Feelwells Chicken & Sweet Potato Dry Food
Dry Extruded · completeHigh meatClear label
Our verdict
Is Feelwells Chicken & Sweet Potato Dry Food a good dog food?
We score it 68/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for dogs of all life stages, with chicken, sweet potatoes and peas as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 27% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 27% |
| Fat | 14% |
| Fibre | 4% |
| Ash | 8% |
| Omega-3 fatty acids | 1.30% |
| Omega-6 fatty acids | 2.30% |
Additives & feeding info
Feeding and storage
Feeding guide
Weight of Dog Daily Feed Amount 1 – 5kg 20 – 85g 5 – 10kg 85 – 145g 10 – 20kg 145 – 245g 20 – 30kg 245 – 330g 30 – 40g 330 – 405g 40kg + 405g + Ensure fresh drinking water is available at all times The recommended daily amount should be split into two meals, ideally one in the morning and one in the evening The daily amounts provided are only a guide since requirements will vary according to a number of factors such as activity, age & breed. Monitor your dog’s weight and use your own judgement
No additives recorded yet.
Ingredients (16)15% of the recipe is estimated
Estimated composition
- meat 55.0%
- carb 30.0%
- veg 9.3%
- supplement 3.0%
- fibre 1.4%
- other 1.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken 55% | Chicken | meat · medium | 55 | 55.0 |
| 2 | Sweet Potato (26%) | Sweet Potatoes | carb · good | 26 | 26.0 |
| 3 | Peas | Peas | veg · good | - | 1.5 |
| 4 | Potato (4%) | Potatoes | carb · medium | 4 | 4.0 |
| 5 | Beet Pulp | Beet Pulp | fibre · medium | - | 1.4 |
| 6 | Linseed Ingredients' Omega 3 | Linseed | veg · good | - | 1.4 |
| 7 | Vitamins & Minerals | Vitamin | supplement · good | - | 1.3 |
| 8 | Vegetable Stock | Vegetable Stock | other · medium | - | 1.3 |
| 9 | Marjoram | Marjoram | veg · good | - | 1.2 |
| 10 | Basil | Basil | veg · good | - | 1.2 |
| 11 | Oregano | Oregano | veg · good | - | 1.1 |
| 12 | Sage | Sage | veg · good | - | 1.0 |
| 13 | Thyme | Thyme | veg · good | - | 1.0 |
| 14 | Parsley | Parsley | veg · good | - | 0.9 |
| 15 | FOS | Fructo-oligosaccharides | supplement · good | - | 0.9 |
| 16 | MOS | Mannanoligosaccharides | supplement · good | - | 0.8 |
- 1. Chicken 55%55% declared55.0% estimated
- 2. Sweet Potato (26%)26% declared26.0% estimated
- 3. Peas1.5% estimated
- 4. Potato (4%)4% declared4.0% estimated
- 5. Beet Pulp1.4% estimated
- 6. Linseed Ingredients' Omega 31.4% estimated
- 7. Vitamins & Minerals1.3% estimated
- 8. Vegetable Stock1.3% estimated
- 9. Marjoram1.2% estimated
- 10. Basil1.2% estimated
- 11. Oregano1.1% estimated
- 12. Sage1.0% estimated
- 13. Thyme1.0% estimated
- 14. Parsley0.9% estimated
- 15. FOS0.9% estimated
- 16. MOS0.8% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Feelwells
- Website
- https://feelwells.co.uk/
- [email protected]
- Phone
- 01609
- Address
- P O Box 174 Northallerton North Yorkshire DL7 7AB
- Contact page
- feelwells.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- feelwells.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 68 out of 100. The overall quality of the ingredient list contributes +7.1 points to the total, while the processing format contributes -6.7 points. Additionally, the meat content adds +6.4 points, and the carbohydrate content contributes -2 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.08 |
| Meat share of dry matter | 66.8% | 0.096 | +6.41 |
| Carb share of dry matter | 17.7% | -0.115 | -2.04 |
| Vegetable share of dry matter | 5.7% | -0.005 | -0.03 |
| Supplement share of dry matter | 6.5% | -0.012 | -0.08 |
| Other share of dry matter | 0.2% | -0.375 | -0.06 |
| Undeclared quantities | 15.0% | -0.106 | -1.58 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.08 |
| Meat share of dry matter | 66.8% | 0.096 | +6.41 |
| Carb share of dry matter | 17.7% | -0.115 | -2.04 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 5.7% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 6.5% | -0.012 | -0.08 |
| Other share of dry matter | 0.2% | -0.375 | -0.06 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 15.0% | -0.106 | -1.58 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 67.7
- Final score
- 68/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 27 | 29.8 (band 18 to 40%) | 100 |
| Fat | 14 | 15.5 (band 5.5 to 20%) | 100 |
| Fibre | 4 | 4.4 (band 0.5 to 5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (85% of the recipe mass) (voluntary) | 17/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "100% Grain and Gluten Free." — supported by the declared grain-free data.
- "Naturally Hypoallergenic: 100% Grain and Gluten Free to help manage food intolerances." — supported by the declared grain-free data.
8 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Specialist Diet Safe: Carefully formulated to be fully suitable for dogs with CECS. (on page) | Functional | not checkable | Manufacturer assertion |
| Easily Digested Carbs: Made with sweet potato and potato, providing excellent complex carbohydrates and vital B vitamins. (on page) | Functional | not checkable | Manufacturer assertion |
| Highly Nutritious Chicken: 55% premium chicken, providing a gentle, lean protein source for strong, healthy muscles. (on page) | Functional | not checkable | Manufacturer assertion |
| Omega 3 Boost: Packed with EPA & DHA to reduce inflammation, support cognitive function, and maintain visual health. (on page) | Functional | not checkable | Manufacturer assertion |
| 100% Grain and Gluten Free. (on page) | Free-from | consistent | Manufacturer assertion |
| Naturally Hypoallergenic: 100% Grain and Gluten Free to help manage food intolerances. (on page) | Free-from | consistent | Manufacturer assertion |
| 55% Chicken: A delicious, high quality, and easily digestible protein source. (on page) | Content | not checkable | Manufacturer assertion |
| Zero Nasties: No artificial colours, flavours, preservatives, sugar, or salt. (on page) | Free-from | not checkable | Manufacturer assertion |
| Made with 55% chicken (on page) | Content | not checkable | Manufacturer assertion |
| Pure & Simple: Absolutely no artificial colours, flavours, or preservatives. (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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