Our verdict
Is Just Be Kind Solo Vegetal a good dog food?
We score it 40/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete cold-pressed dry food for adult dogs, with rice, pea protein and oats as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - white
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 24% · Fat 11.25%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24% |
| Fat | 11.25% |
| Fibre | 3.70% |
| Ash | 5.20% |
Energy: 337 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
5 kg: 75 - 115 g, 10 kg: 150 - 200 g, 20 kg: 230 - 270 g, 30 kg: 290 - 430 g, 40 kg: 410 - 500 g, 50 kg: 350 - 550 g, 60 kg: 420 - 650 g daily quantity in grams
Additives declared on the label
Nutritional additives
Vitamin A 22000IU; Vitamin D 1500IU; Vitamin E (all-rac-alpha-tocopheryl acetate) 180mg; Iron (ferrous carbonate) 80mg; DL-Methionine 1500mg; Taurine 1000mg; Copper Sulphate 15mg; Manganese Oxide 88mg; Zinc oxide 120mg; Potassium iodide 0.90mg; Sodium selenite (selenium) 0.12mg
Ingredients (22)100% of the recipe is estimated
Estimated composition
- carb 52.6%
- veg 18.3%
- supplement 14.7%
- fibre 9.2%
- oil 5.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Micronised rice | Rice - white | carb · medium | - | 6.0 |
| 2 | potato and pea protein | Pea protein | carb · medium | - | 5.8 |
| 3 | white oats and hulled oats | Oats | carb · medium | - | 5.7 |
| 4 | einkorn wheat | Wheat | carb · poor | - | 5.6 |
| 5 | buckwheat | Buckwheat | carb · medium | - | 5.4 |
| 6 | spelt | Spelt | carb · medium | - | 5.3 |
| 7 | vegetable oils and fats (including evening primrose oil and borage oil) | Vegetable Oils and Fats | oil · medium | - | 5.2 |
| 8 | potato flakes | Potatoes | carb · medium | - | 5.0 |
| 9 | dried beet pulp and chicory | Beet Pulp | fibre · medium | - | 4.9 |
| 10 | isolated vegetable protein | Vegetable protein extracts | carb · poor | - | 4.7 |
| 11 | hydrolysed vegetable proteins | Vegetable protein extracts | carb · poor | - | 4.6 |
| 12 | wheatgerm | Wheat germ | carb · good | - | 4.5 |
| 13 | micronised dried carob flour | Carob Flour | fibre · medium | - | 4.3 |
| 14 | dry brewer’s yeast | Yeast | supplement · good | - | 4.2 |
| 15 | minerals | Vitamins and minerals | supplement · medium | - | 4.1 |
| 16 | flaxseed | Linseed | veg · good | - | 3.9 |
| 17 | dried carrots | Carrots | veg · good | - | 3.8 |
| 18 | tomatoes | Tomato | veg · good | - | 3.7 |
| 19 | apples | Apples | veg · good | - | 3.5 |
| 20 | spinach and medicinal herbs | Spinach | veg · good | - | 3.4 |
| 21 | fructo-oligosaccharides | Fructo-oligosaccharides | supplement · good | - | 3.3 |
| 22 | yeast hydrolysates | Yeast | supplement · good | - | 3.1 |
- 1. Micronised rice6.0% estimated
- 2. potato and pea protein5.8% estimated
- 3. white oats and hulled oats5.7% estimated
- 4. einkorn wheat5.6% estimated
- 5. buckwheat5.4% estimated
- 6. spelt5.3% estimated
- 7. vegetable oils and fats (including evening primrose oil and borage oil)5.2% estimated
- 8. potato flakes5.0% estimated
- 9. dried beet pulp and chicory4.9% estimated
- 10. isolated vegetable protein4.7% estimated
- 11. hydrolysed vegetable proteins4.6% estimated
- 12. wheatgerm4.5% estimated
- 13. micronised dried carob flour4.3% estimated
- 14. dry brewer’s yeast4.2% estimated
- 15. minerals4.1% estimated
- 16. flaxseed3.9% estimated
- 17. dried carrots3.8% estimated
- 18. tomatoes3.7% estimated
- 19. apples3.5% estimated
- 20. spinach and medicinal herbs3.4% estimated
- 21. fructo-oligosaccharides3.3% estimated
- 22. yeast hydrolysates3.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Just Be Kind
- Website
- https://justbekind.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- justbekind.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.7/5 · 1 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 40 out of 100. The meat content contributed +3.6 points in favour, while ingredients without printed percentages cost -10.6, the processing format cost -6.7, and the carbohydrate content cost -6.1.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.58 |
| Carb share of dry matter | 52.8% | -0.115 | -6.07 |
| Oil share of dry matter | 6.8% | -0.092 | -0.63 |
| Vegetable share of dry matter | 11.4% | -0.005 | -0.06 |
| Supplement share of dry matter | 18.0% | -0.012 | -0.22 |
| Recipe graded poor | 14.9% | -0.065 | -0.97 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 5.6% | 0.060 | +0.33 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Additive penalty | -0.66 | 0.222 | -0.15 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.58 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 52.8% | -0.115 | -6.07 |
| Oil share of dry matter | 6.8% | -0.092 | -0.63 |
| Vegetable share of dry matter | 11.4% | -0.005 | -0.06 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 18.0% | -0.012 | -0.22 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 14.9% | -0.065 | -0.97 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 5.6% | 0.060 | +0.33 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.66 | 0.222 | -0.15 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 39.6
- Final score
- 40/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 26.2 (band 18 to 40%) | 92.3 |
| Fat | 11.25 | 12.3 (band 5.5 to 20%) | 98 |
| Fibre | 3.7 | 4 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 337 | 367.5 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8.3% from the food type.
Declared fortification: 11 nutritional additives on the label
- Vitamin A 22000IU
- Vitamin D 1500IU
- Vitamin E (all-rac-alpha-tocopheryl acetate) 180mg
- Iron (ferrous carbonate) 80mg
- DL-Methionine 1500mg
- Taurine 1000mg
- Copper Sulphate 15mg
- Manganese Oxide 88mg
- Zinc oxide 120mg
- Potassium iodide 0.90mg
- Sodium selenite (selenium) 0.12mg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "NO CORN" — the declared label says otherwise on grain-free.
Consistent with the label
- "NO ANIMAL OR FISH PROTEINS" — supported by the declared fish data.
6 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| CRUELTY-FREE (on page) | provenance | not checkable | Manufacturer assertion |
| NO ANIMAL OR FISH PROTEINS (on page) | Free-from | consistent | Manufacturer assertion |
| HIGHLY PALATABLE (on page) | Functional | not checkable | Manufacturer assertion |
| NO SOYA (on page) | Free-from | not checkable | Manufacturer assertion |
| NO CORN (on page) | Free-from | contradicted | Manufacturer assertion |
| Hypoallergenic (on page) | Free-from | not checkable | Manufacturer assertion |
| NO ADDITIVES (on page) | Free-from | not checkable | Manufacturer assertion |
| PLANT-BASED (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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