Wolf of Wilderness Senior Soft "Wide Acres" - Chicken
Dry Semi Moist · completeHigh meatClear label
Our verdict
Is Wolf of Wilderness Senior Soft "Wide Acres" - Chicken a good dog food?
We score it 63/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
29% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for senior dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists poultry
- Your dog avoids fish: the label lists fish oil
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 24% · Fat 10.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24% |
| Fat | 10.50% |
| Fibre | 4% |
| Ash | 6.90% |
| Moisture | 18% |
| Calcium | 0.85% |
| Phosphorus | 0.60% |
Energy: 313.6 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place away from sunlight.
Feeding guide
Complete food for older adult dogs (+7) of all breeds and sizes. Feed as dry food with fresh water available at all times. Divide daily amount into two meals if possible. Guidelines: 1kg=25g, 3kg=55g, 5kg=80g, 10kg=135g, 20kg=230g, 30kg=315g, 40kg=390g, 50kg=460g, 60kg=525g, 80kg=655g per day.
Additives declared on the label
Nutritional additives
Vitamin A 12000 IU; Vitamin D3 1200 IU; Vitamin E (all-rac-alpha-tocopheryl acetate) 400 mg; Vitamin C 70 mg; Vitamin B1 3 mg; Vitamin B2 (riboflavin) 8 mg; Vitamin B6 (pyridoxine hydrochloride) 2 mg; Vitamin B12 45 mcg; Niacin 20 mg; Calcium D-pantothenate 18 mg; Biotin 200 mcg; Choline chloride 1700 mg; Copper (as copper (II) sulphate pentahydrate) 10 mg; Zinc (as zinc oxide) 70 mg; Zinc (as zinc chelate of amino acids hydrate) 30 mg; Iodine (as calcium iodate anhydrous) 2 mg; Selenium (as sodium selenite) 0.2 mg; Taurine 200 mg
Technological additives
Antioxidants (tocopherol extracts from vegetable oils)
Ingredients (34)29% of the recipe is estimated
Estimated composition
- meat 50.9%
- carb 20.6%
- veg 16.4%
- oil 3.2%
- supplement 3.1%
- fibre 3.0%
- other 1.5%
- additive 1.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh chicken meat (38%) | Chicken | meat · medium | 38 | 38.0 |
| 2 | sweet potato [dried] (19%) | Sweet Potatoes | carb · good | 19 | 19.0 |
| 3 | potato | Potatoes | carb · medium | - | 1.6 |
| 4 | poultry protein [dried] (11.5%) | Poultry | meat · medium | 11.5 | 11.5 |
| 5 | beet pulp | Beet Pulp | fibre · medium | - | 1.6 |
| 6 | peas | Peas | veg · good | - | 1.5 |
| 7 | fish oil | Fish Oil | oil · good | - | 1.5 |
| 8 | protein hydrolysate [from poultry] | Protein Hydrolysate | other · poor | - | 1.5 |
| 9 | collagen hydrolysate (1.3%) | Hydrolyzed Collagen | supplement · medium | 1.3 | 1.3 |
| 10 | chicken liver | Chicken Liver | meat · good | - | 1.4 |
| 11 | cellulose powder | Powdered Cellulose | fibre · poor | - | 1.4 |
| 12 | monocalcium phosphate | Monocalcium phosphate | supplement · good | - | 1.4 |
| 13 | yeast extract | Hydrolysed Yeast | additive · medium | - | 1.3 |
| 14 | 0.15% mannan oligosaccharides | Mannanoligosaccharides | supplement · good | 0.15 | 0.1 |
| 15 | 0.09% beta-glucans | Beta-Glucans | supplement · good | 0.09 | 0.09 |
| 16 | wild berries | Wild Berry | veg · good | - | 1.3 |
| 17 | 0.3%: lingonberries | Lingonberries | veg · good | 0.3 | 0.3 |
| 18 | blueberries | Blueberries | veg · good | - | 1.3 |
| 19 | elderberries | Dried Elderberries | veg · good | - | 1.2 |
| 20 | herbs | Herbs | veg · medium | - | 1.2 |
| 21 | 0.2%: nettle leaves | Nettles | veg · good | 0.2 | 0.2 |
| 22 | blackberry leaves | Blackberry Leaves | veg · good | - | 1.2 |
| 23 | common yarrow | Yarrow | veg · good | - | 1.1 |
| 24 | fennel | Fennel | veg · good | - | 1.1 |
| 25 | caraway | Caraway | veg · good | - | 1.1 |
| 26 | chamomile | Chamomile | veg · good | - | 1.0 |
| 27 | mistletoe leaves | Mistletoe | veg · medium | - | 1.0 |
| 28 | gentian root | Dried Gentian Root | veg · good | - | 1.0 |
| 29 | centaury | Dried Centaury | veg · good | - | 0.9 |
| 30 | chicory [dried source of inulin] | Chicory | veg · good | - | 0.9 |
| 31 | glucosamine (0.1%) | Glucosamine | supplement · good | 0.1 | 0.1 |
| 32 | chondroitin sulphate (0.1%) | Chondroitin | supplement · good | 0.1 | 0.1 |
| 33 | safflower oil | Safflower Oil | oil · good | - | 0.9 |
| 34 | sunflower oil. | Sunflower oil | oil · good | - | 0.8 |
- 1. Fresh chicken meat (38%)38% declared38.0% estimated
- 2. sweet potato [dried] (19%)19% declared19.0% estimated
- 3. potato1.6% estimated
- 4. poultry protein [dried] (11.5%)11.5% declared11.5% estimated
- 5. beet pulp1.6% estimated
- 6. peas1.5% estimated
- 7. fish oil1.5% estimated
- 8. protein hydrolysate [from poultry]1.5% estimated
- 9. collagen hydrolysate (1.3%)1.3% declared1.3% estimated
- 10. chicken liver1.4% estimated
- 11. cellulose powder1.4% estimated
- 12. monocalcium phosphate1.4% estimated
- 13. yeast extract1.3% estimated
- 14. 0.15% mannan oligosaccharides0.15% declared0.1% estimated
- 15. 0.09% beta-glucans0.09% declared0.09% estimated
- 16. wild berries1.3% estimated
- 17. 0.3%: lingonberries0.3% declared0.3% estimated
- 18. blueberries1.3% estimated
- 19. elderberries1.2% estimated
- 20. herbs1.2% estimated
- 21. 0.2%: nettle leaves0.2% declared0.2% estimated
- 22. blackberry leaves1.2% estimated
- 23. common yarrow1.1% estimated
- 24. fennel1.1% estimated
- 25. caraway1.1% estimated
- 26. chamomile1.0% estimated
- 27. mistletoe leaves1.0% estimated
- 28. gentian root1.0% estimated
- 29. centaury0.9% estimated
- 30. chicory [dried source of inulin]0.9% estimated
- 31. glucosamine (0.1%)0.1% declared0.1% estimated
- 32. chondroitin sulphate (0.1%)0.1% declared0.1% estimated
- 33. safflower oil0.9% estimated
- 34. sunflower oil.0.8% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: Wolf of Wilderness
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
131 reviews on this product · 3.9/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 63 out of 100 based on several key factors. The overall quality of the ingredient list adds +6.3, and the meat content contributes +3.7 to the score. On the other hand, the processing format detracts -6.2, while the carbohydrate content reduces the score by -3.6.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.33 |
| Meat share of dry matter | 38.4% | 0.096 | +3.69 |
| Carb share of dry matter | 31.7% | -0.115 | -3.64 |
| Oil share of dry matter | 5.7% | -0.092 | -0.53 |
| Vegetable share of dry matter | 9.9% | -0.005 | -0.05 |
| Additive share of dry matter | 2.2% | 0.163 | +0.35 |
| Supplement share of dry matter | 5.2% | -0.012 | -0.06 |
| Other share of dry matter | 1.3% | -0.375 | -0.50 |
| Recipe graded poor | 2.9% | -0.065 | -0.19 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 1.5% | 0.060 | +0.09 |
| Undeclared quantities | 29.3% | -0.106 | -3.09 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -1.60 | 0.222 | -0.36 |
| Processing multiplier | 0.97 | 33.786 | +32.77 |
| Processing: Dry Semi Moist | yes | -6.174 | -6.17 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.33 |
| Meat share of dry matter | 38.4% | 0.096 | +3.69 |
| Carb share of dry matter | 31.7% | -0.115 | -3.64 |
| Oil share of dry matter | 5.7% | -0.092 | -0.53 |
| Vegetable share of dry matter | 9.9% | -0.005 | -0.05 |
| Additive share of dry matter | 2.2% | 0.163 | +0.35 |
| Supplement share of dry matter | 5.2% | -0.012 | -0.06 |
| Other share of dry matter | 1.3% | -0.375 | -0.50 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 2.9% | -0.065 | -0.19 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 1.5% | 0.060 | +0.09 |
| Undeclared quantities | 29.3% | -0.106 | -3.09 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -1.60 | 0.222 | -0.36 |
| Processing multiplier | 0.97 | 33.786 | +32.77 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | yes | -6.174 | -6.17 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.05
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 62.7
- Final score
- 63/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 29.3 (band 18 to 40%) | 100 |
| Fat | 10.5 | 12.8 (band 5.5 to 20%) | 100 |
| Fibre | 4 | 4.9 (band 0.5 to 5%) | 100 |
| Calcium | 0.85 | 1 (band 0.5 to 2.5%) | 86.1 |
| Phosphorus | 0.6 | 0.7 (band 0.4 to 1.6%) | 86.6 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 95 |
| Energy (kcal/100g) | 313.6 | 382.4 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 18 nutritional additives on the label
- Vitamin A 12000 IU
- Vitamin D3 1200 IU
- Vitamin E (all-rac-alpha-tocopheryl acetate) 400 mg
- Vitamin C 70 mg
- Vitamin B1 3 mg
- Vitamin B2 (riboflavin) 8 mg
- Vitamin B6 (pyridoxine hydrochloride) 2 mg
- Vitamin B12 45 mcg
- Niacin 20 mg
- Calcium D-pantothenate 18 mg
- Biotin 200 mcg
- Choline chloride 1700 mg
- Copper (as copper (II) sulphate pentahydrate) 10 mg
- Zinc (as zinc oxide) 70 mg
- Zinc (as zinc chelate of amino acids hydrate) 30 mg
- Iodine (as calcium iodate anhydrous) 2 mg
- Selenium (as sodium selenite) 0.2 mg
- Taurine 200 mg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (70.7% of the recipe mass) (voluntary) | 14.1/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "Single protein, grain-free dry dog food with meat juices for softer kibble" — the declared label says otherwise on single protein.
Consistent with the label
- "100% grain-free recipe: also suitable for dogs with grain sensitivities" — supported by the declared grain-free data.
7 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Digestion support: blend of functional fibres (on page) | Functional | not checkable | Manufacturer assertion |
| Intestinal balance and natural immune defenses support: beta-glucans and MOS (on page) | Functional | not checkable | Manufacturer assertion |
| Maintenance of optimal body weight and stable metabolism: moderate energy and fat content (on page) | Functional | not checkable | Manufacturer assertion |
| 100% grain-free recipe: also suitable for dogs with grain sensitivities (on page) | Free-from | consistent | Manufacturer assertion |
| High-quality protein: at least 40% fresh chicken muscle meat (on page) | Content | not checkable | Manufacturer assertion |
| Single protein, grain-free dry dog food with meat juices for softer kibble (on page) | Content | contradicted | Manufacturer assertion |
| Semi-moist food: softer kibble with 18% moisture content (on page) | Content | not checkable | Manufacturer assertion |
| Based on the natural diet of wolves living in the wild: for older dogs 7 years+, of all breeds and sizes (on page) | Content | not checkable | Manufacturer assertion |
| Wild and free: refined with wild berries, roots and wild herbs (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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