Our verdict
Is Just Be Kind Pumpkin Superfood a good dog food?
We score it 50/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with rice, pea protein and lentils as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - brown / whole grain
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 28% · Fat 10%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 28% |
| Fat | 10% |
| Fibre | 2.50% |
| Ash | 7% |
| Calcium | 1% |
Energy: 341 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store bag securely or in a clean airtight container. Store in a cool dry place, away from electrical appliances that generate heat, such as radiators, washing machines, tumbler dryers, fridges and freezers.
Feeding guide
Toy 2-5kg 45-90g, Small 6-15kg 110-210g, Medium 16-30kg 220-360g, Large 31-50kg 375-600g, Giant 51+kg 700+g. Feed once or twice a day at room temperature.
Additives declared on the label
Nutritional additives
Vitamin A 24,000 IU; Vitamin D3 1,650 IU; Vitamin B12 0.04mg/KG; Vitamin B1 3.5mg; Vitamin B2 11.6mg; Vitamin B6 2.3mg; Vitamin E 350mg; L-Carnitine 250mg; Taurine 1,350mg; DL-Methionine 1,900mg; Iodine (potassium iodide) 2mg; Selenium as Sodium Selenite 0.2mg; Iron (Ferrous Sulphate Monohydrate) 120mg; Copper (Cupric Sulphate Pentahydrate) 12mg; Zinc as Zinc Sulphate Monohydrate 110mg; Zinc Chelate of Amino Acids Hydrate 25mg; Manganese (Manganous sulphate monohydrate) 35mg
Technological additives
alfa- tocopherols
Ingredients (39)12% of the recipe is estimated
Estimated composition
- carb 68.5%
- veg 21.8%
- supplement 7.8%
- unknown 0.8%
- additive 0.6%
- fibre 0.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Brown rice (30%) | Rice - brown / whole grain | carb · medium | 30 | 30.0 |
| 2 | Pea Protein concentrate (18%) | Pea protein | carb · medium | 18 | 18.0 |
| 3 | Lentils (11%) | Lentils | veg · medium | 11 | 11.0 |
| 4 | Corn Protein meal (8%) | Maize gluten | carb · poor | 8 | 8.0 |
| 5 | carrots | Carrots | veg · good | - | 0.6 |
| 6 | greens beans | unmatched | - | - | 0.6 |
| 7 | kohlrabi | Kohlrabi | veg · good | - | 0.5 |
| 8 | Canola | Rapeseed | veg · medium | - | 0.5 |
| 9 | Linseed | Linseed | veg · good | - | 0.5 |
| 10 | Brewer's Yeast (5.5%) | Brewer's Yeast | supplement · good | 5.5 | 5.5 |
| 11 | Potato Protein (5%) | Potato protein | carb · medium | 5 | 5.0 |
| 12 | Sweet Potato (4.5%) | Sweet Potatoes | carb · good | 4.5 | 4.5 |
| 13 | Quinoa (3%) | Quinoa | carb · good | 3 | 3.0 |
| 14 | Moringa oleifera (2%) | Moringa Oleifera | veg · good | 2 | 2.0 |
| 15 | Dried Pumpkin (1%) | Pumpkin | veg · good | 1 | 1.0 |
| 16 | Minerals | Vitamins and minerals | supplement · medium | - | 0.5 |
| 17 | Apple fibre | Apple Fibre | fibre · medium | - | 0.5 |
| 18 | Calendula officinalis - Calendula | Calendula | veg · good | - | 0.5 |
| 19 | Salvia officinalis - Sage | Sage | veg · good | - | 0.5 |
| 20 | Trigonella foenum-graecum - Fenugreek | Fenugreek | veg · good | - | 0.5 |
| 21 | Anethum graveolens - Dill | Dill | veg · good | - | 0.5 |
| 22 | Taraxacum officinale - Dandelion | Dandelion Leaves | veg · good | - | 0.5 |
| 23 | Cichorium inthyvus - Chicory | Chicory | veg · good | - | 0.4 |
| 24 | Thimus mastichina - Marjoram | Marjoram | veg · good | - | 0.4 |
| 25 | Foeniculum vulgare - Fennel | Fennel | veg · good | - | 0.4 |
| 26 | Silybum marianum - Milk Thistle | Milk Thistle | veg · good | - | 0.4 |
| 27 | Camellia sinensis - Green Tea | Green Tea | veg · good | - | 0.4 |
| 28 | Rosmarinum officinalis - Rosemary | Rosemary | veg · good | - | 0.4 |
| 29 | Yucca schidigera | Yucca Schidigera | supplement · good | - | 0.4 |
| 30 | Dried Chicory Root | Chicory root | veg · good | - | 0.4 |
| 31 | Cranberries | Cranberries | veg · good | - | 0.4 |
| 32 | Blueberries | Blueberries | veg · good | - | 0.4 |
| 33 | Citrus extract | Citric Acid | additive · medium | - | 0.3 |
| 34 | Glucosamine hydrochloride | Glucosamine | supplement · good | - | 0.3 |
| 35 | Phytodroitin (0.020%) | unmatched | - | 0.02 | 0.02 |
| 36 | Methyl sulfonyl methane | MSM | supplement · good | - | 0.3 |
| 37 | Lichen | unmatched | - | - | 0.3 |
| 38 | Natural antioxidants | Antioxidants | additive · medium | - | 0.3 |
| 39 | Probiotics pro-intestinal microbiota | Probiotic | supplement · good | - | 0.3 |
- 1. Brown rice (30%)30% declared30.0% estimated
- 2. Pea Protein concentrate (18%)18% declared18.0% estimated
- 3. Lentils (11%)11% declared11.0% estimated
- 4. Corn Protein meal (8%)8% declared8.0% estimated
- 5. carrots0.6% estimated
- 6. greens beans0.6% estimated
- 7. kohlrabi0.5% estimated
- 8. Canola0.5% estimated
- 9. Linseed0.5% estimated
- 10. Brewer's Yeast (5.5%)5.5% declared5.5% estimated
- 11. Potato Protein (5%)5% declared5.0% estimated
- 12. Sweet Potato (4.5%)4.5% declared4.5% estimated
- 13. Quinoa (3%)3% declared3.0% estimated
- 14. Moringa oleifera (2%)2% declared2.0% estimated
- 15. Dried Pumpkin (1%)1% declared1.0% estimated
- 16. Minerals0.5% estimated
- 17. Apple fibre0.5% estimated
- 18. Calendula officinalis - Calendula0.5% estimated
- 19. Salvia officinalis - Sage0.5% estimated
- 20. Trigonella foenum-graecum - Fenugreek0.5% estimated
- 21. Anethum graveolens - Dill0.5% estimated
- 22. Taraxacum officinale - Dandelion0.5% estimated
- 23. Cichorium inthyvus - Chicory0.4% estimated
- 24. Thimus mastichina - Marjoram0.4% estimated
- 25. Foeniculum vulgare - Fennel0.4% estimated
- 26. Silybum marianum - Milk Thistle0.4% estimated
- 27. Camellia sinensis - Green Tea0.4% estimated
- 28. Rosmarinum officinalis - Rosemary0.4% estimated
- 29. Yucca schidigera0.4% estimated
- 30. Dried Chicory Root0.4% estimated
- 31. Cranberries0.4% estimated
- 32. Blueberries0.4% estimated
- 33. Citrus extract0.3% estimated
- 34. Glucosamine hydrochloride0.3% estimated
- 35. Phytodroitin (0.020%)0.02% declared0.02% estimated
- 36. Methyl sulfonyl methane0.3% estimated
- 37. Lichen0.3% estimated
- 38. Natural antioxidants0.3% estimated
- 39. Probiotics pro-intestinal microbiota0.3% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Just Be Kind
- Website
- https://justbekind.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- justbekind.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.7/5 · 1 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This product scores 50 out of 100. The carbohydrate content contributed -9.2 points, while the processing format contributed -6.7 points. On the positive side, the overall quality of the ingredient list contributed +4.1 points and being labelled nutritionally complete contributed +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.07 |
| Carb share of dry matter | 80.1% | -0.115 | -9.21 |
| Vegetable share of dry matter | 7.3% | -0.005 | -0.04 |
| Additive share of dry matter | 0.8% | 0.163 | +0.13 |
| Supplement share of dry matter | 10.5% | -0.012 | -0.13 |
| Unrecognised share of dry matter | 0.6% | -0.027 | -0.02 |
| Recipe graded poor | 8.0% | -0.065 | -0.52 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 8.0% | 0.060 | +0.48 |
| Undeclared quantities | 12.0% | -0.106 | -1.26 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Additive penalty | -0.74 | 0.222 | -0.17 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +4.07 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 80.1% | -0.115 | -9.21 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 7.3% | -0.005 | -0.04 |
| Additive share of dry matter | 0.8% | 0.163 | +0.13 |
| Supplement share of dry matter | 10.5% | -0.012 | -0.13 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.6% | -0.027 | -0.02 |
| Recipe graded poor | 8.0% | -0.065 | -0.52 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 8.0% | 0.060 | +0.48 |
| Undeclared quantities | 12.0% | -0.106 | -1.26 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.74 | 0.222 | -0.17 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 49.7
- Final score
- 50/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 28 | 30.9 (band 18 to 40%) | 100 |
| Fat | 10 | 11 (band 5.5 to 20%) | 93 |
| Fibre | 2.5 | 2.8 (band 0.5 to 5%) | 100 |
| Calcium | 1 | 1.1 (band 0.5 to 2.5%) | 88.1 |
| Energy (kcal/100g) | 341 | 376.8 | 100 |
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 17 nutritional additives on the label
- Vitamin A 24,000 IU
- Vitamin D3 1,650 IU
- Vitamin B12 0.04mg/KG
- Vitamin B1 3.5mg
- Vitamin B2 11.6mg
- Vitamin B6 2.3mg
- Vitamin E 350mg
- L-Carnitine 250mg
- Taurine 1,350mg
- DL-Methionine 1,900mg
- Iodine (potassium iodide) 2mg
- Selenium as Sodium Selenite 0.2mg
- Iron (Ferrous Sulphate Monohydrate) 120mg
- Copper (Cupric Sulphate Pentahydrate) 12mg
- Zinc as Zinc Sulphate Monohydrate 110mg
- Zinc Chelate of Amino Acids Hydrate 25mg
- Manganese (Manganous sulphate monohydrate) 35mg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (88% of the recipe mass) (voluntary) | 17.6/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "very high protein level of 28%" — the declared label says otherwise on high protein.
Consistent with the label
- "NO ANIMAL OR FISH PROTEINS | NO SOYA | CRUELTY-FREE | PLANT-BASED | NON-GMO" — supported by the declared fish data.
10 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| support your dog's immune system (on page) | Functional | not checkable | Manufacturer assertion |
| suitable for dogs on a low purine diet (on page) | Functional | not checkable | Manufacturer assertion |
| SUITABLE FOR DOGS WITH FOOD ALLERGIES AND INTOLERANCES, AND SENSITIVE TUMMIES (on page) | Functional | not checkable | Manufacturer assertion |
| sources of prebiotics, for healthy, happy tummies (on page) | Functional | not checkable | Manufacturer assertion |
| with probiotics to support your dog's gut (on page) | Functional | not checkable | Manufacturer assertion |
| Canola and linseed oils provide essential fatty acids for a shiny coat, healthy itch-free skin, and overall vitality (on page) | Functional | not checkable | Manufacturer assertion |
| Featuring glucosamine and algae-based phytodroitin for mobility and joint support (on page) | Functional | not checkable | Manufacturer assertion |
| Packed with natural antioxidants (on page) | Content | not checkable | Manufacturer assertion |
| NO ANIMAL OR FISH PROTEINS | NO SOYA | CRUELTY-FREE | PLANT-BASED | NON-GMO (on page) | Free-from | consistent | Manufacturer assertion |
| very high protein level of 28% (on page) | High/low level | contradicted | Manufacturer assertion |
| blend of premium plant proteins, including pea protein concentrate, lentils, and potato protein, complemented by essential fats and slow-release carbohydrates like quinoa and cooked brown rice (on page) | Content | not checkable | Manufacturer assertion |
| free from soya, gluten, GMO, wheat, cereals, fillers, additives, colourings, and preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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