Hunters Natural Field Supreme Poultry Mix
Dry Extruded complete High meat Clear label
Is Hunters Natural Field Supreme Poultry Mix a good dog food?
We score it 60/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall rating of 60 out of 100. The meat content contributed +5.1, while the overall quality of the ingredient list added +5.5. On the other hand, the processing format adjusted the score by -7. Finally, ingredients without printed percentages contributed -5.1 to the final calculation.
39% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe60
- Nutritionalhigh100
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for puppies, with chicken, rice and maize as the main ingredients.
Why you might choose it
- Meat makes up an estimated 44% of the dry matter.
- Prints ingredient percentages on the label.
- High in protein: 30% protein on a dry-matter basis.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 28%
- Fat
- 13%
- Fibre
- 3%
- Ash
- 7.50%
- Moisture
- 8%
- Carbohydrates
- 40.50%
- Omega-3 fatty acids
- 0.70%
- Omega-6 fatty acids
- 1.90%
- Calcium
- 1.20%
- Phosphorus
- 0.90%
Energy: 369 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A 25,800IU; Vitamin D3 1,750IU; L-Carnitine 100mg; Zinc (Zinc Chelate of Amino Acids Hydrate/Zinc Suplhate Monohydrate, Iron (II) Chelate of Amino Acids Hydrate) 95mg; Manganese (Manganous Sulphate Monohydrate) 35mg; Copper (Copper (II) Sulphate Pentahydrate/Copper (II) Chelate of Amino Acids Hydrate) 15mg; Iodine (Calcium Iodate Anhydrous) 1mg; Selenium (Sodium Selenite); DL-Methionine 2,600mg
Feeding guide
All dogs are different and our feeding guides should be adapted to take into account your dogs breed, age, temperament, working performance and activity levels. Please introduce gradually over a period of two weeks and always ensure fresh, clean water is available.
Reviews
Facebook: - · 1 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists fish meal
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (10)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken (38%) | Chicken | meat | medium | 38 | 38.0 |
| 2 | Rice (18%) | Rice - white | carb | medium | 18 | 18.0 |
| 3 | Maize | Maize / Corn | carb | poor | - | 7.1 |
| 4 | Oats | Oats | carb | medium | - | 6.6 |
| 5 | Beet Pulp (5%) | Beet Pulp | fibre | medium | 5 | 5.0 |
| 6 | Dried Fish | Fish Meal | meat | medium | - | 6.1 |
| 7 | Vegetable Stock | Vegetable Stock | other | medium | - | 5.6 |
| 8 | Freshly Prepared Free Range Egg | Egg | meat | good | - | 5.1 |
| 9 | Brewer’s Yeast | Brewer's Yeast | supplement | good | - | 4.6 |
| 10 | Linseed | Linseed | veg | good | - | 4.1 |
Brand
- [email protected]
- Phone
- 01926 520 037
- Address
- Hunters Natural, 102 Queslett Road East, Sutton Coldfield, Birmingham, West Midlands, B74 2EZ
- Contact page
- www.huntersnatural.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v2 (methodology)
- Product page
- www.huntersnatural.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.6 | 9.915 | +5.55 |
| Meat share of dry matter | 44.0% | 0.116 | +5.10 |
| Carb share of dry matter | 34.4% | -0.113 | -3.87 |
| Oil share of dry matter | 6.1% | -0.088 | -0.54 |
| Vegetable share of dry matter | 4.5% | -0.002 | -0.01 |
| Supplement share of dry matter | 5.2% | -0.009 | -0.05 |
| Other share of dry matter | 0.3% | -0.371 | -0.13 |
| Recipe graded poor | 7.1% | -0.045 | -0.32 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 7.1% | 0.056 | +0.40 |
| Undeclared quantities | 39.0% | -0.131 | -5.11 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 44.0 | -0.073 | -3.23 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.6 | 9.915 | +5.55 |
| Meat share of dry matter | 44.0% | 0.116 | +5.10 |
| Carb share of dry matter | 34.4% | -0.113 | -3.87 |
| Oil share of dry matter | 6.1% | -0.088 | -0.54 |
| Vegetable share of dry matter | 4.5% | -0.002 | -0.01 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 5.2% | -0.009 | -0.05 |
| Other share of dry matter | 0.3% | -0.371 | -0.13 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 7.1% | -0.045 | -0.32 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 7.1% | 0.056 | +0.40 |
| Undeclared quantities | 39.0% | -0.131 | -5.11 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 44.0 | -0.073 | -3.23 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 60.0
- Final score
- 60/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 60/100 | current |
| v1 | 61/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 28 | 30.4 | 100 |
| Fat | 13 | 14.1 | 100 |
| Calcium | 1.2 | 1.3 | 100 |
| Phosphorus | 0.9 | 1 | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 369 | 401.1 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (61% of the recipe mass) (voluntary) | 12.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| 38% British Chicken (on pack) | Content | Manufacturer assertion |
| Veterinarian Approved (on pack) | Functional | Manufacturer assertion |
| SUPPORTS WORKING PERFORMANCE & POST WORK REPLENISHMENT (on page) | Functional | Manufacturer assertion |
| HELPS PROTECT JOINTS & ARTICULAR CARTILAGE RENEWAL (on page) | Functional | Manufacturer assertion |
| SUPPORTS THE DEVELOPMENT & MAINTENANCE OF LEAN MUSCLE (on page) | Functional | Manufacturer assertion |
| AIDS NORMAL & HEALTHY GASTROINTESTINAL FUNCTIONING (on page) | Functional | Manufacturer assertion |
| HELPS MAINTAIN DERMATOLOGICAL HEALTH & A SHINY COAT (on page) | Functional | Manufacturer assertion |
| SUPPORTS HEALTHY VISUAL DEVELOPMENT & PROCESSING (on page) | Functional | Manufacturer assertion |
| Free From Artificial Colours & Preservatives (on pack) | Free-from | Manufacturer assertion |
| complete and natural nutrition for active puppies and junior working dogs (on page) | Content | Manufacturer assertion |
| AIDS HEALTHY COGNITIVE FUNCTIONING & PROCESSING (on page) | Functional | Manufacturer assertion |
| SUPPORTS NORMAL & PROTECTIVE IMMUNOLOGICAL FUNCTIONING (on page) | Functional | Manufacturer assertion |
| Chicken is a lean, protein dense source rich in essential amino acids (on page) | High/low level | Manufacturer assertion |
| Nutritious Vegetables & Botanicals (on pack) | Content | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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