Our verdict
Is Kronch Optimal Puppy a good dog food?
We score it 41/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete extruded dry food for puppies, with salmon, salmon protein and rice as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list chicken, beef, turkey, lamb, venison, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists salmon
- Your dog avoids pork: the label lists pork fat
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 26% · Fat 17%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 26% |
| Fat | 17% |
| Fibre | 3% |
| Ash | 9% |
Additives & feeding info
Feeding and storage
Feeding guide
Kronch Optimal – Feeding Guidelines The feed table is indicative. Always remember to ensure access to fresh water. Size of dog when fully grown | 6 weeks | 12 weeks | 16 weeks | 28 weeks | 52 weeks Mini Dog | 25g | 50g | 70g | 120g | 120g Small Dog | 35g | 75g | 130g | 190g | 190g Medium Dog | 120g | 195g | 270g | 350g | 450g Large Dog | 170g | 300g | 420g | 530g | 675g Giant Dog | 300g | 425g | 530g | 670g | 900g
No additives recorded yet.
Ingredients (12)100% of the recipe is estimated
Estimated composition
- meat 29.3%
- carb 28.4%
- supplement 20.3%
- oil 8.6%
- fibre 7.2%
- veg 6.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh Salmon | Salmon | meat · good | - | 10.8 |
| 2 | Salmon Meal | Salmon Protein | meat · good | - | 10.4 |
| 3 | Rice | Rice - white | carb · medium | - | 9.9 |
| 4 | Maize | Maize / Corn | carb · medium | - | 9.5 |
| 5 | Barley | Barley | carb · medium | - | 9.0 |
| 6 | Pork Fat | Pork Fat | oil · medium | - | 8.6 |
| 7 | Blood Meal | Blood Meal | meat · poor | - | 8.1 |
| 8 | Brewer’s Yeast | Brewer's Yeast | supplement · good | - | 7.7 |
| 9 | Beet Pulp | Beet Pulp | fibre · medium | - | 7.2 |
| 10 | Lecithin | Lecithin | supplement · good | - | 6.8 |
| 11 | Garlic | Garlic | veg · medium | - | 6.3 |
| 12 | Vitamins and Minerals | Vitamins and minerals | supplement · medium | - | 5.9 |
- 1. Fresh Salmon10.8% estimated
- 2. Salmon Meal10.4% estimated
- 3. Rice9.9% estimated
- 4. Maize9.5% estimated
- 5. Barley9.0% estimated
- 6. Pork Fat8.6% estimated
- 7. Blood Meal8.1% estimated
- 8. Brewer’s Yeast7.7% estimated
- 9. Beet Pulp7.2% estimated
- 10. Lecithin6.8% estimated
- 11. Garlic6.3% estimated
- 12. Vitamins and Minerals5.9% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Kronch
- Website
- https://www.kronch.co.uk/
- [email protected]
- Phone
- +44 (0) 1953 883701
- Address
- 12 Ironside Way, Hingham, Norfolk. NR9 4LF
- Contact page
- www.kronch.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.kronch.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a final score of 41 out of 100 based on several key factors. The overall quality of the ingredient list added +4.6 points. However, ingredients without printed percentages reduced the score by -10.6. Additionally, the processing format deducted -6.7 and the carbohydrate content contributed -3.6.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.57 |
| Carb share of dry matter | 31.4% | -0.115 | -3.61 |
| Oil share of dry matter | 10.7% | -0.092 | -0.98 |
| Vegetable share of dry matter | 1.2% | -0.005 | -0.01 |
| Supplement share of dry matter | 23.4% | -0.012 | -0.29 |
| Recipe graded poor | 8.1% | -0.065 | -0.53 |
| Poor-quality meat in recipe | 8.1% | -0.179 | -1.45 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 8.1% | 0.060 | +0.49 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.57 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 31.4% | -0.115 | -3.61 |
| Oil share of dry matter | 10.7% | -0.092 | -0.98 |
| Vegetable share of dry matter | 1.2% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 23.4% | -0.012 | -0.29 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 8.1% | -0.065 | -0.53 |
| Poor-quality meat in recipe | 8.1% | -0.179 | -1.45 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 8.1% | 0.060 | +0.49 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 40.9
- Final score
- 41/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.7 | 100 |
| Fat | 17 | 18.8 | 100 |
Scored over 2 declared nutrients (combined weight 40); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| promotes solid bone density, maximum muscle, eye, and coat development (on page) | Functional | not checkable | Manufacturer assertion |
| helping to reduce the risk of cardiovascular disease, prevent allergies, hair loss, scratching, dull coat, dandruff, and dry skin (on page) | Functional | not checkable | Manufacturer assertion |
| hypoallergenic, lower protein puppy food made with easily digestible fresh salmon and rice (on page) | Content | not checkable | Manufacturer assertion |
| free from preservatives or artificial colouring/flavouring (on page) | Free-from | not checkable | Manufacturer assertion |
| high concentrate of rich Omega 3 and 6 fatty acids (on page) | High/low level | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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