Webbox Adult Chicken with Wholegrains Dry Dog Food
Dry Extruded · completeClear label
Our verdict
Is Webbox Adult Chicken with Wholegrains Dry Dog Food a good dog food?
We score it 58/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with maize, dried chicken protein and oats as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
42% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists maize / corn
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 26% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 26% |
| Fat | 13% |
| Fibre | 2% |
| Ash | 9% |
Additives & feeding info
Feeding and storage
Feeding guide
Dog Weight (Kg) Grams per Day 1 – 5 30 – 100 5 – 10 100 – 165 10 – 20 165 – 280 20 – 30 280 – 375 30 – 40 375 – 470
Additives declared on the label
Nutritional additives
Vitamin A 19000 IU; Vitamin D3 1900 IU; Vitamin E 110 mg; Ferrous sulphate monohydrate 133 mg; Copper sulphate pentahydrate 28 mg; Manganese sulphate monohydrate 94 mg; Zinc sulphate monohydrate 278 mg; Calcium iodate 1.6 mg; Sodium selenite 0.55 mg
Technological additives
Natural antioxidants
Ingredients (11)42% of the recipe is estimated
Estimated composition
- carb 56.3%
- meat 27.5%
- fibre 12.2%
- oil 2.0%
- veg 2.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Maize | Maize / Corn | carb · medium | - | 16.8 |
| 2 | Chicken Meal (22%) | Dried chicken protein | meat · good | 22 | 22.0 |
| 3 | Oats (18%) | Oats | carb · medium | 18 | 18.0 |
| 4 | Barley | Barley | carb · medium | - | 14.0 |
| 5 | Brown Rice (7.5%) | Rice - brown / whole grain | carb · medium | 7.5 | 7.5 |
| 6 | Chicken (4%) | Chicken | meat · medium | 4 | 4.0 |
| 7 | Dried Peas (2%) | Peas | veg · good | 2 | 2.0 |
| 8 | Chicken Fat (2%) | Chicken Oil and Fat | oil · good | 2 | 2.0 |
| 9 | Chicken Stock (1.5%) | Chicken Broth | meat · medium | 1.5 | 1.5 |
| 10 | Carrot Pomace (1%) | Carrot Pomace | fibre · medium | 1 | 1.0 |
| 11 | Beet Pulp | Beet Pulp | fibre · medium | - | 11.2 |
- 1. Maize16.8% estimated
- 2. Chicken Meal (22%)22% declared22.0% estimated
- 3. Oats (18%)18% declared18.0% estimated
- 4. Barley14.0% estimated
- 5. Brown Rice (7.5%)7.5% declared7.5% estimated
- 6. Chicken (4%)4% declared4.0% estimated
- 7. Dried Peas (2%)2% declared2.0% estimated
- 8. Chicken Fat (2%)2% declared2.0% estimated
- 9. Chicken Stock (1.5%)1.5% declared1.5% estimated
- 10. Carrot Pomace (1%)1% declared1.0% estimated
- 11. Beet Pulp11.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Webbox
- Website
- https://www.webbox.co.uk/
- Contact page
- www.webbox.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.webbox.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 58 out of 100 based on several key factors. The processing format contributed -6.7 points, and the carbohydrate content added -6.6 points. Additionally, the overall quality of the ingredient list contributed +5.4 points, while ingredients without printed percentages added -4.4 points to the final assessment.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.39 |
| Meat share of dry matter | 25.0% | 0.096 | +2.40 |
| Carb share of dry matter | 57.8% | -0.115 | -6.65 |
| Oil share of dry matter | 2.3% | -0.092 | -0.21 |
| Vegetable share of dry matter | 2.1% | -0.005 | -0.01 |
| Undeclared quantities | 42.0% | -0.106 | -4.43 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.39 |
| Meat share of dry matter | 25.0% | 0.096 | +2.40 |
| Carb share of dry matter | 57.8% | -0.115 | -6.65 |
| Oil share of dry matter | 2.3% | -0.092 | -0.21 |
| Vegetable share of dry matter | 2.1% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 42.0% | -0.106 | -4.43 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 58.1
- Final score
- 58/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.7 (band 18 to 40%) | 99.3 |
| Fat | 13 | 14.4 (band 5.5 to 20%) | 100 |
| Fibre | 2 | 2.2 (band 0.5 to 5%) | 92.8 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 19000 IU
- Vitamin D3 1900 IU
- Vitamin E 110 mg
- Ferrous sulphate monohydrate 133 mg
- Copper sulphate pentahydrate 28 mg
- Manganese sulphate monohydrate 94 mg
- Zinc sulphate monohydrate 278 mg
- Calcium iodate 1.6 mg
- Sodium selenite 0.55 mg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (58% of the recipe mass) (voluntary) | 11.6/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
33/100 · limited — 3 checkable claims: 1 consistent, 2 contradicted.
Contradicted by the label
- "high-quality protein source" — the declared label says otherwise on high protein.
- "wheat-free formula" — the declared label says otherwise on grain-free.
Consistent with the label
- "complete and balanced dry food" — supported by the declared complete and balanced data.
4 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| supports healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| coat condition (on page) | Functional | not checkable | Manufacturer assertion |
| Chicken with Wholegrains (on page) | Content | not checkable | Manufacturer assertion |
| high-quality protein source (on page) | High/low level | contradicted | Manufacturer assertion |
| complete and balanced dry food (on page) | Content | consistent | Manufacturer assertion |
| wheat-free formula (on page) | Free-from | contradicted | Manufacturer assertion |
| Free from artificial colours, flavours, and preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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