AVA Veterinary Approved Medium Breed Adult Dry Dog Food White Fish
Dry Extruded · completeHigh meatClear label
Our verdict
Is AVA Veterinary Approved Medium Breed Adult Dry Dog Food White Fish a good dog food?
We score it 64/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with white fish, cooking broth and rice as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Labelling or feeding guide is aimed at medium dogs
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken oil and fat
- Your dog avoids fish: the label lists white fish
- Your dog avoids grain: the label lists rice - brown / whole grain
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 26.50% · Fat 13.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 26.50% |
| Fat | 13.50% |
| Fibre | 3.50% |
| Ash | 7.50% |
| Omega-3 fatty acids | 1.15% |
| Omega-6 fatty acids | 3.01% |
| Calcium | 1.20% |
| Phosphorus | 1% |
Energy: 369.3 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool dry place. Once opened, reseal to maintain freshness.
Feeding guide
5-10kg: 85-145g/day; 10-20kg: 145-245g/day; 20-30kg: 245-330g/day. Feed in 2 equal meals at regular times. Introduce new food over 4-7 days when transitioning.
Additives declared on the label
Nutritional additives
Vitamin A 24,000 IU; Vitamin D3 300 IU; Vitamin E 400 mg; Zinc (as Zinc Chelate of Protein Hydrolysates) 64.2 mg; Manganese (as Manganese Chelate of Protein Hydrolysates) 7.8 mg; Copper (as Copper (II) Chelate of Amino Acids Hydrate) 8 mg; Iodine (as Calcium Iodate Anhydrous) 1.27 mg
Technological additives
Antioxidants
Ingredients (19)12% of the recipe is estimated
Estimated composition
- carb 47.2%
- meat 41.6%
- fibre 8.0%
- other 2.8%
- supplement 0.3%
- oil 0.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | White Fish Meal 24% | White Fish | meat · good | 24 | 24.0 |
| 2 | White Fish 12.5% | White Fish | meat · good | 12.5 | 12.5 |
| 3 | Fish Stock 2.5% | Cooking broth | other · medium | 2.5 | 2.5 |
| 4 | Brown Rice (23.5%) | Rice - brown / whole grain | carb · medium | 23.5 | 23.5 |
| 5 | Maize (18%) | Maize / Corn | carb · medium | 18 | 18.0 |
| 6 | Beet Pulp (7%) | Beet Pulp | fibre · medium | 7 | 7.0 |
| 7 | 0.03% Chicken Fat | Chicken Oil and Fat | oil · good | 0.03 | 0.03 |
| 8 | 0.03% Salmon Oil | Salmon Oil | oil · good | 0.03 | 0.03 |
| 9 | 0.03% Brewers' Yeast | Brewer's Yeast | supplement · good | 0.03 | 0.03 |
| 10 | 0.03% Minerals | Vitamins and minerals | supplement · medium | 0.03 | 0.03 |
| 11 | 0.03% Whole Dried Egg | Dried Egg | meat · medium | 0.03 | 0.03 |
| 12 | 0.03% Chicory Root Extract | Chicory Root Extract | fibre · good | 0.03 | 0.03 |
| 13 | Yeasts (as a source of Beta-glucans and Prebiotic Mannanoligosaccharide) (0.11%) | Yeast | supplement · good | 0.11 | 0.1 |
| 14 | Yucca Extract (0.02%) | Yucca Schidigera | supplement · good | 0.02 | 0.02 |
| 15 | Glucosamine (0.02%) | Glucosamine | supplement · good | 0.02 | 0.02 |
| 16 | Chondroitin (0.015%) | Chondroitin | supplement · good | 0.015 | 0.01 |
| 17 | Cranberry Extract (0.01%) | Cranberry Extract | supplement · good | 0.01 | 0.01 |
| 18 | Green Tea Extract (0.005%) | Green Tea | veg · good | 0.005 | 0.01 |
| 19 | Pomegranate Extract (0.005%) | Pomegranate | veg · good | 0.005 | 0.01 |
- 1. White Fish Meal 24%24% declared24.0% estimated
- 2. White Fish 12.5%12.5% declared12.5% estimated
- 3. Fish Stock 2.5%2.5% declared2.5% estimated
- 4. Brown Rice (23.5%)23.5% declared23.5% estimated
- 5. Maize (18%)18% declared18.0% estimated
- 6. Beet Pulp (7%)7% declared7.0% estimated
- 7. 0.03% Chicken Fat0.03% declared0.03% estimated
- 8. 0.03% Salmon Oil0.03% declared0.03% estimated
- 9. 0.03% Brewers' Yeast0.03% declared0.03% estimated
- 10. 0.03% Minerals0.03% declared0.03% estimated
- 11. 0.03% Whole Dried Egg0.03% declared0.03% estimated
- 12. 0.03% Chicory Root Extract0.03% declared0.03% estimated
- 13. Yeasts (as a source of Beta-glucans and Prebiotic Mannanoligosaccharide) (0.11%)0.11% declared0.1% estimated
- 14. Yucca Extract (0.02%)0.02% declared0.02% estimated
- 15. Glucosamine (0.02%)0.02% declared0.02% estimated
- 16. Chondroitin (0.015%)0.015% declared0.01% estimated
- 17. Cranberry Extract (0.01%)0.01% declared0.01% estimated
- 18. Green Tea Extract (0.005%)0.005% declared0.01% estimated
- 19. Pomegranate Extract (0.005%)0.005% declared0.01% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: AVA
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.petsathome.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
6 reviews on this product · 4.2/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 64 out of 100. Positive contributions come from the meat content, which adds +3.6 points, and the overall quality of the ingredient list, which contributes +5.8 points. However, the score is reduced by the processing format, contributing -6.7 points, and the carbohydrate content, which adds -6.1 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.81 |
| Meat share of dry matter | 37.2% | 0.096 | +3.57 |
| Carb share of dry matter | 53.0% | -0.115 | -6.10 |
| Oil share of dry matter | 0.1% | -0.092 | -0.01 |
| Other share of dry matter | 0.2% | -0.375 | -0.07 |
| Undeclared quantities | 12.1% | -0.106 | -1.28 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.81 |
| Meat share of dry matter | 37.2% | 0.096 | +3.57 |
| Carb share of dry matter | 53.0% | -0.115 | -6.10 |
| Oil share of dry matter | 0.1% | -0.092 | -0.01 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.3% | -0.012 | -0.00 |
| Other share of dry matter | 0.2% | -0.375 | -0.07 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 12.1% | -0.106 | -1.28 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 64.2
- Final score
- 64/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26.5 | 29.3 (band 18.362983425414363 to 40%) | 100 |
| Fat | 13.5 | 14.9 (band 5.610911602209945 to 20%) | 100 |
| Fibre | 3.5 | 3.9 (band 0.5 to 5%) | 100 |
| Calcium | 1.2 | 1.3 (band 0.5100828729281768 to 2.5%) | 94.6 |
| Phosphorus | 1 | 1.1 (band 0.40806629834254143 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 82 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 369.3 | 408.1 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 7 nutritional additives on the label
- Vitamin A 24,000 IU
- Vitamin D3 300 IU
- Vitamin E 400 mg
- Zinc (as Zinc Chelate of Protein Hydrolysates) 64.2 mg
- Manganese (as Manganese Chelate of Protein Hydrolysates) 7.8 mg
- Copper (as Copper (II) Chelate of Amino Acids Hydrate) 8 mg
- Iodine (as Calcium Iodate Anhydrous) 1.27 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (87.9% of the recipe mass) (voluntary) | 17.6/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "Hypoallergenic recipes - With no added wheat or grain" — the declared label says otherwise on grain-free.
10 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Advanced formulation - High-quality source of easily digestible protein (on page) | Functional | not checkable | Manufacturer assertion |
| Hypoallergenic recipes - With no added wheat or grain (on page) | Free-from | contradicted | Manufacturer assertion |
| Highly digestible fish protein (on page) | Content | not checkable | Manufacturer assertion |
| Hypoallergenic recipe (on page) | Content | not checkable | Manufacturer assertion |
| Omega 3 and 6 (on page) | Nutrient | not checkable | Manufacturer assertion |
| Digestive Function - Combined slow release carbohydrates and sources of soluble and insoluble fibre maintain energy levels and healthy intestinal function (on page) | Functional | not checkable | Manufacturer assertion |
| Condition & development - A rich source of Omega 3 and 6 helps support skin and coat condition, heart and kidney health and ongoing brain function development (on page) | Functional | not checkable | Manufacturer assertion |
| Internal conditioning - Contains MOS and FOS pre-biotics to maintain internal body health and functional conditioning and Yucca to reduce stool odour (on page) | Functional | not checkable | Manufacturer assertion |
| Mobility & joint care - Added Glucosamine and Chondroitin helps support joint condition and general mobility (on page) | Functional | not checkable | Manufacturer assertion |
| Healthy teeth & bones - Optimum ratios of Calcium and Phosphorus help maintain strong teeth and bones and maintain overall oral health (on page) | Functional | not checkable | Manufacturer assertion |
| Easy-to-digest fish protein dog food, enriched with omega 3 and 6, vitamins, minerals, and tailored kibble for optimal health and mobility. (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Veterinary Approved Medium Breed Adult Dry Dog Food White Fish
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