Hunters Natural Field Supreme Poultry Mix
Dry Extruded · completeHigh meatClear label
Our verdict
Is Hunters Natural Field Supreme Poultry Mix a good dog food?
We score it 62/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for puppies, with chicken, rice and maize as the main ingredients.
39% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists fish meal
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 28% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 28% |
| Fat | 13% |
| Fibre | 3% |
| Ash | 7.50% |
| Moisture | 8% |
| Carbohydrates | 40.50% |
| Omega-3 fatty acids | 0.70% |
| Omega-6 fatty acids | 1.90% |
| Calcium | 1.20% |
| Phosphorus | 0.90% |
Energy: 369 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
All dogs are different and our feeding guides should be adapted to take into account your dogs breed, age, temperament, working performance and activity levels. Please introduce gradually over a period of two weeks and always ensure fresh, clean water is available.
Additives declared on the label
Nutritional additives
Vitamin A 25,800IU; Vitamin D3 1,750IU; L-Carnitine 100mg; Zinc (Zinc Chelate of Amino Acids Hydrate/Zinc Suplhate Monohydrate, Iron (II) Chelate of Amino Acids Hydrate) 95mg; Manganese (Manganous Sulphate Monohydrate) 35mg; Copper (Copper (II) Sulphate Pentahydrate/Copper (II) Chelate of Amino Acids Hydrate) 15mg; Iodine (Calcium Iodate Anhydrous) 1mg; Selenium (Sodium Selenite); DL-Methionine 2,600mg
Ingredients (10)39% of the recipe is estimated
Estimated composition
- meat 44.1%
- carb 31.7%
- other 5.6%
- oil 5.0%
- fibre 5.0%
- supplement 4.6%
- veg 4.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken (38%) | Chicken | meat · medium | 38 | 38.0 |
| 2 | Rice (18%) | Rice - white | carb · medium | 18 | 18.0 |
| 3 | Maize | Maize / Corn | carb · medium | - | 7.1 |
| 4 | Oats | Oats | carb · medium | - | 6.6 |
| 5 | Beet Pulp (5%) | Beet Pulp | fibre · medium | 5 | 5.0 |
| 6 | Dried Fish | Fish Meal | meat · medium | - | 6.1 |
| 7 | Vegetable Stock | Vegetable Stock | other · medium | - | 5.6 |
| 8 | Freshly Prepared Free Range Egg | Egg | meat · good | - | 5.1 |
| 9 | Brewer’s Yeast | Brewer's Yeast | supplement · good | - | 4.6 |
| 10 | Linseed | Linseed | veg · good | - | 4.1 |
- 1. Chicken (38%)38% declared38.0% estimated
- 2. Rice (18%)18% declared18.0% estimated
- 3. Maize7.1% estimated
- 4. Oats6.6% estimated
- 5. Beet Pulp (5%)5% declared5.0% estimated
- 6. Dried Fish6.1% estimated
- 7. Vegetable Stock5.6% estimated
- 8. Freshly Prepared Free Range Egg5.1% estimated
- 9. Brewer’s Yeast4.6% estimated
- 10. Linseed4.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Hunters Natural
- [email protected]
- Phone
- 01926 520 037
- Address
- Hunters Natural, 102 Queslett Road East, Sutton Coldfield, Birmingham, West Midlands, B74 2EZ
- Contact page
- www.huntersnatural.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.huntersnatural.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Facebook: - · 1 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 62 out of 100 based on several key factors. The processing format contributed -6.7 points, and the overall quality of the ingredient list added +6.2 points. On the other hand, ingredients without printed percentages resulted in -4.1 points, while the carbohydrate content accounted for -4 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.20 |
| Meat share of dry matter | 35.3% | 0.096 | +3.39 |
| Carb share of dry matter | 34.4% | -0.115 | -3.95 |
| Oil share of dry matter | 6.1% | -0.092 | -0.56 |
| Vegetable share of dry matter | 4.5% | -0.005 | -0.02 |
| Supplement share of dry matter | 5.2% | -0.012 | -0.06 |
| Other share of dry matter | 0.3% | -0.375 | -0.13 |
| Undeclared quantities | 39.0% | -0.106 | -4.12 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.20 |
| Meat share of dry matter | 35.3% | 0.096 | +3.39 |
| Carb share of dry matter | 34.4% | -0.115 | -3.95 |
| Oil share of dry matter | 6.1% | -0.092 | -0.56 |
| Vegetable share of dry matter | 4.5% | -0.005 | -0.02 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 5.2% | -0.012 | -0.06 |
| Other share of dry matter | 0.3% | -0.375 | -0.13 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 39.0% | -0.106 | -4.12 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 62.1
- Final score
- 62/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 28 | 30.4 | 100 |
| Fat | 13 | 14.1 | 100 |
| Calcium | 1.2 | 1.3 | 100 |
| Phosphorus | 0.9 | 1 | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 369 | 401.1 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 25,800IU
- Vitamin D3 1,750IU
- L-Carnitine 100mg
- Zinc (Zinc Chelate of Amino Acids Hydrate/Zinc Suplhate Monohydrate, Iron (II) Chelate of Amino Acids Hydrate) 95mg
- Manganese (Manganous Sulphate Monohydrate) 35mg
- Copper (Copper (II) Sulphate Pentahydrate/Copper (II) Chelate of Amino Acids Hydrate) 15mg
- Iodine (Calcium Iodate Anhydrous) 1mg
- Selenium (Sodium Selenite)
- DL-Methionine 2,600mg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (61% of the recipe mass) (voluntary) | 12.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "complete and natural nutrition for active puppies and junior working dogs" — supported by the declared complete and balanced data.
- "Chicken is a lean, protein dense source rich in essential amino acids" — supported by the declared high protein data.
12 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| 38% British Chicken (on pack) | Content | not checkable | Manufacturer assertion |
| Veterinarian Approved (on pack) | Functional | not checkable | Manufacturer assertion |
| SUPPORTS WORKING PERFORMANCE & POST WORK REPLENISHMENT (on page) | Functional | not checkable | Manufacturer assertion |
| HELPS PROTECT JOINTS & ARTICULAR CARTILAGE RENEWAL (on page) | Functional | not checkable | Manufacturer assertion |
| SUPPORTS THE DEVELOPMENT & MAINTENANCE OF LEAN MUSCLE (on page) | Functional | not checkable | Manufacturer assertion |
| AIDS NORMAL & HEALTHY GASTROINTESTINAL FUNCTIONING (on page) | Functional | not checkable | Manufacturer assertion |
| HELPS MAINTAIN DERMATOLOGICAL HEALTH & A SHINY COAT (on page) | Functional | not checkable | Manufacturer assertion |
| SUPPORTS HEALTHY VISUAL DEVELOPMENT & PROCESSING (on page) | Functional | not checkable | Manufacturer assertion |
| Free From Artificial Colours & Preservatives (on pack) | Free-from | not checkable | Manufacturer assertion |
| complete and natural nutrition for active puppies and junior working dogs (on page) | Content | consistent | Manufacturer assertion |
| AIDS HEALTHY COGNITIVE FUNCTIONING & PROCESSING (on page) | Functional | not checkable | Manufacturer assertion |
| SUPPORTS NORMAL & PROTECTIVE IMMUNOLOGICAL FUNCTIONING (on page) | Functional | not checkable | Manufacturer assertion |
| Chicken is a lean, protein dense source rich in essential amino acids (on page) | High/low level | consistent | Manufacturer assertion |
| Nutritious Vegetables & Botanicals (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Field Supreme Poultry Mix
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.