Our verdict
Is Pro Plan Sensitive Skin Salmon Dog Food a good dog food?
We score it 40/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete extruded dry food for adult dogs, with salmon, bone and rice as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
69% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists salmon
- Your dog avoids grain: the label lists rice - white
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 29% · Fat 18%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 29% |
| Fat | 18% |
| Fibre | 3% |
| Ash | 7% |
Energy: 394 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Recommended daily amount (g/day): 1 kg body weight: 35 g for 1 h activity, 40 g for 1 to 3 h activity; 5 kg: 105 g, 120 g; 10 kg: 165 g, 190 g; 15 kg: 215 g, 250 g; 20 kg: 260 g, 300 g; 25 kg: 305 g, 350 g; 35 kg: 380 g, 435 g; 45 kg: 450 g, 515 g; 60 kg: 550 g, 625 g; 70 kg: 610 g, 695 g. These amounts are guidelines only; adjust according to activity level, physical condition and individual needs. Clean, fresh water should be available at all times.
Additives declared on the label
Nutritional additives
Vitamin A: 38000 IU/kg; Vitamin D3: 1000 IU/kg; Vitamin E: 550 IU/kg; Vitamin C: 140 mg/kg; Iron (II) sulphate monohydrate: (Fe: 120) mg/kg; Calcium iodate anhydrous: (I: 1.9) mg/kg; Copper (II) sulphate pentahydrate: (Cu: 13) mg/kg; Manganous sulphate monohydrate: (Mn: 46) mg/kg; Zinc sulphate monohydrate: (Zn: 110) mg/kg
Technological additives
Tocopherol extracts from vegetable oils: 52 mg/kg
Ingredients (18)69% of the recipe is estimated
Estimated composition
- carb 41.5%
- meat 26.2%
- oil 13.1%
- fibre 9.4%
- mineral 5.7%
- supplement 4.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 5.67% head | Salmon | meat · good | 5.67 | 5.7 |
| 2 | 5.67% bone | Bone | mineral · medium | 5.67 | 5.7 |
| 3 | 5.67% meat | Salmon | meat · good | 5.67 | 5.7 |
| 4 | Rice (14%) | Rice - white | carb · medium | 14 | 14.0 |
| 5 | Dried salmon protein | Salmon Protein | meat · good | - | 6.4 |
| 6 | Corn protein meal | Maize gluten | carb · poor | - | 6.2 |
| 7 | Animal fats | Unspecified Animal Fats and Oils | oil · poor | - | 6.0 |
| 8 | Soya meal | Soya | carb · poor | - | 5.7 |
| 9 | Corn | Maize / Corn | carb · medium | - | 5.5 |
| 10 | Corn grits | Maize / Corn | carb · medium | - | 5.3 |
| 11 | Dried beet pulp | Beet Pulp | fibre · medium | - | 5.0 |
| 12 | Corn starch | Cornstarch | carb · medium | - | 4.8 |
| 13 | Digest | Digest | meat · poor | - | 4.6 |
| 14 | Dried vegetable fiber | Vegetable fibre | fibre · medium | - | 4.4 |
| 15 | Minerals | Vitamins and minerals | supplement · medium | - | 4.1 |
| 16 | Dried egg | Dried Egg | meat · medium | - | 3.9 |
| 17 | Soyabean oil | Soybean oil | oil · medium | - | 3.7 |
| 18 | Fish oil | Fish Oil | oil · good | - | 3.4 |
- 1. 5.67% head5.67% declared5.7% estimated
- 2. 5.67% bone5.67% declared5.7% estimated
- 3. 5.67% meat5.67% declared5.7% estimated
- 4. Rice (14%)14% declared14.0% estimated
- 5. Dried salmon protein6.4% estimated
- 6. Corn protein meal6.2% estimated
- 7. Animal fats6.0% estimated
- 8. Soya meal5.7% estimated
- 9. Corn5.5% estimated
- 10. Corn grits5.3% estimated
- 11. Dried beet pulp5.0% estimated
- 12. Corn starch4.8% estimated
- 13. Digest4.6% estimated
- 14. Dried vegetable fiber4.4% estimated
- 15. Minerals4.1% estimated
- 16. Dried egg3.9% estimated
- 17. Soyabean oil3.7% estimated
- 18. Fish oil3.4% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-12
Brand and contact: Pro Plan
- Phone
- 0800 212 161
- Contact page
- www.purina.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v3 (methodology)
- Product page
- www.purina.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 1.8/5 · 628 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 40 out of 100. Being labelled nutritionally complete adds +2.3 points to the total. However, ingredients without printed percentages deducts -7.3, the processing format takes away -6.7, and the carbohydrate content reduces the score by -5.2.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.2 | 9.191 | +2.09 |
| Meat share of dry matter | 3.9% | 0.096 | +0.37 |
| Carb share of dry matter | 45.3% | -0.115 | -5.21 |
| Oil share of dry matter | 15.9% | -0.092 | -1.46 |
| Supplement share of dry matter | 4.7% | -0.012 | -0.06 |
| Recipe graded poor | 22.5% | -0.065 | -1.46 |
| Poor-quality meat in recipe | 4.6% | -0.179 | -0.82 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 6.2% | 0.060 | +0.37 |
| Undeclared quantities | 69.0% | -0.106 | -7.28 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Additive penalty | -0.18 | 0.222 | -0.04 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.2 | 9.191 | +2.09 |
| Meat share of dry matter | 3.9% | 0.096 | +0.37 |
| Carb share of dry matter | 45.3% | -0.115 | -5.21 |
| Oil share of dry matter | 15.9% | -0.092 | -1.46 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 4.7% | -0.012 | -0.06 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 22.5% | -0.065 | -1.46 |
| Poor-quality meat in recipe | 4.6% | -0.179 | -0.82 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 6.2% | 0.060 | +0.37 |
| Undeclared quantities | 69.0% | -0.106 | -7.28 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.18 | 0.222 | -0.04 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 40.3
- Final score
- 40/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 29 | 32 (band 19.591160220994478 to 40%) | 100 |
| Fat | 18 | 19.9 (band 5.986187845303869 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 394 | 435.4 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 9 nutritional additives on the label
- Vitamin A: 38000 IU/kg
- Vitamin D3: 1000 IU/kg
- Vitamin E: 550 IU/kg
- Vitamin C: 140 mg/kg
- Iron (II) sulphate monohydrate: (Fe: 120) mg/kg
- Calcium iodate anhydrous: (I: 1.9) mg/kg
- Copper (II) sulphate pentahydrate: (Cu: 13) mg/kg
- Manganous sulphate monohydrate: (Mn: 46) mg/kg
- Zinc sulphate monohydrate: (Zn: 110) mg/kg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (31% of the recipe mass) (voluntary) | 6.2/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "High protein" — the declared label says otherwise on high protein.
11 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Helps support healthy skin and a shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| Helps support healthy joints (on page) | Functional | not checkable | Manufacturer assertion |
| Formulated for total dental care (on page) | Functional | not checkable | Manufacturer assertion |
| The high protein content helps maintain strong muscles and an ideal body condition (on page) | Functional | not checkable | Manufacturer assertion |
| Provides optimal nutrition (on page) | Functional | not checkable | Manufacturer assertion |
| This dry dog food contains vitamin D, minerals and specific levels of omega-3 fatty acids to help support healthy teeth and gums (on page) | Functional | not checkable | Manufacturer assertion |
| It is rich in high quality salmon (on page) | High/low level | not checkable | Manufacturer assertion |
| Selected protein sources, formulated without wheat (on page) | Free-from | not checkable | Manufacturer assertion |
| Science based nutrition with no added colourants (on page) | Free-from | not checkable | Manufacturer assertion |
| Salmon as No1 ingredient (on page) | Content | not checkable | Manufacturer assertion |
| High protein (on page) | High/low level | contradicted | Manufacturer assertion |
| Increased levels of long chain omega-3 fatty acids (0.7%) (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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