Our verdict
Is Just Be Kind Greta a good dog food?
We score it 53/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete cold-pressed dry food for adult dogs, with rice, potatoes and pea protein as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
68% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - white
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 22% · Fat 11.20%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 22% |
| Fat | 11.20% |
| Fibre | 2.60% |
| Ash | 5.70% |
| Calcium | 0.61% |
| Phosphorus | 0.46% |
| Sodium | 0.35% |
Energy: 338 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
It is recommended to feed 1.4% of your dog's body weight per day ie if your dog weighs 10kgs, they need 140g of Greta daily. Feed from a year of age.
Additives declared on the label
Nutritional additives
Vitamin A 10,000 i.E; Vitamin D3 (herbal) 1,050 i.E.; Vitamin E 105 mg; Vitamin C (from Sodium ascorbyl phosphate) 105 mg; Biotin 200 μg; Folic acid 0.4 mg; Vitamin B1 5 mg; Vitamin B2 8 mg; Vitamin B6 4 mg; Vitamin B12 80 μg; Niacinamide 25 mg; Calcium-D-Pantothenate 27.5 mg; Choline Chloride 600 mg; Taurine 420 mg; L-Carnitine 250mg
Ingredients (24)68% of the recipe is estimated
Estimated composition
- carb 40.4%
- veg 34.0%
- supplement 15.8%
- mineral 5.9%
- oil 3.9%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Rice | Rice - white | carb · medium | - | 4.0 |
| 2 | Potatoes (23%) | Potatoes | carb · medium | 23 | 23.0 |
| 3 | Pea Protein (9.5%) | Pea protein | carb · medium | 9.5 | 9.5 |
| 4 | Canola Oil | Rapeseed oil | oil · good | - | 3.9 |
| 5 | Potato Protein | Potato protein | carb · medium | - | 3.8 |
| 6 | Lentils | Lentils | veg · medium | - | 3.8 |
| 7 | Sunflower Seeds | Sunflower Seeds | veg · good | - | 3.7 |
| 8 | Flaxseeds | Linseed | veg · good | - | 3.6 |
| 9 | Carrots | Carrots | veg · good | - | 3.5 |
| 10 | Brewer's Yeast | Brewer's Yeast | supplement · good | - | 3.4 |
| 11 | Banana Meal | Banana | veg · good | - | 3.3 |
| 12 | Beetroot | Beetroot | veg · good | - | 3.2 |
| 13 | Monocalcium Phosphate | Monocalcium phosphate | supplement · good | - | 3.1 |
| 14 | Seaweed Calcium | Seaweed Lime | mineral · medium | - | 3.0 |
| 15 | Cranberries | Cranberries | veg · good | - | 2.9 |
| 16 | Sea Salt | Sea Salt | mineral · medium | - | 2.8 |
| 17 | Marjoram | Marjoram | veg · good | - | 2.7 |
| 18 | Savory | Winter Savory | supplement · good | - | 2.7 |
| 19 | Tomato Powder | Tomato Powder | veg · medium | - | 2.6 |
| 20 | Lovage | Lovage | veg · good | - | 2.5 |
| 21 | Seaweed Meal | Seaweed Meal | supplement · medium | - | 2.4 |
| 22 | Papaya Leaves | Papaya | veg · good | - | 2.3 |
| 23 | Fructooligosaccharides | Fructo-oligosaccharides | supplement · good | - | 2.2 |
| 24 | Schizochytrium limacinum (rich in Omega 3) | Schizochytrium Algae | supplement · good | - | 2.1 |
- 1. Rice4.0% estimated
- 2. Potatoes (23%)23% declared23.0% estimated
- 3. Pea Protein (9.5%)9.5% declared9.5% estimated
- 4. Canola Oil3.9% estimated
- 5. Potato Protein3.8% estimated
- 6. Lentils3.8% estimated
- 7. Sunflower Seeds3.7% estimated
- 8. Flaxseeds3.6% estimated
- 9. Carrots3.5% estimated
- 10. Brewer's Yeast3.4% estimated
- 11. Banana Meal3.3% estimated
- 12. Beetroot3.2% estimated
- 13. Monocalcium Phosphate3.1% estimated
- 14. Seaweed Calcium3.0% estimated
- 15. Cranberries2.9% estimated
- 16. Sea Salt2.8% estimated
- 17. Marjoram2.7% estimated
- 18. Savory2.7% estimated
- 19. Tomato Powder2.6% estimated
- 20. Lovage2.5% estimated
- 21. Seaweed Meal2.4% estimated
- 22. Papaya Leaves2.3% estimated
- 23. Fructooligosaccharides2.2% estimated
- 24. Schizochytrium limacinum (rich in Omega 3)2.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Just Be Kind
- Website
- https://justbekind.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- justbekind.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.7/5 · 1 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product scored 53 out of 100. Ingredients without printed percentages counted against the score by -7.1 points, while the overall quality of the ingredient list added +6.7 points. The processing format reduced the result by -6.7 points, and the carbohydrate content brought it down by -3.7 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.73 |
| Carb share of dry matter | 32.3% | -0.115 | -3.72 |
| Oil share of dry matter | 6.8% | -0.092 | -0.62 |
| Vegetable share of dry matter | 25.9% | -0.005 | -0.13 |
| Supplement share of dry matter | 25.3% | -0.012 | -0.31 |
| Undeclared quantities | 67.5% | -0.106 | -7.13 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -0.06 | 0.222 | -0.01 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.73 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 32.3% | -0.115 | -3.72 |
| Oil share of dry matter | 6.8% | -0.092 | -0.62 |
| Vegetable share of dry matter | 25.9% | -0.005 | -0.13 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 25.3% | -0.012 | -0.31 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 67.5% | -0.106 | -7.13 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.06 | 0.222 | -0.01 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 52.9
- Final score
- 53/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 22 | 24 (band 18 to 40%) | 86.3 |
| Fat | 11.2 | 12.2 (band 5.5 to 20%) | 97.8 |
| Fibre | 2.6 | 2.8 (band 0.5 to 5%) | 100 |
| Calcium | 0.61 | 0.7 (band 0.5 to 2.5%) | 75 |
| Phosphorus | 0.46 | 0.5 (band 0.4 to 1.6%) | 75.1 |
| Sodium | 0.35 | 0.4 (band 0.1+%) | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 (band 1 to 2%) | 89.6 |
| Energy (kcal/100g) | 338 | 368.6 | 100 |
Scored over 8 declared nutrients (combined weight 95); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8.3% from the food type.
Declared fortification: 15 nutritional additives on the label
- Vitamin A 10,000 i.E
- Vitamin D3 (herbal) 1,050 i.E.
- Vitamin E 105 mg
- Vitamin C (from Sodium ascorbyl phosphate) 105 mg
- Biotin 200 μg
- Folic acid 0.4 mg
- Vitamin B1 5 mg
- Vitamin B2 8 mg
- Vitamin B6 4 mg
- Vitamin B12 80 μg
- Niacinamide 25 mg
- Calcium-D-Pantothenate 27.5 mg
- Choline Chloride 600 mg
- Taurine 420 mg
- L-Carnitine 250mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (32.5% of the recipe mass) (voluntary) | 6.5/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| IDEAL FOR DOGS WITH INTOLERANCES (on pack) | Functional | not checkable | Manufacturer assertion |
| HYPOALLERGENIC (on pack) | Functional | not checkable | Manufacturer assertion |
| CRUELTY-FREE (on pack) | Functional | not checkable | Manufacturer assertion |
| NO ANIMAL OR FISH PROTEINS (on pack) | Free-from | not checkable | Manufacturer assertion |
| NO ADDITIVES (on pack) | Free-from | not checkable | Manufacturer assertion |
| very low in Purines (on page) | High/low level | not checkable | Manufacturer assertion |
| NO CORN (on pack) | Free-from | not checkable | Manufacturer assertion |
| non GMO and high quality ingredients (on page) | Content | not checkable | Manufacturer assertion |
| PLANT-BASED (on pack) | Content | not checkable | Manufacturer assertion |
| NO SOYA (on pack) | Free-from | not checkable | Manufacturer assertion |
| complete food with no animal proteins, corn or soya (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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