Wolf of Wilderness Junior "Blue River" - Free-Range Chicken & Salmon
Dry Extruded complete High meat Clear label
Is Wolf of Wilderness Junior "Blue River" - Free-Range Chicken & Salmon a good dog food?
We score it 65/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This food achieves an overall score of 65 out of 100. The meat content contributed +5.6 points, while the overall quality of the ingredient list added +7.4 points. However, the processing format reduced the score by -7 points. Additionally, ingredients without printed percentages subtracted -7.4 points from the total.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
57% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe65
- Nutritionalmedium100
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
- Protein
- 31%
- Fat
- 15%
- Fibre
- 2.50%
- Ash
- 7.20%
- Omega-3 fatty acids
- 2.58%
- Omega-6 fatty acids
- 2.52%
- Calcium
- 1.25%
- Phosphorus
- 0.95%
Energy: 384 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A (15,000 IU); vitamin D3 (1600 IU); vitamin E (300 IU); vitamin C (200mg); vitamin B1 (13mg); vitamin B2 [riboflavin] (15mg); vitamin B6 [pyridoxine hydrochloride] (10mg); vitamin B12 (200mcg); niacin (40mg); calcium-D-pantothenate (40mg); biotin (350mcg); folic acid (1.3mg); choline chloride (2500mg); copper [cupric(II)-sulphate-pentahydrate] (12.5mg); zinc [zinc sulphate monohydrate] (100mg); zinc [zinc chelate of glycine hydrate] (50mg); manganese [manganous(II)-sulphate monohydrate] (30mg); iron [ferrous(II)-sulphate-monohydrate] (250mg); iodine [calcium iodate anhydrous] (2.5mg); selenium [sodium selenite] (0.4mg)
Technological additives
Antioxidants
Storage
Store food in a cool, dry place, away from sunlight
Feeding guide
Puppy's age in months: 2 (65-260g) / 3 (90-395g) / 4 (95-515g) / 6 (105-600g) / 8 (115-650g) / 12 (120-590g) / 14 (345-625g) / 18 (570-665g) depending on expected adult weight 5-50kg
Reviews
4 reviews on this product · 4.5/5
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids fish: the label lists salmon protein
- Your dog avoids pork: the label lists hydrolysed pork
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (24)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fresh free-range chicken meat (33%) | Chicken | meat | medium | 33 | 33.0 |
| 2 | potato flakes | Potatoes | carb | medium | - | 4.6 |
| 3 | poultry protein | Dehydrated Poultry Proteins | meat | good | - | 4.4 |
| 4 | partially dried | unmatched | - | - | - | 4.3 |
| 5 | hydrolysed | Hydrolysed Pork | meat | medium | - | 4.2 |
| 6 | dried salmon protein (10%) | Salmon Protein | meat | good | 10 | 10.0 |
| 7 | salmon oil | Salmon Oil | oil | good | - | 4.0 |
| 8 | dried beet pulp | Beet Pulp | fibre | medium | - | 3.9 |
| 9 | dried apple | Apples | veg | good | - | 3.7 |
| 10 | linseed | Linseed | veg | good | - | 3.6 |
| 11 | dried brewer's yeast | Brewer's Yeast | supplement | good | - | 3.4 |
| 12 | dried yeast cell walls | Yeast | supplement | good | - | 3.3 |
| 13 | 0.2% beta-glucans and mannan oligosaccharides | Beta-Glucans | supplement | good | 0.2 | 0.2 |
| 14 | algae meal (0.1%) | Seaweed | veg | good | 0.1 | 0.1 |
| 15 | dried wild berries | Wild Berries (Rowan) | veg | good | - | 3.2 |
| 16 | currants (0.3%) | Currant | veg | good | 0.3 | 0.3 |
| 17 | aronia berries | Chokeberries | veg | good | - | 3.0 |
| 18 | chicory inulin | Inulin | fibre | good | - | 2.9 |
| 19 | dried herbs | Herbs | veg | medium | - | 2.7 |
| 20 | dandelion root (0.2%) | Dandelion Root | veg | good | 0.2 | 0.2 |
| 21 | camomile | Chamomile | veg | good | - | 2.6 |
| 22 | nettle | Nettles | veg | good | - | 2.4 |
| 23 | glucosamine from animal tissue (0.04%) | Glucosamine | supplement | good | 0.04 | 0.04 |
| 24 | chondroitin sulphate (0.02%) | Chondroitin | supplement | good | 0.02 | 0.02 |
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v2 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +7.36 |
| Meat share of dry matter | 47.9% | 0.116 | +5.55 |
| Carb share of dry matter | 2.1% | -0.113 | -0.24 |
| Oil share of dry matter | 7.3% | -0.088 | -0.64 |
| Vegetable share of dry matter | 16.0% | -0.002 | -0.03 |
| Supplement share of dry matter | 11.8% | -0.009 | -0.10 |
| Unrecognised share of dry matter | 3.9% | -0.022 | -0.09 |
| Undeclared quantities | 56.6% | -0.131 | -7.41 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 47.9 | -0.073 | -3.51 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +7.36 |
| Meat share of dry matter | 47.9% | 0.116 | +5.55 |
| Carb share of dry matter | 2.1% | -0.113 | -0.24 |
| Oil share of dry matter | 7.3% | -0.088 | -0.64 |
| Vegetable share of dry matter | 16.0% | -0.002 | -0.03 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 11.8% | -0.009 | -0.10 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 3.9% | -0.022 | -0.09 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 56.6% | -0.131 | -7.41 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 47.9 | -0.073 | -3.51 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 64.9
- Final score
- 65/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 31 | 33.7 | 100 |
| Fat | 15 | 16.3 | 100 |
| Calcium | 1.25 | 1.4 | 100 |
| Phosphorus | 0.95 | 1 | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 384 | 417.4 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8% from the food type.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (43.4% of the recipe mass) (voluntary) | 8.7/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Helps to promote balanced growth (protein-rich and optimal Ca/P ratio) (on pack) | Functional | Manufacturer assertion |
| Seaweed meal is rich in DHA and helps to support brain development (on pack) | Functional | Manufacturer assertion |
| Glucosamine and chondroitin for cartilage and joints (on pack) | Functional | Manufacturer assertion |
| Rich in vitamins and nutrients to encourage general good health and agility (on pack) | Functional | Manufacturer assertion |
| Digestion support: blend of functional fibres (on pack) | Functional | Manufacturer assertion |
| Intestinal balance and natural immune defenses support: beta-glucans and MOS (on pack) | Functional | Manufacturer assertion |
| Maintenance of optimal body weight and stable metabolism: moderate energy and fat content (on pack) | Functional | Manufacturer assertion |
| without added artificial preservatives, colours or flavourings (on pack) | Free-from | Manufacturer assertion |
| Based on the natural diet of wolves living in the wild (on pack) | Content | Manufacturer assertion |
| refined with wild berries, roots and wild herbs (on pack) | Content | Manufacturer assertion |
| made at a CO2-neutral family business in Germany, with recyclable packaging (on pack) | Content | Manufacturer assertion |
| High-quality protein: at least 33% fresh chicken muscle meat and high-quality salmon protein (on pack) | Content | Manufacturer assertion |
| 100% grain-free recipe: also suitable for dogs with grain sensitivities (on pack) | Content | Manufacturer assertion |
| 100% free-range meat from certified animal-friendly premium husbandry systems (on pack) | Content | Manufacturer assertion |
| Grain-free complete dry food for puppies and young dogs (on pack) | Content | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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