Just Be Kind MicroBell Biotic Protein Dry Dog Food
Dry Cold Pressed · complete
Our verdict
Is Just Be Kind MicroBell Biotic Protein Dry Dog Food a good dog food?
We score it 45/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete cold-pressed dry food for dogs of all life stages, with sweet potatoes, peas and microbial protein as the main ingredients.
90% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 23% · Fat 10%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 23% |
| Fat | 10% |
| Fibre | 3.50% |
| Ash | 7.70% |
| Moisture | 8% |
| Calcium | 0.90% |
| Phosphorus | 0.60% |
Energy: 349.5 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
1 - 5 kg: 25 – 90 g, 5 kg - 10 kg: 90 – 155 g, 10 - 20 kg: 155 – 255 g, 20 - 40 kg: 255 – 430 g, 40 - 65 kg: 430 – 620 g, > 65 kg: 9 g / kg body weight. Divide into 2-3 meals per day and always provide fresh water.
No additives recorded yet.
Ingredients (11)90% of the recipe is estimated
Estimated composition
- carb 31.9%
- veg 19.2%
- oil 16.3%
- fibre 15.1%
- supplement 10.0%
- additive 7.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Dried Sweet Potatoes | Sweet Potatoes | carb · good | - | 11.6 |
| 2 | Peas | Peas | veg · good | - | 11.0 |
| 3 | Microbial Protein (10%) | Microbial Protein | supplement · good | 10 | 10.0 |
| 4 | Dried Potatoes | Potatoes | carb · medium | - | 10.5 |
| 5 | Pea Protein | Pea protein | carb · medium | - | 9.9 |
| 6 | Coconut Oil | Coconut Oil | oil · medium | - | 9.3 |
| 7 | Dried Beet Pulp | Beet Pulp | fibre · medium | - | 8.7 |
| 8 | Flaxseed | Linseed | veg · good | - | 8.1 |
| 9 | Yeast Extract | Hydrolysed Yeast | additive · medium | - | 7.5 |
| 10 | Sunflower Oil | Sunflower oil | oil · good | - | 7.0 |
| 11 | Inulin | Inulin | fibre · good | - | 6.4 |
- 1. Dried Sweet Potatoes11.6% estimated
- 2. Peas11.0% estimated
- 3. Microbial Protein (10%)10% declared10.0% estimated
- 4. Dried Potatoes10.5% estimated
- 5. Pea Protein9.9% estimated
- 6. Coconut Oil9.3% estimated
- 7. Dried Beet Pulp8.7% estimated
- 8. Flaxseed8.1% estimated
- 9. Yeast Extract7.5% estimated
- 10. Sunflower Oil7.0% estimated
- 11. Inulin6.4% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Just Be Kind
- Website
- https://justbekind.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- justbekind.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.7/5 · 1 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 45 out of 100. Ingredients without printed percentages contributed -9.5 points, and the processing format contributed -6.7 points. The overall quality of the ingredient list contributed +6.4 points, while the carbohydrate content contributed -3.9 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.44 |
| Carb share of dry matter | 34.3% | -0.115 | -3.95 |
| Oil share of dry matter | 19.3% | -0.092 | -1.78 |
| Vegetable share of dry matter | 10.8% | -0.005 | -0.06 |
| Additive share of dry matter | 8.2% | 0.163 | +1.33 |
| Supplement share of dry matter | 11.1% | -0.012 | -0.13 |
| Undeclared quantities | 90.0% | -0.106 | -9.50 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -9.06 | 0.222 | -2.01 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.44 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 34.3% | -0.115 | -3.95 |
| Oil share of dry matter | 19.3% | -0.092 | -1.78 |
| Vegetable share of dry matter | 10.8% | -0.005 | -0.06 |
| Additive share of dry matter | 8.2% | 0.163 | +1.33 |
| Supplement share of dry matter | 11.1% | -0.012 | -0.13 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 90.0% | -0.106 | -9.50 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -9.06 | 0.222 | -2.01 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 45.2
- Final score
- 45/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 23 | 25 (band 18 to 40%) | 89.1 |
| Fat | 10 | 10.9 (band 5.5 to 20%) | 92.2 |
| Fibre | 3.5 | 3.8 (band 0.5 to 5%) | 100 |
| Calcium | 0.9 | 1 (band 0.5 to 2.5%) | 84.3 |
| Phosphorus | 0.6 | 0.7 (band 0.4 to 1.6%) | 82.6 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 349.5 | 379.9 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (10% of the recipe mass) (voluntary) | 2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Vegan, gluten and grain-free: Ideal for dogs with sensitive digestive systems." — supported by the declared grain-free data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| TO SUPPORT YOUR DOG'S DIGESTION! (on page) | Functional | not checkable | Manufacturer assertion |
| Sustainable production: Significantly reduces resource consumption and CO₂ emissions. (on page) | Functional | not checkable | Manufacturer assertion |
| Excellent tolerance and hypoallergenic: Perfect for all breeds and age groups. Optimal for dogs with allergies. (on page) | Functional | not checkable | Manufacturer assertion |
| High nutrient density: Supports vitality, strengthens the immune system, and promotes digestion. (on page) | Functional | not checkable | Manufacturer assertion |
| Innovative protein source: Microbial protein that is bio-identical to animal protein but cruelty-free with NO animal cells. (on page) | Content | not checkable | Manufacturer assertion |
| Vegan, gluten and grain-free: Ideal for dogs with sensitive digestive systems. (on page) | Free-from | consistent | Manufacturer assertion |
| Contains sweet potatoes as an easily digestible carbohydrate source. (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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