Our verdict
Is Kronch Active a good dog food?
We score it 44/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete extruded dry food for dogs of all life stages, with seafood, salmon and fish meal as the main ingredients.
Declared analysis sits below the FEDIAF minimum for calcium:phosphorus ratio.
84% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list chicken, beef, turkey, lamb, venison, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists seafood
- Your dog avoids pork: the label lists pork fat
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 24% · Fat 16%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24% |
| Fat | 16% |
| Fibre | 3% |
| Ash | 8% |
| Moisture | 8% |
| Carbohydrates | 2.40% |
| Omega-3 fatty acids | 2.89% |
| Omega-6 fatty acids | 0.58% |
| Calcium | 1.05% |
| Phosphorus | 1.31% |
Additives & feeding info
Feeding and storage
Feeding guide
lines The feed table is indicative. Always remember to ensure access to fresh water. Weight of dog Amount of feed a day 1 – 5kg 30 – 110g 5 – 10kg 110 – 160g 10 – 20kg 160 – 250g 20 – 30kg 250 – 340g 30 – 40kg 340 – 480g 40 – 50kg 480 – 600g 50 – 60kg 600 – 720g 60 – 70kg 720 – 840g Kronch Active – Minerals Calcium (Ca) 1,4 g Sodium (Na) 0,3 g Phosphorus (P) 1,0 g Magnesium (Mg) 0,2 g Potassium (K) 0,6 g Iron (Fe) 22,3 mg Zink (Zn) 10,0 mg Copper (Cu) 0,4 mg Manganese (Mn) 1,0 mg Iodine (I) 0,1 mg Cobalt (Co) 0,002 mg Selenium (Se) 0,05 mg Kronch Active – Additives per 100g Vitamin A 1200 i.e. Vitamin D3 60 i.e. Vitamin E (Alpha-tocopherol) 15,0 mg Vitamin B1 0,30
No additives recorded yet.
Ingredients (13)84% of the recipe is estimated
Estimated composition
- meat 40.6%
- carb 23.8%
- supplement 22.3%
- oil 7.2%
- fibre 6.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fish 16% | Seafood | meat · medium | 16 | 16.0 |
| 2 | Fresh Salmon | Salmon | meat · good | - | 9.1 |
| 3 | Fish Meal | Fish Meal | meat · medium | - | 8.7 |
| 4 | Rice | Rice - white | carb · medium | - | 8.3 |
| 5 | Maize | Maize / Corn | carb · medium | - | 7.9 |
| 6 | Barley | Barley | carb · medium | - | 7.6 |
| 7 | Lard | Pork Fat | oil · medium | - | 7.2 |
| 8 | Blood Meal | Blood Meal | meat · poor | - | 6.8 |
| 9 | Brewer's Yeast | Brewer's Yeast | supplement · good | - | 6.4 |
| 10 | Beet Pulp | Beet Pulp | fibre · medium | - | 6.1 |
| 11 | Lecithin | Lecithin | supplement · good | - | 5.7 |
| 12 | Vitamins | Vitamins and minerals | supplement · medium | - | 5.3 |
| 13 | Minerals | Vitamins and minerals | supplement · medium | - | 4.9 |
- 1. Fish 16%16% declared16.0% estimated
- 2. Fresh Salmon9.1% estimated
- 3. Fish Meal8.7% estimated
- 4. Rice8.3% estimated
- 5. Maize7.9% estimated
- 6. Barley7.6% estimated
- 7. Lard7.2% estimated
- 8. Blood Meal6.8% estimated
- 9. Brewer's Yeast6.4% estimated
- 10. Beet Pulp6.1% estimated
- 11. Lecithin5.7% estimated
- 12. Vitamins5.3% estimated
- 13. Minerals4.9% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Kronch
- Website
- https://www.kronch.co.uk/
- [email protected]
- Phone
- +44 (0) 1953 883701
- Address
- 12 Ironside Way, Hingham, Norfolk. NR9 4LF
- Contact page
- www.kronch.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.kronch.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a final score of 44 out of 100 based on several key factors. The overall quality of the ingredient list added +4.3 points. However, ingredients without printed percentages reduced the score by -8.9. Additionally, the processing format deducted -6.7 and the carbohydrate content contributed -3.2.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.28 |
| Meat share of dry matter | 5.9% | 0.096 | +0.57 |
| Carb share of dry matter | 27.8% | -0.115 | -3.20 |
| Oil share of dry matter | 9.4% | -0.092 | -0.87 |
| Supplement share of dry matter | 27.2% | -0.012 | -0.33 |
| Recipe graded poor | 6.8% | -0.065 | -0.44 |
| Poor-quality meat in recipe | 6.8% | -0.179 | -1.22 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 6.8% | 0.060 | +0.41 |
| Undeclared quantities | 84.0% | -0.106 | -8.87 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.28 |
| Meat share of dry matter | 5.9% | 0.096 | +0.57 |
| Carb share of dry matter | 27.8% | -0.115 | -3.20 |
| Oil share of dry matter | 9.4% | -0.092 | -0.87 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 27.2% | -0.012 | -0.33 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 6.8% | -0.065 | -0.44 |
| Poor-quality meat in recipe | 6.8% | -0.179 | -1.22 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 6.8% | 0.060 | +0.41 |
| Undeclared quantities | 84.0% | -0.106 | -8.87 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 43.6
- Final score
- 44/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 26.1 (band 18 to 40%) | 92.1 |
| Fat | 16 | 17.4 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.05 | 1.1 (band 0.5 to 2.5%) | 89.2 |
| Phosphorus | 1.31 | 1.4 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 0.8 | 0.8 (band 1 to 2%) | 56.1 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 33.4 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 33.4). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (16% of the recipe mass) (voluntary) | 3.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "complete working dog food" — supported by the declared complete and balanced data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| made from the finest raw ingredients (on page) | Content | not checkable | Manufacturer assertion |
| fat and protein sources derived from top-quality fresh Scandinavian salmon (on page) | Content | not checkable | Manufacturer assertion |
| complete working dog food (on page) | Content | consistent | Manufacturer assertion |
| Made with fresh salmon (on page) | Content | not checkable | Manufacturer assertion |
| helping to strengthen your dog’s immune system, increase fertility, and reduce the risk of cardiovascular disease (on page) | Functional | not checkable | Manufacturer assertion |
| aids in maintaining a healthy skin and coat while preventing allergies, hair loss, itching, dull coat, dandruff, and dry skin (on page) | Functional | not checkable | Manufacturer assertion |
| high in omega-3 and omega-6 fatty acids (on page) | High/low level | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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