HOWND Quinoa & Pumpkin Casserole with Organic Hemp Protein & Moringa
Wet Chunks complete Clear label
Is HOWND Quinoa & Pumpkin Casserole with Organic Hemp Protein & Moringa a good dog food?
We score it 60/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 60 out of {hundred}. The inclusion of ingredients without printed percentages contributed -10 to the final result, while the overall quality of the ingredient list added +7.2. Additionally, the carbohydrate content resulted in a deduction of -5.5, whereas printing percentages on the label boosted the score by +3.2.
77% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe60
- Nutritionalmedium92
- Transparency55
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete wet food in chunks for adult dogs, with pumpkin, quinoa and lentils as the main ingredients.
Why you might choose it
- Prints ingredient percentages on the label.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Meat makes up an estimated 0% of the dry matter; carbohydrates dominate.
Estimated composition
Typical analysis (as fed)
- Protein
- 6.50%
- Fat
- 3.30%
- Fibre
- 2%
- Ash
- 2%
- Moisture
- 75%
- Omega-3 fatty acids
- 0.24%
- Phosphorus
- 0.10%
Additives & feeding info
Nutritional additives
Vitamin A 3500 IU; Vitamin D3 350 IU; Vitamin B12 75 ug; Vitamin B1 10 mg; Vitamin B2 6 mg; Vitamin B6 3 mg; Vitamin E 35 mg; L-Carnitine 500 mg; Taurine 1500 mg; DL-Methionine 2200 mg; Iodine as Calcium Iodate Anhydrous 0.5 mg; Selenium as Sodium Selenite 0.02 mg; Iron as Sulphate Monohydrate 20 mg; Copper as Copper (II) Sulphate Pentahydrate 3 mg; Zinc as Zinc Sulphate Monohydrate 30 mg; Manganese (Manganous sulphate monohydrate) 3 mg
Storage
Store in a cool dry place.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists oat flakes
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (15)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Pumpkin (15%) | Pumpkin | veg | good | 15 | 15.0 |
| 2 | Quinoa (4%) | Quinoa | carb | good | 4 | 4.0 |
| 3 | Lentils | Lentils | veg | good | - | 9.9 |
| 4 | Oat Flakes | Oat Flakes | carb | medium | - | 9.4 |
| 5 | Pea Protein | Pea protein | carb | medium | - | 8.9 |
| 6 | Hemp Protein (2.5%) | Hemp Protein | supplement | good | 2.5 | 2.5 |
| 7 | Sunflower Oil | Sunflower oil | oil | good | - | 8.4 |
| 8 | Lupins | Lupins | carb | medium | - | 7.9 |
| 9 | Brewer's Yeast (1%) | Brewer's Yeast | supplement | good | 1 | 1.0 |
| 10 | Moringa (1%) | Moringa | veg | good | 1 | 1.0 |
| 11 | Blueberries | Blueberries | veg | good | - | 7.4 |
| 12 | Minerals | Vitamins and minerals | supplement | medium | - | 6.9 |
| 13 | Potato Protein | Potato protein | carb | medium | - | 6.4 |
| 14 | Marine Algae | Seaweed | veg | good | - | 5.9 |
| 15 | Beetroot | Beetroot | veg | good | - | 5.4 |
Brand
- Phone
- +44 (0)1254 54545
- Contact page
- www.dogslovehownd.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v2 (methodology)
- Product page
- dogslovehownd.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +7.23 |
| Carb share of dry matter | 49.2% | -0.113 | -5.54 |
| Oil share of dry matter | 14.5% | -0.088 | -1.28 |
| Vegetable share of dry matter | 19.5% | -0.002 | -0.03 |
| Supplement share of dry matter | 16.8% | -0.009 | -0.15 |
| Undeclared quantities | 76.5% | -0.131 | -10.01 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| High carb and low meat | yes | -1.250 | -1.25 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Wet Chunks | yes | 2.292 | +2.29 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +7.23 |
| Meat share of dry matter | 0.0% | 0.116 | +0.00 |
| Carb share of dry matter | 49.2% | -0.113 | -5.54 |
| Oil share of dry matter | 14.5% | -0.088 | -1.28 |
| Vegetable share of dry matter | 19.5% | -0.002 | -0.03 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 16.8% | -0.009 | -0.15 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 76.5% | -0.131 | -10.01 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.506 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| High carb and low meat | yes | -1.250 | -1.25 |
| Meat share × printed percentages | 0.0 | -0.073 | +0.00 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | yes | 2.292 | +2.29 |
- Processing-type offset
- +0.01
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 59.8
- Final score
- 60/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 60/100 | current |
| v1 | 65/100 | |
| v1.9 | 66/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 6.5 | 26 (band 18 to 40%) | 91.8 |
| Fat | 3.3 | 13.2 (band 5.5 to 20%) | 100 |
| Fibre | 2 | 8 (band 0.5 to 5%) | 100 |
| Phosphorus | 0.1 | 0.4 (band 0.4 to 1.6%) | 70 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (23.5% of the recipe mass) (voluntary) | 4.7/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Vet Approved – nutritionally complete and balanced plant-powered dog food (on page) | Functional | Manufacturer assertion |
| Pumpkin for Digestive Support – natural fibre to help support healthy digestion (on page) | Functional | Manufacturer assertion |
| Quinoa & Hemp Plant Protein – provide essential amino acids and sustained energy (on page) | Functional | Manufacturer assertion |
| Moringa Antioxidant Superfood – nutrient-rich plant supporting immune health and vitality (on page) | Functional | Manufacturer assertion |
| no GMO ingredients, wheat, soya, fillers, additives, artificial colours or preservatives (on page) | Free-from | Manufacturer assertion |
| free from animal ingredients (on page) | Free-from | Manufacturer assertion |
| Plant-Powered Nutrition – balanced plant proteins and essential nutrients (on page) | Nutrient | Manufacturer assertion |
| high protein, low fat and low purine (on page) | High/low level | Manufacturer assertion |
| Plant Based Quinoa & Pumpkin Casserole with Organic Hemp Protein & Moringa Wet Dog Food (on page) | Content | Manufacturer assertion |
| Hypoallergenic Recipe – suitable for dogs with meat, dairy or fish allergies and sensitive digestion (on page) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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