyridoxine hydrochloride | supplement · good | - | 3.5 |
| 17 | Vitamin B12 Supplement | Vitamin B12 | supplement · good | - | 3.4 |
| 18 | Vitamin D3 Supplement | Vitamin D3 supplement | supplement · good | - | 3.3 |
| 19 | Zinc Sulfate | Zinc sulfate | supplement · medium | - | 3.3 |
| 20 | Ferrous Sulfate | Iron sulfate | supplement · good | - | 3.2 |
| 21 | Zinc Proteinate | Zinc Proteinate | supplement · good | - | 3.1 |
| 22 | Copper Sulfate | Copper sulphate | supplement · good | - | 3.0 |
| 23 | Manganese Sulfate | Manganese sulfate | supplement · medium | - | 2.9 |
| 24 | Copper Proteinate | Copper proteinate | supplement · good | - | 2.8 |
| 25 | Selenium Yeast | Selenium | mineral · good | - | 2.7 |
| 26 | Manganese Proteinate | Manganese proteinate | supplement · good | - | 2.6 |
| 27 | Potassium Iodide. | Potassium iodide | supplement · good | - | 2.5 |
- 1. Salmon Meat4.9% estimated
- 2. Chicken Meat4.8% estimated
- 3. Chicken Liver4.7% estimated
- 4. Pumpkin4.6% estimated
- 5. Coconut Oil4.5% estimated
- 6. Guar Gum4.4% estimated
- 7. Vitamin E Supplement4.3% estimated
- 8. Niacin4.2% estimated
- 9. L-ascorbyl-2-polyphosphate4.2% estimated
- 10. Thiamine Mononitrate4.1% estimated
- 11. Calcium Pantothenate4.0% estimated
- 12. Vitamin A Acetate3.9% estimated
- 13. Folic Acid3.8% estimated
- 14. Riboflavin3.7% estimated
- 15. Biotin3.6% estimated
- 16. Pyridoxine Hydrochloride3.5% estimated
- 17. Vitamin B12 Supplement3.4% estimated
- 18. Vitamin D3 Supplement3.3% estimated
- 19. Zinc Sulfate3.3% estimated
- 20. Ferrous Sulfate3.2% estimated
- 21. Zinc Proteinate3.1% estimated
- 22. Copper Sulfate3.0% estimated
- 23. Manganese Sulfate2.9% estimated
- 24. Copper Proteinate2.8% estimated
- 25. Selenium Yeast2.7% estimated
- 26. Manganese Proteinate2.6% estimated
- 27. Potassium Iodide.2.5% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-10-07
Brand and contact: Lifelong
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-07
- Scored with
- Model v3 (methodology)
- Product page
- livelongpetnutrition.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The food scored 58 out of 100. Ingredients without printed percentages pulled the score down by -10.6, while the overall quality of the ingredient list lifted it by +7. Being labelled nutritionally complete added a further +2.3 points, and the additive load took off -1.7.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.01 |
| Oil share of dry matter | 8.7% | -0.092 | -0.80 |
| Vegetable share of dry matter | 1.4% | -0.005 | -0.01 |
| Additive share of dry matter | 7.7% | 0.163 | +1.25 |
| Supplement share of dry matter | 74.2% | -0.012 | -0.91 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -7.52 | 0.222 | -1.67 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.01 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 8.7% | -0.092 | -0.80 |
| Vegetable share of dry matter | 1.4% | -0.005 | -0.01 |
| Additive share of dry matter | 7.7% | 0.163 | +1.25 |
| Supplement share of dry matter | 74.2% | -0.012 | -0.91 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -7.52 | 0.222 | -1.67 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 58.4
- Final score
- 58/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 8 | 36.4 (band 20.045454545454547 to 40%) | 100 |
| Fat | 6 | 27.3 (band 6.125000000000001 to 20%) | 100 |
| Fibre | 1.5 | 6.8 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 98 | 445.5 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 21 nutritional additives on the label
- Niacin
- L-ascorbyl-2-polyphosphate (Vitamin C)
- Thiamine Mononitrate
- Calcium Pantothenate
- Vitamin A Acetate
- Folic Acid
- Riboflavin
- Biotin
- Pyridoxine Hydrochloride
- Vitamin B12 Supplement
- Vitamin D3 Supplement
- Vitamin E Supplement
- Zinc Sulfate
- Ferrous Sulfate
- Zinc Proteinate
- Copper Sulfate
- Manganese Sulfate
- Copper Proteinate
- Selenium Yeast (inactive)
- Manganese Proteinate
- Potassium Iodide
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "grain-free dog food" — supported by the declared grain-free data.
7 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Made with fresh salmon and vegetables (on page) | Content | not checkable | Manufacturer assertion |
| grain-free dog food (on page) | Free-from | consistent | Manufacturer assertion |
| enriched with a vitamin and mineral complex for complete nutrition at all life stages (on page) | Functional | not checkable | Manufacturer assertion |
| super premium nutrition with high meat content (on page) | High/low level | not checkable | Manufacturer assertion |
| excellent digestibility (on page) | Functional | not checkable | Manufacturer assertion |
| Coconut oil: A healthy fat source that boosts skin and coat health (on page) | Functional | not checkable | Manufacturer assertion |
| Pumpkin: Rich in fiber, promoting healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Salmon: Excellent source of omega-3 fatty acids, which help promote healthy skin and a shiny coat (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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