Webstersdogfood Performance - High Energy Grain Free Beef

Dry Extruded · completeHigh meatClear label

65out of 100

Average

our rating

Our verdict

Is Webstersdogfood Performance - High Energy Grain Free Beef a good dog food?

We score it 65/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

Complete extruded dry food for adult dogs, with beef, sweet potatoes and beef fat as the main ingredients.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

55% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

Meat makes up an estimated 40% of the dry matter (45% as fed).
Prints ingredient percentages on the label.
Doesn't list grain ingredients.

Why you might not

High in fat: 20% fat on a dry-matter basis.

Who is this food for?

Suits

Labelled by the manufacturer for adult dogs
Grain-free: no grain ingredients listed
Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

Your dog avoids beef: the label lists beef
Your dog avoids fish: the label lists green-lipped mussel
You want a single-protein recipe: this one lists more than one animal protein
You are limiting fat: 20.0% on a dry-matter basis is in the high band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Nutrition and feedingProtein 33% · Fat 20%

Typical analysis (as fed)

Nutrient	As fed
Protein	33%
Fat	20%
Fibre	3%
Ash	9%
Carbohydrates	23.30%
Calcium	1.80%
Phosphorus	0.90%

Additives & feeding info

Feeding and storage

Feeding guide

Adult Dog 5-15kg: 90-155g, 15-20kg: 155-260g, 20-30kg: 260-355g, 30-40kg: 355-440g, 40kg-60kg: 440-595g, 60+kg: 595g+

Additives declared on the label

Nutritional additives

Vitamin A 19000 IU; Vitamin D3 1900 IU; Vitamin E 110mg; Iron (Ferrous Sulphate Monohydrate): 40mg; Copper (Cupric Sulphate Pentahydrate): 7mg; Manganese (Manganous Sulphate Monohydrate): 30mg; Zinc (Zinc Sulphate Monohydrate): 100mg; Iodine (Calcium Iodate Anhydrous): 1mg; Selenium (Sodium Selenite): 0.25mg

Technological additives

Antioxidants (Natural Mixed Tocopherols)

Ingredients (24)55% of the recipe is estimated

Estimated composition

meat 45.0%
veg 24.4%
supplement 13.4%
carb 9.2%
oil 3.2%
fibre 3.0%
additive 1.8%

#	As declared	Matched	Label reading	Declared %	Est. %
1	Beef Meal (25%)	Beef	meat · medium	25	25.0
2	Beef (20%)	Beef	meat · medium	20	20.0
3	Sweet Potato	Sweet Potatoes	carb · good	-	3.3
4	Beef Fat	Beef Fat	oil · medium	-	3.2
5	Peas	Peas	veg · good	-	3.1
6	Potato	Potatoes	carb · medium	-	3.1
7	Beet Pulp	Beet Pulp	fibre · medium	-	3.0
8	Linseed	Linseed	veg · good	-	2.9
9	Buckwheat	Buckwheat	carb · medium	-	2.8
10	Brewers Yeast	Brewer's Yeast	supplement · good	-	2.8
11	Minerals	Vitamins and minerals	supplement · medium	-	2.7
12	Dried Apple	Apples	veg · good	-	2.6
13	Dried Nettle	Nettles	veg · good	-	2.5
14	Dried Cranberry	Cranberries	veg · good	-	2.5
15	Dried Courgette	Courgette	veg · good	-	2.4
16	Dried Fennel	Fennel	veg · good	-	2.3
17	Dried Dandelion	Dandelion Root	veg · good	-	2.2
18	Green Lipped Mussel	Green-Lipped Mussel	supplement · good	-	2.2
19	Dried Blueberry	Blueberries	veg · good	-	2.1
20	Prebiotic MOS	Mannanoligosaccharides	supplement · good	-	2.0
21	Prebiotic FOS	Prebiotics	supplement · good	-	1.9
22	Yucca Extract	Yucca Schidigera	supplement · good	-	1.9
23	Citrus Extract	Citric Acid	additive · medium	-	1.8
24	Rosemary Extract	Rosemary	veg · good	-	1.7

1. Beef Meal (25%)25% declared25.0% estimated
Beef · meat · medium
2. Beef (20%)20% declared20.0% estimated
Beef · meat · medium
3. Sweet Potato3.3% estimated
Sweet Potatoes · carb · good
4. Beef Fat3.2% estimated
Beef Fat · oil · medium
5. Peas3.1% estimated
Peas · veg · good
6. Potato3.1% estimated
Potatoes · carb · medium
7. Beet Pulp3.0% estimated
Beet Pulp · fibre · medium
8. Linseed2.9% estimated
Linseed · veg · good
9. Buckwheat2.8% estimated
Buckwheat · carb · medium
10. Brewers Yeast2.8% estimated
Brewer's Yeast · supplement · good
11. Minerals2.7% estimated
Vitamins and minerals · supplement · medium
12. Dried Apple2.6% estimated
Apples · veg · good
13. Dried Nettle2.5% estimated
Nettles · veg · good
14. Dried Cranberry2.5% estimated
Cranberries · veg · good
15. Dried Courgette2.4% estimated
Courgette · veg · good
16. Dried Fennel2.3% estimated
Fennel · veg · good
17. Dried Dandelion2.2% estimated
Dandelion Root · veg · good
18. Green Lipped Mussel2.2% estimated
Green-Lipped Mussel · supplement · good
19. Dried Blueberry2.1% estimated
Blueberries · veg · good
20. Prebiotic MOS2.0% estimated
Mannanoligosaccharides · supplement · good
21. Prebiotic FOS1.9% estimated
Prebiotics · supplement · good
22. Yucca Extract1.9% estimated
Yucca Schidigera · supplement · good
23. Citrus Extract1.8% estimated
Citric Acid · additive · medium
24. Rosemary Extract1.7% estimated
Rosemary · veg · good

Trust and sourceNo recalls recorded in our database · checked 2026-09-03

Brand and contact: Webstersdogfood

Website: https://www.webstersdogfood.co.uk/
Email: [email protected]
Phone: 07854 059738
Address: Morton Lincolnshire PE10 0NP
Contact page: www.webstersdogfood.co.uk

Trust and provenance

Recall history: No recalls recorded in our database
Label data last checked: 2026-09-03
Scored with: Model v3 (methodology)
Product page: www.webstersdogfood.co.uk

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall score of 65 out of 100 based on several key factors. The meat content contributed +3.9 points, while the overall quality of the ingredient list added +6.5 points. However, the processing format reduced the score by -6.7 points, and ingredients without printed percentages resulted in a deduction of -5.8 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.7	9.191	+6.51
Meat share of dry matter	40.4%	0.096	+3.88
Carb share of dry matter	5.8%	-0.115	-0.66
Oil share of dry matter	4.5%	-0.092	-0.41
Vegetable share of dry matter	25.9%	-0.005	-0.13
Additive share of dry matter	2.3%	0.163	+0.37
Supplement share of dry matter	17.4%	-0.012	-0.21
Undeclared quantities	55.0%	-0.106	-5.81
Complete diet	yes	2.294	+2.29
High meat (30%+ of dry matter)	yes	0.707	+0.71
Additive penalty	-2.15	0.222	-0.48
Processing multiplier	0.98	33.786	+33.11
Processing: Dry Extruded	yes	-6.713	-6.71

Show all 40 components

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.7	9.191	+6.51
Meat share of dry matter	40.4%	0.096	+3.88
Carb share of dry matter	5.8%	-0.115	-0.66
Oil share of dry matter	4.5%	-0.092	-0.41
Vegetable share of dry matter	25.9%	-0.005	-0.13
Additive share of dry matter	2.3%	0.163	+0.37
Supplement share of dry matter	17.4%	-0.012	-0.21
Other share of dry matter	0.0%	-0.375	+0.00
Unrecognised share of dry matter	0.0%	-0.027	+0.00
Recipe graded poor	0.0%	-0.065	+0.00
Poor-quality meat in recipe	0.0%	-0.179	+0.00
Number of poor ingredients	0	-0.876	+0.00
Largest single poor ingredient	0.0%	0.060	+0.00
Undeclared quantities	55.0%	-0.106	-5.81
Prints ingredient percentages	no	0.000	+0.00
Complete diet	yes	2.294	+2.29
Frozen or chilled fresh	no	0.000	+0.00
High meat (30%+ of dry matter)	yes	0.707	+0.71
Low meat (under 10% of dry matter)	no	-3.158	+0.00
High carb and low meat	no	-1.180	+0.00
Meat share × printed percentages	0.0	0.000	+0.00
Meat share × fresh	0.0	0.000	+0.00
Fresh × high meat	0.0	11.084	+0.00
Additive penalty	-2.15	0.222	-0.48
Processing multiplier	0.98	33.786	+33.11
Processing: Raw	no	-0.054	+0.00
Processing: Fresh Chilled	no	-2.354	+0.00
Processing: Fresh Frozen	no	-2.354	+0.00
Processing: Fresh Refrigerated	no	0.000	+0.00
Processing: Fresh Shelf	no	-0.672	+0.00
Processing: Dry Freeze Dried	no	6.629	+0.00
Processing: Dry Air Dried	no	6.331	+0.00
Processing: Dry Cold Pressed	no	-6.713	+0.00
Processing: Dry Baked	no	-6.713	+0.00
Processing: Dry Extruded	yes	-6.713	-6.71
Processing: Dry Semi Moist	no	-6.174	+0.00
Processing: Dry Muesli	no	-10.146	+0.00
Processing: Wet Pate	no	-0.672	+0.00
Processing: Wet Chunks	no	-0.672	+0.00

Processing-type offset: +0.02
Additives declared on label: +2 transparency bonus
Subtotal: 65.4
Final score: 65/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

Model	Score
v3	65/100	current
v2	64/100
v1	64/100

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Nutrient	As fed (label)	Dry matter (scored)	Score
Protein	33	36.5 (band 18 to 40%)	100
Fat	20	22.1 (band 5.5 to 20%)	100
Fibre	3	3.3 (band 0.5 to 5%)	100
Calcium	1.8	2 (band 0.5 to 2.5%)	100
Phosphorus	0.9	1 (band 0.4 to 1.6%)	99.7
Calcium:phosphorus ratio	2	2 (band 1 to 2%)	100

Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Declared fortification: 9 nutritional additives on the label

Vitamin A 19000 IU
Vitamin D3 1900 IU
Vitamin E 110mg
Iron (Ferrous Sulphate Monohydrate): 40mg
Copper (Cupric Sulphate Pentahydrate): 7mg
Manganese (Manganous Sulphate Monohydrate): 30mg
Zinc (Zinc Sulphate Monohydrate): 100mg
Iodine (Calcium Iodate Anhydrous): 1mg
Selenium (Sodium Selenite): 0.25mg

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

Item	Points
✓ Ingredient list on the label (mandatory)	10/10
✓ Printed percentages on the label (45% of the recipe mass) (voluntary)	9/20
✗ Analytical constituents declared (mandatory) - not on file	0/15
✓ Additives declared (mandatory)	10/10
✗ Energy value declared (voluntary) - not on file	0/5
✓ Complete/complementary designation (mandatory)	5/5
✓ Feeding guidance given (mandatory)	10/10
✓ Manufacturer identity and address (mandatory)	10/10
✓ Country of manufacture stated (voluntary)	10/10
✗ Batch and date labelling (mandatory) - not on file	0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.

Contradicted by the label

"single source protein of Beef" — the declared label says otherwise on single protein.

Consistent with the label

"grain free" — supported by the declared grain-free data.

7 further claims on file that we cannot check against the label.

Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.

Claim	Type	Check	Substantiation
45% TOTAL BEEF A responsibly sourced and highly digestible protein source (on page)	provenance	not checkable	Manufacturer assertion
great for sensitive tummies (on page)	Functional	not checkable	Manufacturer assertion
added Green Lipped Mussel to help maintain those hard working joints! (on page)	Functional	not checkable	Manufacturer assertion
contains a prebiotic which will help to keep the gut healthy (on page)	Functional	not checkable	Manufacturer assertion
Contains Green Lipped Mussel to help with joint health (on page)	Functional	not checkable	Manufacturer assertion
Contains prebiotic Mannan – Oligosaccharide to help maintain a healthy gut (on page)	Functional	not checkable	Manufacturer assertion
single source protein of Beef (on page)	Content	contradicted	Manufacturer assertion
no added artificial colours, flavourings or preservatives! (on page)	Free-from	not checkable	Manufacturer assertion
grain free (on page)	Free-from	consistent	Manufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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