Nature's Deli Adult Turkey and Rice
Dry Extruded · completeHigh meatClear label
Our verdict
Is Nature's Deli Adult Turkey and Rice a good dog food?
We score it 65/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with turkey, dehydrated turkey protein and rice as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list beef, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry fat
- Your dog avoids turkey: the label lists turkey
- Your dog avoids grain: the label lists rice - brown / whole grain
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 26% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 26% |
| Fat | 14% |
| Fibre | 3.50% |
| Ash | 9.50% |
| Omega-3 fatty acids | 0.60% |
| Omega-6 fatty acids | 1.30% |
| Calcium | 1.70% |
| Phosphorus | 1% |
Additives & feeding info
Additives declared on the label
Nutritional additives
Vitamin A 35,000 IU/kg; Vitamin D3 1,500 IU/kg; Vitamin E 560 mg/kg; Vitamin C 75 mg/kg; Biotin 0.2 mg/kg; Zinc (as Zinc oxide) 70 mg/kg; Zinc (as Zinc chelate of protein hydrolysates) 50 mg/kg; Iron (as Iron (II) sulphate monohydrate) 40 mg/kg; Copper (as Copper (II) sulphate pentahydrate) 5 mg/kg; Manganese (as Manganese (II) oxide) 25 mg/kg; Iodine (as Calcium iodate anhydrous) 1.5 mg/kg; Selenium (as Sodium selenite) 0.2 mg/kg; Bacillus subtilis DSM 15544 1,200,000,000 CFU/kg
Technological additives
Tocopherol extracts from vegetable oils 66 mg/kg (antioxidant); Rosemary extract 5 mg/kg (flavouring)
Ingredients (25)20% of the recipe is estimated
Estimated composition
- meat 38.5%
- carb 34.7%
- veg 12.4%
- supplement 4.9%
- oil 3.4%
- fibre 3.3%
- other 1.5%
- herb 1.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Turkey | Turkey | meat · medium | - | 2.0 |
| 2 | turkey meal (28.9%) | Dehydrated turkey protein | meat · good | 28.9 | 28.9 |
| 3 | turkey (5.7%) | Turkey | meat · medium | 5.7 | 5.7 |
| 4 | turkey gravy (1.9%) | Turkey | meat · medium | 1.9 | 1.9 |
| 5 | brown rice (31.9%) | Rice - brown / whole grain | carb · medium | 31.9 | 31.9 |
| 6 | dried beet pulp | Beet Pulp | fibre · medium | - | 1.9 |
| 7 | turkey fat | Poultry Fat | oil · medium | - | 1.8 |
| 8 | dried peas (3.8%) | Peas | veg · good | 3.8 | 3.8 |
| 9 | dried chick peas (2.8%) | Peas | veg · good | 2.8 | 2.8 |
| 10 | dried sweet potato (2.8%) | Sweet Potatoes | carb · good | 2.8 | 2.8 |
| 11 | brewers' yeast | Brewer's Yeast | supplement · good | - | 1.7 |
| 12 | dried pumpkin (1.9%) | Pumpkin | veg · good | 1.9 | 1.9 |
| 13 | minerals | Vitamins and minerals | supplement · medium | - | 1.7 |
| 14 | linseed oil | Linseed oil | oil · good | - | 1.6 |
| 15 | vegetable stock | Vegetable Stock | other · medium | - | 1.5 |
| 16 | dried carrot (0.5%) | Carrots | veg · good | 0.5 | 0.5 |
| 17 | yeast (as a source of mannan-oligosaccharides (prebiotic MOS; 0.14%)) | Yeast | supplement · good | - | 1.4 |
| 18 | chicory root extract (as a source of fructo-oligosaccharides (prebiotic FOS; 0.14%)) | Chicory Root Extract | fibre · good | - | 1.4 |
| 19 | dried rosemary | Rosemary Leaves | herb · good | - | 1.3 |
| 20 | yucca schidigera (0.024%) | Yucca Schidigera | supplement · good | 0.024 | 0.02 |
| 21 | glucosamine (0.012%) | Glucosamine | supplement · good | 0.012 | 0.01 |
| 22 | dried cranberry | Cranberries | veg · good | - | 1.2 |
| 23 | dried dandelion root | Dandelion Root | veg · good | - | 1.1 |
| 24 | dried pomegranate | Pomegranate | veg · good | - | 1.1 |
| 25 | chondroitin sulphate (0.005%) | Chondroitin | supplement · good | 0.005 | 0.01 |
- 1. Turkey2.0% estimated
- 2. turkey meal (28.9%)28.9% declared28.9% estimated
- 3. turkey (5.7%)5.7% declared5.7% estimated
- 4. turkey gravy (1.9%)1.9% declared1.9% estimated
- 5. brown rice (31.9%)31.9% declared31.9% estimated
- 6. dried beet pulp1.9% estimated
- 7. turkey fat1.8% estimated
- 8. dried peas (3.8%)3.8% declared3.8% estimated
- 9. dried chick peas (2.8%)2.8% declared2.8% estimated
- 10. dried sweet potato (2.8%)2.8% declared2.8% estimated
- 11. brewers' yeast1.7% estimated
- 12. dried pumpkin (1.9%)1.9% declared1.9% estimated
- 13. minerals1.7% estimated
- 14. linseed oil1.6% estimated
- 15. vegetable stock1.5% estimated
- 16. dried carrot (0.5%)0.5% declared0.5% estimated
- 17. yeast (as a source of mannan-oligosaccharides (prebiotic MOS; 0.14%))1.4% estimated
- 18. chicory root extract (as a source of fructo-oligosaccharides (prebiotic FOS; 0.14%))1.4% estimated
- 19. dried rosemary1.3% estimated
- 20. yucca schidigera (0.024%)0.024% declared0.02% estimated
- 21. glucosamine (0.012%)0.012% declared0.01% estimated
- 22. dried cranberry1.2% estimated
- 23. dried dandelion root1.1% estimated
- 24. dried pomegranate1.1% estimated
- 25. chondroitin sulphate (0.005%)0.005% declared0.01% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Nature's Deli
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- petproducts.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 65 out of 100 based on several key factors. The processing format contributed -6.7 points, and the carbohydrate content contributed -4.3 points. Conversely, the overall quality of the ingredient list added +6.6 points, and the meat content contributed +3.3 points to the overall assessment.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.60 |
| Meat share of dry matter | 34.5% | 0.096 | +3.31 |
| Carb share of dry matter | 37.2% | -0.115 | -4.28 |
| Oil share of dry matter | 4.1% | -0.092 | -0.38 |
| Vegetable share of dry matter | 13.6% | -0.005 | -0.07 |
| Supplement share of dry matter | 5.5% | -0.012 | -0.07 |
| Other share of dry matter | 0.1% | -0.375 | -0.03 |
| Undeclared quantities | 19.8% | -0.106 | -2.09 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.60 |
| Meat share of dry matter | 34.5% | 0.096 | +3.31 |
| Carb share of dry matter | 37.2% | -0.115 | -4.28 |
| Oil share of dry matter | 4.1% | -0.092 | -0.38 |
| Vegetable share of dry matter | 13.6% | -0.005 | -0.07 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 5.5% | -0.012 | -0.07 |
| Other share of dry matter | 0.1% | -0.375 | -0.03 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 19.8% | -0.106 | -2.09 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 65.3
- Final score
- 65/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.7 (band 18 to 40%) | 99.3 |
| Fat | 14 | 15.5 (band 5.5 to 20%) | 100 |
| Fibre | 3.5 | 3.9 (band 0.5 to 5%) | 100 |
| Calcium | 1.7 | 1.9 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.7 | 1.7 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 13 nutritional additives on the label
- Vitamin A 35,000 IU/kg
- Vitamin D3 1,500 IU/kg
- Vitamin E 560 mg/kg
- Vitamin C 75 mg/kg
- Biotin 0.2 mg/kg
- Zinc (as Zinc oxide) 70 mg/kg
- Zinc (as Zinc chelate of protein hydrolysates) 50 mg/kg
- Iron (as Iron (II) sulphate monohydrate) 40 mg/kg
- Copper (as Copper (II) sulphate pentahydrate) 5 mg/kg
- Manganese (as Manganese (II) oxide) 25 mg/kg
- Iodine (as Calcium iodate anhydrous) 1.5 mg/kg
- Selenium (as Sodium selenite) 0.2 mg/kg
- Bacillus subtilis DSM 15544 1,200,000,000 CFU/kg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (80.2% of the recipe mass) (voluntary) | 16/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "Formulated using a gluten free recipe" — the declared label says otherwise on grain-free.
Consistent with the label
- "Made in Britain" — supported by the declared made in the UK data.
8 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Made in Britain (on pack) | provenance | consistent | Manufacturer assertion |
| No artificial colours, flavours or preservatives (on pack) | Free-from | not checkable | Manufacturer assertion |
| Skin & Coat: Omega 3 and 6 essential fatty acids, zinc and biotin to help maintain a healthy skin and coat (on pack) | Functional | not checkable | Manufacturer assertion |
| Promotes Gut Health: Added prebiotics MOS and FOS, and probiotic Bacillus Subtilis helps promote healthy gut bacteria (on pack) | Functional | not checkable | Manufacturer assertion |
| Stool Quality: Contains MOS, FOS and beet pulp, which may help stool quality and yucca schidigera, which may help reduce faecal odour (on pack) | Functional | not checkable | Manufacturer assertion |
| Joint Strength: With added glucosamine and chondroitin sulphate to help aid joint repair and mobility (on pack) | Functional | not checkable | Manufacturer assertion |
| Hypoallergenic Recipes: Excludes some ingredients that are common causes of allergic reactions in dogs (on pack) | Free-from | not checkable | Manufacturer assertion |
| Formulated using a gluten free recipe (on pack) | Free-from | contradicted | Manufacturer assertion |
| Vitamins & Minerals: Featuring antioxidant vitamins E and C and selenium to ensure a nutritionally complete diet (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Turkey (36.5%) (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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