Our verdict
Is Forza10 Echo a good dog food?
We score it 55/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with rice, meat meal and maize gluten as the main ingredients.
77% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists fish oil
- Your dog avoids grain: the label lists rice - white
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 26% · Fat 12.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 26% |
| Fat | 12.50% |
| Fibre | 2.60% |
| Ash | 7.30% |
| Moisture | 8% |
| Omega-3 fatty acids | 0.80% |
| Omega-6 fatty acids | 3% |
| Calcium | 1.30% |
| Phosphorus | 1.10% |
Energy: 369.6 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place. Water should be available at all times.
Feeding guide
Recommended period of use: from 3 to 8 weeks. If intolerance symptoms disappear, the food can be initially used up to 1 year. It is recommended that a veterinarian's opinion be sought before use and before extending the period of use. Feed only FORZA10 for best results; gradual introduction is not necessary.
Additives declared on the label
Nutritional additives
vitamin A 18000 IU/kg; vitamin E/all-rac-alpha-tocopheryl acetate 295 mg/kg; vitamin B1 3.75 mg/kg; vitamin B2 9.9 mg/kg; vitamin B6 7.40 mg/kg; vitamin B12 0.06 mg/kg; vitamin C 85 mg/kg; vitamin PP 24.85 mg/kg; calcium D-pantothenate 14.91 mg/kg; folic acid 1.85 mg/kg; choline chloride 700 mg/kg; DL-methionine 500 mg/kg; zinc sulphate monohydrate 135 mg/kg (Zn 50 mg/kg); copper(II) chelate of amino acids hydrate 39 mg/kg (Cu 10 mg/kg)
Technological additives
clinoptilolite of sedimentary origin 300 mg/kg; antioxidants; preservatives; tocopherol extract from vegetable oils 12.0 mg/kg
Ingredients (18)77% of the recipe is estimated
Estimated composition
- meat 29.5%
- carb 27.1%
- supplement 23.2%
- oil 9.4%
- veg 5.7%
- fibre 5.1%
- unknown 0.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Milled rice | Rice - white | carb · medium | - | 7.2 |
| 2 | dehydrated fish (19%) | Meat Meal | meat · medium | 19 | 19.0 |
| 3 | rice middlings | Rice - white | carb · medium | - | 6.9 |
| 4 | corn protein | Maize gluten | carb · poor | - | 6.6 |
| 5 | potato protein | Potato protein | carb · medium | - | 6.4 |
| 6 | minerals | Vitamins and minerals | supplement · medium | - | 6.1 |
| 7 | hydrolysed animal protein | Hydrolysed Animal Protein | meat · medium | - | 5.9 |
| 8 | Rose hip (0.098%) | Rose Hip | veg · good | 0.098 | 0.10 |
| 9 | products from the processing of vegetables | Vegetables | veg · medium | - | 5.6 |
| 10 | Tilia cordata 0.0147% | unmatched | - | 0.0147 | 0.01 |
| 11 | fish oil (4%) | Fish Oil | oil · good | 4 | 4.0 |
| 12 | crude corn germ oil | Maize Germ Oil | oil · medium | - | 5.4 |
| 13 | beet pulp | Beet Pulp | fibre · medium | - | 5.1 |
| 14 | dried algae (Ascophyllum nodosum) | Ascophyllum Nodosum | supplement · good | - | 4.9 |
| 15 | hydrolysed animal protein | Hydrolysed Animal Protein | meat · medium | - | 4.6 |
| 16 | mannan oligosaccharides (MOS) | Mannanoligosaccharides | supplement · good | - | 4.3 |
| 17 | fructo-oligosaccharides (FOS) | Fructo-oligosaccharides | supplement · good | - | 4.1 |
| 18 | Yucca schidigera. | Yucca Schidigera | supplement · good | - | 3.8 |
- 1. Milled rice7.2% estimated
- 2. dehydrated fish (19%)19% declared19.0% estimated
- 3. rice middlings6.9% estimated
- 4. corn protein6.6% estimated
- 5. potato protein6.4% estimated
- 6. minerals6.1% estimated
- 7. hydrolysed animal protein5.9% estimated
- 8. Rose hip (0.098%)0.098% declared0.10% estimated
- 9. products from the processing of vegetables5.6% estimated
- 10. Tilia cordata 0.0147%0.0147% declared0.01% estimated
- 11. fish oil (4%)4% declared4.0% estimated
- 12. crude corn germ oil5.4% estimated
- 13. beet pulp5.1% estimated
- 14. dried algae (Ascophyllum nodosum)4.9% estimated
- 15. hydrolysed animal protein4.6% estimated
- 16. mannan oligosaccharides (MOS)4.3% estimated
- 17. fructo-oligosaccharides (FOS)4.1% estimated
- 18. Yucca schidigera.3.8% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Forza10
- Website
- https://forza10.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- forza10.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a final score of 55 out of 100 based on several key factors. The overall quality of the ingredient list added +4.7 points. However, ingredients without printed percentages reduced the score by -8.1. Additionally, the processing format deducted -6.7 and the carbohydrate content contributed -2.7.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.72 |
| Meat share of dry matter | 21.1% | 0.096 | +2.02 |
| Carb share of dry matter | 23.8% | -0.115 | -2.74 |
| Oil share of dry matter | 11.2% | -0.092 | -1.03 |
| Vegetable share of dry matter | 1.0% | -0.005 | -0.01 |
| Supplement share of dry matter | 25.8% | -0.012 | -0.31 |
| Recipe graded poor | 6.6% | -0.065 | -0.43 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 6.6% | 0.060 | +0.40 |
| Undeclared quantities | 76.9% | -0.106 | -8.12 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.72 |
| Meat share of dry matter | 21.1% | 0.096 | +2.02 |
| Carb share of dry matter | 23.8% | -0.115 | -2.74 |
| Oil share of dry matter | 11.2% | -0.092 | -1.03 |
| Vegetable share of dry matter | 1.0% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 25.8% | -0.012 | -0.31 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | -0.00 |
| Recipe graded poor | 6.6% | -0.065 | -0.43 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 6.6% | 0.060 | +0.40 |
| Undeclared quantities | 76.9% | -0.106 | -8.12 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 55.2
- Final score
- 55/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.3 (band 18.078260869565216 to 40%) | 97.9 |
| Fat | 12.5 | 13.6 (band 5.52391304347826 to 20%) | 100 |
| Fibre | 2.6 | 2.8 (band 0.5 to 5%) | 100 |
| Calcium | 1.3 | 1.4 (band 0.5021739130434782 to 2.5%) | 97.4 |
| Phosphorus | 1.1 | 1.2 (band 0.4017391304347826 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 80.9 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 369.6 | 401.7 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
Declared fortification: 14 nutritional additives on the label
- vitamin A 18000 IU/kg
- vitamin E/all-rac-alpha-tocopheryl acetate 295 mg/kg
- vitamin B1 3.75 mg/kg
- vitamin B2 9.9 mg/kg
- vitamin B6 7.40 mg/kg
- vitamin B12 0.06 mg/kg
- vitamin C 85 mg/kg
- vitamin PP 24.85 mg/kg
- calcium D-pantothenate 14.91 mg/kg
- folic acid 1.85 mg/kg
- choline chloride 700 mg/kg
- DL-methionine 500 mg/kg
- zinc sulphate monohydrate 135 mg/kg (Zn 50 mg/kg)
- copper(II) chelate of amino acids hydrate 39 mg/kg (Cu 10 mg/kg)
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (23.1% of the recipe mass) (voluntary) | 4.6/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "Monoprotein: formulated with an alternative single source of animal protein" — the declared label says otherwise on single protein.
6 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Complete dietetic food for adult dogs (on page) | Functional | not checkable | Manufacturer assertion |
| to support the skin’s natural protective barrier (on page) | Functional | not checkable | Manufacturer assertion |
| reduction of ingredient and nutrient intolerances (on page) | Functional | not checkable | Manufacturer assertion |
| Without added colours (on page) | Free-from | not checkable | Manufacturer assertion |
| Limited ingredients formula (on page) | Content | not checkable | Manufacturer assertion |
| Monoprotein: formulated with an alternative single source of animal protein (on page) | Content | contradicted | Manufacturer assertion |
| Optimum Omega-3:Omega-6 ratio (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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