Virbac Veterinary HPM Baby Small & Toy

Dry Extruded · completeClear label

Veterinary HPM Baby Small & Toy
Poor
our rating

Our verdict

Is Virbac Veterinary HPM Baby Small & Toy a good dog food?

We score it 42/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".

Complete extruded dry food for senior dogs, with poultry, rice and unspecified animal fats and oils as the main ingredients.

How we score

89% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Prints ingredient percentages on the label.
  • High in protein: 40% protein on a dry-matter basis.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

  • High in fat: 23% fat on a dry-matter basis.

Who is this food for?

Suits

  • Labelled by the manufacturer for senior dogs
  • Doesn't list beef, lamb, venison, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists poultry
  • Your dog avoids turkey: the label lists poultry
  • Your dog avoids fish: the label lists fish oil
  • Your dog avoids pork: it is listed as an ingredient
  • Your dog avoids grain: the label lists rice - white
  • You want a single-protein recipe: this one lists more than one animal protein
  • You are limiting fat: 23.1% on a dry-matter basis is in the high band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Nutrition and feedingProtein 36% · Fat 21%

Typical analysis (as fed)

NutrientAs fed
Protein36%
Fat21%
Fibre4%
Ash7.50%
Moisture9%
Carbohydrates22.50%
Omega-3 fatty acids1%
Omega-6 fatty acids2.50%
Calcium1.20%
Phosphorus0.90%
Sodium0.60%

Additives & feeding info

Feeding and storage

Feeding guide

Body weight (kg) Daily ration (g/day) Active - Active = Active + 1 35 35 40 2 50 55 65 3 70 75 85 4 80 90 100 5 95 105 115 6 105 120 130 7 120 130 145 8 130 145 160 9 140 155 170 10 150 170 185 * These amounts are approximate and may vary depending on the dog's breed.

No additives recorded yet.

Ingredients (16)89% of the recipe is estimated

Estimated composition

  • fibre 25.4%
  • meat 15.7%
  • supplement 14.5%
  • oil 13.6%
  • veg 13.6%
  • carb 11.0%
  • additive 6.2%
#As declaredMatchedLabel readingDeclared %Est. %
1Dehydrated Pork and Poultry ProteinPoultrymeat · medium-8.3
27% RiceRice - whitecarb · medium77.0
3Animal FatUnspecified Animal Fats and Oilsoil · poor-8.0
4Whole PeaPeasveg · good-7.7
54% Potato StarchPotato starchcarb · poor44.0
6Hydrolysed Animal ProteinHydrolysed Animal Proteinmeat · medium-7.4
7LignocelluloseLignocellulosefibre · medium-7.1
8Beet PulpBeet Pulpfibre · medium-6.8
9Field Bean HullsField Bean Hullsfibre · medium-6.5
10Mineral SaltsSaltadditive · poor-6.2
11LinseedLinseedveg · good-5.9
12Fish OilFish Oiloil · good-5.6
13Fructo-OligosaccharidesFructo-oligosaccharidessupplement · good-5.3
14Psyllium FibrePsyllium fibrefibre · good-5.0
15Yeast BetaglucanYeast Beta-glucansupplement · good-4.7
16Pasteurised Lactobacillus AcidophilusPasteurised Lactobacillus Acidophilussupplement · good-4.4
  1. 1. Dehydrated Pork and Poultry Protein8.3% estimated
    Poultry · meat · medium
  2. 2. 7% Rice7% declared7.0% estimated
    Rice - white · carb · medium
  3. 3. Animal Fat8.0% estimated
  4. 4. Whole Pea7.7% estimated
    Peas · veg · good
  5. 5. 4% Potato Starch4% declared4.0% estimated
    Potato starch · carb · poor
  6. 6. Hydrolysed Animal Protein7.4% estimated
    Hydrolysed Animal Protein · meat · medium
  7. 7. Lignocellulose7.1% estimated
    Lignocellulose · fibre · medium
  8. 8. Beet Pulp6.8% estimated
    Beet Pulp · fibre · medium
  9. 9. Field Bean Hulls6.5% estimated
    Field Bean Hulls · fibre · medium
  10. 10. Mineral Salts6.2% estimated
    Salt · additive · poor
  11. 11. Linseed5.9% estimated
    Linseed · veg · good
  12. 12. Fish Oil5.6% estimated
    Fish Oil · oil · good
  13. 13. Fructo-Oligosaccharides5.3% estimated
    Fructo-oligosaccharides · supplement · good
  14. 14. Psyllium Fibre5.0% estimated
    Psyllium fibre · fibre · good
  15. 15. Yeast Betaglucan4.7% estimated
    Yeast Beta-glucan · supplement · good
  16. 16. Pasteurised Lactobacillus Acidophilus4.4% estimated

Trust and sourceNo recalls recorded in our database · checked 2026-09-14

Brand and contact: Virbac

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Scored with
Model v3 (methodology)
Product page
uk.virbac.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall rating of 42 out of 100 based on several key factors. The overall quality of the ingredient list contributed +3.7 points to the total. However, ingredients without printed percentages reduced the score by -9.4, the processing format subtracted -6.7, and the additive load contributed -1.7 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.49.191+3.75
Carb share of dry matter8.6%-0.115-0.99
Oil share of dry matter16.2%-0.092-1.49
Vegetable share of dry matter7.8%-0.005-0.04
Additive share of dry matter6.7%0.163+1.09
Supplement share of dry matter16.0%-0.012-0.20
Recipe graded poor18.2%-0.065-1.18
Number of poor ingredients3-0.876-2.63
Largest single poor ingredient8.0%0.060+0.48
Undeclared quantities89.0%-0.106-9.40
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-7.810.222-1.73
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.49.191+3.75
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter8.6%-0.115-0.99
Oil share of dry matter16.2%-0.092-1.49
Vegetable share of dry matter7.8%-0.005-0.04
Additive share of dry matter6.7%0.163+1.09
Supplement share of dry matter16.0%-0.012-0.20
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor18.2%-0.065-1.18
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients3-0.876-2.63
Largest single poor ingredient8.0%0.060+0.48
Undeclared quantities89.0%-0.106-9.40
Prints ingredient percentagesno0.000+0.00
Complete dietno2.294+0.00
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-7.810.222-1.73
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Subtotal
41.8
Final score
42/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v342/100current
v250/100
v145/100
v1.946/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein3639.6 (band 18 to 40%)100
Fat2123.1 (band 5.5 to 20%)100
Fibre44.4 (band 0.5 to 5%)100
Calcium1.21.3 (band 0.5 to 2.5%)94.6
Phosphorus0.91 (band 0.4 to 1.6%)99.5
Sodium0.60.7 (band 0.1+%)100
Calcium:phosphorus ratio1.31.3 (band 1 to 2%)90
Omega fatty acids (omega-6 and omega-3)--100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 8 declared nutrients (combined weight 95); undeclared nutrients do not affect the score.

No nutritional additives section declared on the label.

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (11% of the recipe mass) (voluntary)2.2/20
✓ Analytical constituents declared (mandatory)15/15
✗ Additives declared (mandatory) - not on file0/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

67/100 · limited — 3 checkable claims: 2 consistent, 1 contradicted.

Contradicted by the label

  • "High protein and fibre, with a reduced energy densitiy to support a senior dog" — the declared label says otherwise on high fibre.

Consistent with the label

  • "high in protein and fibre to promote satiety" — supported by the declared high protein data.
  • "complete and balanced dry food for neutered dogs in their senior years" — supported by the declared complete and balanced data.

32 further claims on file that we cannot check against the label.

Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.

ClaimTypeCheckSubstantiation
low energy density to meet reduced energy needs (on page)High/low levelnot checkableManufacturer assertion
Muscle and mobility support (on page)Functionalnot checkableManufacturer assertion
Oral and dental health (on page)Functionalnot checkableManufacturer assertion
Weight and appetite control (on page)Functionalnot checkableManufacturer assertion
high in protein and fibre to promote satiety (on page)High/low levelconsistentManufacturer assertion
complete and balanced dry food for neutered dogs in their senior years (on page)ContentconsistentManufacturer assertion
high protein helps to maintain muscle mass, which is essential for joint stability and support (on page)Functionalnot checkableManufacturer assertion
Ascophyllum nodosum seaweed helps you protect your small dog's oral health by limiting plaque and tartar formation and reducing bad breath (on page)Functionalnot checkableManufacturer assertion
high level of quality protein in this neutered dog food stimulates water intake and increases urine volume which helps encourage healthy urinary system (on page)Functionalnot checkableManufacturer assertion
Supports healthy weight management (on page)Functionalnot checkableManufacturer assertion
L-carnitine helps to contribute to healthy fat metabolism (on page)Functionalnot checkableManufacturer assertion
Supports joint health (on page)Functionalnot checkableManufacturer assertion
High protein preserves muscle mass, while functional ingredients like hyaluronic acid and eggshell membrane help to support joint health (on page)Functionalnot checkableManufacturer assertion
Promotes healthy teeth and gums (on page)Functionalnot checkableManufacturer assertion
Ascophyllum nodosum seaweed helps to limit plaque and tartar formation, promote healthy gums and reduce bad breath (on page)Functionalnot checkableManufacturer assertion
Supports renal health (on page)Functionalnot checkableManufacturer assertion
Low phosphorus levels reduce the burden on the kidneys, helping to maintain a healthy kidney function (on page)Functionalnot checkableManufacturer assertion
Supports the urinary system (on page)Functionalnot checkableManufacturer assertion
High-quality proteins stimulate water intake, increase urine volume and optimise urinary pH (on page)Functionalnot checkableManufacturer assertion
Eggshell membrane Supports mobility in the joints (on page)Functionalnot checkableManufacturer assertion
Eggshell membrane Promotes joint flexibility and elasticity (on page)Functionalnot checkableManufacturer assertion
Hyaluronic acid Keeps the joints lubricated and moving freely (on page)Functionalnot checkableManufacturer assertion
Chondroitin sulphate Supports the structure of the joint cartilage (on page)Functionalnot checkableManufacturer assertion
Chondroitin sulphate Helps to prevent the breakdown of cartilage (on page)Functionalnot checkableManufacturer assertion
Chondroitin sulphate Supports the production of lubricating fluid in the joints (on page)Functionalnot checkableManufacturer assertion
L-carnitine Supports energy production from fat (on page)Functionalnot checkableManufacturer assertion
L-carnitine Helps to preserve lean muscle (on page)Functionalnot checkableManufacturer assertion
high-protein, low-carbohydrate balance is ideal for preserving lean muscle mass, achieving a healthy weight, and supporting your dog's digestion (on page)Functionalnot checkableManufacturer assertion
Omega-3 and omega-6 fatty acids and amino acids to promote skin and coat health (on page)Functionalnot checkableManufacturer assertion
L-carnitine Amino acid (on page)Contentnot checkableManufacturer assertion
Hyaluronic acid Key component of synovial fluid in the joints (on page)Contentnot checkableManufacturer assertion
High protein and fibre, with a reduced energy densitiy to support a senior dog (on page)High/low levelcontradictedManufacturer assertion
low in phosphorous which helps to support healthy kidney function (on page)High/low levelnot checkableManufacturer assertion
contains L-carnitine, an amino acid that encourages healthy fat metabolism (on page)Nutrientnot checkableManufacturer assertion
Eggshell membrane Rich in joint-friendly nutrients like collagen, glucosamine and chondroitin (on page)Contentnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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