Our verdict
Is Kronch Agility a good dog food?
We score it 52/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with seafood, salmon and chicken as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
70% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists seafood
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 21% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 21% |
| Fat | 13% |
| Fibre | 3.50% |
| Ash | 8% |
| Calcium | 1.40% |
| Phosphorus | 1% |
Additives & feeding info
Feeding and storage
Feeding guide
lines The feed table is indicative. Always remember to ensure access to fresh water. Weight of dog Amount of feed a day 1 – 5kg 30 – 125g 5 – 10kg 125 – 200g 10 – 20kg 200 – 305g 20 – 30kg 305 – 430g 30 – 40kg 430 – 575g 40 – 50kg 575 – 720g 50 – 60kg 720 – 860g Kronch Agility – Minerals Calcium (Ca) 1,4 g Sodium (Na) 0,3 g Phosphorus (P) 1,0 g Magnesium (Mg) 0,2 g Potassium (K) 0,7 g Iron (Fe) 18,1 mg Zink (Zn) 10,0 mg Copper (Cu) 0,4 mg Manganese (Mn) 1,1 mg Iodine (I) 0,1 mg Cobalt (Co) 0,002 mg Selenium (Se) 0,05 mg Kronch Agility – Additives per 100g Vitamin A 1200 i.e. Vitamin D3 60 i.e. Vitamin E (Alpha-tocopherol) 15,0 mg Vitamin B1 0,30 mg Vitamin B2 0,64 mg
Additives declared on the label
Nutritional additives
Vitamin A 12000 IU; Vitamin D3 600 IU; Vitamin E 150 mg; Vitamin B1 3 mg; Vitamin B2 6.4 mg; Vitamin B6 3 mg; Niacin 33 mg; D-Pantothenic acid 33 mg; Vitamin B12 30 mg; Choline 500 mg; Folic acid 1 mg; Biotin 0.6 mg; Vitamin C 55 mg
Ingredients (13)70% of the recipe is estimated
Estimated composition
- meat 44.6%
- carb 22.5%
- supplement 15.7%
- unknown 6.7%
- fibre 5.6%
- veg 4.9%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fish | Seafood | meat · medium | - | 8.2 |
| 2 | 16% fresh salmon | Salmon | meat · good | 16 | 16.0 |
| 3 | 14% Chicken | Chicken | meat · medium | 14 | 14.0 |
| 4 | rice | Rice - white | carb · medium | - | 7.9 |
| 5 | maize | Maize / Corn | carb · medium | - | 7.5 |
| 6 | barley | Barley | carb · medium | - | 7.1 |
| 7 | Fat | Crude Fat | oil · medium | - | 6.7 |
| 8 | blood meal | Blood Meal | meat · poor | - | 6.4 |
| 9 | brewer’s yeast | Brewer's Yeast | supplement · good | - | 6.0 |
| 10 | beet pulp | Beet Pulp | fibre · medium | - | 5.6 |
| 11 | lecithin | Lecithin | supplement · good | - | 5.2 |
| 12 | garlic | Garlic | veg · medium | - | 4.9 |
| 13 | vitamins and minerals | Vitamins and minerals | supplement · medium | - | 4.5 |
- 1. Fish8.2% estimated
- 2. 16% fresh salmon16% declared16.0% estimated
- 3. 14% Chicken14% declared14.0% estimated
- 4. rice7.9% estimated
- 5. maize7.5% estimated
- 6. barley7.1% estimated
- 7. Fat6.7% estimated
- 8. blood meal6.4% estimated
- 9. brewer’s yeast6.0% estimated
- 10. beet pulp5.6% estimated
- 11. lecithin5.2% estimated
- 12. garlic4.9% estimated
- 13. vitamins and minerals4.5% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Kronch
- Website
- https://www.kronch.co.uk/
- [email protected]
- Phone
- +44 (0) 1953 883701
- Address
- 12 Ironside Way, Hingham, Norfolk. NR9 4LF
- Contact page
- www.kronch.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.kronch.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a final score of 52 out of 100 based on several key factors. The overall quality of the ingredient list added +4.1 points. However, ingredients without printed percentages reduced the score by -7.4. Additionally, the processing format deducted -6.7 and the carbohydrate content contributed -3.8.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.13 |
| Meat share of dry matter | 14.0% | 0.096 | +1.35 |
| Carb share of dry matter | 33.0% | -0.115 | -3.79 |
| Vegetable share of dry matter | 1.2% | -0.005 | -0.01 |
| Supplement share of dry matter | 24.1% | -0.012 | -0.29 |
| Unrecognised share of dry matter | 5.6% | -0.027 | -0.15 |
| Recipe graded poor | 6.4% | -0.065 | -0.41 |
| Poor-quality meat in recipe | 6.4% | -0.179 | -1.14 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 6.4% | 0.060 | +0.38 |
| Undeclared quantities | 70.0% | -0.106 | -7.39 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.13 |
| Meat share of dry matter | 14.0% | 0.096 | +1.35 |
| Carb share of dry matter | 33.0% | -0.115 | -3.79 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 1.2% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 24.1% | -0.012 | -0.29 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 5.6% | -0.027 | -0.15 |
| Recipe graded poor | 6.4% | -0.065 | -0.41 |
| Poor-quality meat in recipe | 6.4% | -0.179 | -1.14 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 6.4% | 0.060 | +0.38 |
| Undeclared quantities | 70.0% | -0.106 | -7.39 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 52.4
- Final score
- 52/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 21 | 23.2 (band 18 to 40%) | 84.2 |
| Fat | 13 | 14.4 (band 5.5 to 20%) | 100 |
| Fibre | 3.5 | 3.9 (band 0.5 to 5%) | 100 |
| Calcium | 1.4 | 1.5 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 94 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 13 nutritional additives on the label
- Vitamin A 12000 IU
- Vitamin D3 600 IU
- Vitamin E 150 mg
- Vitamin B1 3 mg
- Vitamin B2 6.4 mg
- Vitamin B6 3 mg
- Niacin 33 mg
- D-Pantothenic acid 33 mg
- Vitamin B12 30 mg
- Choline 500 mg
- Folic acid 1 mg
- Biotin 0.6 mg
- Vitamin C 55 mg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (30% of the recipe mass) (voluntary) | 6/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Balanced in accordance with the AAFCO-norms, this means that Kronch Agility completely satisfies the dogs daily need for protein, fat, carbohydrate, vitamins and minerals (on page) | Functional | not checkable | Manufacturer assertion |
| perfect for dogs with above average energy needs or those needed short bursts of speed and concentration (on page) | Functional | not checkable | Manufacturer assertion |
| specially formulated to issue quick release energy needed for both Flyball and Agility competitions (on page) | Functional | not checkable | Manufacturer assertion |
| Contains large amounts of healthy salmon oil (on page) | Content | not checkable | Manufacturer assertion |
| no artificial preservatives, fillers, colouring or flavouring are used in production (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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