Wilsons Fish and Beef Fresh Dog Food
Fresh Shelf · completeHigh meatClear label
Our verdict
Is Wilsons Fish and Beef Fresh Dog Food a good dog food?
We score it 79/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete shelf-stable fresh food for dogs of all life stages, with cod, sweet potatoes and salmon as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef heart
- Your dog avoids fish: the label lists cod
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 16% · Fat 5%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 16% |
| Fat | 5% |
| Fibre | 1.10% |
| Ash | 4.50% |
| Moisture | 48% |
| Calcium | 0.90% |
| Phosphorus | 0.80% |
Energy: 199 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place. After opening, secure top and store in your fridge for up to 4 days.
Feeding guide
Switch gradually over 9 days (25%/50%/75%/100%). Use breed, condition, activity level and weight monitoring to adjust quantities. Ensure access to fresh water. Check with vet if unsure.
Additives declared on the label
Nutritional additives
Zinc chelate of lysine and glutamic acid 40 mg/kg; Iron chelate of lysine and glutamic acid 32 mg/kg; Manganese chelate of lysine and glutamic acid 4 mg/kg; Copper chelate of lysine and glutamic acid 3.2 mg/kg; Calcium iodate anhydrous 0.6 mg/kg; Vitamin A as retinyl acetate 7200 IU/kg; Vitamin D3 as cholecalciferol 600 IU/kg; Vitamin E as all-rac-alpha-tocopherol acetate 140 mg/kg
Technological additives
Natural antioxidant - rosemary and tocopherol extracts
Ingredients (26)0% of the recipe is estimated
Estimated composition
- meat 62.7%
- carb 24.0%
- veg 10.8%
- supplement 1.5%
- oil 1.0%
- fibre 0.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Cod (30%) | Cod | meat · good | 30 | 30.0 |
| 2 | sweet potato (18%) | Sweet Potatoes | carb · good | 18 | 18.0 |
| 3 | salmon (13%) | Salmon | meat · good | 13 | 13.0 |
| 4 | beef heart (13%) | Beef Heart | meat · good | 13 | 13.0 |
| 5 | peas (10%) | Peas | veg · good | 10 | 10.0 |
| 6 | quinoa (6%) | Quinoa | carb · good | 6 | 6.0 |
| 7 | beef trim (5%) | Beef | meat · medium | 5 | 5.0 |
| 8 | egg shells (1.7%) | Egg | meat · good | 1.7 | 1.7 |
| 9 | minerals and vitamins (1.4%) | Vitamins and minerals | supplement · medium | 1.4 | 1.4 |
| 10 | sunflower oil (1%) | Sunflower oil | oil · good | 1 | 1.0 |
| 11 | seaweed (0.65%) | Seaweed | veg · good | 0.65 | 0.7 |
| 12 | chicory (0.13%) | Chicory | veg · good | 0.13 | 0.1 |
| 13 | DL-methionine (0.02%) | Methionine | supplement · good | 0.02 | 0.02 |
| 14 | mannan-oligosaccharides (0.02%) | Mannanoligosaccharides | supplement · good | 0.02 | 0.02 |
| 15 | inulin (0.02%) | Inulin | fibre · good | 0.02 | 0.02 |
| 16 | glucosamine (0.016%) | Glucosamine | supplement · good | 0.016 | 0.02 |
| 17 | chondroitin sulphate (0.012%) | Chondroitin | supplement · good | 0.012 | 0.01 |
| 18 | yuccaschidigera (0.01%) | Yucca Schidigera | supplement · good | 0.01 | 0.01 |
| 19 | natural antioxidant - rosemary and tocopherol extracts (0.001%) | Rosemary | veg · good | 0.001 | 0.00 |
| 20 | thyme (0.004%) | Thyme | veg · good | 0.004 | 0.00 |
| 21 | carnitine (0.002%) | Carnitine | supplement · good | 0.002 | 0.00 |
| 22 | cranberry (0.002%) | Cranberries | veg · good | 0.002 | 0.00 |
| 23 | dandelion root (0.002%) | Dandelion Root | veg · good | 0.002 | 0.00 |
| 24 | marigold yellow (0.002%) | Calendula | veg · good | 0.002 | 0.00 |
| 25 | ginger (0.002%) | Ginger | veg · good | 0.002 | 0.00 |
| 26 | turmeric (0.002%) | Turmeric | veg · good | 0.002 | 0.00 |
- 1. Cod (30%)30% declared30.0% estimated
- 2. sweet potato (18%)18% declared18.0% estimated
- 3. salmon (13%)13% declared13.0% estimated
- 4. beef heart (13%)13% declared13.0% estimated
- 5. peas (10%)10% declared10.0% estimated
- 6. quinoa (6%)6% declared6.0% estimated
- 7. beef trim (5%)5% declared5.0% estimated
- 8. egg shells (1.7%)1.7% declared1.7% estimated
- 9. minerals and vitamins (1.4%)1.4% declared1.4% estimated
- 10. sunflower oil (1%)1% declared1.0% estimated
- 11. seaweed (0.65%)0.65% declared0.7% estimated
- 12. chicory (0.13%)0.13% declared0.1% estimated
- 13. DL-methionine (0.02%)0.02% declared0.02% estimated
- 14. mannan-oligosaccharides (0.02%)0.02% declared0.02% estimated
- 15. inulin (0.02%)0.02% declared0.02% estimated
- 16. glucosamine (0.016%)0.016% declared0.02% estimated
- 17. chondroitin sulphate (0.012%)0.012% declared0.01% estimated
- 18. yuccaschidigera (0.01%)0.01% declared0.01% estimated
- 19. natural antioxidant - rosemary and tocopherol extracts (0.001%)0.001% declared0.00% estimated
- 20. thyme (0.004%)0.004% declared0.00% estimated
- 21. carnitine (0.002%)0.002% declared0.00% estimated
- 22. cranberry (0.002%)0.002% declared0.00% estimated
- 23. dandelion root (0.002%)0.002% declared0.00% estimated
- 24. marigold yellow (0.002%)0.002% declared0.00% estimated
- 25. ginger (0.002%)0.002% declared0.00% estimated
- 26. turmeric (0.002%)0.002% declared0.00% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-10-07
Brand and contact: Wilsons
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-07
- Scored with
- Model v3 (methodology)
- Product page
- www.wilsonspetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This product scored 79 out of 100. The overall quality of the ingredient list contributed +8.8 points, while the meat content contributed +5.3 points. The carbohydrate content reduced the score by -3.5 points, and being labelled nutritionally complete contributed +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.80 |
| Meat share of dry matter | 55.2% | 0.096 | +5.30 |
| Carb share of dry matter | 30.7% | -0.115 | -3.54 |
| Oil share of dry matter | 3.1% | -0.092 | -0.29 |
| Vegetable share of dry matter | 6.6% | -0.005 | -0.03 |
| Supplement share of dry matter | 4.3% | -0.012 | -0.05 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.80 |
| Meat share of dry matter | 55.2% | 0.096 | +5.30 |
| Carb share of dry matter | 30.7% | -0.115 | -3.54 |
| Oil share of dry matter | 3.1% | -0.092 | -0.29 |
| Vegetable share of dry matter | 6.6% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 4.3% | -0.012 | -0.05 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | -0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 79.1
- Final score
- 79/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 16 | 30.8 (band 18 to 40%) | 100 |
| Fat | 5 | 9.6 (band 5.5 to 20%) | 87 |
| Fibre | 1.1 | 2.1 (band 0.5 to 5%) | 91.5 |
| Calcium | 0.9 | 1.7 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 0.8 | 1.5 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.1 | 1.1 (band 1 to 2%) | 77.5 |
| Energy (kcal/100g) | 199 | 382.7 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 8 nutritional additives on the label
- Zinc chelate of lysine and glutamic acid 40 mg/kg
- Iron chelate of lysine and glutamic acid 32 mg/kg
- Manganese chelate of lysine and glutamic acid 4 mg/kg
- Copper chelate of lysine and glutamic acid 3.2 mg/kg
- Calcium iodate anhydrous 0.6 mg/kg
- Vitamin A as retinyl acetate 7200 IU/kg
- Vitamin D3 as cholecalciferol 600 IU/kg
- Vitamin E as all-rac-alpha-tocopherol acetate 140 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Made in the UK" — supported by the declared made in the UK data.
12 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Rich in omega-3 to boost skin, coat, joint and brain health (on page) | Nutrient | not checkable | Manufacturer assertion |
| Packed with highly digestible protein for sensitive tums (on page) | Functional | not checkable | Manufacturer assertion |
| Rich in essential nutrients to support immunity (on page) | Functional | not checkable | Manufacturer assertion |
| Rich in antioxidants to help protect against cell damage (on page) | Functional | not checkable | Manufacturer assertion |
| Natural Prebiotics (on page) | Content | not checkable | Manufacturer assertion |
| Packed with Whole and Superfoods (on page) | Content | not checkable | Manufacturer assertion |
| Gently Steamed for Freshness (on page) | Content | not checkable | Manufacturer assertion |
| Ready to Eat (on page) | Content | not checkable | Manufacturer assertion |
| Stored in the Cupboard (on page) | Content | not checkable | Manufacturer assertion |
| Minimally Processed (on page) | Content | not checkable | Manufacturer assertion |
| Fussy-Dog Approved (on page) | Content | not checkable | Manufacturer assertion |
| Transparent Recipes (on page) | Content | not checkable | Manufacturer assertion |
| Made in the UK (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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