Our verdict
Is Beta Sensitive Salmon Dry Dog Food a good dog food?
We score it 42/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete extruded dry food for adult dogs, with salmon protein, wheat and maize as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
68% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists salmon protein
- Your dog avoids grain: the label lists wheat
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 25% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 25% |
| Fat | 14% |
| Fibre | 2.50% |
| Ash | 6% |
| Omega-3 fatty acids | 0.50% |
| Omega-6 fatty acids | 2.70% |
Additives & feeding info
Additives declared on the label
Nutritional additives
Vit A 13500 IU; Vit D3 780 IU; Vit E 64 mg; Iron 56 mg; Calcium iodate anhydrous 1.3 mg; Copper 6.2 mg; Manganous sulphate monohydrate 4.2 mg; Zinc sulphate monohydrate 79 mg; Sodium selenite 0.13 mg
Technological additives
Antioxidants
Ingredients (15)68% of the recipe is estimated
Estimated composition
- carb 48.4%
- meat 23.5%
- oil 13.5%
- fibre 7.5%
- supplement 5.9%
- veg 1.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Salmon meal (17%) | Salmon Protein | meat · good | 17 | 17.0 |
| 2 | Wheat | Wheat | carb · poor | - | 9.7 |
| 3 | Corn | Maize / Corn | carb · medium | - | 9.1 |
| 4 | Rice (14%) | Rice - white | carb · medium | 14 | 14.0 |
| 5 | Soya meal | Soya | carb · poor | - | 8.6 |
| 6 | Animal fats | Unspecified Animal Fats and Oils | oil · poor | - | 8.1 |
| 7 | Dried beet pulp | Beet Pulp | fibre · medium | - | 7.5 |
| 8 | Corn protein meal | Maize gluten | carb · poor | - | 7.0 |
| 9 | Dried chicory root (1%) | Chicory root | veg · good | 1 | 1.0 |
| 10 | Digest | Digest | meat · poor | - | 6.5 |
| 11 | Minerals | Vitamins and minerals | supplement · medium | - | 5.9 |
| 12 | Fish oil | Fish Oil | oil · good | - | 5.4 |
| 13 | Dried carrot (0.07%) | Carrots | veg · good | 0.07 | 0.07 |
| 14 | Dried spinach (0.07%) | Spinach | veg · good | 0.07 | 0.07 |
| 15 | Dried parsley (0.07%) | Parsley Leaf (Dried) | veg · good | 0.07 | 0.07 |
- 1. Salmon meal (17%)17% declared17.0% estimated
- 2. Wheat9.7% estimated
- 3. Corn9.1% estimated
- 4. Rice (14%)14% declared14.0% estimated
- 5. Soya meal8.6% estimated
- 6. Animal fats8.1% estimated
- 7. Dried beet pulp7.5% estimated
- 8. Corn protein meal7.0% estimated
- 9. Dried chicory root (1%)1% declared1.0% estimated
- 10. Digest6.5% estimated
- 11. Minerals5.9% estimated
- 12. Fish oil5.4% estimated
- 13. Dried carrot (0.07%)0.07% declared0.07% estimated
- 14. Dried spinach (0.07%)0.07% declared0.07% estimated
- 15. Dried parsley (0.07%)0.07% declared0.07% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Beta
- Phone
- 0800 212 161
- Contact page
- www.purina.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.purina.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score came in at 42 out of 100, after several negative factors weighed against the product. Ingredients without printed percentages contributed -7.2 points, while the processing format took off -6.7. The carbohydrate content reduced the score by -5.7, and lower-quality ingredients cost a further -2.6 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.0 | 9.191 | +0.27 |
| Meat share of dry matter | 18.0% | 0.096 | +1.73 |
| Carb share of dry matter | 49.3% | -0.115 | -5.68 |
| Oil share of dry matter | 15.3% | -0.092 | -1.41 |
| Vegetable share of dry matter | 1.3% | -0.005 | -0.01 |
| Supplement share of dry matter | 6.3% | -0.012 | -0.08 |
| Recipe graded poor | 39.8% | -0.065 | -2.59 |
| Poor-quality meat in recipe | 6.5% | -0.179 | -1.15 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 9.7% | 0.060 | +0.58 |
| Undeclared quantities | 67.8% | -0.106 | -7.16 |
| Complete diet | yes | 2.294 | +2.29 |
| Additive penalty | -0.24 | 0.222 | -0.05 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.0 | 9.191 | +0.27 |
| Meat share of dry matter | 18.0% | 0.096 | +1.73 |
| Carb share of dry matter | 49.3% | -0.115 | -5.68 |
| Oil share of dry matter | 15.3% | -0.092 | -1.41 |
| Vegetable share of dry matter | 1.3% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 6.3% | -0.012 | -0.08 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 39.8% | -0.065 | -2.59 |
| Poor-quality meat in recipe | 6.5% | -0.179 | -1.15 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 9.7% | 0.060 | +0.58 |
| Undeclared quantities | 67.8% | -0.106 | -7.16 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.24 | 0.222 | -0.05 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 41.7
- Final score
- 42/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 27.6 (band 18 to 40%) | 96.2 |
| Fat | 14 | 15.5 (band 5.5 to 20%) | 100 |
| Fibre | 2.5 | 2.8 (band 0.5 to 5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 9 nutritional additives on the label
- Vit A 13500 IU
- Vit D3 780 IU
- Vit E 64 mg
- Iron 56 mg
- Calcium iodate anhydrous 1.3 mg
- Copper 6.2 mg
- Manganous sulphate monohydrate 4.2 mg
- Zinc sulphate monohydrate 79 mg
- Sodium selenite 0.13 mg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (32.2% of the recipe mass) (voluntary) | 6.4/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete pet food for adult dogs with sensitive skin, coat and digestion" — supported by the declared complete and balanced data.
7 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| With a natural prebiotic proven to help support digestive health (on page) | Functional | not checkable | Manufacturer assertion |
| Tailored nutrition to help support sensitive skin and digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Sensitive digestion with high quality protein (salmon) and rice, to help support good digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Skin sensitivity with vitamins, zinc and omega 3 & 6 fatty acids, important skin nutrients to help manage skin reactions (on page) | Functional | not checkable | Manufacturer assertion |
| Healthy natural defences with antioxidants to help support natural defences (on page) | Functional | not checkable | Manufacturer assertion |
| Complete pet food for adult dogs with sensitive skin, coat and digestion (on page) | Content | consistent | Manufacturer assertion |
| Salmon is #1 ingredient (on page) | Content | not checkable | Manufacturer assertion |
| Made with selected natural ingredients (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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