Forza10 All Size Puppy - Fish
Dry Extruded · completeHigh meatClear label
Our verdict
Is Forza10 All Size Puppy - Fish a good dog food?
We score it 51/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for puppies, with meat meal, rice and pea starch as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
50% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists fish oil
- Your dog avoids grain: the label lists rice - white
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 30% · Fat 16.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 30% |
| Fat | 16.50% |
| Fibre | 2.80% |
| Ash | 7.70% |
| Omega-3 fatty acids | 0.80% |
| Omega-6 fatty acids | 2.40% |
| Calcium | 1.20% |
| Phosphorus | 1.10% |
Energy: 386 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place.
Additives declared on the label
Nutritional additives
vitamin A 28000 IU/kg; vitamin E/all-rac-alpha-tocopheryl acetate 450 mg/kg; choline chloride 800 mg/kg; DL-methionine 800 mg/kg; zinc sulphate monohydrate 215 mg/kg (Zn 80 mg/kg); copper(II) chelate of glycine hydrate (solid) 64 mg/kg (Cu 16.5 mg/kg)
Technological additives
antioxidants; preservatives; extract rich in natural tocopherols 8 mg/kg
Ingredients (25)50% of the recipe is estimated
Estimated composition
- carb 38.6%
- meat 30.7%
- supplement 8.2%
- oil 7.7%
- veg 7.6%
- fibre 4.1%
- other 3.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Dehydrated fish (23.5%) | Meat Meal | meat · medium | 23.5 | 23.5 |
| 2 | milled rice (23%) | Rice - white | carb · medium | 23 | 23.0 |
| 3 | pea starch | Pea Starch | carb · poor | - | 4.1 |
| 4 | rice middlings | Rice - white | carb · medium | - | 4.0 |
| 5 | maize protein | Maize gluten | carb · poor | - | 3.9 |
| 6 | oils and fats | Oils and Fats | oil · poor | - | 3.7 |
| 7 | 3% fish oil | Fish Oil | oil · good | 3 | 3.0 |
| 8 | whole peas | Peas | veg · good | - | 3.6 |
| 9 | brewer's yeast | Brewer's Yeast | supplement · good | - | 3.5 |
| 10 | beet pulp | Beet Pulp | fibre · medium | - | 3.3 |
| 11 | hydrolysed animal protein | Hydrolysed Animal Protein | meat · medium | - | 3.2 |
| 12 | minerals | Vitamins and minerals | supplement · medium | - | 3.1 |
| 13 | mannan oligosaccharides | Mannanoligosaccharides | supplement · good | - | 3.0 |
| 14 | fructo-oligosaccharides | Fructo-oligosaccharides | supplement · good | - | 2.8 |
| 15 | plant glucosamine | Glucosamine | supplement · good | - | 2.7 |
| 16 | Grifola frondosa (0.027%) | Maitake Mushroom | veg · good | 0.027 | 0.03 |
| 17 | products and by-products from the processing of fresh fruits and vegetables | By-products | meat · medium | - | 2.6 |
| 18 | Carica papaya (0.047%) | Papaya | veg · good | 0.047 | 0.05 |
| 19 | products from the processing of plants | Vegetable By-Products | other · poor | - | 2.4 |
| 20 | Ananas spp | Pineapple | veg · good | - | 2.3 |
| 21 | Yucca schidigera (0.024%) | Yucca Schidigera | supplement · good | 0.024 | 0.02 |
| 22 | powdered Aloe vera gel (0.013%) | Aloe Vera | veg · good | 0.013 | 0.01 |
| 23 | algae (Haematococcus pluvialis) | Seaweed | veg · good | - | 2.2 |
| 24 | astaxanthin (0.005%) | Astaxanthin | supplement · good | 0.005 | 0.01 |
| 25 | Panax ginseng (0.005%) | Ginseng | supplement · medium | 0.005 | 0.01 |
- 1. Dehydrated fish (23.5%)23.5% declared23.5% estimated
- 2. milled rice (23%)23% declared23.0% estimated
- 3. pea starch4.1% estimated
- 4. rice middlings4.0% estimated
- 5. maize protein3.9% estimated
- 6. oils and fats3.7% estimated
- 7. 3% fish oil3% declared3.0% estimated
- 8. whole peas3.6% estimated
- 9. brewer's yeast3.5% estimated
- 10. beet pulp3.3% estimated
- 11. hydrolysed animal protein3.2% estimated
- 12. minerals3.1% estimated
- 13. mannan oligosaccharides3.0% estimated
- 14. fructo-oligosaccharides2.8% estimated
- 15. plant glucosamine2.7% estimated
- 16. Grifola frondosa (0.027%)0.027% declared0.03% estimated
- 17. products and by-products from the processing of fresh fruits and vegetables2.6% estimated
- 18. Carica papaya (0.047%)0.047% declared0.05% estimated
- 19. products from the processing of plants2.4% estimated
- 20. Ananas spp2.3% estimated
- 21. Yucca schidigera (0.024%)0.024% declared0.02% estimated
- 22. powdered Aloe vera gel (0.013%)0.013% declared0.01% estimated
- 23. algae (Haematococcus pluvialis)2.2% estimated
- 24. astaxanthin (0.005%)0.005% declared0.01% estimated
- 25. Panax ginseng (0.005%)0.005% declared0.01% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Forza10
- Website
- https://forza10.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- forza10.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 51 out of 100 based on several key factors. The overall quality of the ingredient list contributed +2.6 points to the score. However, the processing format reduced the score by -6.7. Furthermore, ingredients without printed percentages subtracted -5.3, and the carbohydrate content contributed -4.7 to the calculation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.64 |
| Meat share of dry matter | 25.8% | 0.096 | +2.48 |
| Carb share of dry matter | 40.5% | -0.115 | -4.66 |
| Oil share of dry matter | 9.1% | -0.092 | -0.84 |
| Vegetable share of dry matter | 4.0% | -0.005 | -0.02 |
| Supplement share of dry matter | 9.0% | -0.012 | -0.11 |
| Other share of dry matter | 1.9% | -0.375 | -0.71 |
| Recipe graded poor | 18.3% | -0.065 | -1.19 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 5.4% | 0.060 | +0.32 |
| Undeclared quantities | 50.0% | -0.106 | -5.28 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.64 |
| Meat share of dry matter | 25.8% | 0.096 | +2.48 |
| Carb share of dry matter | 40.5% | -0.115 | -4.66 |
| Oil share of dry matter | 9.1% | -0.092 | -0.84 |
| Vegetable share of dry matter | 4.0% | -0.005 | -0.02 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 9.0% | -0.012 | -0.11 |
| Other share of dry matter | 1.9% | -0.375 | -0.71 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 18.3% | -0.065 | -1.19 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 5.4% | 0.060 | +0.32 |
| Undeclared quantities | 50.0% | -0.106 | -5.28 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 50.8
- Final score
- 51/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 30 | 33.1 | 100 |
| Fat | 16.5 | 18.2 | 100 |
| Calcium | 1.2 | 1.3 | 100 |
| Phosphorus | 1.1 | 1.2 | 100 |
| Calcium:phosphorus ratio | 1.1 | 1.1 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 386 | 426.5 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 6 nutritional additives on the label
- vitamin A 28000 IU/kg
- vitamin E/all-rac-alpha-tocopheryl acetate 450 mg/kg
- choline chloride 800 mg/kg
- DL-methionine 800 mg/kg
- zinc sulphate monohydrate 215 mg/kg (Zn 80 mg/kg)
- copper(II) chelate of glycine hydrate (solid) 64 mg/kg (Cu 16.5 mg/kg)
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (50% of the recipe mass) (voluntary) | 10/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "Monoprotein: formulated only with fish caught in the most pristine waters." — the declared label says otherwise on single protein.
5 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Hypoallergenic: formula designed to mitigate general food intolerances manifesting in many different forms. (on page) | Functional | not checkable | Manufacturer assertion |
| Healthy Growth & Development: balanced Omega-3 to Omega-6 ratio of 1:3 and with glucosamine, beneficial for joints and cartilage during growth. (on page) | Functional | not checkable | Manufacturer assertion |
| Optimal Digestion: contains prebiotics (MOS and FOS) that promote a balanced bacterial flora and firm stools, and Choline Chloride, which contributes to the fat assimilation process. (on page) | Functional | not checkable | Manufacturer assertion |
| Without added colours (on page) | Free-from | not checkable | Manufacturer assertion |
| Monoprotein: formulated only with fish caught in the most pristine waters. (on page) | Content | contradicted | Manufacturer assertion |
| Low & Mono Grain: formulated with rice, a grain high in biological value. (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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