Wolf of Wilderness Soft Blue River Salmon
Dry Semi Moist · completeHigh meatClear label
Our verdict
Is Wolf of Wilderness Soft Blue River Salmon a good dog food?
We score it 67/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists poultry
- Your dog avoids fish: the label lists salmon
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 27% · Fat 12.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 27% |
| Fat | 12.50% |
| Fibre | 2.50% |
| Ash | 8.30% |
| Moisture | 18% |
| Phosphorus | 0.85% |
Energy: 330 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Complete food for adult dogs. Recommended daily amounts vary by dog weight and activity level; e.g. 10kg dog: 160g (low activity) to 220g (medium activity); 20kg dog: 275g to 375g; 30kg dog: 370g to 505g. Feed as dry food with fresh water always available. Divide daily amount into two meals if possible.
Additives declared on the label
Nutritional additives
Vitamin A 12000 IU/kg; Vitamin D3 1200 IU/kg; Vitamin E (all-rac-alpha-tocopheryl acetate) 70 mg/kg; Vitamin C 70 mg/kg; Vitamin B1 3 mg/kg; Vitamin B2 (riboflavin) 8 mg/kg; Vitamin B6 (pyridoxine hydrochloride) 2 mg/kg; Vitamin B12 45 mcg/kg; Niacin 20 mg/kg; Calcium D-pantothenate 18 mg/kg; Biotin 200 mcg/kg; Choline chloride 1700 mg/kg; Copper (as copper (II) sulphate pentahydrate) 10 mg/kg; Zinc (as zinc oxide) 70 mg/kg; Iodine (as calcium iodate anhydrous) 2 mg/kg; Selenium (as sodium selenite) 0.2 mg/kg
Technological additives
Antioxidants: tocopherol extracts from vegetable oils
Ingredients (32)20% of the recipe is estimated
Estimated composition
- meat 62.0%
- carb 20.1%
- veg 12.9%
- supplement 1.2%
- oil 1.1%
- fibre 1.0%
- other 1.0%
- additive 0.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh salmon (21%) | Salmon | meat · good | 21 | 21.0 |
| 2 | fresh chicken meat (20%) | Chicken | meat · medium | 20 | 20.0 |
| 3 | sweet potato [dried] (19%) | Sweet Potatoes | carb · good | 19 | 19.0 |
| 4 | salmon meal (10%) | Salmon Protein | meat · good | 10 | 10.0 |
| 5 | poultry protein [dried] (10%) | Poultry | meat · medium | 10 | 10.0 |
| 6 | potato starch | Potato starch | carb · poor | - | 1.1 |
| 7 | dried beet pulp | Beet Pulp | fibre · medium | - | 1.0 |
| 8 | linseed | Linseed | veg · good | - | 1.0 |
| 9 | protein hydrolysate [poultry] | Protein Hydrolysate | other · poor | - | 1.0 |
| 10 | brewers' yeast | Brewer's Yeast | supplement · good | - | 1.0 |
| 11 | egg | Egg | meat · good | - | 1.0 |
| 12 | wild berries | Wild Berry | veg · good | - | 0.9 |
| 13 | lingonberries | Lingonberries | veg · good | - | 0.9 |
| 14 | blueberries | Blueberries | veg · good | - | 0.9 |
| 15 | elderberries | Dried Elderberries | veg · good | - | 0.9 |
| 16 | black & red currants | Currant | veg · good | - | 0.8 |
| 17 | herbs | Herbs | veg · medium | - | 0.8 |
| 18 | 0.2% nettle | Nettles | veg · good | 0.2 | 0.2 |
| 19 | blackberry leaves | Blackberry Leaves | veg · good | - | 0.8 |
| 20 | yarrow | Yarrow | veg · good | - | 0.8 |
| 21 | fennel | Fennel | veg · good | - | 0.8 |
| 22 | caraway | Caraway | veg · good | - | 0.7 |
| 23 | camomile flowers | Chamomile | veg · good | - | 0.7 |
| 24 | mistletoe | Mistletoe | veg · medium | - | 0.7 |
| 25 | gentian root | Dried Gentian Root | veg · good | - | 0.7 |
| 26 | centaury | Dried Centaury | veg · good | - | 0.6 |
| 27 | yeast extract | Hydrolysed Yeast | additive · medium | - | 0.6 |
| 28 | 0.15% mannan oligosaccharides | Mannanoligosaccharides | supplement · good | 0.15 | 0.1 |
| 29 | 0.09% beta-glucans | Beta-Glucans | supplement · good | 0.09 | 0.09 |
| 30 | chicory [dried] [a source of inulin] | Chicory | veg · good | - | 0.6 |
| 31 | fish oil | Fish Oil | oil · good | - | 0.6 |
| 32 | sunflower oil. | Sunflower oil | oil · good | - | 0.6 |
- 1. Fresh salmon (21%)21% declared21.0% estimated
- 2. fresh chicken meat (20%)20% declared20.0% estimated
- 3. sweet potato [dried] (19%)19% declared19.0% estimated
- 4. salmon meal (10%)10% declared10.0% estimated
- 5. poultry protein [dried] (10%)10% declared10.0% estimated
- 6. potato starch1.1% estimated
- 7. dried beet pulp1.0% estimated
- 8. linseed1.0% estimated
- 9. protein hydrolysate [poultry]1.0% estimated
- 10. brewers' yeast1.0% estimated
- 11. egg1.0% estimated
- 12. wild berries0.9% estimated
- 13. lingonberries0.9% estimated
- 14. blueberries0.9% estimated
- 15. elderberries0.9% estimated
- 16. black & red currants0.8% estimated
- 17. herbs0.8% estimated
- 18. 0.2% nettle0.2% declared0.2% estimated
- 19. blackberry leaves0.8% estimated
- 20. yarrow0.8% estimated
- 21. fennel0.8% estimated
- 22. caraway0.7% estimated
- 23. camomile flowers0.7% estimated
- 24. mistletoe0.7% estimated
- 25. gentian root0.7% estimated
- 26. centaury0.6% estimated
- 27. yeast extract0.6% estimated
- 28. 0.15% mannan oligosaccharides0.15% declared0.1% estimated
- 29. 0.09% beta-glucans0.09% declared0.09% estimated
- 30. chicory [dried] [a source of inulin]0.6% estimated
- 31. fish oil0.6% estimated
- 32. sunflower oil.0.6% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Wolf of Wilderness
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
118 reviews on this product · 3.8/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 67 out of 100 based on several key factors. The overall quality of the ingredient list adds +7.3, and the meat content contributes +5.1 to the score. On the other hand, the processing format detracts -6.2, while the carbohydrate content reduces the score by -3.5.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.35 |
| Meat share of dry matter | 52.8% | 0.096 | +5.07 |
| Carb share of dry matter | 30.7% | -0.115 | -3.53 |
| Oil share of dry matter | 2.0% | -0.092 | -0.18 |
| Vegetable share of dry matter | 8.5% | -0.005 | -0.04 |
| Additive share of dry matter | 1.0% | 0.163 | +0.16 |
| Supplement share of dry matter | 2.0% | -0.012 | -0.02 |
| Other share of dry matter | 0.9% | -0.375 | -0.33 |
| Recipe graded poor | 2.1% | -0.065 | -0.13 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 1.1% | 0.060 | +0.06 |
| Undeclared quantities | 19.6% | -0.106 | -2.07 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -0.75 | 0.222 | -0.17 |
| Processing multiplier | 0.97 | 33.786 | +32.77 |
| Processing: Dry Semi Moist | yes | -6.174 | -6.17 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.35 |
| Meat share of dry matter | 52.8% | 0.096 | +5.07 |
| Carb share of dry matter | 30.7% | -0.115 | -3.53 |
| Oil share of dry matter | 2.0% | -0.092 | -0.18 |
| Vegetable share of dry matter | 8.5% | -0.005 | -0.04 |
| Additive share of dry matter | 1.0% | 0.163 | +0.16 |
| Supplement share of dry matter | 2.0% | -0.012 | -0.02 |
| Other share of dry matter | 0.9% | -0.375 | -0.33 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 2.1% | -0.065 | -0.13 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 1.1% | 0.060 | +0.06 |
| Undeclared quantities | 19.6% | -0.106 | -2.07 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.75 | 0.222 | -0.17 |
| Processing multiplier | 0.97 | 33.786 | +32.77 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | yes | -6.174 | -6.17 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.05
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 66.9
- Final score
- 67/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 27 | 32.9 (band 18.109756097560975 to 40%) | 100 |
| Fat | 12.5 | 15.2 (band 5.533536585365853 to 20%) | 100 |
| Fibre | 2.5 | 3 (band 0.5 to 5%) | 100 |
| Phosphorus | 0.85 | 1 (band 0.4024390243902439 to 1.6%) | 100 |
| Energy (kcal/100g) | 330 | 402.4 | 100 |
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score.
Declared fortification: 16 nutritional additives on the label
- Vitamin A 12000 IU/kg
- Vitamin D3 1200 IU/kg
- Vitamin E (all-rac-alpha-tocopheryl acetate) 70 mg/kg
- Vitamin C 70 mg/kg
- Vitamin B1 3 mg/kg
- Vitamin B2 (riboflavin) 8 mg/kg
- Vitamin B6 (pyridoxine hydrochloride) 2 mg/kg
- Vitamin B12 45 mcg/kg
- Niacin 20 mg/kg
- Calcium D-pantothenate 18 mg/kg
- Biotin 200 mcg/kg
- Choline chloride 1700 mg/kg
- Copper (as copper (II) sulphate pentahydrate) 10 mg/kg
- Zinc (as zinc oxide) 70 mg/kg
- Iodine (as calcium iodate anhydrous) 2 mg/kg
- Selenium (as sodium selenite) 0.2 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (80.4% of the recipe mass) (voluntary) | 16.1/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Semi-moist complete dry dog food made with fresh salmon and chicken, wild berries and wild herbs" — supported by the declared complete and balanced data.
- "100% grain-free recipe" — supported by the declared grain-free data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Sustainable premium quality: this pet food is made at a family-run business in Germany (on pack) | provenance | not checkable | Manufacturer assertion |
| Based on the natural diet of wolves living in the wild: for dogs of all breeds and sizes (on pack) | Functional | not checkable | Manufacturer assertion |
| Semi-moist complete dry dog food: tasty, softer kibble with more natural meat juices (18%) (on pack) | Content | not checkable | Manufacturer assertion |
| High-quality protein: at least 21% high-quality salmon and min. 20% fresh chicken (on pack) | Content | not checkable | Manufacturer assertion |
| Semi-moist complete dry dog food made with fresh salmon and chicken, wild berries and wild herbs (on pack) | Content | consistent | Manufacturer assertion |
| 100% grain-free recipe (on pack) | Free-from | consistent | Manufacturer assertion |
| with wild berries, roots and wild herbs (on pack) | Content | not checkable | Manufacturer assertion |
| Species-appropriate and natural: without added artificial preservatives, colours or flavourings (on pack) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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