HOWND Blueberry & Coconut Porridge with Chia & Moringa Wet Dog Food
Wet Pate · completeClear label
Our verdict
Is HOWND Blueberry & Coconut Porridge with Chia & Moringa Wet Dog Food a good dog food?
We score it 55/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete wet paté food for adult dogs, with pumpkin, lentils and quinoa as the main ingredients.
74% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists oat flakes
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 6% · Fat 2%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 6% |
| Fat | 2% |
| Fibre | 4% |
| Ash | 2% |
| Moisture | 75% |
| Omega-3 fatty acids | 0.24% |
| Phosphorus | 0.10% |
Additives & feeding info
Feeding and storage
Storage
Store in a cool dry place.
Feeding guide
Toy 2.5-5KG 205-345 Small 6-10KG 395-585 Medium 11-24KG 625-1,125 Large 25-40KG 1,160-1,650
Additives declared on the label
Nutritional additives
Vitamin A 3500 IU; Vitamin D3 350 IU; Vitamin B12 75 ug; Vitamin B1 10 mg; Vitamin B2 6 mg; Vitamin B6 3 mg; Vitamin E 35 mg; L-Carnitine 500 mg; Taurine 1500 mg; DL-Methionine 2200 mg; Iodine as Calcium Iodate Anhydrous 0.5 mg; Selenium as Sodium Selenite 0.02 mg; Iron as Sulphate Monohydrate 20 mg; Copper as Copper (II) Sulphate Pentahydrate 3 mg; Zinc as Zinc Sulphate Monohydrate 30 mg; Manganese (Manganous sulphate monohydrate) 3 mg
Ingredients (16)74% of the recipe is estimated
Estimated composition
- veg 44.9%
- carb 38.2%
- supplement 9.2%
- oil 7.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Pumpkin (15%) | Pumpkin | veg · good | 15 | 15.0 |
| 2 | Lentils | Lentils | veg · medium | - | 10.6 |
| 3 | Quinoa | Quinoa | carb · good | - | 10.0 |
| 4 | Pea Protein | Pea protein | carb · medium | - | 9.4 |
| 5 | Oat Flakes (3%) | Oat Flakes | carb · medium | 3 | 3.0 |
| 6 | Lupins | Lupins | carb · medium | - | 8.8 |
| 7 | Coconut Flakes (2%) | Coconut Flakes | veg · medium | 2 | 2.0 |
| 8 | Chia Seeds (2%) | Chia Seeds | veg · good | 2 | 2.0 |
| 9 | Blueberries (2%) | Blueberries | veg · good | 2 | 2.0 |
| 10 | Moringa (1%) | Moringa | veg · good | 1 | 1.0 |
| 11 | Brewer’s Yeast (1%) | Yeast | supplement · good | 1 | 1.0 |
| 12 | Minerals | Vitamins and minerals | supplement · medium | - | 8.2 |
| 13 | Canola Oil | Rapeseed oil | oil · good | - | 7.6 |
| 14 | Potato Protein | Potato protein | carb · medium | - | 7.0 |
| 15 | Marine Algae | Seaweed | veg · good | - | 6.5 |
| 16 | Beetroot | Beetroot | veg · good | - | 5.9 |
- 1. Pumpkin (15%)15% declared15.0% estimated
- 2. Lentils10.6% estimated
- 3. Quinoa10.0% estimated
- 4. Pea Protein9.4% estimated
- 5. Oat Flakes (3%)3% declared3.0% estimated
- 6. Lupins8.8% estimated
- 7. Coconut Flakes (2%)2% declared2.0% estimated
- 8. Chia Seeds (2%)2% declared2.0% estimated
- 9. Blueberries (2%)2% declared2.0% estimated
- 10. Moringa (1%)1% declared1.0% estimated
- 11. Brewer’s Yeast (1%)1% declared1.0% estimated
- 12. Minerals8.2% estimated
- 13. Canola Oil7.6% estimated
- 14. Potato Protein7.0% estimated
- 15. Marine Algae6.5% estimated
- 16. Beetroot5.9% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: HOWND
- Phone
- +44 (0)1254 54545
- Contact page
- www.dogslovehownd.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- dogslovehownd.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a rating of 55 out of 100 overall. The inclusion of ingredients without printed percentages contributed -7.8 points, while the overall quality of the ingredient list added +7.1 points. Additionally, the carbohydrate content contributed -5.8 points, and being labelled nutritionally complete added +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.14 |
| Carb share of dry matter | 50.1% | -0.115 | -5.76 |
| Oil share of dry matter | 13.0% | -0.092 | -1.19 |
| Vegetable share of dry matter | 22.4% | -0.005 | -0.12 |
| Supplement share of dry matter | 14.5% | -0.012 | -0.18 |
| Undeclared quantities | 74.0% | -0.106 | -7.81 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.14 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 50.1% | -0.115 | -5.76 |
| Oil share of dry matter | 13.0% | -0.092 | -1.19 |
| Vegetable share of dry matter | 22.4% | -0.005 | -0.12 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 14.5% | -0.012 | -0.18 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 74.0% | -0.106 | -7.81 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 55.0
- Final score
- 55/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 6 | 24 (band 18 to 40%) | 86.4 |
| Fat | 2 | 8 (band 5.5 to 20%) | 80.3 |
| Fibre | 4 | 16 (band 0.5 to 5%) | 0 |
| Phosphorus | 0.1 | 0.4 (band 0.4 to 1.6%) | 70 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 16 nutritional additives on the label
- Vitamin A 3500 IU
- Vitamin D3 350 IU
- Vitamin B12 75 ug
- Vitamin B1 10 mg
- Vitamin B2 6 mg
- Vitamin B6 3 mg
- Vitamin E 35 mg
- L-Carnitine 500 mg
- Taurine 1500 mg
- DL-Methionine 2200 mg
- Iodine as Calcium Iodate Anhydrous 0.5 mg
- Selenium as Sodium Selenite 0.02 mg
- Iron as Sulphate Monohydrate 20 mg
- Copper as Copper (II) Sulphate Pentahydrate 3 mg
- Zinc as Zinc Sulphate Monohydrate 30 mg
- Manganese (Manganous sulphate monohydrate) 3 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (26% of the recipe mass) (voluntary) | 5.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "High Protein, Low Fat – suitable for weight management" — the declared label says otherwise on high protein.
13 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Blueberry & Coconut Superfoods – antioxidant and healthy fat support (on page) | Functional | not checkable | Manufacturer assertion |
| Prebiotics & Probiotics – support digestive balance and gut health (on page) | Functional | not checkable | Manufacturer assertion |
| Low Purine Diet Friendly – suitable for dogs with specific dietary needs (on page) | Functional | not checkable | Manufacturer assertion |
| Blueberries provide natural antioxidants that help support immune health and protect cells from oxidative stress (on page) | Functional | not checkable | Manufacturer assertion |
| Coconut contains beneficial fats that help support healthy skin hydration and coat condition (on page) | Functional | not checkable | Manufacturer assertion |
| Chia seeds provide omega fatty acids and fibre to help support digestion and overall vitality (on page) | Functional | not checkable | Manufacturer assertion |
| Oats supply complex carbohydrates that provide sustained energy while being gentle on digestion (on page) | Functional | not checkable | Manufacturer assertion |
| free from animal ingredients (on page) | Free-from | not checkable | Manufacturer assertion |
| Plant Based (on page) | Content | not checkable | Manufacturer assertion |
| Plant-Powered Nutrition – balanced plant proteins and essential nutrients (on page) | Nutrient | not checkable | Manufacturer assertion |
| High Protein, Low Fat – suitable for weight management (on page) | High/low level | contradicted | Manufacturer assertion |
| The recipe contains no GMO ingredients, wheat, soya, fillers, additives, artificial colours or preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| Hypoallergenic Recipe – suitable for dogs with meat, dairy or fish allergies (on page) | Free-from | not checkable | Manufacturer assertion |
| nutritionally complete & balanced (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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